基于品牌价值的品牌导向型企业的界定

随着市场经济的快速发展,品牌在企业中的作用越来越明显,品牌价值导向正在成为企业战略选择的首选。本文主要针对品牌的符号系统与价值系统的一体化模型中增值作用来阐述了品牌的战略价值,同时还提出了品牌导向的内涵,并提出了品牌导向型企业的界定条件。     

浅谈内部审计如何实现企业价值增值

内部审计在改善公司治理,完善企业内部控制,加强企业风险管理和战略审计中具有独特的优势,发挥了重要的作用,有利于实现企业价值增值。本文分别从公司治理、企业内部控制、企业风险管理和企业战略计划制定四个方面,阐述了内部审计如何实现企业价值增值,以供参考。     

企业战略价值化管理方法研究

企业价值最大化是现代企业管理所追求的目标。价值创造与价值增值是价值实现过程中的两大重要活动。本文试图通过制定发展战略，优化业务流程、寻找价值驱动因素和确定战略价值指标等手段，使企业价值的实现过程更具有可实施性、可操作性。     

论价值增值型企业整体风险管理集成系统

企业整体风险管理(EWRM)为企业从传统的预防风险向经营管理风险转变提供了一种全局性、一体化、前瞻性方法,实现了对风险经营的动态柔性战略价值导向与持续企业价值增值最大化、提升企业核心竞争力、再造风险管理哲学流程的优化组合,形成取代传统风险管理(ETRM)的必然趋势。本文从价值增值视角,在与传统风险管理对比分析凸显价值增值型企业整体风险管理价值基础上,就价值增值型企业整体风险管理集成系统的运行机理、实践应用方略进行了较为深入的探讨。     

从价值链到价值群：企业价值战略创新

以可持续发展为经营战略的企业将不断进行博弈“游戏”,以企业为核心、以产品流程为对象而设计出的多重价值活动组成了企业间的价值群。本文认为价值群的设计与创造是企业获得持久利润的条件,从价值链到价值群是企业价值战略的一种增值方式创新。     

价值增值会计与管理的思考与探析

价值增值会计与管理是通过对企业的价值增值进行计量、核算与管理,以达到企业为追求最大价值、增值和最大经济效益服务的目的。不同空间、不同历史时期价值增值有不同的含义,其定义、核算和管理也有很大区别。本文认为,我国应借鉴西方国家增值表的方式,实施价值增值会计与管理。在有条件的上市公司逐步引进EVA经济增值会计与管理,试行未来增值会计。     

浅析基于价值链的全面预算管理

伴随着企业各项经济活动的开展,传统模式下的全面预算管理弊端逐渐显现.笔者建议应适时将价值链的思想引入全面预算管理体系,进而构建以价值增值为战略导向、以价值链为预算载体、以作业中心为责任主体,集成物流、资金流和信息流的预算管理模式,形成与实物价值链并行的虚拟价值链,共同为企业创造价值.     

不同规模企业实施网络营销的比较研究——基于战略与策略的思维

网络营销通常被认为是中小型企业适用的营销方式，在此观念影响下，大型企业网络营销的发展速度明显缓慢于中小型企业。以实践为导向的网络营销研究目前阶段基本针对中小型企业且集中于基础操作层面，在此状况基础上，大型企业网络营销的价值认知和理论研究没有得到应有重视．如何根据不同规模企业的性质，制定不同的网络营销战略或策略应当是最关键的问题。     

顾客价值视角下的体验营销战略

体验经济时代的到来孕育了体验营销这种全新的营销模式。在体验经济时代背景下,以关注顾客体验为核心的体验营销成为服务型企业的必然选择,因此,制定满足顾客体验需求的营销战略显得非常必要。从根本上说,体验营销是企业通过传递体验为顾客提供价值的过程。本文从顾客价值视角出发,根据体验营销的内涵及现有的分析体系,探寻顾客价值与体验营销的内在关系,构建以顾客价值为导向的体验营销战略模型,包括体验营销战略的准备、体验营销战略的制定、体验营销战略的实施和体验营销战略的控制四个阶段,并提出适应体验经济时代营销环境变化的调整对策。     

基于创新型企业价值增值的竞争战略研究

借助建设创新型国家政策的东风,创新型企业作为一个新的企业范式在全国快速发展。本文立足于创新型企业创新的最终目标是实现企业价值增值这一观点,从创新型企业的特征、价值增值的特征等角度对创新型企业的竞争战略进行分析和研究。     

关于优化运输路线提高物流增值的一孔之见

当前我国运输成本居高不下,物流无法实现真正意义上的增值,究其原因有很多,而不合理的运输是其中一个很重要的因素。文中在提出了合理运输对物流价值增值的重要意义的基础上,阐明了优化运输路线是保证合理运输的关键,并以公路货运为例,提出了几点优化运输路线的设计思路。     

‘One‐Man Handled’: Fragmented Power and Political Entrepreneurship in Globalizing Mumbai

This article considers the fractured nature of state power in contemporary Mumbai. Based on a case study of the ongoing Dharavi Redevelopment Project, a 2‐billion US dollar initiative to redevelop Mumbai's most infamous ‘slum’ settlement as a mixed‐use, mixed‐income township, it details the new state strategies emerging to support urban development efforts in India today. Identifying the structural weaknesses that have traditionally hindered development planning in Mumbai, it describes how a private developer, acting as a political entrepreneur, has worked to consolidate the authority and resources necessary to overcome these institutional gaps and structural weaknesses. Situating the analysis in theories of state restructuring, this case sheds light on how the local Indian state is responding to the pressures associated with neoliberal globalization and competitive urbanism. While a growing literature in this area has offered important insights into emerging configurations of power, it remains overly focused on the role of NGOs in these efforts, failing to provide an adequate analysis of alliances between the state and other private actors. This article attempts to address this gap with an in‐depth examination of the political entrepreneur as a site of institutionalized, but ultimately incomplete, power in globalizing Mumbai.     

企业家·生命·周期及其价值提升研究

互企业家生命周期是指企业家所面临的一个从起步到成长、从成长到成熟、从成熟到衰退的过程。本文从分析企业家生命周期的内涵出发,探讨了影响企业家生命周期的因素,企业家生命周期与企业家价值之间的关系,得出可以通过优化企业家生命周期来提升企业家价值;最后提出了一些优化企业家生命周期的具体途径。     

Identity in entrepreneurship effectuation theory: a supplementary framework

The article proposes a new framework on identity construction in entrepreneurship that in valuable ways supplements the logic of identity presented in Sarasvathy??s (2001, 2008) popular effectuation theory. Effectuation theory assumes that identity is a given and relative stable precondition of the entrepreneurial process that support the entrepreneur in ordering preferences in the process of effectuating resources, stakeholder commitment, etc.. The article shows that identity construction is an active and integral part of the effectuation process, and it importantly influences the manner in which the entrepreneur acts and makes decisions in the process. The article seeks to challenge and advance effectuation theory??s view on identity based on a narrative study of ten novice student entrepreneurs. The study gives insight into the identity processes involved in becoming a student entrepreneur, and it may serve as a guide to how entrepreneurship educators and counselors can place more emphasis on identity related struggles involved in the entrepreneurial effectuation process.     

风险投资中对企业家激励模型的研究

风险投资体系中,风险资本家与风险企业家之间形成委托代理关系。风险企业家掌握着关键技术和风险企业的日常经营决策权,在风险投资过程有中举足轻重的作用。本文在委托代理模型的基础上探讨了对风险企业家的激励机制设计模型,研究了如何更好地激励企业家的积极性以降低代理风险,为风险投资业的发展提供了有益的启示。     

Perceptions and attitudes towards entrepreneurship. An analysis of gender among university students

The present article analyzes the existence of gender differences in the perceptions and attitudes of university students towards entrepreneurship. It measures perceptions of the public image of the entrepreneur, along with the desirability, viability and intentionality of students towards creating their own business. The empirical data for this research comes from a sample of university students who have attended a Business Creation program run by the venture capital association known as Fostering Entrepreneurs hip in Extremadura, Spain. Data analysis using bivariate and multivariate techniques reveal significant results, indicating that gender plays a significant role in how the figure of the entrepreneur is perceived and on the intention to generate new business.     

集成供应链中的增值采购

随着市场竞争从企业间竞争向供应链间竞争的转变，企业的采购供应活动已成为企业的一个重要利润源泉，本文从集成供应链管理的角度探讨如何在供应链中实现增值采购。     

Achieving efficiency and effectiveness in Purchasing and Supply Management: Organization design and outsourcing

As a function with a strategic role, Purchasing and Supply Management (PSM) needs to continuously find ways to improve its efficiency and effectiveness. One potential way to specifically addressing efficiency targets is to outsource parts of the purchasing process. While outsourcing remains one of the most prevalent business practices in various areas, many businesses fail to realize the benefits anticipated from their outsourcing initiatives. Research reports that one major reason for these outsourcing challenges lies in the design of the focal organization. In this paper, we take an organization design view to outsourcing in the PSM context. Based on a multi-year case study from 2010 to 2013 at a global chemical and pharmaceutical company, we elaborate how the organizational design of the PSM function relates to outsourcing opportunities in order to increase efficiency and effectiveness by allocating internal resources to more value-adding activities. The case illustrates how an activity-based organizational design of PSM can support outsourcing of some parts of the purchasing process.     

Entrepreneurship in a theory of capital and finance—Illustrating the use of subjective quantification

In order to identify an entrepreneurial opportunity, calculation is required. The entrepreneur must do more than simply perceive an opportunity to do something new to create value in the marketplace. Insofar as alternative possible actions exist, the entrepreneur must choose between them. And even as the chosen opportunity is pursued, he must choose between alternative modes of production and organization in the ongoing combination of resources. The details of the kind of calculation required have been left mostly implicit in the literature. This article borrows from the finance literature to suggest a general and universal framework for such calculation and to offer one possible more specific method for using that framework for ongoing entrepreneurial judgment calls. We describe the familiar context in which entrepreneurial decisions occur and reiterate the importance of understanding the nature of capital in such a context of subjective value, uncertainty, and entrepreneurial imagination. We describe the familiar universal present value arithmetic and how it applies to entrepreneurial calculation. Finally, we take a deeper look at this framework, providing an example of one method of analysis used in financial management.