Improving retail manpower planning with a quasi-subjective waiting line model

One of the most fruitful approaches for increasing marketing productivity is through more efficient manpower planning. This is particularly true in the labor intensive sectors of marketing such as retailing, particularly the retail department store. Waiting line models offer a high degree of potential for more effective manpower planning in the retail department store. The department store, however, presents a particular set of problems which make applications of waiting line models to manpower planning fairly complex. This complexity stems from two major sources: 1) consumer shopping behavior and 2) sales personnel management practices. This article discusses these problems and presents a model by which they can be handled for retail department stores. A detailed example illustrating the model's application is also provided.     

基于产业融合的我国现代零售业发展路径研究

本文在对零售业发展路径的相关文献进行梳理的基础上,从产业融合的视角,对我国零售业的发展路径进行分析,并指出我国现代零售业的发展是产业关联、产业协同和产业融合不断演化的结果,零售产业融合是现代零售业发展的必然趋势。在此基础上,建立现代零售业发展的产业融合理论模型,进而提出零售企业必须抓住产业融合的契机,占领未来市场竞争的制高点。     

线上线下的冲突与融合

中国零售业是被社会商业颠覆的。当今规模化经营的连锁企业大部分是从名不见经传的小企业或跨业经营发展而来的,很多源于上世纪80年代以后诞生的小型的“社会商业”。如今,线下零售则被称为传统零售,受到线上零售的挑战,线上线下的冲突与融合正在改变着我国零售业的竞争格局。本文认为,应该从顾客感受的角度去寻找突破口,以实现两者的有效融合,便利店是一个很好的融合点。     

经济全球化下中国零售连锁业的发展策略

经济全球化趋势下,我国零售市场的竞争日益国际化,竞争激烈程度加剧,对此,我国零售企业应认清零售业发展趋势,明确优劣势,提升竞争力。该文通过比较内外资零售企业的竞争优劣势,提出了中国零售连锁业的发展对策。     

零售业“Big Middle”形成机理的经济学分析

每一次零售业态变革基本上都与技术、偏好或行为有关：科学技术在零售领域的应用提高了零售服务水平并且降低了零售服务的成本，不同偏好的消费者选择使得不同零售业态的生存获得相应的市场空间，零售商的进入与退出行为的选择导致了特定市场空间中主导零售业态的形成。本文通过对零售业“Big Middle”的形成机理进行经济学分析，并且依据中国零售业态发展的实践进行了相应的实证检验，从而为信息化和网络化条件下零售业的发展提供一定的理论指导。     

零售业态分化与我国零售业态发展的战略调整

业态变革是零售革命的一个重要标志,而业态结构则是零售结构的一个重要方面。我国目前正处于零售业态的分化时期。而对零售业态认识上所存在的一些误区,影响到我国零售业态的顺利转换和业态结构的合理调整。为此,有必要对零售业态的本质及其演变规律进行深入的研究,以为我国的零售业态的发展提供战略指导。     

Three differential variables and their relation to retail strategy and profitability

The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery industry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents.     

零售业国际化的动因:以跨国零售企业资本转移为视角

国际零售业深刻影响着各国的经济运行以及居民的日常生活。零售业国际化是资本国际化在零售业的特殊表现形式。零售业国际化的根本目的在于获取东道国的巨额零售收入;零售业国际化得以实施的基本手段是其具有比较优势的运营体系;零售业国际化的目标选择依赖东道国的经济发展阶段;零售业国际化必需的制度背景则是国际经济发展的大环境,尤其是东道国的市场开放政策。把握零售业国际化的上述动因对东道国零售业乃至整个经济的发展具有重要指导意义。     

我国百货业历史发展与未来展望

在我国零售业发展史上，百货业扮演着重要的角色。从曾经的零售主导业态到现在与各新兴零售业态竞争并存，百货业一直是零售发展的主力军，其发展吸引着许多学者的关注。     

零售广告传播模式创新研究

随着零售商业观念的革新,现代零售广告传播,从观念到模式也发生了相应的激变和创新.新的传播技术、观念是现代零售广告传播的开放性的原发动力,随着现代通讯技术和广告制作技术的进步而不断创新,并通过传播观念、形式、类型等渠道达到传播模式的革新.一段时期内,零售革命带来广告传播模式的变革,会在传统传播模式的基础之上,对新的技术和观念兼容并蓄,并存发展.     

零售业营销人员平衡计分卡的构建研究

现代零售业的发展,客观上需要一支强素质、优品质、高绩效的营销队伍来承担企业价值实现的任务,但是营销人员整体素质不高、流动性大、职业倦怠明显等问题严重影响着整个行业的健康推进。作为一种全新的管理模式和管理方法,平衡计分卡以战略为导向,从财务、客户、内部业务流程、学习与成长四个维度诠释了关键绩效指标,将有效解决目前零售业营销人员绩效评价指标缺乏核心、过于复杂、过分刚性、无可比性等问题,在不断提高营销人员的整体职业素养的同时,增强零售业的可持续发展能力。     

外资零售企业在湖南的发展态势及其影响分析

与我国零售业对外开放不断深入相伴随,外资零售企业加快了在湖南的发展步伐,湖南零售市场的竞争日趋白热化.本文从进入数量、规模、业态、区域的角度分析了外资零售企业在湖南的发展态势,从正、反两方面阐述了外资零售企业进入湖南后对湖南零售业的影响,并提出了在中国零售业全面开放的大背景下,打开城门与外资零售企业同城竞技是湖南本地零售企业发展壮大的必经之路的观点.     

我国零售业两线融合的发展模式

本文从分析消费者需求出发,以店商（线下）为基础,首先分析电子零售的国内外研究动态与发展趋势,指出我国零售业存在的三个问题,即同质化竞争从线下蔓延到线上,电商规制程度相对较低,两线融合面临四大误区。从实践应用与未来发展视角,提出了店商发展电商（线上）的五种模式,即借台唱戏、独立搭台、代理加盟、品牌延伸、跨界营销。最后指出了我国零售业两线融合模式实施过程应注意的问题。     

影响消费者购买意愿的零售店铺环境因素研究

消费者购买意愿与零售店铺环境因素相关。实证研究表明,店铺环境中的背景要素、社交要素、产品要素、设施要素和设计要素影响消费者购买意愿。零售管理者可以从整体上把握零售环境的构成维度,调控环境因子能有效提高顾客购买体验和购买意愿。     

供应链管理框架下的零售渠道合作

零售企业已经成为供应链的核心。目前，中国零售业的供应链管理存在观念落后、物流效率低下、支撑技术应用不足等问题。针对这些问题，本文认为，应尽快转变观念、实施物流一体化运作、加强协作和信任。     

从城市超市寻觅中国零售的“恒生态”

本文从电商发展等行业热点问题出发,通过考察上海城市超市(CITY SHOP),导出了我国零售的"新生态"与"恒生态"问题。本文认为,我国零售业面临的最根本问题是:在创建零售"新生态"过程中,很多商家忘记了"恒生态",忘记了零售经营的成功关键是要给消费一个理由,城市超市从小店铺发展成为"自造型、差异化、跨业经营"的零售典范,贵在培育了"新生态"背后的"恒生态",即商业伦理底线、一线专业人才培养、零售营运管理、体系保障等四大支撑力。     

Ethics in retailing: Perceptions of retail salespeople

Research interest on ethics has increased substantially within the past twenty years. To date, however, little published research has examined ethical problems of retail salespeople. This frame of reference should be of importance to retail managers because the nature of the retail sales job may lead to ethical problems for sales personnel. This article examines what situations (1) are ethically troublesome for retail salespeople, (2) are believed to be currently addressed by company policies, and (3) should be addressed by company policies. Implications for retail management are also discussed.     

Developing global products and marketing strategies: A rejoinder

In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy development. He has published extensively in the areas of international marketing and retailing. His research and publication areas include international marketing, high tech marketing, and advertising management. His research and publication interests include sales management, international marketing, and retail management.     

A test of the share/price market planning relationship in one retail environment

Over the past few years two important approaches to marketing strategy planning have been developed. A key planning relationship in each approach is the relationship between prices and market share. The Boston Consulting Group suggests that market share leaders match the prices of their lowest priced competitors while the Profit Impact of Marketing Strategies study has found that share leaders have higher prices. Which is correct? This empirical study tests the direction of the share price relationship in one specific retail environment, namely gasoline retail markets. The results strongly indicate that the share leaders in gasoline retailing consistently have higher prices then their lower share competitors. The study represents the first time that marketing planning relationships such as that between share and price have been extended to retail operations from their more traditional areas of application in marketing by manufacturers.     

贵州零售业基层员工流失及其对策研究

通过设计调查问卷、实地访谈等方法收集了贵州零售业员工工作生活现状,并从降低员工流失率的重要性,剖析员工流失的原因进行深入分析,有针对性的提出降低贵州零售业员工流失的对策。