移动电子商务的实现技术与应用研究

本文对移动电子商务中涉及的主要技术进行了论述,并在此基础上讨论了移动电子商务的应用领域以及移动电子商务的发展前景。     

移动电子商务的实现技术与应用研究

本文对移动电子商务中涉及的主要技术进行了论述,并在此基础上讨论了移动电子商务的应用领域以及移动电子商务的发展前景.     

移动电子商务的实现技术与应用研究

本文对移动电子商务中涉及的主要技术进行了论述，并在此基础上讨论了移动电子商务的应用领域以及移动电子商务的发展前景。     

浅谈互动营销方式在移动电子商务中的应用

互动营销方式作为新型的营销模式,能够实现消费者与企业之间的实时沟通,提高了企业的客户服务水平,它在移动电子商务中的应用加快了电子商务的发展历程,推动了现代商务的信息化建设,满足了消费者的需求。本文主要介绍了互动营销模式与移动电子商务的基本概念,并对在移动电子商务中常用的互动营销方式进行了论述。     

移动电子商务的实现技术与发展趋势

本文对移动电子商务中涉及的主要技术进行了论述,并在此基础上讨论了移动电子商务的发展趋势。     

移动电子商务发展趋势研究

本文主要对移动电子商务发展趋势进行研究,阐述了移动电子商务的具体内容,分析了移动电子商务发展中存在的问题和解决对策。移动电子商务发展的主要因素是改善支付模式,发展的关键问题是安全性,应结合企业的实际情况选取合理的解决措施。最后论述了移动电子商务的发展趋势,通过对这些内容的研究,以期为人们的社会生活提供更好的服务。     

我国移动电子商务的发展现状与对策研究

移动互联网技术、移动数据通信技术和无线上网技术的高速发展,为移动电子商务的发展开辟了道路.移动电子商务作用凸显,为经济发展注入了新的力量.本文主要介绍移动电子商务的发展现状,分析我国移动电子商务发展存在的问题,最后探讨了我国移动电子商务的发展策略.     

移动互联网环境下的电子商务模式及创新研究

近些年来,随着移动网络技术的快速进步,移动电子商务得到了飞速的发展,已然成为当前社会最重要的商业模式之一,也必将成为未来中国经济增长的重要推动力量。本文将从移动电子商务概念出发,介绍我国移动网络发展以及国内外移动电子商务现状,然后结合案列对我国目前移动电子商务主要模式进行概述和分析,从而提出对未来移动电子商务模式发展和创新的建议。     

基于移动电子商务的自助游应用环境研究

随着居民的生活水平得到提升,自助游成为了旅游的新趋势,借助移动通信技术的飞速发展,移动电子商务成为自助游发展的主要推动力。本文介绍了移动电子商务自助游的内涵,并对自助游借力移动电子商务的市场需求和应用前景进行分析研究。     

移动电子商务在餐饮业的应用研究

移动电子商务作为目前兴新的电子商务产业的一部分,是电子商务发展的一个重要方向与趋势。本文主要阐述了将移动电子商务应用于我国餐饮行业中对我国特色饮食文化的影响(包括推广、宣传和销售等)。同时,也论述了移动电子商务对提升我国餐饮企业的管理能力与饮食文化知名度与竞争力的影响。     

Developing E-Business Dynamic Capabilities: An Analysis of E-Commerce Innovation from I-, M-, to U-Commerce

This study uses an electronic commerce (E-commerce) innovation model to analyze the differences in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus mobile commerce (M-commerce) versus ubiquitous commerce (U-commerce). The results indicate that the innovation from I-commerce to M-commerce is radical, leading to drastic changes in the business model. However, from M-commerce to U-commerce, disruptive changes occur in both technological and business model dimensions. A set of critical dynamic capabilities for each innovation is identified. These results provide great insight for practitioners and scholars for enhancing their understanding of E-commerce innovation, and provide guidelines to help practitioners adapt from one type of innovation to another.     

The impact of age in the generation of satisfaction and WOM in mobile shopping

M-commerce in Spain is in its early stages and firms will be interested in knowing the factors that affect recommendation (word of mouth – WOM) of an m-purchase. In this research, we will study perceived entertainment and group influence (subjective norms) in purchase as determinants of satisfaction with m-shopping and WOM. There is some research studying WOM in an m-commerce context, but no study has considered the role of the age in the Spanish case. To that aim, we will make a distinction here between young adults (individuals under 25 years old) and adults (individuals over 25 years old) that already have an m-shopping experience, presenting factors that most influence WOM about m-shopping. With information obtained from 447 Spanish m-buyers, we have found that the perceived entertainment has higher importance for young adults and the subjective norms are crucial for adults. Satisfaction is a relevant determinant of WOM in both m-buyers groups. Results indicate interesting implications for the companies and the literature, as well.     

M-commerce: The nexus between mobile shopping service quality and loyalty

Whilst M-commerce is having a major influence in the way businesses and consumers interact, mobile shopping service quality (MS-SQ) has been understudied in the literature. This paper examines MS-SQ within a conceptual model of customer satisfaction and loyalty surveying UK customers who bought fashion clothing via their mobile devices. The results of two empirical studies confirm four dimensions of MS-SQ: efficiency, fulfilment, responsiveness and contact. Using bootstrapping of 2000 resamples, SEM results showed a significant impact of MS-SQ on customer satisfaction, which in turn impacts loyalty. These results are robust across two samples. Only the dimension efficiency exhibits an indirect effect on loyalty via satisfaction in both studies whilst controlling for gender, age, income, value of clothing item, and m-shopping experience. These findings are discussed and have managerial implications for retailers operating m-commerce sites.     

跨国投资决策主体及其他变量选择的探讨

本文认为,跨国公司投资决策,以子公司为主体进行现金流量的预测,不符合股东利益的要求,而以母公司为主体进行现金流量的预测,又违背了子公司作为独立经济实体的利益。利用复合主体进行评价,则可以扬长避短,兴利除弊,全面满足母、子公司决策的需要。首先进行以子公司为主体的评价,在子公司项目净现值大于零即项目本身可行的情况下,再进行以母公司为主体的投资评价,在此基础上合理处理利息和新增销售额对现金流量的影响,将更有利于投资决策的准确性。     

Stock exchange markets for new ventures

In Canada, a venture stock market lists microcap firms at a pre-revenue stage, and competes with both formal and informal venture capital (VC). This market provides a higher rate of return and seven times as many new listings to the main exchange as traditional VC. After they graduate to the main market, new listings on the main exchange succeed even if they are not venture-backed. Our results contradict the premise that because it lacks skills, tools and value-added capabilities, a public venture market is unable to compete with a private one.     

论流通主体——再谈流通体制改革几点意见

在既坚持社会主义,又实现市场化的前提下,我国流通经济的发展必须突出主体.流通领域的经济形式要以民营资本为主体,它是由流通领域的本质和特点所决定的.对外开放要以内资为主体,这是维护主权和维护中小企业生存的需要.八亿农民应该成为农村市场的主体,并要发挥政府职能的主导和引导作用,发挥城市流通产业的示范和模范作用.商品要坚持以商务部门归口管理为主体,管商品货源,管终端供应,管生活服务,管食品安全,管进出口商品.改造、整合现有的工业品批发市场,规范交易行为,完善以配送为中心的服务功能,提高现代化管理水平,以此来构建具有我国特色的工业品批发体系的框架.我国价格体系的建设要以市场价格为主体,国家少管或不管才能搞活经济.     

丁辛醇生产技术及发展

系统介绍了国外丁辛醇生产技术及其发展状况 ,国内主要丁辛醇装置的现状 ,指出了今后丁辛醇发展的重点研究方向。     

The management perception of the strategic outsourcing of services: An empirical examination in the hotel sector

This work will analyse the strategy of outsourcing, or the predisposition on the part of a firm to entrust some of its services to a third party. The research will focus on discovering empirically the role that this strategy plays in hotels, and in order to do this we will carry out an analysis of hotel managers' perceptions regarding outsourcing based on the main advantages as well as the drawbacks and barriers which using the strategy can involve, with a view to determining which of these are related to a predisposition to outsource. The results of the research suggest that the main reasons which determine outsourcing are of a strategic rather that cost-reducing nature. Despite the fact that although current outsourcing is conditioned by the cost factor alone, any future increase in the use of the strategy will be determined exclusively by factors of a strategic nature. With respect to the disadvantages of outsourcing which tend to limit the use of the strategy, we will see that these are related to loss of control and autonomy together with a distrust of external suppliers. This work will enable us to assess the extent of the existing demand for outsourcing main services as well as those factors which determine and limit the outsourcing strategy and which have prevented a large number of services where outsourcing would be applicable from being outsourced to the present date. Finally we will present our main conclusions and recommendations.     

大容量GPRS-HLR系统中内存数据库的数据结构组织模式

在移动通信系统中，为了满足HLR系统移动应用部分（MAP）对事务处理的实时需求，需要采用内存数据库供协议处理。同时为了提高HLR系统的容量以及数据的安全与完备性，需要采用高性能商用数据库管理系统。在设计中我们将内存数据库视作商用数据库的缓存以满足HLR系统大容量、高实时性以及高可靠性要求。文中给出了用于大容量HLR系统的内存数据库的数据结构组织模式与设计方案。     

我国城市化进程中的企业社会责任探析

企业作为城市化进程中的经济主体,担负着不可推卸的社会责任。然而在我国的城市化进程中．由于企业社会责任在环境保护与就业两个维度上的缺失,是导致各种负面的社会矛盾和社会问题的关键因素。企业作为城市化进程中的主体,既是产生环境污染问题的直接原因．也是城市化进程中解决农民就业问题的主要力量。企业应从自身责任意识的强化、环保法律机制的完善、宣传教育力度的加强等方面提升企业环境保护责任;从平等的就业环境、健全的培训体系、政府的制度支持角度提升企业就业责任。