A Tangible Bridge ——An interview with Mr. Sun Ciyi,Secretary General of Shanghai Pudong Medical Device Trade Association

On January 21,2009,the State Council has approved The Opinion on Further Reform of Medicine and Sanitation System.This new proposal pointed that the government will invest RMB 850 billion for 5 medical reforms during 2009 to 2011.     

如何形成团队凝聚力

行为区让你用团队成员的眼光看待事情,了解他们的需要和喜好;行为区也鼓励你去对其他人的本性和喜好充满好奇,并尽可能接纳它们.一旦你做到了这点,你会发现他们会反过来接纳你.     

AnnaLee Saxenian. The New Argonauts: Regional Advantage in a Global Economy. Cambridge, Mass.: Harvard University Press, 2006. 424 pp. ISBN 0-674-02201-7, $27.95 (paper).

This book considers a fascinating aspect of new technology businessesand the network economies that support their development. Essentially,it is about the movement of technically skilled professionalswho have been drawn into the commercial environment of SiliconValley and their subsequent technology transfer relationshipwith the part of the world from which they were originally drawn.To use the phraseology of the book, this is about "brain circulation"as opposed to     

Hotel management contracts in the U.S.: Twelve areas of concern

The traditional hotel-management contract is being reformulated even as you read this. Most changes have been to the benefit of owners.     

中美日PK:未来五年最赢产业

如果你想在未来五年把自己弄上中国富豪榜,那不妨花半个小时来研究下这个未来富翁生产图谱未来五年,中国人均GDP将超过5000美元大关,这是研究界公认的经济进入"新消费阶段"的基础,如果你错失了上一个十年,这次是时候抓住机会了。     

Dismemberment,divorce and hostile takeovers: A comment on corporate moral personhood

We can explain our intuitions about corporate takeover cases by appeal to Peter French's picture of the corporation as a moral person. He argues that corporations are persons in much the same sense as you and I, and are entitled to the same rights as humans. On this analysis, takeovers are murders, attempted murders, attempts to enslave, etc. I want to explore the consequences of this view for corporate takeovers. I shall argue that, though French can explain why our moral intuitions seem to arise in response to some concern about the corporations themselves, his analysis commits us to the wrong intuitions in some cases. I shall then offer an account of these intuitions which focuses on the character of corporations.Rita C. Manning is Assistant Professor of Philosophy at San Jose State University. She has published widely — on Artificial Intelligence, Ancient Philosophy, Ethics, Philosophy of Law, Social and Political Philosophy, and Informal Logic, in addition to Business Ethics. She is currently working on a Feminist critique of Moral Philosophy.     

David Reisman. Schumpeter's Market: Enterprise and Evolution. Northampton, Mass.: Edward Elgar, 2004. vii + 294 pp. ISBN 1-84376-164-5, $120.00.

The life and works of Joseph Schumpeter (1883–1950) continueto fascinate social scientists of diverse disciplines and schools.For some economists Schumpeter’s institutional and evolutionaryapproach is the only way to practice economics; but even forthe mainstream the current buzz about endogenous growth andthe knowledge economy has renewed interest in his writings,especially those on technology and entrepreneurship. Businesshistorians always have been attentive to Schumpeter’sentrepreneurs and the dynamic of creative destruction, and globalizationnow provides a     

DIAL-A-RIDE

One of the worst things about being disabled is the loneliness. Able-bodied people do not have to wait for busy friends to find time to visit them. They can get on to a bus or a tube or a train and go visiting, or to the shops or a cinema or club, as the mood takes them. If you are in a wheelchair, you can't. You will get taken to hospital or a day centre or to your doctor, if need be, but nowhere for fun. The idea has arisen in several countries that there should be a special service for people with disabilities, who cannot use public transport and cannot drive or use friends' cars. This would be the equivalent of what taxis provide for the able-bodied — the possibility of getting out and going where you want, when you want, when there is no public transport, or car, available to take you.     

Sally H. Clarke. Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Buying a car, the old adage tells us, is "the most importantpurchase you will ever make, after your home." Sally Clarkehas written an extremely important and insightful book thatexplores the never-ending tug-of-war between companies, consumers,and the state to define the parameters of America's most importantmarket. At the core of this broad, longitudinal study, is thesimple yet elegant notion that the marketplace, and the relationshipbetween consumers and firms, shapes not only the organization     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,     

毕胜这三年：李彦宏、雷军和王朔教我的那些事儿

在我们生活的这个时代，像毕胜这样的故事会越来越多：当一个男人三十出头就彻底财务自由，他要做些什么才不至于虚度余生？我们聊了两个小时，其间，毕胜提到李彦宏387次，提到王朔236次。     

Ernesto R. Gantman. Capitalism, Social Privilege and Managerial Ideologies. Aldershot, U.K.: Ashgate, 2005. viii + 185 pp. ISBN 0-7546-4186-4, $99.95.

Is management a science or an ideology? Do management theoriesexplore the best way to maximize society’s welfare byefficiently coordinating inputs to produce the most output?Or are they window dressing concealing the exploitation of labor? An Argentinean professor, Ernesto Gantman surveys two centuriesof American management theory to argue that ideology trumpsscience. (Though the book purports to be a study of managementideology generally, it is almost exclusively about the UnitedStates.) Gantman quickly     

The garage team—entrepreneurship lessons from DHL international

When you start a venture, you start with yourself: your own personal operating system, or POS. Then, you identify and define your compelling product or service, something you should already know a lot about. You also need to use your sales skills to convince key stakeholders to support you, and to design your venture by putting together a pattern that works. The next step is to put together a team to help you implement the pattern you have designed, the men and women who will make up your garage team. The garage team is made up of the core people in a start‐up, people who help graduate the entrepreneur to the role of leader, because a leader with no followers is a leader of none. This article explores the essential attributes of such a team and how they contribute to the success of entrepreneurial ventures. © 2009 Wiley Periodicals, Inc.     

Essay: Technology in the Classroom: Teaching Business Marketing in the 21st Century

ABSTRACT

Ellis (1996) cites the Business Education Forum Policy Statement Number 53 (McDowell 1993) that states “… business educators must review their instructional goals and strategies in light of advances in technology to ensure that identified student outcomes encompass that technological skills need today and in the future …”

To quote Judith Boettcher (1996) “… Providing technology classrooms on our campuses today means thinking substantively about the intersection of teaching and learning processes with the capabilities of information technologies. When you consider the infrastructure and organizational issues surrounding this intersection of teaching and technology, you find that implementing technology classrooms is not for the faint of heart; indeed, it takes deep courage.”     

Elisabeth Koll. From Cotton Mill to Business Empire: The Emergence of Regional Enterprises in Modern China. Cambridge, Mass.: Harvard University Press, 2004. xvi + 422 pp. ISBN 0-674-01394-8, $49.50 (cloth).

Elisabeth Köll has written more than a book about ZhangJian (1853–1926), a pioneer of modern business in China.This is an important study of enterprise organization, managementpractice, and the means by which Zhang’s Dasheng enterprisegroup changed the political economy of provincial Nantong, aYangzi River city near Shanghai. The author is focused firstlyon control and accountability in the management of the enterpriseand secondly on the institutional transfer—"the interpretation,adaptation and application" (p. 4)—of Western corporatestructures, such as the limited liability firm, to the Chinesebusiness     

The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed

If you think about the last television commercial for an Italian pasta brand you have seen, are you sure it is really Italian? In many cases, especially in the food sector, neither the company nor the product originate from the advertised country, meaning that the company is pursuing a foreign branding strategy and is trying to benefit from positive stereotypes customers have about the specific foreign country. By collecting both quantitative and qualitative data through a point-of-sale intercept survey, this article assesses the impact of alleged origins on customers’ willingness to buy (WTB) and willingness to pay (WTP) if the actual origin is disclosed. The sample consisted of 200 German customers who were asked to answer questions related to one of two hedonic products they had just bought. It is empirically shown that foreign branding has a positive impact on the brand’s performance. However, as soon as customers find out that they were misled with regard to the origin of the product, both their WTB and their WTP decrease. This study contributes to the knowledge on the role of products’ origins on customers’ WTB and WTP. In contrast to the vast majority of the studies in this field, the communicated origin of the product is based on a foreign branding strategy and not on the product’s actual origin. Consequently, it was possible to manipulate within-subject variables by disclosing the actual origin of the product. The results of our study suggest that foreign branding may be a successful strategy for companies to increase their customers’ WTB and WTP. At the same time, our results raise concerns about the suitability of foreign branding as a long-term marketing strategy, unless a company can successfully maintain its foreign image. Future research opportunities include the choice of consumers with a different cultural background, of other hedonic products or of utilitarian products.     

Michael Zakim. Ready-Made Democracy: A History of Men's Dress in the American Republic, 1760-1860. Chicago: University of Chicago Press, 2003. x + 296 pp. ISBN 0-226-97793-5, $30.00 (cloth).

Michael Zakim’s Ready-Made Democracy positions men’sclothing manufacturers at the heart of the democratic and capitalistictransformations that engulfed the United States between itsfounding and the mid-nineteenth century. He argues that thehistory of the men’s suit, embodying as it does a hostof social, economic, and political relationships, presents anunequaled opportunity to observe these changes. Zakim createsa nuanced interpretation that responds to a half century ofhistoriographical debate about the nature of the market revolutionin America.     

会展英语

邀请客户 展会就要开始了，里昂给老客户威廉打电话邀请他到展位来参观，并为他预留了展会门票。里昂：威廉，最近好吗？威廉：我很好，谢谢您。您呢，还在忙生意吗？里昂是啊，一年一度的展会就要举行了，我们正在做准备呢。除了明星产品，我们今年还会展示新的产品。     

胡馨方 拒绝平庸的80后女掌门

<正>【人物简介】胡馨方,1984年出生,河南新乡人,现任久星集团董事长。2005年毕业于公安大学治安管理专业;2007年获得清华大学工商管理专业EMBA学位。2008年开始接触国家太阳能光伏发电项目,2009年具体申办并实施建设了大型"金太阳"光伏发电项目。2010年2月,久星集团旗下的管理咨询公司成立。2010年初,涉足矿产行业。2011年,集团旗下的汽车配件公司与奇瑞公司达成合作。在河南参与南水北调工程两期。