Retail transitions in Southeast Asia

This special issue explores multi-dimensional retail transitions in Southeast Asia against the backdrop of the ongoing globalization of retail capital. As an introduction to the special issue, this paper does three things. First, it introduces the rationale for, and wider context to, the special issue. Second, it offers a contemporary snapshot of the leading retail markets in Southeast Asia in order to highlight the considerable national variation in market conditions that exists, and thereby to situate the papers that follow. Third, it reviews the existing literature on retail transformations in Southeast Asia, with a particular focus on three areas: deregulation and reregulation with respect to retailing, competitive impacts of foreign retailers on domestic firms, and the supply network impacts of inward investment in retailing. The paper concludes by outlining a brief research agenda for work on retail transitions in Southeast Asia.     

The Outlook for European Grocery Retailing: Competition and Format Development

This article analyses retail trends in the main European countries, and particularly format evolution and competition amongst retailing firms. On the basis of the existence of European retailing landscapes that are sometimes similar without ever being identical, the article analyses the impact of the main factors of change on different national markets. Whilst retail internationalisation and new entrants, commercial policy, legislative environments, technological innovations, consumers and buying behaviour will have a convergence effect on different countries' retail structures, substantial differences will still exist. European retailing in the coming years will probably be characterized by increasingly less marked differences between countries than one finds today, but market segmentation, variety and differentiation of retailing formats and brand names will be stronger within each country.     

The effect of concentration and market power on food prices: evidence from Finland

This research examines empirically the relationship between economies of scale, concentration, and market power in food retailing. With unique, local market data available Finland, the analysis could investigate the impact of both local concentration and industry-wide concentration (which can be interpreted as multimarket contact) are taken into account in the evaluation of grocery retail competitiveness. The results show that the main factor affecting market power is the size of the retail firm. Larger share grocery retailers, for both the local and the national markets, carried higher mark-ups. At the same time, no firm-level scale economies were found from these larger firms. I conclude from these findings that the main purpose of large grocery retail mergers is to gain market power not efficiency.     

How Technology is Changing Retail

Retailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances.     

论我国零售业在国际服务贸易自由化中的机遇挑战和对策

加入世界贸易组织后,我国的零售企业在获得机遇的同时,也面临着国外同类企业的激烈竞争。在零售业已经全面开放的今天,我国零售企业应该修炼内功,适当扩大规模,注重经营管理模式的改革,抓住自身特色,利用本土优势,继往开来,充满信心地迎接挑战。     

零售业内资企业可持续发展研究

本文认为,在当地居民消费需求强劲增长和外资零售企业刚刚进入的背景下,近年来广州零售业内资企业获得了不同程度的发展。广州零售业内资企业具有接近市场和经营灵活等优势,但在经营理念、技术条件、规模和人力资源等方面同外资企业相比还存在许多不足。文章提出,内资企业要实现可持续发展,必须在经营理念和经营技术上持续创新,发展连锁经营,扩大规模;重新进行市场定位,创新经营特色,实施差异化经营;吸收先进技术,持续创新,加强供应链管理。     

Retailing and the period leading up to the Great Recession: a model and a 25-year financial ratio analysis of US retailing

Today, more than ever, retailers need to analyze the key solvency (liquidity) and efficiency financial ratio measures that affect how well their firms perform and to engage in long-term activities that will lead to improved results. Clearly, the recent ‘Great Recession’ has had a significant negative impact on retailers worldwide. Yet, an important question remains largely answered: Was the retail industry a major contributor to the events leading up to the economic crisis or was it an affected bystander shaken by the recession? This paper addresses the question for US retailing, the largest retail economy in the world. Although there has been considerable research on some aspects of the performance of the industry and individual firms, no prior studies exist that comprehensively examine the financial ratio performance of the totality of US retailing over time. Here, the financial performance of US retailers in 54 different sectors is analyzed for the 1982–2007 period using a model and data derived from Dun & Bradstreet's annual Industry Norms & Key Business Ratios. Results show that for many financial measures – such as the current ratio, liabilities to net worth, return on sales (profit margin), return on assets, financial leverage, and return on net worth – US retailing's financial performance has been in a steady decline for decades. The model introduced here is largely validated.     

The ‘online high street’ or the high street online? The implications for the urban retail hierarchy

The U.K. has the greatest proportion of online sales in Europe. This study seeks to explore the differential effects of online retailing on the (evolving) hierarchy of shopping centres by examining current trends and underlying forces. The overall objectives of the paper are to qualify and explore the influence of online retailing in the decision-making processes of leading retailers today; and to assess how virtual influences become manifest in the tangible built environment and have impacted the retail hierarchy? It differentiates online retail trends by sector and retailer size, and examines the consequences for different types of shopping centres. The empirical research is based on the changing location of stores of a major fashion retailer and interviews with three of Britain’s leading retailers that have seen the more substantial increase in online turnover in recent years. Major retailers are found to have integrated online offerings, such as click and collect, into a ‘multi-channel’ retailing approach. Online retailing has therefore become an inherent and central element within large retailers’ business and therefore real estate strategies, with considerations such as online marketplace penetration and possible ‘cannibalisation’ coming to the fore in decision-making about store location. Online retail sales are, to a degree, drawing sales away from shopping centres but its impact on the existing shopping hierarchy is largely to reinforce established long-term trends driven by the motor age and the shift to out of town retailing. This is symbolised by the largest ‘high street’ fashion retailer now having more branches in retail parks than town centres. Out of town shopping centres for example are benefitting because of the ease of goods collection offered by these locations.     

Expansion of Japanese Retailers Overseas

Abstract

There have been a number of studies of foreign retail entry into Japan but few that consider the moves of Japanese retailers to other Asian countries. Nonetheless expansion into Asia of Japanese retailers, notably since the early 1990s, has been considerable. Many have been attracted by the large size of several national markets. Large Japanese trading houses have played a significant direct and indirect role in the international moves of Japanese retailers. China has become the major place of investment for Japanese retailers with 21 retail companies established by Japanese firms. The history of the internationalisation of Japanese retailing shows three phases of development. A first phase is characterised by department stores, a second phase is a slowing of activity in the late 1990s and a third phase of rapid expansion is presently evident. The key to the current phase is the establishment and strength of non-retail supply firms in the same East Asian region into which retailers wish to expand.     

Heterogeneous consumers,search and retail formats

This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is implemented to match consumers’ heterogeneous preferences in a market with consumer search costs. Unlike recent research, our model, by taking different consumer preference structures into account, introduces consumer psychological costs into the Ehrlich-Fisher model and deduces the existence of different retail formats and their multiple equilibriums. We find that consumer heterogeneity, retailers’ diversified transfer costs and economies of scale are endogenous drivers of prosperous retail formats. Accordingly, diversified retail formats with complementary functions and differentiated services can be described as the horizontal extensions and interface changes of the retailing industry.     

Parental Choice of Primary School: An Application of Q-Methodology

After rapid growth in off-centre retailing in the late 1980s and early 1990s, the UK Government is now determined to concentrate future retailing within urban areas and, wherever possible, close to existing town and city centres. By their very nature, however, major retail developments are extensive users of land. This makes suitable sites hard to acquire within cities, especially as large urban sites normally have to be assembled from several ownerships, while those of the periphery can often be purchased from a single owner. Within this context, this article examines how the availability of large redevelopment sites for future retailing within or close to the centres of four British cities was significantly constrained by multiple land ownership. It contends that, while tighter planning restrictions on retail development in off-centre locations may well be effective in thwarting development considered unacceptable in policy terms, such restrictions by themselves will not serve to re-direct retail development pressure to central areas, unless multiple land ownership can be readily resolved. Without such action, retail planning policy will increasingly frustrate retail competition and ultimately to become self-defeating.     

“互联网+”还是“回归实体”？——消费模式与零售企业战略选择

互联网与移动互联网技术迅速发展，带动了许多实体零售企业投身于电子商务的创新实践，但也不乏亚马逊、阿里巴巴等网络零售企业通过投资、并购等方式积极涉足实体零售企业。文章试图解释企业进行不同战略选择的原因，采取“互联网+”或是“回归实体”的依据。在分析互联网对零售企业影响的基础上，文章建立了包括消费者与零售企业在内的一般均衡模型，分析了消费者选择不同零售企业的依据，以及零售企业的应对之策。分析结果表明，消费者在不同零售商店的相对支出比例取决于零售商店提供服务组合的相对效率。因此，基于“有限商圈”与“有限品类”的经营战略成为企业扩大销售收入的关键，现网络零售与实体零售战略选择本质上可以归纳为品类专业化与区域专业化之间的收益比较。     

Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE

Retail literature reports considerable research on the role that technology has played in retailing as an enabler of change, with emphasis on the shifting of power from retailers to consumers. While scholarly attention has been paid mainly to investigating the current scenario in order to predict future trends and preview retail settings for the coming years, the origins of the retail process, in terms of physical space for selling activities and history of retailing as discipline of business history, is less investigated. Using qualitative data gathered through historical documents and archaeological findings, the present study goes back beyond modern retail settings to explore the origins of points of sales as early as the Magna Graecia period (600 BCE – 300 BCE). Such historical analysis not only offers an insight into the origin of the modern retailing, but also cast broader questions about the degree to which historical interpretations of the growth of retailing have been evolved, by emphasising that after 2000 years, there are still similarities. To the authors’ knowledge, this current study is the first to extend the baseline for such an understanding back a further millennium or so.     

Does Gibrat's law hold for retailing? Evidence from Sweden

Gibrat's Law predicts that firm growth is a purely random effect and therefore should be independent of firm size. The purpose of this paper is to test Gibrat's law within the retail industry, using a novel data-set comprising all surviving Swedish limited liability companies active at some point between 1998 and 2004. Very few studies have previously investigated whether Gibrat's Law seems to hold for retailing, and they are based on highly aggregated data. Our results indicate that Gibrat's Law can be rejected for a large majority of five-digit retail industries in Sweden, since small retail firms tend to grow faster than large ones.     

The Emergence of Cost-Based Strategies in Retailing

Cost-based retailing has evolved as a strategy for some high growth retal firms, led apparently by Wal-Mart. These firms do not margin manage in the tradition of retailing as taught in business schools. They try to lower prices and costs in the context of a systems driven organization. A series of in depth interviews with the executives of twenty-four retail chains with supermarket, drug, and/or mass merchandising formats is reported on. Some differences between cost driven and margin driven firms are delineated. Some limitations of the cost driven concept are offered along with some ramifications for the study of marketing and channels.     

Strategizing Retailing in the New Technology Era

The world of retailing is being reimagined and transformed at breakneck speeds due to new technologies, as well as due to changes in consumer purchasing behavior resulting from the COVID-19 pandemic. This dynamic retail marketplace is forcing retailers to strategize how to best position themselves to survive and flourish in this environment. Recognizing that we are at a critical inflection point in the world of retailing, we conceptualize a Strategic Wheel of Retailing in the new technology era that emphasizes technology as the core enabler of the strategies related to the 6Ps of retailing (retail place and supply chain management, product, pricing, promotion, personnel, and presentation). In particular, the articles calls for retailers to carefully their review their competitive ecosystem as they adapt to the new technologies, raises some issues, and offers new directions for further research on how technology can be leveraged to design profitable retail strategies.     

Political embeddedness,media positioning and corporate social responsibility: Evidence from China

We examine the effect of political embeddedness and media positioning on corporate social responsibility (CSR). Using a sample of Chinese listed firms from 2009–2017, we provide evidence that firms with political embeddedness from the perspectives of both government ownership and managerial political connection (PC) perform more CSR than other firms, but their motivations for doing so are different. Employing media positioning, we find that firms controlled by the government conduct less CSR when they receive more positive media reporting, indicating that this is a firm's passive choice due to political pressure; and firms with PC are incentivized by negative media reporting to conduct more CSR, indicating an active choice to maintain political legitimacy. This association is robust to different media positioning measurements and endogeneity checks. Additional analyses show that this relationship is more pronounced in central government-controlled firms and regionally politically connected firms; in firms that disclose CSR reports voluntarily; and in the environment where CSR are more valued (following the 2012 national Anti-corruption Campaign and in provinces with higher levels of marketization). Overall, our study suggests that media positioning can help to identify the motivation for conducting CSR.     

Retailing Innovations in a Globalizing Retail Market Environment

In recent years, the combination of economic growth and population growth in emerging markets and less developed markets has accelerated the progression of globalization of retailing and globalization by retailers. The challenges faced by global and globalizing retailers (retailers who currently have or intend to establish a market presence in mature markets, emerging markets and less developed markets) can be more daunting compared to those faced by firms in other industries such as automobiles, steel, and computers. Retailing innovations that are responsive to the characteristics of distinctive national markets and broader aggregations of markets such as mature, emerging and less developed markets are critical to the success of global and globalizing retailers. Against this backdrop, this paper focuses on retailing innovations in the context of a globalizing retailing environment. It attempts to shed insights into the characteristics of retailing innovations conducive to superior performance in distinctive national markets and across broader aggregations of markets. Towards this end, we first examine the environmental conditions of markets in different development stages, namely mature, emerging and less developed markets, and explore consumer based, industry based, and legal/regulatory based challenges faced by globalizing retailers in these markets. Second, we show how these challenges can be transformed into opportunities with retailing innovations. We conclude with a roadmap for future research and present propositions on future development with respect to retailing innovations in these markets.     

Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

Omnichannel retailing has revolutionized the way retailers create strategies for engaging customers in making purchase decisions. Phygital is a new-age transformative form of omnichannel retailing that emphasizes combining the physical and digital elements, with a particular focus on the human touch to satisfy social and symbolic consumer needs. Extant research has not fully addressed the role of phygital in luxury fashion retail. We explore the research question regarding how human interactions with experienced salespeople add value to the phygital experience. In doing so, we contribute to the luxury marketing literature by addressing the research gap by elucidating the role of phygital functionality in enhancing rapport building, social engagement, and developing trust and commitment, which results in a seamless customer experience, along with enhanced loyalty and patronage. Through 18 in-depth qualitative research interviews conducted with luxury retail managers and senior retail leaders, we provide guidelines to managers and practitioners at retail firms, to create actionable growth-oriented strategies focused on leveraging phygital capabilities.     

Animating the big middle

A Consumer Culture Theory (CCT) perspective captures the motivating social and cultural contexts of retail patronage and purchase behaviors and the myriad motivating factors behind the retail purchase decision. A CCT perspective complements behavioral decision theory and social cognition research in retailing. For consumers, retailers represent a field in which operant resources interact. In these marketspaces, firms and consumers exert a mutual gravitational pull. Firms compete for a role in the culturally constituted projects that consumers pursue by offering certain resource combinations. A CCT-based approach to retailing strives to account for co-creation, namely, how consumers deploy their own cultural resources, aided by retailer-provided resources, to accomplish the pursuit of their personal identity and communal projects. The paper discusses strategic orientations for retail firms that spring from a resource view, four types of firm supplied operant resources, suggests some mechanisms through which consumers animate cultural resources and their motivations to do so, and offers suggestions for future research.