Advertising in Malaysia—A Cultural Perspective

This article outlines, through a cultural perspective, one possible approach for advertising in Malaysia. The basis for this approach is derived from an analysis of the standardized and localized schools of advertising. Within the study, a Canadian example is used to shed light on the implications for businesses around the world for advertising in Malaysia. In addition, a comparison is drawn between Saudi Arabian and Malaysian cultures to determine if an advertising strategy used in other Islamic countries should be adopted in Malaysia. The findings suggest that although the majority of the citizens of Malaysia are Muslim, Malaysia's heterogeneous culture does not encourage a strict adherence to Islamic principles. The implication for Western businesses advertising in Malaysia is that a compromise be struck between a standardized and a localized advertising strategy.     

On the use and nonuse of entry deterrents

This article considers the potential-competition issue from the perspective of managements acknowledging their inability to make perfect predictions as to their potential competitors' entry plans. This concession can greatly restrict the extent to which the threat of entry affects price and production decisions, when one takes a decision-theoretic, hypothesis-testing approach to the possible use of an entry deterrent. Within this setting, the article elucidates conditions under which firms will elect to ignore perceived potential competitors.     

The Buddhist perspective on business ethics: Experiential exercises for exploration and practice

While Buddhism focuses on the same ethical concerns as Western ethical traditions, it provides a distinct perspective and method for dealing with them. This paper outlines the basic Buddhist perspective and then provides some experiential exercises which offer insight for self-understanding and ethical practices in business. Implications for business and ethics research are provided.Dr. Gould is Assistant Professor of Marketing at Baruch College of the City University of New York. His articles have appeared in such journals as theJournal of Consumer Research, Journal of Public Policy and Marketing, Psychology and Marketing, theJournal of Consumer Affairs, Imagination, Cognition and Personality, theAmerican Journal of Preventive Medicine, Sex Roles and theJournal of Health Care Marketing, among others.     

Entrepreneurs: The world needs you

The way we see the role of business is changing dramatically. What have we learned from the recent and ongoing crises? Where does one look for guidance on the “right thing to do” now? In a world where we live on one globe, it is time to shift our energy to real responsibility and sustainability. This requires a new paradigm. As Albert Einstein said, “No problem can be solved from the same level of consciousness that created it.” We are not separated from our environment, nature, and society; we are actually a part of it. Therefore, let us unleash entrepreneurship and the power of business in a way to serve us more holistically. This new type of thinking, this expanding consciousness, is giving birth to all the new concepts of social entrepreneurship, corporate social responsibility, corporate sustainability, inclusive business, conscious capitalism, and sustainable development. On the global level, there are increasing numbers of business‐oriented initiatives aimed at steering the power of business toward the public good such as the UN Global Compact and the Business Call to Action. Where to look for inspiration at the individual level? Within yourself. As Mahatma Gandhi said, “You have to be the change you want to see in the world.” © 2012 Wiley Periodicals, Inc.     

Enlightened Corporate Governance: Specific Investments by Employees as Legitimation for Residual Claims

While much has been written on specificity (e.g., in texts on new institutional economics, agency theory, and team production theory), there are still some insights to be learnt by business ethicists. This article approaches the issue from the perspective of team production, and will propose a new form of corporate governance: enlightened corporate governance, which takes into consideration the specific investments of employees. The article argues that, in addition to shareholders, employees also bear a residual risk which arises due to their specific investments. This residual risk presents a valid and legitimate basis for residual claims. In this way, employees can be seen as residual claimants due to the fact that their income depends upon a hazardous quasi rent. Therefore, this article will call on the fiduciary duty of board members to protect those employees who are exposed to such residual risks and may thus be vulnerable as a result. This leads to a fundamental change of perspective on the “theory of the firm” – a change which will adopt the theories of new institutional economics, agency theory, and team production theory in order to promote business ethics research. Against this background, enlightened corporate governance aims to follow the criterion of specific investments as a legitimate basis for residual claims. Furthermore, it seeks to understand the consequences for board members, and to promote the sharing of control and ownership. The article will close with some discussion of the implications and future prospects for business ethics.     

A Buddhist approach to consumption

ABSTRACT

Typically we think of consumption in terms of material objects however consumption can be understood on many levels. In the vijananavada or Mind Only school of Buddhist Psychology, which underpins much of the currently popular practice of ‘mindfulness’, consumption is considered within a much broader framework of material objects, sensory input, motivation – as well as consciousness itself. Once a basic understanding of these four aspects of consumption is achieved, we begin to notice how we nurture certain states of being within ourselves and others and become cognizant of the capacity to be able to selectively choose what to nurture. This understanding is then a concrete and transformative mindfulness method.     

The Impact of Academic Research on Business Practice Experiences from Marketing

In the past four decades, academic researchers have developed a variety of concepts they claim are relevant to business practice. This article analyzes the impact of eight of these concepts from a decision-oriented perspective. Four of them – econometric models, diffusion models, causal analysis and mental accounting – have yet to exert a significant influence on business practice. In contrast, concepts like price decisions and structures, conjoint measurement, decision support systems and pricing processes – all developed to solve practical problems – have proven to be highly useful. It seems evident that overly complex methodology, abstract reasoning and the reliance on incidental data substantially hinder the success of concepts in practice. On the other hand, concepts that provide managers with economically valuable insights are well-received in business practice. The impact of practical experience on the definition of research projects has remained limited. This is due less to the reluctance of the parties involved and more to the objective obstacles such as confidentiality and the complexity of problems. Academic researchers are encouraged to more assertively seek out research guidance from business practitioners, and practitioners should more actively provide recommendations needed for relevant research.     

A lifestyle analysis of female consumers in greater China

This study compares the lifestyles of female consumers in Hong Kong, Taiwan, and China, which together make up Greater China. The investigation revealed that significant differences exist among the three groups of female consumers in nine different areas. These are (a) women's role and perception, (b) family orientation, (c) home cleanliness, (d) brand consciousness, (e) price consciousness, (f) self-confidence, (g) addiction to work, (h) health consciousness, and (i) environmental consciousness. Although the women studied in the three groups were found to be heavily influenced by Confucianism, they were also affected by western culture to varying degrees. Thus, the three groups were found to have a mixture of traditional and modern values. Hong Kong women were found to favor a more modern view of the role of women than their counterparts in China and Taiwan. However, women in China, especially the younger ones, were quickly adopting new values and Western ideas. The authors foresee that female consumers in Greater China will become increasingly similar in their lifestyles in the near future. © 1997 John Wiley & Sons, Inc.     

The Strategic Implications of EMU for European Banking

This paper reviews the broad impact of the European SMP (Single Market Programme) and approach of EMU (European Monetary Union) on European bank strategies.

Select but key aspects of the competitive strategies that banks might pursue in this ‘New Europe’ are then considered. Within this review; the key strategic question is explored whether banks necessarily have to be bigger in order to be more efficient and even ultimately to survive in a post-EMU world. It is argued thut efficiency considerations should dominnte over size per se. The strategic perspective that will be developed is to

view EMU as the next stage on from the present SMF! This perspective avoids the mistake of visuulising any kind of EMU as likely to precipitate dramatic ‘breaks’ in the present

strategic development of European banking. Since the SMP is well advanced, we already have some experience of the

strategic reactions of banks towards a single European banking market; this provides a useful indicator of at least some of the broader bank strategic reactions that might be expected to EMU.     

Teamwork and Morality: Comparing Lean Production and Sociotechnology

In this article two important organizational concepts – lean production and sociotechnical systems design – are evaluated on their reflective capacity and their (moral) outcomes. At least in theory both concepts entail a promise of overcoming some of the irreflexive pitfalls of rational organization. As will be shown, both concepts do have shortcomings too. It is argued that the meaning and value of the concepts is related to the context in which the systems are implemented.     

Health and Sickness: A Buddhist View and Implications for Social Marketing

It is known that while health-care issues are highly important consumer concerns and closely tied to well‐being and quality of life, the perspective on the consumer often becomes clouded amid increasingly complex processes. This paper explores how Buddhist principles can permeate the marketing strategies of health-care organizations to deliver a positive, healing influence and thoughtful and sensitive services with an ethnographic study of a Nichiren Buddhist organization. It offers a vision for health-care marketing in crafting a message for severely ill patients to find meaning in life and live as fully as possible while accepting the presence of the illness.     

Corporate Environmental Responsibility in Polluting Industries: Does Religion Matter?

Using a sample of Chinese listed firms in polluting industries for the period of 2008–2010, we empirically investigate whether and how Buddhism, China’s most influential religion, affects corporate environmental responsibility (CER). In this study, we measure Buddhist variables as the number of Buddhist monasteries within a certain radius around Chinese listed firms’ registered addresses. In addition, we hand-collect corporate environmental disclosure scores based on the Global Reporting Initiative (GRI) sustainability reporting guidelines. Using hand-collected Buddhism data and corporate environmental disclosure scores, we provide strong and robust evidence that Buddhism is significantly positively associated with CER. This finding is consistent with the following view: Buddhism can serve as social norms to evoke the consciousness of social responsibility, and thereof strengthen CER. Our findings also reveal that the positive association between Buddhism and CER is attenuated for firms with higher law enforcement index. The results are robust to various measures of Buddhism and a variety of sensitivity tests.     

The Development of Satellite Television in Western Europe

Within Western Europe there is growing interest in satellite television and some commentators suggest that its successful development could revolutionise television transmission and bring a new dimension to home entertainment during the next decade. This article describes the different ways in which satellite television services are being developed in Western Europe in general and in the United Kingdom in particular. Some of the problems surrounding these developments are also discussed.     

Business innovations from emerging market countries into developed countries: Implications for multinationals from developed countries

This article addresses innovation and emerging‐market countries. Both are important topics in the business world today. The focus of this article is on the importance of innovation and market development in emerging‐market countries by Western multinational companies typically based in North America and Western Europe. The authors of this article argue that as Western multinationals innovate and develop emerging markets, this will give multinationals the opportunity not only to compete effectively in emerging markets but also to protect their home markets in developed countries. Implications for Western multinationals are discussed. © 2012 Wiley Periodicals, Inc.     

AN OLD-NEW CONCEPT OF CONVEX RISK MEASURES: THE OPTIMIZED CERTAINTY EQUIVALENT

The optimized certainty equivalent (OCE) is a decision theoretic criterion based on a utility function, that was first introduced by the authors in 1986. This paper re-examines this fundamental concept, studies and extends its main properties, and puts it in perspective to recent concepts of risk measures. We show that the negative of the OCE naturally provides a wide family of risk measures that fits the axiomatic formalism of convex risk measures. Duality theory is used to reveal the link between the OCE and the φ-divergence functional (a generalization of relative entropy), and allows for deriving various variational formulas for risk measures. Within this interpretation of the OCE, we prove that several risk measures recently analyzed and proposed in the literature (e.g., conditional value of risk, bounded shortfall risk) can be derived as special cases of the OCE by using particular utility functions. We further study the relations between the OCE and other certainty equivalents, providing general conditions under which these can be viewed as coherent/convex risk measures. Throughout the paper several examples illustrate the flexibility and adequacy of the OCE for building risk measures.     

A successful British MNE in the backyard of American big business: Explaining the performance of the American and Canadian subsidiaries of Lever Brothers 1888–1914

After 1888, Lever Brothers expanded into the United States and Canada. The surviving archival evidence suggests that the Canadian subsidiary was more successful than the American one. This article considers a number of factors that help to explain why this was the case. Some of the factors considered, such as differences between the Canadian and American tariffs, Canada's more robust system of trademark protection, and the absence of an anti-trust law in Canada before 1908, are related to themes very familiar to business historians. This article also applies concepts that are not part of the normal toolkit of business historians. The article draws on the literature on identity economics and argues that the greater success enjoyed by Lever Brothers in Canada was, in part, rooted in Canada's strongly British identity. The impact of identities on the policymakers, managers, and consumers who collectively shaped the two North American subsidiaries is assessed.     

Amending China’s Notion of a “Consumer”: Lessons from Comparative Analysis of the PRC Consumer Protection Law

Who does the law treat as a “consumer” and why does it matter? How should China’s notion of a “consumer” best be articulated within the law and applied in practice? This article will attempt to answer these intriguing questions by first focusing on the approach taken to define a “consumer” in China’s Law on the Protection of Consumer Rights and Interests before examining the legal notion of a “consumer” in comparative perspective, in order to further understand the competing rationales behind the consumer protection law. This article will explore this Chinese definition of a “consumer” to propose how China’s vague and unworkable statutory definition of a ‘consumer’ should be amended in future.

     

Political conditions attached to development aid for Africa

A new catch-phrase in development policy, “political conditionality”, has rapidly established itself in recent times. Increasing numbers of Western politicians now seek to attach strings to development aid by requiring recipient countries to comply with certain political conditions. These intentions are predominantly voiced with respect to African countries. This article asks what justification there is for this expanded version of conditionality, and whether it represents a new form of interference or the legitimate support of budding democratic tendencies.