Financing the sustainable management of Rwanda's protected areas

Rwanda's Nyungwe National Park is a biodiversity hotspot with the most endemic species in the ecoregion and the highest number of threatened species internationally. Nyungwe supplies critical ecosystem services to the Rwandan population including water provisioning and tourism services. Tourism in the Park has strong potential for financing enhanced visitor experiences and the sustainable management of the Park. This paper explores quantitatively the economic impacts of adjustment in Park visitation fees and tourism demand as a source of revenues to improve Park tourism opportunities and ongoing operations and maintenance. The methods developed in this paper are novel in integrating the results of stated preference techniques with a regional computable general equilibrium modelling approach to capture multisectoral, direct, indirect and induced impacts. Such methods have strong potential for assessing revenue generation alternatives in other contexts where park managers are faced with the need to generate additional revenue for sustainable park management while facing diminishing budget allocations. Results of this analysis demonstrate that adjustment of Park fees has a relatively small impact on the regional economy and well-being when compared with a strategy aimed at generating increased tourism demand through investment in improving the visitor experience at Nyungwe National Park.     

Restaurant food waste and the determinants of its effective management in Bulgaria: An exploratory case study of restaurants in Plovdiv

Restaurant food waste represents a significant societal challenge in transitional economies where frequency of dining out is rising. The problem of restaurant food waste in this context is however under-researched which hampers understanding of its causes and effects. This paper contributes to knowledge with a case study of food waste management in restaurants of Plovdiv in Bulgaria, a transitional economy in South-Eastern Europe. Through the lens of qualitative research, it establishes the causes of restaurant food waste and explores managerial approaches to mitigation. The study highlights the crucial role of targeted governmental support in more effective management of restaurant food waste. The government should train restaurateurs on how to quantify and characterise major food waste streams. It should further provide reliable services of municipal waste collection to facilitate on-site food separation and recycling. Lastly, public awareness campaigns should be developed to better engage customers in restaurant food waste minimisation.     

Diversification strategy and financial performance in the Taiwanese hotel industry

This study categorized 25 highly market-diversified international tourist hotels into two sub-groups, based on the highest proportion of hotel revenue generated either by (1) food and beverage (F&B) services; or by (2) room services. We investigated the differences in financial performance of these two sub-groups and concluded that hotels with a major proportion of the revenue from F&B services obtained higher growth but unstable profit margins, compared to another group of hotels with profit mainly from room service. Our study results can serve as a valuable reference for hospitality industries to evaluate the tradeoff between investing more resources in room or F& B service, especially at markets where F&B is highly valued.     

Food and the Perception of Eating: The Case of Young Taiwanese Consumers

This study explores the food perception of young Taiwanese consumers, a growing market segment in the restaurant industry. An innovative qualitative tool known as the Zaltman Metaphor Elicitation Technique (ZMET) was employed to elicit deeper thoughts and emotions of young consumers. Twelve Taiwanese from Generation Y were invited to participate in a ZMET interview where they expressed their perceptions concerning food and eating through self-collected images. The data were analyzed using constant comparative method and charted on a consensus map. Five themes have evolved from the consensus map: health, trying new food, sharing, enhancing knowledge, and happiness. Findings reveal that young Taiwanese consumers are health-conscious and have high acceptance of novel food. They perceive food as a means of enjoyment and fostering social relationships. This study has contributed additional perspectives to existing literature by revealing the function of food in enhancing knowledge, as well as unveiling the deep-seated meanings of food associated with consumer's personal relevance values. Marketing implications for the restaurant industry targeting young Taiwanese consumers are proposed.     

Scale and scope economies of international tourist hotels in Taiwan

Based on the survey data of Taiwan's international tourist hotels in 2000, this paper applies Zellner's seemingly unrelated regression technique to a simultaneous system of a translog multi-product cost function and its corresponding factor share equations to investigate the extents of scale and scope economies of Taiwan's international tourist hotels. The empirical results show that product-specific scale economies exist for accommodation, food and beverage, as well as other services. Ray scale economies are significantly present. Economies of scope exist in providing food and beverage and other services jointly, as well as accommodation and food and beverage services jointly. However, economies of scope may not be present when accommodation and other services are jointly provided.     

Preferences and willingness to pay for bird-watching tour and interpretive services using a choice experiment

This study identifies the activity and experience preferences of bird-watchers and estimates their willingness to pay (WTP) for bird-watching-related ecotourism tour and interpretive services using choice experiment methods. An on site survey was conducted of tourists attending the Cheonsuman International Birdwatching Fair, South Korea's most popular bird-watching festival. Results indicate that respondents are more likely to prefer intermediate length bird-watching courses, interpretive opportunities and services, seeing special birds, and lower admission fees. WTP for bird-watching interpretive services is approximately $10.14 per person per visit, whereas WTP for additional diversity in bird species is $12.64. Courses with bus tours are preferred to courses with no bus tours, but long tours are not preferred. WTP is $14.24 for an intermediate length tour and $8.09 for a longer tour compared with the no bus tour. It appears that as the levels of service attributes associated with the bird-watching ecotourism resources increase, the respondents are more satisfied and willing to pay more for bird-watching tours than if the levels of service attributes are lower.     

Differences in perceptions about food delivery apps between single-person and multi-person households

The growth in mobile communications is a significant reason attributed to the O2O commerce explosion in China. Mobile applications have seized this opportunity adapting it to restaurants and food delivery services, recognized as an alternative strategy to increase sales revenue and for consumers to conveniently receive products and services. This study was designed to specifically explore five salient quality attributes representing convenience, design, trustworthiness, price, and various food choices associated with food delivery apps in consideration of their impacts upon user-perceived value, attitudes and intention to continuously use. Results determined that user trustworthiness was the most important quality attribute of the food delivery app business. Additionally, this study found that single-person households placed most importance upon quality attributes for ‘various food choices,’ ‘price’ and ‘trustworthiness.’ Comparatively, multi-person households placed most importance upon ‘design,’ ‘convenience,’ and ‘trustworthiness.’ Managerial implications, limitations and recommendations for future research are provided.     

Conservation finance and sustainable tourism: the acceptability of conservation fees to support the Tambopata National Reserve,Peru

Protected areas are key to the conservation of global biodiversity and ecosystem services; however, their success is contingent upon adequate funding. One possibility to increase funding for park management is to “sell” a wider suite of ecosystem services “produced” by protected areas, such as carbon sequestration. We conducted 420 tourist surveys to analyze willingness to pay (WTP) for ecosystem service benefits via a conservation fee in the Tambopata National Reserve in Peru. We also interviewed eight tour operators about their perceptions of the proposed fee. The average stated WTP was 15 USD. Sixty-six percent of tourists stated they would pay 10 USD or more, which, if actually paid, would have resulted in 318,000 USD for park management in 2015. Most respondents stated they would pay an additional fee if it supported biodiversity conservation or local ecosystem services, such as water, but less than 10% of tourists were motivated by carbon sequestration as a reason to pay the fee. Most tour operators supported the additional fee. Our findings suggest that tourists are willing to pay higher fees to support conservation but that interest in paying for additional ecosystem services from parks may not extend to global and intangible benefits such as carbon sequestration.     

饮食旅游动机对游客满意度和行为意向的影响研究

饮食旅游是近年来发展最快的旅游类型之一,但有关游客动机和行为的研究却很少.文章构建结构方程模型,剖析饮食旅游的推动和拉动动机要素,明确旅游动机对游客满意度和行为意向的作用机制.在澳门进行问卷调查获得368个有效样本后,检验假设模型,发现饮食旅游的推动动机为休闲放松、饮食猎奇和文化探索,拉动动机包括饮食产品和配套服务;休闲放松、文化探索和饮食产品对满意度有正向影响,饮食猎奇要素对行为意向有正向影响.文章从供求两方面明确了饮食旅游的参与原因及其后续效应,为发展饮食旅游、提升游客满意度和忠诚度提供了指导.     

The Response of Hotels to Increasing Food Costs due to Food Shortages

During 2008–2009 the hotel industry in Hong Kong had to respond to a steady price increase in general food items and in basic food commodities. As most hotels in Hong Kong predict their food cost budgets a year in advance, these sudden and unexpected increases in food commodities came at a time when there was a downturn in the global economy in the wake of the financial crisis and a worldwide influenza A (H1N1) epidemic. There have been articles published in hospitality and tourism journals that have discussed the issue of food cost and control in hotels resulting from poor storage and purchasing, portion control, and preparation and production methods. However, none of the previous studies has examined the sudden and rapid increases in the cost of foods and the impact that this has had on the hotel industry. The measures adopted by Hong Kong hotels of different tiers to control or reduce expected food costs are analyzed in this study. This study employed a cross-sectional exploratory design, encompassing in-depth personal interviews with food and beverage managers and executive chefs in high-, mid- and low-tier hotels in Hong Kong. Empirical findings revealed that mid- and low-tier hotels found the increases in commodity prices challenging and thus employed innovative methods to combat rising food costs. High-tier hotels were more concerned about satisfying customers' needs by maintaining high-quality food products and services. The findings indicate that hotels and restaurants at all points of the market adopted functional strategies to increase their efficiency and profitability. Based on the operating experience of existing hotels, this study demonstrates that enhancing the quality of suppliers' commodities, good staff communication and training practices, and innovative ideas can improve a hotel's financial situation.     

Assessment of university campus café service: The students' perceptions

This paper presents the results of a study conducted to examine the important attributes in food service provision on a large Australian university campus. Ten café outlets (A to J to maintain anonymity of the café outlets) positioned across a large university campus located in an urban residential area were surveyed. A total of 410 students participated in the survey. Based on the frequency of patronage to the cafés results showed that five of the ten café outlets were more frequently visited in a given week. These were Café A, Café B, Café H, Café F, and Café I; however, the focus of this paper would be on Café A, which was just recently opened for business. Results indicated that students considered quality, price and service as the most important attributes in patronizing a particular café on campus. Results also indicated that students were most satisfied with important attributes such as convenience, ambience and quality during their visit to the café. Paired samples' t-test results showed statistically significant differences between the perceived importance and level of satisfaction with all attributes except the opening hours attribute. Results are discussed with possible implications and suggestions for further research.     

Good governance in protected areas: an evaluation of stakeholders’ perceptions in British Columbia and Ontario Provincial Parks

As government funding is reduced and tourism-based fees are increasingly used to fund protected area operations, two options are often used for management: transfer of tourism services to the private sector or operation of tourism services by a government agency that functions like a corporation. This paper reports stakeholders’ views concerning governance for two prominent, but different, management models for protected areas’ tourism services in Canada. British Columbia Provincial Parks uses profit-making companies to deliver park services; Ontario Provincial Parks uses the parastatal approach, where park staff members provide most services directly. Surveys of five key stakeholder groups (park staff, visitors, contractors working in park, nearby residents and NGOs with an interest in parks) provided higher rankings of perceptions of governance criteria closer to good governance for the Ontario approach, with important differences found between some groups and amongst some criteria in both park systems. This research suggests that the parastatal model is perceived as superior by important stakeholder groups, using the lens of standard governance criteria, compared to the outsourcing model that uses profit-making companies to provide park tourism services. This finding has implications globally where governments seek to shift park funding from government towards tourism fees and charges.     

First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry

In this study we consider the first-class passenger market to identify in-flight service-related triggers of customer-centric innovativeness, test the effect of customer-centric innovativeness on brand loyalty, and examine the moderating role of advertising effectiveness. A series of theory-based hypotheses was examined through structural equation modeling using empirical data collected from a sample of 205 first-class airline passengers in the United States (US). The results indicate that various experiential dimensions of in-flight service designs (including food, entertainment, physical environment, and flight attendant performance/physical appearance) in the first-class passenger market had significant effects on perceived firm innovativeness. In addition, advertising effectiveness moderated the effects of in-flight food services and flight attendant physical appearance on perceived firm innovativeness. These results clearly suggest that customer-centric innovativeness is a strong driver of brand loyalty in the first-class passenger market. The study provides a theoretical basis for future research and offers some effective management methods for enhancing first-class passengers’ loyalty in the airline industry.     

Tourism and urban public transport: Holding demand pressure under supply constraints

Scholars and local planners are becoming increasingly interested in the contribution of tourism to economic and social development. In the European cities that currently lead the world rankings for tourist arrivals, local governments have actively promoted tourism. Mobility is an essential issue for tourists visiting large cities, since it is a crucial factor for their comfort. It also facilitates the spread of benefits across the city. This study uses an international database of European cities to examine whether city planners respond to the additional demand for urban public transport by extending service supply. Our results confirm that tourism intensity is a demand-enhancing factor in urban public transport. However, cities do not seem to address this pressure by increasing services. Tourism appears to exert a positive externality on public transport, since it provides additional funding for these services, but it also imposes external costs on resident users because of the congestion caused by supply constraints.     

Economic impact of an annual tourism industry exposition

This study was undertaken to estimate the economic impact on a specific region resulting from a nine-day tourism industry exposition. Over 80,000 people paid to attend the 1980 Greater Michigan Boat and Fishing Show which displayed equipment by 165 exhibitors. Detailed direct expenditure information was obtained from patrons and exhibitors. Multiplier analysis was employed to estimate total economic impact. Patrons were estimated to have a total economic impact on metropolitan Detroit of over $2 million. Economic sectors heavily impacted by patron expenditures were food services, entertainment, and auto related. Expenditures by show exhibitors were estimated to contribute an additional $1.8 million to the local economy. Economic sectors heavily impacted by exhibitors were households, advertising, and insurance.     

Integrative diversification of wellness tourism services in rural areas – an operational framework model applied to east Hokkaido (Japan)

A framework model for wellness tourism development in rural areas is developed in this paper, combining the concepts of integrative diversification, tourism product development, and an endogenous approach to innovation dynamics. Three spatial levels of wellness services are considered (establishment, destination, and the region where they are located) in order to identify the required resources, services to develop, stakeholders to involve, and a process to match the supply and demand in wellness tourism. The paper concludes with an exploratory application to the case of east Hokkaido (Japan), identifying crucial challenges for a diversification of wellness services based on the traditional onsen practices.     

Development and validation of the casino service quality scale: CASERV

With intensifying competition among casino operators, consumers are demanding better services. This research conceptualizes casino service quality as a second-order, four-dimensional construct which assesses casino patrons’ perceptions of service delivery, service environment, food service, and service product. Based upon a rigorous psychometric process of scale development and validation through three studies in the casino setting, the authors propose the CASERV scale as a comprehensive instrument for measuring casino services that is reliable, valid, and distinct from other service quality measures. The paper concludes with discussion of managerial implications and future research directions.     

Forecasting in a Mixed Up World: Nowcasting Hawaii Tourism

We evaluate the short term forecasting performance of methods that systematically incorporate high frequency information via covariates. Our study provides a thorough introduction of these methods to the tourism literature. We highlight the distinguishing features and limitations of each tool and evaluate their forecasting performance in two tourism-specific applications. The first uses monthly indicators to predict quarterly tourist arrivals to Hawaii; the second predicts quarterly labor income in the accommodations and food services sector. Our results indicate that compared to the exclusive use of low frequency aggregates, including timely intra-period data in the forecasting process results in significant gains in predictive accuracy. Anticipating growing popularity of these techniques among empirical analysts, we present practical implementation guidelines to facilitate their adoption.     

Hawker centres as tourist attractions: The case of Singapore

Cooked food hawkers are a sometimes neglected part of the tourism and hospitality industries, yet can play a significant role as a visitor attraction which offers both inexpensive food and insights into the contemporary society and heritage of the destination. Hawking is ubiquitous in much of South East Asia where it is integral to the life of local residents and this includes Singapore, the focus of the paper which also comments on the relationship between food and tourism in general. The cooked food hawker sector in the city state is described and the results of a survey of tourists about their experiences of dining at hawker centres are presented. Responses appear favourable on the whole, but some concerns are identified. It seems that hawkers may have unrealised potential as an amenity for tourists, although widening their appeal and use is a challenging task compounded by the threat to the survival of hawker centres from urban development pressures.     

Road Travelers' Motivations and Loyalty: Train Versus Bus Services

ABSTRACT

Railroad and highway travel may differ not only in terms of their nature but also in terms of their appeal to travelers. Travelers may have different motivations to use either transportation mode in either inbound or outbound directions. Travelers may also demand different services or service traits of the provider in order to gain satisfaction in the short-term and/or become loyal customers in the long-term. This study uses a 2?×?2 design to compare train and a bus service between two cities 250 km apart in a country where these two means of transportation are equally essential. The study also compares the outbound and inbound routes in order to acknowledge additional differences in both the travelers' motivations and the customers' loyalty formation. The results show that travelers' motivations for choosing train or bus transportation differ based on whether they are leaving from or returning to the city that was the original point of departure. They also show that customers' long-term relationships with the provider significantly differ according to means of transportation and routes used. Characteristically, customers in the studied sample prefer train transport to leave and bus to return based on their idiosyncratic motivations of seeking value or money savings and their expectations of mutual loyalty. This research suggests practical consequences both for understanding travelers' motivations and customer loyalty formation and for managing policies regarding train and bus services competing for specific segments of travelers.