EUTELSAT's regional role

Interim EUTELSAT was established in 1977 as the provisional organization for the operation of commercial satellite telecommunications systems for the European region. EUTELSAT's definitive statute is expected to come into force at the beginning of 1984. This article looks at the objectives of EUTELSAT and considers the organization's role as a regional operator within the context of a global satellite communications system.     

Satellite broadcasting to homes: Service options,policy issues and costs

Comsat's proposal to launch a direct-to-home broadcast satellite (DBS) service has stimulated a vigorous policy debate on a wide range of issues. The authors examine briefly the economic and technological factors that seem to favour new DBS services, suggest a panoply of services that could be provided via DBS, and relate the policy issues to specific potential services. They also present a financial analysis of a hypothetical firm's DBS pay-TV service, enabling them to suggest the possible shape of a new DBS industry.     

Communications and information resources in Canada

The author details Canada's efforts to maintain unity and national economic and cultural identity through its communication and information resources. The country's dependence on the USA is stressed. Computer communications, broadcasting and publishing industries, telephone and satellite communications, and research and development are covered and several Canadian innovations are introduced. It is concluded that, with appropriate action, Canadian communications and information resources could be used to strengthen national sovereignty.     

Direct broadcasting by satellite in the USA: Interim regulations and implications

Technological advances in satellite communications and changes in regulatory philosophy in the USA came together at the end of the 1970s to foster a new medium — direct broadcasting by satellite (DBS). DBS, similar to other new television distribution systems, holds the promise not only of serving the people who cannot be reached by conventional television systems, but also of offering diverse programming to existing television audiences. However, the potential problems raised by the FCC's interim DBS regulations might jeopardize the economic viability and the development of future DBS systems in the USA, and might affect the interests of DBS audiences.     

Controlling unwanted communications to the home

A greater volume of communications into the home increases concerns about offensive messages and unwanted solicitations. The author presents legal, regulatory and technical approaches to giving individuals more control over the communications they receive through the mails, over the telephone network, via broadcast television, and from cable TV. Technical means for allowing greater subscriber control are available, but they generally receive low priority in system design. Although receivers' rights to avoid unwanted communications may conflict with senders' rights to free speech, the author favours placing more choice and responsibility on the recipient.     

Changing dynamics of the overseas marketplace for TV programming: The rise of international co-production

This article examines the recent strategy adopted by the US television production industry in coping with the changing worldwide media environment. Developments in the USA include the commercial networks' declining audience share, the increasing penetration of cable TV, and spiralling production costs; abroad, the coming of age and increased sophistication of the televesion industry and the strengthening of programme import regulations are significant. Access to foreign markets is becoming critical to the financial equation of US producers and distributors of high-budget TV programmes. International co-production is the response to the new dynamics of world-wide television programming and a product of economic necessities.     

Olive oil in the EC: Gift from the gods or Trojan Horse

The European Commission fears huge olive oil surpluses as a result of Spain's accession to the Community. It believes it can prevent this, at great cost, by increasing consumer aid for olive oil and adopting a protectionist policy towards other vegetable oils and fats. Thus, the burden would be shifted to consumers of other products and the outside world. Trade relations would suffer. The author considers that the Commission's analysis is unfounded and the Commission's remedies should be questioned. The author also points to possible budgetary savings in the Community's expenditure on olive oil.     

China's wheat import programme

China is the world's largest foodgrain producer. It is also the world's major grain trader. China's participation in the world's grain market is unique because of its importance as both a grain importer and exporter, unlike other grain trading nations. This article considers the reasons for China's wheat import programme by following the controversy among Chinese academics, and attempts a more systematic appraisal by the application of regression analysis.     

Has Europe missed the endgame of telecommunications policy?

The European Electronic Communications Code (EECC) is a major milestone in the EU's telecommunications policy. But is it such a step forward and are the technical and market developments such that the EECC is the endgame? An endgame would mean that sustainable competition is reached in all telecommunications markets. The current paper argues that the EECC's new policy goal of investment in very high capacity connectivity could actually lead to policies that end in sustainable infrastructure competition. The EECC's policies, however, are not courageous enough to reach this goal. This lack of courage also characterizes the EU's gatekeeper policies on call terminations and net neutrality. In both these areas an endgame with sustainable competition is possible.     

The information society in California: Social factors influencing its emergence

The authors identify three elements which will influence California's future. First, demographic shifts in the state's population have altered California's ethnic and cultural foundations. Second, the state educational system does not seem prepared to train larger numbers for information work, especially members of its growing ethnic population. Third, almost half the state's workforce is now employed in information-oriented work, whether in the industrial, service, or agricultural sectors. The authors demonstrate that the interaction of these elements has profound implications for California's development.     

Sales demands on securities brokers

Measurement and prediction of salesmen's performance are perennial interests of marketing researchers [1, 5, 6]. The question of the criteria used to evaluate salesmen and the relationship between these criteria and the salesmen's career cycle, however, has yet to be systematically analyzed [4, 10]. The salesman's role includes several tasks, some of which impose conflicting demands upon him. This article explores the implications of conflicting demands on the performance of the role of a salesman, and considers their affect on his career path.     

A model of industrial satisfaction/complaining behavior

A model of the purchaser's satisfaction with supplier response to a formal buyer complaint is developed and tested. The authors answer two important questions: (1) what variables affect the purchasing agent's satisfaction with a supplier's response to a complaint? and (2) how can the supplier respond so as to keep that customer in the future?     

SAM — a baby with many faces

In the last issue of Food Policy, two articles appeared on the subject of the Mexican Food System, or the Sistema Alimenticio Mexicano (SAM). The first article by Frank Meissner¹ reviewed the background to SAM, the proposed strategies, intended targets, its funding and put forward a strong case for considering SAM as a constructive policy for alleviating Mexico's food and nutrition problems. However, Michael Redclift commented in his article that:² ‘There are three principal points to be made of Dr Meissner's article: its interpretation of Mexico's recent agrarian development is questionable; it does not distinguish between the analysis provided in the SAM documents and the policy measures to which they give rise; and, it glosses over serious problems of implementation, giving too little weight to the participatory element without which SAM is doomed to failure’. This rejoinder is Frank Meissner's response to Michael Redclift's comments.     

A diagnostic study of sales managers' efficiency

The importance of the sales manager to industrial marketing organizations has long been recognized. Consequently, much attention has been directed to alternative approaches for evaluating his performance. Yet, effective evaluation requires being able to suggest approaches to improve one's performance. In order to recommend corrective actions and diagnose performance problems, an understanding of the operating environment is necessary. Little understanding exists, however, on how variables in the sales manager's environment are interrelated. The focus of this study is an empirical identification of the interrelationships of variables in the sales manager's environment. This approach leads to diagnostic models of the sales manager's role along three dimensions: (1) Over-all performance; (2) administrative responsibilities; and (3) personal selling. Data from one division of a large industrial chemical company are utilized in this investigation. Information was gathered from internal records and questionnaires to the sales managers. Significant empirical results are found along the three dimensions of the sales manager's job. The managerial implications of the findings are reviewed in depth.     

Legislation facing high-market-share U.S. industrial manufacturers

The concept of “no-fault antirust” calls for a legislated limit on a firm's market share. The concept's attraction is its implied simplicity. However, the concept suffers from a number of intrinsic faults and its implementation would adversely effect the competitiveness of U.S. industrial firms in both domestic and international markets.     

Time allocation of a pooled industrial sales force

The use of the salesman's daily call report has certain limitations regarding internal budgeting matters within a pooled industrial sales force. This article focuses on a case history of using “instantaneous observations” of a salesman's time for budgeting and control purposes.     

Revitalizing weak industrial products

The study reported in this article focuses on the policies and practices of industrial goods companies to revitalize weak products. The decision was found to be a multiple-stage sequential process that begins with “diagnostic” routine to identify the causes of a product's unsatisfactory performance and ends with the implementation of a corrective action that management believes could restore the product's health.     

A policy for UK sugar supplies

A substantial shift in the balance of UK sugar supplies has taken place since entry into the European Economic Community (EEC) as a result of an increase in the production of domestic beet sugar, a fall in consumption, and a reduction in cane sugar imports. This shift in favour of beet sugar would have been greater had the domestic beet sugar industry been able to take full advantage of the increase in production quotas since 1975 under the Community's common sugar policy. A further increase in domestic beet sugar production might yet take place now that the Community's new sugar regulation, which was to have come into force in July 1980, has had to be deferred to 1981. The European Commission has proposed that under the new sugar regulation production quotas should be cut to reduce the size of the Community's structural sugar surplus. The UK government has issued a statement which welcomes the Commission's proposal to reduce the Community's sugar surplus but rejects any cuts in production quotas which would restrict the expansion of its own beet sugar industry.¹     

Salespeople satisfaction and performance feedback

A model of the relationship between sales supervision and salesforce job satisfaction is developed and tested. The model hypothesizes that salespeople will experience greater job satisfaction when they receive more performance feedback and more opportunity to participate in their supervisor's decision making processes and when they have supervisors who are high on consideration and initiation of structure. In addition, because of recent empirical evidence suggesting a possible consideration/initiation of structure interaction effect on job satisfaction, a hypothesized interaction effect was examined in this study. The results suggest that performance feedback is an important predictor of job satisfaction. Furthermore, they indicate that the sales supervisor's consideration and initiation of structure are related to the salesperson's satisfaction with certain aspects of the job. Participation and consideration/initiation of structure interaction were not found to be significant predictors of salesforce job satisfaction.