Oh! Olympiad! Go!

There is a famous saying in China nowadays：100 years ago,in 1908,Tianjin Youth newspaper held by the Tianjin Young Men＇s Christian Association,poscd three questions to China about the Olympics.     

Gesundheitsreform: Einmalige Chance!

Ohne Zusammenfassung     

Next Stop:Italy!

News on Italy accumulates heat as her bidding for 2015 Milan World Expo.In his recent visit to CCPIT on March 26,Italian ambassador to China,Mr.     

Action! Local CCPITs!

Zhejiang Province China Council for the Promotion of International Trade （CCPIT） Zhejiang sub-council visited and researched nearly a hundred companies in 9 cities and 31 counties. It found that the impact of financial crisis is far from over, and still spreading. In January this year, Zhejiang＇s exports continued to decline with 10.7% down, while imports decreased by 36.8%. At the same time, the decline in the export of processing trade is greater than the general decline in trade. For a considerable period of time, it is rather difficult to reverse the decline in processing trade exports.     

Hello! Vlyname is CH-NA!

本期网络专题的主题是“Hello!Mynameis CHINA!”。在这期专题中,我们介绍了近期中国出境会奖活动日益活跃的情况。随着世界经济论坛非洲峰会、巴西全球互联网治理大会等国际会议中中国面孔的高光表现,以及中国大规模企业会奖团组赴欧美国家受热捧引发关注,中国会议及奖励旅游业者成了向世界展示形象的先锋。     

赛欧:要的就是你!

树荫浓密、鱼龙混杂的福今路上,当你为宝座面对汹涌的行人、公交车群步履维艰而苦恼的时候,眼前却忽然一亮,一部浪漫温馨的蓝色小精灵在车群中游刃有余;摩肩接踵、车潮汹涌的停车场,当你正在为令驾找一个空旷、安全的休息场所而大伤脑筋的时候,一部玲珑可人的银白小精灵已经乖乖地躺在那里睡着了.     

业主会所:金矿or鸡肋?

业主两极分化的现象日趋严重,一些经营状况良好的会所不仅顺利实现赢利,其前景犹如一座源源不断的金矿;而对于一些经营不善的业主会所而言,则俨然成为了弃之不舍却又食之无味的鸡肋。     

Services advertising: showcase the customer!

The research presented in this article focuses on the effectiveness of advertising strategies used in services communication. For this purpose, a quantitative study of 50 magazine advertisements for services in tourism and banking/insurance was conducted with a sample of 249 respondents. This research shows that, for both sectors, certain advertising strategies are more effective than others, and that the most effective advertising strategy is one that showcases the service customer. This strategy is more effective than those highlighting competitive advantage, contact staff, a physical representation of the service or the company’s brand image.     

China''s Port Industry:Competitiveness First!

Amid the global economic downturn,China's port industry has inevitably been affected.What should the government do to lift China's port industry out of hardship?What lies ahead for China's port industry?Professor Liu Bin,head of the World Economy Research Institute of Dalian Maritime University,took time to share his view with us.     

A Step Forward: Ethics Education Matters!

Ethics education matters! Contrary to some common beliefs that ethical behavior is inborn, this study suggests that education does matter. This paper examines ethics education and its relationship with students’ ethical awareness and moral reasoning. Attitudes Towards Business Ethics Questionnaire and 10 vignettes were deployed as the major measurement instruments. It is hypothesized that students with ethics education will have both a greater ethical awareness and ability to make more ethical decisions. Hypotheses were tested in two undergraduate business courses at a major research university where 707 students were sampled. Results suggest that ethics education improved students’ ethical awareness and moral reasoning. Interestingly, results also seem to show that students’ readiness moderated their learning outcomes.