Board of Investment,Stage of Cooperation

Mr.Lim Sit Chen,the Chairman of Board of Investment (BOI)in Mauritius,as a distinguished guest came to China ac- companying the Prime Minister of Mauritius,H.E. Dr.Navin- chandra Ramgoolam's visiting in this July.On the China- Mauritius Investment Promotion Seminar,excellent speech he delivered,charm of manner he was and great efforts to pro- mote the economic,trade and finance relations between China and Mauritius he had made,swept the audience off their feet. Besides Chairman of BOI,Mr.Lim owns many other titles under his name,such as Managing Director of Stewardship Consulting Pte Ltd in Singapore and President of Spirit of En- terprise in Mauritius. What's more, he has an international working experience and education background in Mauritius, Singapore and America. Recently,China's Foreign Trade had a written interview with Mr.Lim Sit Chen when he was on a business trip in Singa- pore.The following are the views he shared with us. By Editor     

Yunnan,South of the Clouds

Yunnan Province is the most southwest region of China bordering the countries of Vietnam,Laos,and Burma.Yunnan encompasses 394,000 square kilometers （152,084 square miles） and has a population of more than 42 million people.     

Tianjin,Full of Folk Art

Tianjin is one of the four municipalities in China.Its name means"the place where the emperor crossed the river".Its urban area is the third largest in China,after Shanghai and Beijing.Tianjin's urban area is located along the Hai He River.Its ports,some distance away,are located on Bohai Gulf in the Pacific Ocean.Tianjin Municipality borders Hebei province to the north,south, and west;the municipality of Beijing is to the northwest,and Bohai Gulf to the east. In recent years,Tianjin has received more and more attention from both tour- ists at home and abroad due to its numerous travel resources and rich history.     

Chambers of Commerce,Effective Bridges

Chambers of commerce across the world has played a key role in bringing closer economic and trade ties between different countries, and CCPIT/CCOIC is one of them. Established in May 1952,China Council for the Promotion of Internation- al Trade(CCPIT)comprises VIPs,enter- prises and organizations representing the economic and trade sectors in China.     

Resource Acquisition,Internationalization, and the Catch-up Path of Chinese Construction Machinery Champions—The Case of Sany,XCMG, and Zoomlion

This study investigates the internationalization and resource accumulation process of the three largest Chinese construction machinery companies: Sany, XCMG and Zoomlion. It takes a longitudinal approach to analyze the internationalization process of the three companies over the last 25 years. Although the three companies’ paths in the early acquisition of technologies and firm-specific advantages (FSA) differ significantly, however, their internationalization process exhibits similar pattern. They all exploit the same home-country based FSAs in their south-south expansion into other emerging markets, and seem to mimic each other in their strategic moves. In the south-north expansion into advanced economies they skip the export stage and rely almost exclusively on foreign direct investment of both forms, greenfield and M&A, to pursue asset augmenting objectives and overcome their “liability of origin”. The study concludes by discussing several topics of interest, such as the implications of accelerated resource accumulation, the impact on competition with advanced multinationals in the home market or possible effects on the level of state support and risk taking behavior in the internationalization process by the companies’ ownership type.     

Peace of mind,Best-ever for Relaxation

Relaxation and peace of mind are words that come to mind when most people who have been to the region think of this country in Central Europe - the Czech Republic. They discovered that this new member of the EU has glorious countryside crisscrossed with thousands of kilometres of hiking trails, an incredible amount of cultural sites, picturesque historical towns and renowned spas where people come to receive treatment and relax. The tourist season is not restricted to a mere few months of the year either. You can     

Lin Xinyuan,Founder of the Company

Liu Xinyuan, Molecular Biologist, was born on November 1927 in Hunan Province, China. He has published more than 280 papers and compiled 8 volumes of Liu Xinyuan's collected papers and got more than 30 times different awards, among them, there are     

Huatai Insurance Company of China,Limited

Huatai Insurance Companyof China, Limited, establishedin Beijing on 29 August, 1996with the approval of the People's Bank of China, is the firstnationwide joint-stock insurance company to specialize inproperty insurance in China.The Company boasts registeredcapital amounting to 1.333 billion RMB, as well as 63 sponsor shareholders covering 24lines of business, most of whichare large-scale powerful andprofitable enterprises or enterprise conglomerates.By centering on efficiencywhile at the…     

Liu Xinyuan, Founder of the Company

Liu Xinyuan, Molecular Biologist, was born on November 1927 in Hunan Province, China. He has published more than 280 papers and compiled 8 volumes of Liu Xinyuan＇s collected papers and got more than 30 times different awards, among them, there are many first or second class award, therefore, he was elected as an Academician of Chinese Academy of Science in 1992, as a Foreign Academician of National Academy of Ukraine in 1992,     

HSUJI,KINUS,Quality and Reputation Symbol of Shandong Peanuts

It is a fully 100 years sinceShandong started exportingpeanuts. In 1958,the ShandongCereals and Oils Branch of theChina National Cereals,Oils andFoodstuffs Import and ExportCorporation,specializing in theexport of peanuts,startedprocessing peanuts.In 1960,the branch began setting uppeanut export bases,and in 1964,it shifted the main focus of itsexports to Western Europe.In1966,the branch gave acommodity name to its newlydeveloped peanuts,HSUJI,Shandong has since then exportedits peanuts under their own name.     

GreenA, A-Class Enterprise of Helix Alga

Files of Yang Zhihong From 1985 to 1993,worked at Health Times as a reporter and editor,and vice chief editor of the newspaper office;pub- lished articles of 100,000 plus words. In 1993,entered Yunan Spirin Biotechnology Company Ltd,and held a position on materia medica research and sale; had an in depth study on the medical and health care function of helix alga,and the clinic utilization of Spirin capsule,es- pecially on increasing leukocyte and lowering blood fat;pub- lished articles of Notes on Self Health Care for High School Students,Spirin Medical Papers and so on. In 2000,held the position of vice director of marketing and sale department,vice general manager of GreenA. In 2005,general manager of Yunnan GreenA Bioengi- neering Company Ltd In 2006,won the prize of"Annual Economic Innovative Women"In June 2007,won the title of"Top Ten Innovative Persons"Having the experiences as reporter,Yang Zhihong,who now is general manager of Yunnan GreenA Bioengineering Com- pany Ltd,is sensitive to news and has a capability of resources integration;therefore she can smell the tiny but vital information from the market and seize the opportunities.Meanwhile,the ex- periences of a reporter give her a good understanding of the social responsibilities,and firm the be- lief of operating the health care industry in honesty and serv- ing the society.Different working experiences practiced her abilities on products development,market expanding,brand establishing and so on.The strong will supports her to survive from the trust crisis,and break the old saying that the health care food company will doom in five years.The continu- ing learning heart and long sight make Yang a professor on health nutrition,and also a successful businesswoman.With her,GreenA kept on growing in the past ten years,and has become the leading company in helix alga industry in China, and also a major player in world market. On the construction of sale network,Yang created a double-track-operation mode,and established specialty shops in more than 100 cities in China,which ensure the consumers can refer to the producer as soon as possible when have prob- lems or questions,and stable the sale of GreenA productS. It was the same person who firstly tempted to do sales in an entertainment way,breaking the sermon mode in the past. Advocating the idea of"healthy life,happy life",Yang and her GreenA made their consumers update the health ideas while increase the sale volume.In 2006,GreenA entered the inter- national helix alga market,and became one of the top three producers of helix alga products in the world(the other two are DIC of Japan and Cynotech of U.S.).As the first and only company in China that realized industrial production of hae- matococcus,GreenA not only broke the monopoly in global market,but also made GreenA the research and development center of microalgaes in the world for its achievements on mi- croalgaes.     

Three Investment of Big Buyer,cic

The establishment of CIC was regarded as a landmark event in the reform of China’s forex management system. On September 29,2007,China Investment Corporation (CIC),the country’s long-awaited state foreign exchange (forex) investment company,was inaugurated with a large amount of registered capital US$ 200 billion,and charged with the task of making better use of the na- tion’s huge foreign exchange reserves.Lou Jiwei, the current Deputy Secre- tary General from the State Council will serve as Chairman,and has said     

Mr. Ashok Pandey, Director of Platform strategy of Microsoft awarded

"Outstanding Contribution Prize during Twenty Years' Development of China Information Industry for Foreign Specialists"     

Cultures of service: strategies of Scottish grocers, 1915–1965

Studies of retailing have highlighted its long-run evolution, particularly the emergence of multiples. Such developments were a challenge to the market position of independent retailers, especially owners of small shops. Such retailers responded through collective action designed to justify their commercial and social functions and to counteract the competitive threats. Recent studies have emphasised the significance of trade associations and collective action in grocery wholesaling in Britain and Ireland. A substantial literature has documented the activities of trade associations representing English grocers. This paper examines the responses of Scottish grocers to their changing environment between 1915 and 1965. It highlights similarities to associational behaviour in England and Canada in terms of unifying independent traders and articulating their concerns in public and to governments. But it emphasises the limitations of collective action among Scottish grocers, highlighting their subordinate relationship to government and the difficulties of modernising their business methods. Of greater significance was the gradual adjustment of their concept of the service provided by local grocery stores.     

What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence,identification, and attribution

This study draws upon congruence theory, identification theory, and attribution theory as a means of examining how celebrity endorsement works. The study proposes that the effectiveness of celebrity endorsement may be influenced by the following three factors: congruence between a celebrity endorser and endorsed brand/product, identification with a celebrity endorser, and consumers’ attribution styles (i.e., internal vs. external). To test the proposed hypotheses, the study employs a 2 × 2 × 2 between-subject factorial design. A total of 317 college students participated in the study in return for course credits. The study findings suggest that congruence, identification, and consumers’ attribution styles indeed have impacts on consumers’ attitude toward ad, brand, or purchase intention. The study also finds that there is a relationship between congruence (low vs. high congruence) and attribution styles (internal vs. external). Theoretical and practical implications are discussed.     

An independent assessment of the unidimensionality,reliability, validity and factor structure of the LibQUAL+™ scale

This empirical study provides a thorough measurement analysis of the LibQUAL+? scale for measuring library service quality. In particular, the study assesses the unidimensionality of the scale, the scale's psychometric properties and its factor structure. Data were gathered using a self-administered questionnaire distributed to a sample of university library users: 189 in Canada and 374 in Mexico. Using confirmatory factor analysis (CFA), the study confirms the assumption of unidimensionality in only two of the three current sub-dimensions of the scale. The results of this study also show that the LibQUAL+? scale consists of four dimensions. The remainder of the CFA results in the study provides strong support for the general reliability and validity of the four-dimensional structure.     

Mr.Ashok Pandey,Director of Platform strategy of Microsoft awarded

＂Outstanding Contribution Prize during Twenty Years＇ Development of China Information Industry for Foreign Specialists＂     

Foreign Trade in 2007,Stable and Rapid Development Forecasted——Interview with Li Jian,Senior Researcher,Department of China's Foreign Trade,Chinese Academy of International Trade and Economic Cooperation,Ministry of Commerce

2006 is the fifth anniversary of China’s WTO Accession．As we have seen,China's for- eign trade has witnessed rapid development．We now have to be aware of some potential difficul- ties:trade surplus has increased greatly,the ex- change reserve has increased steeply,which has imposed great pressure on China's foreign trade polices and exchange policies;the unbalanced internationaltrade will continue;the RMB also faces appreciation;etc．Therefore,what foreign trade developments will occur in 20077? Will the situation improve? With these questions, China's Foreign Trade interviewed Prof．Li Jian, Senior Researcher,Department of China's For- eign Trade,Chinese Academy of International Trade and Economic Cooperation,Ministry of Commerce．     

Serve the People,Enrich the People——A Story of Yang Zaiqing,CCP Branch Secretary of Hanliang Village,Fugu County,Shaaxi province

In Fugu County, Shaaxi province, there is a good CCP Branch Secretary whose heart is tightly linked to the local people. He leads the people to pursue the wealthy life and innovation, and has constructed a "milestone" of cariving-out, realizing 60     

Serve the People,Enrich the People——A Story of Yang Zaiqing, CCP Branch Secretary of Hanliang Village,Fugu County, Shaaxi province

In Fugu County, Shaaxi province, there is a good CCP Branch Secretary whose heart is tightly linked to the local people. He leads the people to pursue the wealthy life and innovation, and has constructed a "milestone" of cariving-out, realizing 60 thousand yuan of industrial production value, 4000 yuan per capita of individual income from a poor village. He is Yang Zaiqing, Secretary of CCP Branch of Hanliang Village, San Daogou Xiang, Fugu County, Shaanxi province. The broad desert in the north part of Shaanxi province has founded Yang's broad thoraces and helped realize the small village head's great career.