让橱窗“红杏出墙”

橱窗是现代化商场的眼睛，能引起顾客注意和激发欲望，是最具有艺术性的结构和理想的促销工具。同时，又是卖场化和形象的缩影。橱窗不应被遗忘或被忽视，经营应从战略上高度重视橱窗的建立和设计技巧，并强化橱窗管理。     

橱窗艺术

如果你有一个很大的橱窗，那么你是把它布置的琳琅满目呢，还是简明扼要？如果你的橱窗只有巴掌大一个门脸，你是把它布置得花团锦簇呢，还是质朴无华？也就是说，究竟什么样的橱窗布置更能打动消费者的心？     

男装品牌的橱窗展示色彩设计研究

橱窗展示是当今世界各服装品牌终端卖场普遍采用的一种立体广告形式,也是商业美术的重要类型。但目前国内男装品牌在橱窗色彩的设计上还不够成熟,文章通过问卷调查方法深入探讨橱窗色彩设计对现代服装营销的意义,探究男装品牌橱窗展示色彩应用的设计与方法。     

橱窗展示的艺术化手法解析

本文从橱窗空间艺术性，文化性等方面，解析橱窗艺术化手法。随着艺术与设计的交融，橱窗的展示手段，融入不同创作领域的的艺术元素。橱窗没有系统的设计规则，是设计师自主意识释放的展示场，使展品据有观赏性，增加文化艺术气氛，优秀的设计都有它的精神家园，展品不是以独立个体的形式存在，提高展品的附加值，观者在欣赏橱窗时接收到产品信息传达的同时，也接受到艺术的传播，这对橱窗设计未来发展具有重要意义。     

商业橱窗也有性格

从造型形态、色彩、材料、灯光气氛等方面分析了橱窗的性格,橱窗设计在各个要素融合协调中展现出橱窗的主题风格和独特魅力,凸显出橱窗的性格特色。     

浅谈橱窗陈列设计的展示手法

橱窗设计是卖场的方向标。成功的橱窗设计应该是既要抓住过客的视线,又能表达服装品牌的品质和内涵,又能符合商业运作。     

浅谈品牌服装橱窗设计

通过分析品牌服装橱窗的色彩、海报和灯光设计,总结出品牌服装橱窗陈列的普遍性规律。在色彩上,分析了不同色彩所能达到的不同橱窗效果,以及相同色彩的不同搭配所差生变化的效果。在海报布置上,分析了主题式海报对橱窗效果的关键作用。在灯光上,分析了灯光与橱窗主题的整体效果的相互作用。     

商业橱窗也有性格

从造型形态、色彩、材料、灯光气氛等方面分析了橱窗的性格,橱窗设计在各个要素融合协调中展现出橱窗的主题风格和独特魅力,凸显出橱窗的性格特色。     

浅析橱窗广告设计

橱窗广告在我们社会主义事业日益兴旺的今天,已经不是大、中城市所特有的焦点广告形式,而是天南地北,城市村镇,遍及祖国大地,几乎是凡有商店就有橱窗,紧密相连着国家建设和人民生活。     

论高校宣传橱窗的版面价值及版面设计

高校宣传橱窗与校报、电视、广播、网络四大主流校园媒体一起在校园中承担着传播信息、舆论引导、营造文化氛围的重任。在媒体信息高度发达的今天,充分发挥橱窗宣传思想工作重要阵地功能,扩大橱窗的影响力是版面编辑面对的重要课题。阐述了高校宣传橱窗的版面价值,并从如何编排版面的标题、图片、色彩、留白四个方面,为处理好版面各元素之间关系,营造出视觉美感,吸引更多读者提出了建议。     

Comparison of Canadian and Mexican Students' Online Shopping Behavior

A survey of 100 Canadian and 100 Mexican business students reveals that the two groups' achievement motivation, Rokeach terminal and instrumental values, and their online behavior is quite different from each other. Canadians buy more books from online shops and believe that mobile phones will be used in the future to make online purchases. Mexicans are more positive about online shopping from existing stores, with greater appreciation for making purchases without face-to-face contact. They are also more mistrustful of new online shops. Mexicans favor massive advertising and promotions and Canadians favor competitive prices and discounts.     

The physically disabled South African female consumer’s problems in purchasing clothing

Physically disabled women today have to face the inconvenience of shopping for their own as well as their families’ clothes and the inability of finding fashionable clothes that fit any disability. A total of 40 physically disabled women between the ages of 21 years and 60 years were interviewed on the problems they experienced when shopping for fashionable clothes that fit their disabilities. A total of 40 clothing shops were observed to get information on the extent to which the shops cater for the needs of the physically disabled consumer. Results from the interviews showed that the majority of physically disabled female clothing consumers experienced major problems in finding fashionable clothes that fit their disabilities. It was also clear that these women experienced problems with unusable access routes, unsuitable parking lots, display racks that are too high, spaces between racks that are too narrow, inadequate space in fitting rooms and a lack of assistance in shops. The observations were compared with the complaints the women had and it was found that these women had not overestimated their problems.     

网上商店成功的三件法宝

伴随网络经济的发展 ,网上商店的群体规模正在不断地发展壮大。同时 ,这种打破时空限制、方便快捷的新型购物方式已经被许多消费者接受。但是 ,经营成功的网上商店却很少。究其原因 ,在网上商店的经营中缺少三件法宝 ,即增强网上商店的粘着力、注重网上消费心理研究、树立网上商店的诚信形象。只有将这三件法宝有机地结合起来 ,溶入网上商店的经营管理之中 ,才能使网上商店真正发挥作用 ,才能为企业和个人经营者创造更多的财富。     

零售企业价值创造的模式比较及策略研究

本文认为,加入WTO后各种大型卖场、超级市场、便利店、专卖店、仓储中心及社区店不断出现,客观上要求企业依据国内外价值创造理论与实践的演变,构建更为合理的价值创造模式。第一,加强基于核心环节的价值链管理模式。零售企业价值链管理的核心环节在于强化基础设施、卖场管理与人力资源管理。第二,建立基于信息手段的供应链管理系统。主要包含电子交换系统、电子数据交换系统、快速响应系统、管理信息系统、价值网络、顾客反应系统、决策支援系统、电子收款机(单品管理)信息系统、全球定位系统等。第三,完善全面价值共享的价值网管理业态。     

The role and function of the independent small shop: the situation in Scotland

Independent shops are numerically dominant in the British retail system, providing a range of functions and roles in various locational situations. Reporting on survey work in Scotland with independent shop owners and their customers, this paper details these roles and functions as well as attitudes towards the provision. The community and social role played by these shops in certain locations is emphasized, while in others a breakdown of trust between retailers and consumers is identified. Policy making about independent retailing needs to understand more closely these differences by locational type.     

Spillover effects of a mega shopping complex on pre-existing,small retail shops over space,over time and across retail types

This paper studies spillover effects from Starfield, a mega shopping complex in South Korea, to pre-existing, small retail shops over space, over time and across types of retail shops. Using the data on daily store traffics, we test for any complementarity or substitutability from Starfield to neighboring retail shops. Our analysis shows that spillover effects of Starfield on neighboring retail shops are equivocal in the short run. During the first year of the opening of Starfield, the contemporary effect (or the short-lived effect, lasting a single day) of Starfield is negative for consumer goods stores and personal service shops outside the 3-km radius, while it is positive for restaurants and bars within the 5-km radius. After that first year has passed, only the positive contemporary effect on restaurants and bars survives, and the cumulative effect (or the longer-lasting effect) turns significantly positive for consumer goods stores within 1.5 km of Starfield and personal service shops in the 1.5-to-3-kilometer radius. Our analysis estimates the temporal path of spillover effects—both contemporary and cumulative effects—from a newly-built mega shopping complex to neighboring retail shops, which is a novel contribution to the retail literature.     

The (un)importance of the closure of village shops to rural migration patterns

This study investigates the importance of local service provision for the survival of rural areas. EU Rural Development Policy includes support to village shops as a means to sustain population. Shop closing is assumed to negatively affect migration to and from the area served. We analyse quantitative data on all Swedish village shops and the migration patterns in their market areas before and after shop closure. No significant effect of shop closure on either in- or out-migration can be established, regardless of whether larger or smaller market areas are employed or whether migrants with more urban shopping habits (i.e. commuters and families with children) are excluded. Complementary interviews in three villages where the last shop has closed verify the results.     

Who buys from farmers’ markets and farm shops: The case of Germany

In this article, we analyze the influence of sociodemographic factors and consumer attitudes toward direct marketing products and sources (outlets) on the frequency of buying food from farmers’ markets and farm shops. By conducting an intercept survey with pedestrians in 2011 and 2012, we interviewed a total of n = 550 consumers. The target regions of the study were the Eastern German federal states. The study uses two ordered logit regression models to investigate consumers’ shopping behaviour at farmers’ markets and farm shops separately. We find that different factors significantly influence consumers’ buying behaviour at the two direct marketing outlets. Specifically, both a more favorable view toward the freshness of directly marketed foods and the intention to support local producers are positively related to consumers’ purchase frequency from farmers’ markets. In contrast, consumers’ purchase frequency from farm shops is significantly influenced by their perception of the cost of the products, confidence in food producers of directly marketed products, perception of the safety of the food and perception of the accessibility of farm shops. The study results indicate that considering consumer behaviour separately for different direct marketing channels for food rather than considering the entire category of local food outlets may provide new and valuable insights.     

中式餐饮连锁发展之我见——人力资源及顾客关系管理

近年来,我国餐饮业发展迅速,餐饮品种丰富,店铺数量迅速增加,行业竞争日趋激烈,随着洋快餐的大举进军,一种新的餐饮经营模式——连锁经营逐步受到广大从业者的关注。但总地来说,我国餐饮业连锁经营还处于初级阶段,还存在很多的问题,这些都有待于广大的企业经营者结合中式餐饮企业的自身特点,不断地去解决这些问题,为我国餐饮业谋求更好的发展。