Assessing gender differences in ‘quick response’ code loyalty promotion acceptance

This study sheds light on quick response (QR) code loyalty promotion in terms of gender. Based on self-construal and gender scheme theories, we posit that the level of both involvement and social anxiety plays a crucial role in the gender effects of loyalty formation for promoted services. A scenario-based study in Japan with 667 consumers is constructed and examines two types of services: bank and supermarket. The findings suggest that, for high involvement (bank), compared with women, males act as competitive gamers who assume greater risk and seek attractive rewards with which to beat corporations, even under high social anxiety conditions. This finding seems consistent with independent self-construal among males. However, there is no significant difference for low involvement (supermarket). The implications are discussed and limitations recognized.     

The ‘amelioration’ of child labor, ‘a modest proposal’

More than 317 million children between the age of 5 and 17 are working in the world. Child labor is a persistent phenomenon, even though its incidence has subsided with economic development. In this paper, we conduct a panel study of 101 countries from 1980 to 2004 where child labor is proxied by the labor force participation of children aged 10–14. We look at the relationships between child labor and investments in human capital, foreign direct investments, countries’ openness to trade, and credit market constraints. We depart from the contributions of cross-country studies by employing a fixed effects instrumental variable (FE-IV) panel data model by employing a fixed effects instrumental variable (FE-IV) panel data model to account for unobserved heterogeneity and endogeneity of child labor and individual country-specific effects. We find support for the conclusions of the above-mentioned studies: countries that trade more and have a higher stock of foreign direct investment have less child labor. More generally, we find that trade openness, investments in human capital, and financial development are associated with a reduction of child labor. Child labor persists but tailored policies on trade, investment, and financial reform can lessen child labor along with economic growth, improvements in health, and rising standards of living.     

政府之‘‘为’’与‘‘不为’’的排序

党的十八届三中全会明确指出：“经济体制改革是全面深化改革的重点,核心问题是处理好政府与市场的关系,使市场在资源配置中起决定性作用和更好地发挥政府作用。市场决定资源配置是市场经济的一般规律。     

Making codes of ethics ‘real’

This article outlines a training activity that can enable both business and governmental professionals to translate the principles in a code of ethics to a specific list of company-related behaviors ranging from highly ethical to highly unethical. It also explores how this list can become a concrete model to follow in making ethical decisions. The article begins with a discussion as to what will improve ethical decision making in business and government. This leads us to explore the factors that can most easily lead to improvement, namely a comprehensive code of conduct and employee training. From there we look at the Critical Incident Technique as a training strategy that has the potential for identifying those behaviors that distinguish really outstanding behaviors from those that go by the book, and can be used to encourage more independent thinking and to set expectations for future decisions. If employees are given the skills and examples that will enable them to make better decisions, they can apply them to any situation.Peter Dean has 20 years experience in business and academic arenas designing, implementing and evaluating programs in communication skills, leadership, team building, interpersonal ethics, decision making, train-the-trainer and organizational change. Peter conducts courses on applied ethics at Penn State University.     

‘虎气’与‘猴气’相结合

‘虎气’与‘猴气’相结合吴冰冰（长沙市西区个协）区个协基层干部的立足点是基层分会，面向个体工商户开展工作。归结起来，一是协助工商行政管理部门年检验照，进行监督管理。二是扶持和发展本地区的个体私营经济。三是积极向政府反映个体工商户的疑难问题和热点问题，...     

‘Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment’

While there is a significant amount of research investigating managerial ethical judgments, a limited amount examines consumer judgments of unethical corporate behavior and its impact on the marketplace. This study examines how consumers’ commitment to a company impacts not only their ethical judgment of corporate behavior but also the outcomes of that judgment. The authors test hypotheses with data from 334 consumers and find that consumers’ level of commitment attenuates the level of perceived fairness. More specifically, highly committed consumers may forgive companies for behaviors when perceived harm is low, but become progressively dissatisfied as the level of perceived harm increases. Results of the study point to the importance of considering ethical behavior from a consumer perspective. If corporate actions are perceived as unethical, the company stands to lose favor with their most committed customers. Considering that more time, effort and investment is required to gain a new customer as to retain an old, this study shows that engaging in behavior perceived as unethical by consumers risks alienating the most committed customers.     

Mill's ‘proof’ of Utility and the composition of causes

John Stuart Mill proposed that all policy precepts, be they in the areas of morality or prudence or aesthetics, are all subordinate to the precepts of the Art of Life. The value which he assumes in defining the Art of Life is the Principle of Utility. This principle, being normative rather than fact, can admit of no proof based solely on deductive inference. Yet Mill proposed considerations that he believed capable of rationally persuading one to accept his principle as the basic principle for the Art of Life. This paper aims to evaluate this argument. In particular, it tries to show that a crucial step, often thought to be a logical howler, is not to be so simply dismissed. It is shown that if one accepts certain theses from Mill's philosophy of science and of social science, concerning the composition of causes, then the crucial step is fully justified. It is also suggested that these theses of Mill's philosophy of science are mistaken. So Mill's proof of utility is, after all, unsound, but the reconstruction proposed shows it to be much more plausible and much more philosophically interesting than is often thought.     

Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use,number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes

This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including diffusion of innovations, social capital theory, strength of weak ties, sociometric versus perceptual popularity, and prior research in online impression formation. Results of a 2 × 2 experiment revealed significant main effects of number of overall ‘likes’ and friends' ‘likes’ on key dependent measures. A significant interaction effect was also found between overall ‘likes’ and friends' ‘likes’. Additionally, intensity of Facebook use also mediated the relationships between number of overall ‘likes’ and friends' ‘likes’ with brand attitude, brand trust, and purchase intention.     

Customers’ everyday understanding of ‘value’ from a second-order cybernetic perspective

ABSTRACT

Value is in the centre of service and marketing. However, what does value mean to customers? The purpose of the paper is to contribute to an understanding of value from a customers’ perspective using a second-order cybernetics approach. We found that the word ‘value’ is recursively linked to 13 different ‘meanings’ indicating a variety of understandings of the term ‘value’. Furthermore, the findings support service-dominant logic where customers integrate their own resources (skills and knowledge) in the value co-creation process. Future research has to be aware of the different meanings, which are associated with value. Marketing managers need to understand, on the one hand, that value has a different meaning to their customer and on the other hand, what value means to their specific target groups.     

Collaboration ‘Engineerability’

Collaboration Engineering is an approach to create sustained collaboration support by designing collaborative work practices for high-value recurring tasks, and transferring those designs to practitioners to execute for themselves without ongoing support from collaboration professionals. A key assumption in this approach is that we can predictably design collaboration processes. In this paper we explore this assumption to understand whether collaboration can, in fact, be designed, and elaborate on the role of thinkLets in the engineering of collaborative work practices. ThinkLets are design patterns for collaborative interactions.     

‘Murketing’ and the rhetoric of the new sincerity

ABSTRACT

This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski – following the novelist David Foster Wallace – calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.     

Fly-posting: An exploration of a ‘controversial’ medium

This paper investigates the concept of a controversial medium focussing on fly posting and provides insights into the attitudes held on it, the controversies surrounding it, its media effects, and on how these issues affect sponsoring organisations. Overall, the findings from the group depth interviews paint an attractive picture for potential users, as target groups of younger informants hold positive overall attitudes towards the medium. Indeed, rather than offending, fly posting's illegality and covert use were found to further enhance its ability to communicate effectively with this group. In contrast, older respondents held a range of negative views, suggesting that fly posting is not inherently controversial but it can become so in combination with audience and executional factors. Our main contribution is that we provide evidence on which to caution organisations about putting the goal of engaging with youth segments above their responsibility to other customer groups, employees, and society.     

The value of business managers' ‘Information Technology’ competence

This study analyses the role of general managers and their competence in information technologies (ITs) in the integration of these technologies in knowledge-intensive businesses. From a resource-based view, it assesses the effect of managers' IT knowledge and vision on information management in their organizations. It focuses on two knowledge industries: telecommunication and biotechnology, with a final sample of 122 firms. Structural equations are used to assess the data. The findings show that the role of managers goes further than supporting and championing ITs. They are direct key actors in the IT–business integration. For this reason, managers should understand IT potential and information system management in order to combine this knowledge with their unique strategic vision of the business, foreseeing opportunities and needs.     

Expanding Workers’ ‘Moral Space’: A Liberal Critique of Corporate Capitalism

This paper assesses employees’ moral agency within corporate capitalism from a politically liberal standpoint. While political liberalism has spelt out its key institutional implications at state level, it has neglected moral agency at work, assuming that a rights-based state that secures freedom of contract, free choice of occupation and a free labour market within a fair context would protect it sufficiently. Yet two features of corporate capitalism constrain employees’ moral agency: the relation of authority that forms part of the work contract and organisations’ fragmented decision-making processes. Both seem at odds with the liberal ideal of allowing people to live by their own conception of the good. Consequently, this paper examines whether political liberalism should recommend greater safeguards for protecting workers’ moral agency. It proposes a criterion for assessing corporate capitalism: the ‘moral space’ defined as the socially shaped opportunities for action that can be enacted or endorsed from a comprehensive perspective. It argues that liberals should favour arrangements that widen workers’ moral space and suggests institutional designs that may achieve this while remaining within liberal boundaries.     

Patterns of innovation in tourism ‘Small and Medium-size Enterprises’

This study aims to explore the different types of tourism innovation and to display distinctive innovation patterns by tourism small business. In particular, the purpose of this paper is to identify those non-technological factors of innovation that are specifically applicable to tourism small and medium enterprises (SMEs). Following a quantitative research approach, the empirical analysis carries out a logistic regression in order to determine the best predictors for different types of innovation. Data set consists on a survey conducted among 125 Andalusian hotel SMEs. Although the results indicate that the diverse categories of innovation – product, process, marketing and organizational – are explained by different sets of variables, it is possible to outline the results related to a number of firm's characteristics, such as dependency on tour-operator, geographic localization or co-operation.     

Ethnomethodology and the production of history: studying ‘history-in-action’

According to Lynch, in his article Ethnomethodology and History, ethnomethodology offers a rich and valuable resource for studying the in situ production of history. In this article, we seek to lay out a research agenda for a ‘new business history’ that uses ethnomethodology to study ‘history-in-action’. Our aim is to show how an ethnomethodological history can be used to study the practical work of those tasked with ‘making history’. We discuss the value of ethnomethodology for core business history methods, including the production and use of historical archives and written records, the treatment of witness memories, (auto)-biographies and testimonies, and the production of official versions of past events from diverse historical sources of evidence. We conclude by outlining the potential of ethnomethodology as a distinct paradigm of enquiry, which marks it out from conventional social scientific approaches to the relationship between empirical evidence and theory-building, by discussing: (1) the value of studying the practical reasoning procedures used for generating and interpreting historical evidence; and (2) the value of opening up new forms of reflective practice for practitioners within the field.     

莫要搞‘劫富济贫’

<正> 某市一家企业1992年创利税100多万元,颇有“富名”,前不久却被执法机关封了银行帐号。究其原因,既不是经营不善,也不是产品难销,而是当地行政部门“劫富济贫”所致。原来,该厂1993年在行政干预下,先后为两家穷企业担保借贷。由于那两家企业经营无方,因而受“连坐”之累成了被告,好端端的一个企业就这样被搞垮了。据查,目前类似这种现象较为普遍,应当引起各级领导的高度重视。 “劫富济贫”违背了市场经济的客观规律。市场经济的基本规律之一是优胜劣汰,适者生存。凡是产品结构合理,经营机制灵活,管理方法先进企业,就生存,就发展,就不断壮大;凡是不能适应市场经济发展要求的企业,就会逐步萎缩,最终被淘汰。按照这一规律,对待企业的科学态度应当是“扶优限劣”,而不是“劫富济贫”。 “劫富济贫”,侵犯了“富”企业的自主权。《中华人民共和国     

‘工程’的变种

忽如一夜春风来,千树万树梨花开。如今,华夏大地正涌动着一股工程潮,诸如安居工程、再就业工程、希望工程、温饱工程、绿色食品工程、金桥工程、金卡工程、金关工程、“133”廉政立法工程……这一     

‘Psychopaths’ at Work? Implications of Lay Persons’ Use of Labels and Behavioural Criteria for Psychopathy

In attempting to explain or deal with negative workplace behaviours such as workplace bullying, the notion of ‘workplace psychopaths’ has recently received much attention. Focusing on individual aspects of negative workplace behaviour is at odds with more systemic approaches that recognise the contribution of individual, organisational and societal influences, without seeking to blame a person(s) for their behaviour or personality disorder. Regarding a coworker as a psychopath is highly stigmatising, and given the relatively low prevalence of psychopathy in the community, is likely to be incorrect. Sources promoting the notion of workplace psychopathy provide lists of diagnostic criteria and appear to encourage the perception that it is common. This research examines how lay persons use behavioural criteria consistent with psychopathy and the label ‘psychopath’ in relation to a coworker. 307 Australian workers completed an online survey concerning their experience of workplace bullying, which also asked them to rate a coworker’s behaviour on a range of scales to assess perceptions of psychopathy. Rates of psychopathy, when using labels and behavioural criteria, were found to be much higher than scientific estimates of prevalence, for both participants who had been bullied and those who had not. A higher proportion of non-bullied participants classified a coworker as a psychopath when using the label ‘psychopath’, compared to when using behavioural criteria. The notion that there are psychopaths in every workplace should be treated with caution to ensure that the potential for ‘misdiagnosis’ and stigmatisation do not cause further harm in situations of unacceptable workplace behaviours.