Methodology Influences on Destination Image: The Case of Michigan

In the last 30 years, destination image has emerged as a dominant theme in tourism research studies for both tourism industry practitioners and academic researchers. The results of these studies are intended for destination management purposes and thus are of utmost importance for destination success. Various factors are postulated and demonstrated to influence destination image; however, there is a lack of focus on the methodologies employed when evaluating the image of a destination. The purpose of this study is to investigate the potential impact of some methodological tools used when measuring destination image. A large scale and longitudinal market survey dataset of the Michigan Regional Travel Market Survey was analysed for the purpose of this study. A wide range of methodological factors from data gathering modes to analytical techniques utilised were found to influence the revealed image of the study destination, Michigan. Detailed discussion of potential bias factors and potential research directions are provided.     

Customer‐based Brand Equity for a Destination: the Effect of Destination Image on Preference for Products Associated with a Destination Brand

This study investigated how destination image of customer‐based brand equity for a tourist destination can be transferred to products associated with a destination brand. The effect of destination image on preference for products associated with a destination brand (PPADB) and the relationship between tourists’ destination preference and PPADB were investigated. Two hundred and ninety six individuals replied to a self‐administered questionnaire distributed to 318 students at a major US university. The results revealed that both cognitive and affective image of a destination are positively related to PPADB; preference for a destination is also positively related to PPADB. Suggestions are provided for a successful destination brand extension strategy. Copyright © 2012 John Wiley & Sons, Ltd.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota,USA

Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables’ relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions, and it indirectly affects satisfaction and recommendation intentions. The results also demonstrate how tourism practitioners can apply past models to their destination. The overall findings support the concept that a positive image is important to attracting repeat visitors. Copyright © 2011 John Wiley & Sons, Ltd.     

A Structural Model for Examining how Destination Image,Perceived Value,and Service Quality Affect Destination Loyalty: a Case Study of Orlando

The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word‐of‐mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family‐oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.     

Investigating the Impact of SERVQUAL Dimensions on Customer Satisfaction: The Lessons Learnt from Serbian Travel Agencies

Despite the rise of online travel booking services, it seems that traditional travel agencies remain an intractable part in the process of making travel arrangements for most travelers. Nevertheless, the question remains as to what triggers travelers' satisfaction with travel agencies. In order to explore this, we focused on Serbian travel agencies and researched the impact of the five individual SERVQUAL dimensions on travelers' satisfaction. Results revealed that four SERVQUAL dimensions (reliability, responsiveness, empathy and tangibility) had a significant influence on customer satisfaction. Copyright © 2011 John Wiley & Sons, Ltd.     

The influence of a film on destination image and the desire to travel: a cross‐cultural comparison

The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie. Copyright © 2010 John Wiley & Sons, Ltd.     

The Poetics of Tourist Experience: An Autoethnography of a Family Trip to Eilat1

This paper is an autoethnographic exploration of a tourist’s experience. Through interpreting qualitative material, in the form of a poem I wrote in 1994 about a short familial excursion to an Israeli seaside resort city (Eilat), the research seeks to sensitively describe the intricacies of travel experience. The research explores the advantages of the autoethnographic method of inquiry, and discusses tourism-related emotions and memories in the context of performance and representation. The paper joins recent efforts in attempting to challenge and loosen the grip of positivist epistemologies and discourses on mainstream tourism studies, by illustrating the emotional complexities and contradictions in the travel experience of tourists. In line with traditions of critical research in sociology, the exploration sheds light on the materiality of texts and on the role language plays in tourism, viewing the poem read in this paper (‘Quiet Eilat’) simultaneously as a representation, performance and material object of discourse.     

The Factor Structure of Tourist Satisfaction at Pilgrimage Destinations: the Case of Medjugorje

Although there is an abundance of studies on secular tourist satisfaction and perceived quality of respective tourist destinations, these issues have remained largely neglected when it comes to pilgrimage destinations. The objective of this paper thus is to investigate the key drivers of tourist satisfaction in a pilgrimage destination context by using the case of Medjugorje, one of the most renowned shrines to the Virgin Mary in the world. A recently proposed moderated regression analysis is used to explore whether individual destination attributes can be classified into factors with either a larger or smaller potential to generate satisfaction than dissatisfaction, according to the three‐factor theory of customer satisfaction. Copyright © 2012 John Wiley & Sons, Ltd.     

Evaluation of the cognitive image of a country/destination by the media during the coverage of mega‐events: the case of UEFA EURO 2004TM in Portugal

By reporting a study undertaken during the final stages of the European Football Championships—UEFA (Union of European Football Associations) EURO 2004^TM, this paper aims to evaluate the cognitive image of a country/destination by the media during the coverage of mega‐events, which may in turn contribute to the field of tourism promotion and planning. By applying various statistical methods, it is possible not only to assess and identify the aspects which have contributed the most to the opinion‐forming of autonomous agents, but also to present empirical evidence of the influence of the organisation of this event on the image formation of the destination as a whole. Copyright © 2007 John Wiley & Sons, Ltd.     

The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

The purpose of this study was to explore urban tourists' perceptions of the personality of a mid-sized city destination in Greece and to assess the effect of destination personality on the city's overall image and tourists' behavioural intentions. Experience with the destination was taken into account as the sample consisted of three distinct groups of urban tourists: local residents, past visitors of the city and non-visitors. Through a mixed-methods approach, excitement and sincerity were found to be the predominant personality characteristics of the destination across all respondents. Further analyses offered support for the significant role of personality in influencing overall destination image and predicting tourists' intention to (re)visit the city or recommend it to others. Differences among the three groups as well as implications of the findings for branding small or mid-sized urban destinations are also discussed.     

Eating ants: understanding the terroir restaurant as a form of destination tourism

This paper explores the idea that there is a new form of restaurant that requires definition recognition that it fulfils a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect, it is possible to adopt the French notion of ‘Terroir’ to conceptualize this new hospitality movement. The paper utilizes Noma in Denmark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape; often, this involves entry into a constructed visceral ‘sensescape’ where the dining experience becomes elevated to a higher level. The terroir restaurant provides the tourist with a gustatory concept and philosophy that move far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers ‘being in the world’ and their individual identities.     

The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

The identification of mechanisms that encourage the tourism sector to contribute to sustainable conservation is of great interest. The present work proposes the use of destination branding based on contribution to the conservation of the indigenous resources of the rural tourist destination, and studies the effect this has on perceived value for the tourist visiting the destination. A scale of destination brand identity is validated, along with a scale for destination brand positioning and another for perceived value, as viewed by the tourist, of contribution to sustainable conservation. The perceived value scale offers an overall perspective which includes: functional-affective factors; benefits–sacrifices; the pre-visit stage; and the stay in the rural tourism location. These findings make a new contribution to both literature and to the professional sector.     

Identifying Critical Brand Contact Elements of a Tourist Destination: Applications of Kano's Model and the Importance–satisfaction Model

A destination brand comprises brand elements that lead tourists to form a brand impression of a destination. Based on a literature review, this study contributes to a model for exploring tourist destination brand contact experiences. The results from applying Kano's model and the importance–satisfaction model to a specific hot spring destination indicate that four types of contact elements can be identified as having different quality attributes. The contact elements related to staff's service efficiency, attitude and willingness of serving customers are identified as the critical brand contact elements for the tourist destination. Copyright © 2011 John Wiley & Sons, Ltd.     

Information searching and the travel behaviours of MICE travellers: a cross‐cultural study

Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.     

Out of sight,out of cancellation: The impact of psychological distance on the cancellation behavior of tourists

Travel products such as package tours, Airtels, hotel rooms, and airline seats lose their value unless they are sold by a certain date. Therefore, predicting customer behavior allows travel companies to maximize their profits, minimize their loss of revenue by balancing supply and demand (e.g., determining an overbooking level), and wisely respond to pressures from the government and customer groups to lessen cancellation penalties. For this reason, it is important to investigate what cause people to cancel their travel plans after reservations have been made. Based on construal level theory (CLT), this study tries to identify the reasons for the cancellation behavior of customers in accordance with different types of psychological distance between travelers and their travel or reservation behavior. Moreover, it examines the moderating role of tourists’ dependence on a travel agency in these relationships for predicting tourist cancellation patterns in a more specific manner.     

The influence of perceived discrimination,orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n?=?174) and long-term (n?=?315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.     

The practicalities of a Learning Tourism Destination: a case study of the Ningaloo Coast

The complex and dynamic nature of tourism, and the need to address triple bottom line sustainability, has encouraged a search for adaptive tourism management approaches based on organisational learning. In this paper, the authors discuss a practical approach for the implementation of a Learning Tourism Destination (LTD), a new concept derived from the theory of learning organisations. Preliminary results from a case study undertaken at the Ningaloo Coast in Western Australia are discussed. The conducted surveys indicate that the LTD forms a useful framework for fostering consensus building, dialogue and collective learning processes among stakeholders. The proposed approach has the potential to improve decision‐making within the concept of sustainable tourism development by facilitating participative planning processes. The overall strategy of this paper is to explore the practicalities of the LTD implementation process, and to spark further conceptual and practical debate, based on the analysis of the Ningaloo case study. Copyright © 2009 John Wiley & Sons, Ltd.     

Travelling with a Purpose: Understanding the Motives and Benefits of Volunteer Vacationers

With the growing trend of volunteer vacations, research has been warranted in regard to understanding the motivational factors of individuals who participate in such endeavors. With this understanding, the goal is to increase these travel offerings in the industry, which will bring better understanding between cultures. This study examines different travel motivation factors for someone who chooses to use part of their vacation participating in volunteer or humanitarian activities. Considering that ‘mission’ often has connotations of a religious purpose, the phrase ‘travelling with a purpose’ brings on even more significance as this concept expands. To understand travel motivation in general, a variety of scales and theories have been researched. Maslow, Dann, Iso-Ahola, Plog and Pearce are some included in the Literature Review. A qualitative focus group and semi-structured, in-depth interviews were conducted. The analysis of the data revealed that four main themes for why people traveled with a purpose emerged. Cultural immersion was a strong objective; the desire to give back; the camaraderie that occurs on volunteer vacations; and the fourth theme focused on family. Non-verbal communication and bonding occurs at several levels with the local people and family members. This is a good example of cultivating peace through tourism.