Edith Sparks. Capital Intentions: Female Proprietors in San Francisco, 1850-1920

The history of business is an ever expanding topic. Numerousbooks on the role of women in modern American business and onwhy women continue to lag behind men in both earning power andbusiness leadership are available. But, few such studies haveplaced the issue of women in business in a historical context.Edith Spark's Capital Intentions: Female Proprietors in SanFrancisco, 1850–1920 is thus both welcome and overdue.Sparks, an assistant professor of history at the University     

Karen Olson. Wives of Steel: Voices of Women from the Sparrows Point Steelmaking Communities. University Park: Pennsylvania State University Press, 2005. x + 216 pp. ISBN 0-271-02685-5, $40.00.

In her introduction to Wives of Steel, Karen Olson warns thatthe book is "not a business or labor history of the SparrowsPoint steel complex," stressing that it is instead a genderedanalysis of an industrial community (p. 13). Yet historiansof business and labor should find much of interest in this book.By placing women at the center of her history of Sparrows Point,Maryland, and the neighboring communities of Dundalk and TurnerStation, Olson highlights the     

Renato Giannetti and Michelangelo Vasta. L'impresa italiana nel Novecento. Bologna, Italy: Societa Editrice il Mulino, 2003. 486 pp. ISBN 88-15-09496-2, {euro}30.00.

Italian business history is not well known abroad. This is quiteobvious. Even though Italy has been industrialized since the1920s, it is a small country, with little international influence.Its historical patterns of evolution privileged the internalmarket, and although its domestic corporations have traditionallynot been very active abroad, foreign firms have also manifestedopenly their reluctance to invest in a promising but too turbulentenvironment. As a result, Italian business history has fromthe beginning been a domestic story, scarcely appealing forforeign scholars. The Italian historiographic climate was partiallyresponsible for this situation. Business history as a disciplinehas only recently been "legitimized" in Italy (still there areno chairs in the field). For a long time, the     

Gordon Boyce. Over Half a Million Careful Owners: A 75-year history of PSIS, 1928-2003. Wellington, NZ: Dunmore Publishing, 2005. 326 pp. ISBN 0-476-0129-29, NZ$29.95 (paper).

Gordon Boyce traces the history of New Zealand’s PSIS,the Public Service Investment Society, in a book commissionedby the company. Boyce, now Professor of International Businessat Queensland University of Technology after thirteen yearsof teaching business and economic history at Victoria Universityof Wellington, is well qualified for the project. His recentpublications include Co-operative Structures in Global Business(2002). Boyce fulfills his commission well, narrating an engagingstory. "Vignettes" provide personal and anecdotal details thatformer staff     

Franco Amatori and Geoffrey Jones, eds. Business History around the World. New York: Cambridge University Press, 2003. xv + 425 pp. ISBN 0-521-82107-X, $65.00.

This important cluster of perspectives on practice and prospectin business history derives from a fall 1998 colloquium heldat Bocconi University in Milan, sponsored jointly by the Institutefor Economic History, the Italian Association of Business Historians(ASSI), Reading University, and Johns Hopkins University. Thecollection echoes its support team’s transnational diversity,presenting an opening set of conceptualizing essays, elevenconcise national/regional overviews, and four closing chaptersthat identify themes for comparative business history. Botha snapshot of the discipline’s preoccupations in the late1990s and a handbook of historiography and work then in progress,Business History around the World is a volume every referencelibrary should own. For practicing historians and graduate students,in my view, parts one and     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Chandler: A Retrospect

I met Al Chandler in late 1962 (or early 1963), when he visitedthe Graduate School of Business, Columbia University, as a guestof Associate Dean Clarence Walton. Chandler gave a seminar,based on his new book Strategy and Structure. I was then atColumbia Business School, completing my (and Frank Ernest Hill’s)archive-based history of Ford Motor Company's internationaloperations, which was my first book. As my next project, I wasseeking to write an overall history of US business abroad. Iwanted to figure out whether patterns I had found in my researchon Ford abroad were typical (or atypical) of US corporations,in general, as the latter expanded worldwide. Recently, I looked at the preface (dated June 1963) of our AmericanBusiness Abroad: Ford on Six Continents, published in 1964;there was no acknowledgment of the     

Susannah Walker. Style and Status: Selling Beauty to African American Women, 1920-1975

Susannah Walker's well-researched and well-written examinationof the African American beauty industry, from approximately1920–1975, makes an important contribution to the growingfield of African American business history. Style and Statusprovides a detailed account of the triumphs and travails ofAfrican American entrepreneurs who satisfied the hair care needsof black women. One of the major issues faced by historic and contemporary AfricanAmerican purveyors of "beauty" to black women is the questionof what (or whose) "standard"     

Charles Loft. Government, the Railways and the Modernization of Britain: Beeching's Last Trains

"This book," writes Charles Loft, "is first and foremost aboutrailway closures ... [It] is not a business history, or an economicstudy" (p.2). What, then, does it have to offer to readers ofEnterprise & Society, who may not expect much of a bookwhich is part of a series on "British Politics and Society"?The simple answer is that it provides much more than the author'smodest opening remarks. By analyzing the political and popularopposition     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Frank J. Byrne. Becoming Bourgeois: Merchant Culture in the South, 1820 1865

Eschewing business history for a cultural exploration of merchantfamilies, Frank J. Byrne provides a twenty-two county sampleand numerous primary sources to showcase southern merchantsanxiously working for their social position in the antebellumand Civil War years. He argues that southern traders' processof Becoming Bourgeois was incomplete before 1865, but that theirliberal capitalist values increased in significance, layingthe foundations for the New South. This interesting investigationof merchant culture and families echoes the newest historicalresearch     

Warren Belasco. Meals to Come: A History of the Future of Food

Warren Belasco does not know what the future of food is goingto be, but he does know a great deal about the history of thefuture of food. In his book, Meals to Come: A History of theFuture of Food, Belasco examines predictions, discussions, fears,and controversies that have surrounded our food supply overthe previous two centuries. As he notes in his introduction,making predictions is a risky business, but, risk aside, therehave been no shortage     

Lowell J. Satre. Chocolate on Trial: Slavery, Politics, and the Ethics of Business. Athens: Ohio University Press, 2005. xi + 308 pp. ISBN 0-8214-1625-1, $55.00 (cloth); 0-8214-1626-X, $24.95 (paper).

Solid scholarly historical studies of overseas businesses inAfrica are rare. Rarer still are studies of this area that dealwith ethics and corporate responsibility without cant or overheatedrhetoric. Lowell J. Satre’s Chocolate on Trial standsout as a nuanced history of the dilemmas of doing business responsiblyin a colonial setting. The paradoxes it describes are similarto what many corporations face today. The book demonstratesthat the     

The Future of Alfred Chandler

One could make a career of throwing darts at the work of AlfredChandler. I don't mean just criticizing him. You could takethe pages of Chandler's books, paste them up on a wall, andstart throwing. Almost everywhere a point struck would be alittle gem of business history to draw your interest. I didn't need a dartboard, but in 1980 when I first read TheVisible Hand I came across a reference to futures trading thatfascinated me. It was something I knew little about, yet thereit was, its history deftly laid out in a few pages. ClassicChandler: futures trading emerged out of a combination of     

"Business Responsibilities in a Divided World": The Cold War Roots of the Corporate Social Responsibility Movement

Both business executives and management scholars have, in recentyears, focused a great deal of attention on the theme of corporatesocial responsibility (CSR). Calls for business leaders to expendresources on behalf of "social good" tend to downplay, if notignore, what is fundamentally an ideological question: justwhat is a "good" society and who defines "goodness"? The ideologicalunderpinnings of social responsibility and its relationshipto the "good" society can be explored through an historicalperspective. The roots of the CSR movement trace back to theearly years of the Cold War. Led by Donald K David, Dean ofthe Harvard Business School and supported by other academicsand executives given voice on the pages of the Harvard BusinessReview, advocates urged expanded business social responsibilityas a means of aligning business interests with the defense offree-market capitalism against what was depicted as the clear-and-presentdanger of Soviet Communism. Today's enthusiastic calls for businessto "do well by doing good" could benefit from a similar criticalanalysis not just of the goals of CSR but also the ideologicalassumptions, often unacknowledged, that underlie those goals.     

John Franch. Robber Baron: The Life of Charles Tyson Yerkes. Champaign, Ill.: University of Illinois Press, 2006. vii + 374 pp. ISBN 0-252-03099-0, $45.00 (paper).

Robber Baron, John Franch’s biography of Charles TysonYerkes, provides a fascinating window into the workings of laissez-fairecapitalism. Yerkes, one of the most notorious self-made menof nineteenth-century America, embodied the drive, avarice,and unscrupulousness of his age—taking each to its limits.Robber Baron is an academic work that should appeal to a wideraudience. Yerkes’s dealings are fascinating: the samemen did business with him time after time as they tried to getthe     

Henry S. Rowen, Marguerite Gong Hancock, and William F. Miller, editors. Making IT: The Rise of Asia in High Tech

General Electric is an international high-tech icon that beganwith Thomas Edison and the first electrical revolution, andthrived through every one since. Like many global giants, ithas firm American roots. Yet on June 1, 2007, the New York Timescould publish a headline in the business section entitled "ChiefSays G.E. Aims to Match the Growth Pace Set by India." In     

Neil Dahlstrom and Jeremy Dahlstrom. The John Deere Story: A Biography of Plowmakers John and Charles Deere. DeKalb: Northern Illinois University Press, 2005. xix + 204 pp. ISBN 0-87580-336-9, $24.00

The John Deere Story is exactly what historian David Vaughtpromises on the jacket: an "informative, fast-paced, and livelynarrative" of the lives of noted plowmakers John and CharlesDeere. Neil and Jeremy Dahlstrom provide an introduction tothe life of John Deere, his plowmaking partnerships, and hisson Charles Deere’s role in managing the business. Theauthors remind readers that John Deere was not the first touse steel in plowmaking and never made such a claim. Instead,     

Bringing Political Economy Back in

Like so many of the fields that have flourished in history departmentsin recent years, business history has an uneasy relationshipwith political history. When business history first emergedin the United States as a separate field in the 1920s, its foundersstressed the importance of lavishing on business records thesame reverence that political historians accorded the personalpapers of lawmakers. Only in this way, business historians assumed,would it be possible to convince other historians of the centralityof business leaders—and, more broadly, of economic institutions—tothe making of the nation. Much has changed since the 1920s. Yet the adversarial relationshipof business historians toward political history persists. Thismindset is evident     

The Effect of Culture and Religiosity on Business Ethics: A Cross-cultural Comparison

This article examined the effect of culture and religiosity on perceptions of business ethics among students in a tertiary institution in Malaysia. A structured questionnaire was developed with scenarios on various aspects of business ethics, and self-administered to the students in the business studies program. The results from 767 respondents showed that there were significant differences among the Malays, Chinese, and Indian students on seven scenarios namely selling hazardous products, misleading instructions, selling defective products, padding expense account, taking sick to take a day off, keeping quiet on defective products, and respond to supplier’s take good care of clients attitude. There was also an association between culture and religiosity. The MANOVA results also showed that culture and religiosity have an effect on perceptions of business ethics.