Proposal and validity of Intelligent Customer Information Marketing Model： Strategic development of advanced TMS

In this paper, one vital point of the strategic marketing structure is its definition, marketing activities should be defined from ＂closed marketing activities＂ that are limited to the business and sales division to ＂open marketing activities＂ that can be performed through steady linkage with all other divisions in a company-wide framework. The aim is for an ＂Evolution of Market Creating＂ through ＂High Quality Assurance and Innovating Advertisement, Product planning and Dealers＇ Sales Activities＂ by utilizing the scientific approach of Advanced TMS. So, the authors present an ＂Intelligent Customer Information Marketing Model, ICIM＂ which takes the form of strategic marketing. As an example of the application of this research, the authors apply this model to advertising, product planning and dealers＇ sales activities and obtained the results shown.     

The impact of corporate governance to the economic value added listed company in BEI 2003-2004

The purpose of this research is to investigate the effect of Corporate Governance （CG） to the performance of the firm measured by Economic Value Added （EVA）. This research uses 64 samples for the year 2003-2004. The CG index is taken from the research of Siagian, Siregar and Rahadian （2006） and the EVA taken from ＂A hundred value creators companies＂ published by SWA Magazines in 2004-2005.
By grouping samples based on its mean, this research finds that samples in high CG index group have higher EVA than samples in low CG index group. The mean equality test shows the significant relation for this evidence.
Using simple and multiple regression method, CG index has positive and significant effect on EVA. This research uses sales growth, leverage, size, and age of the firm as control variables in multiple regression method. Consistent with research hypothesis, all control variables have positive and significant effect on EVA.
This research also investigate the effect of each component of CG index to EVA. ＂Equitable treatment of shareholders＂ and ＂disclosure and transparency＂ have positive and significant effect on EVA, but ＂right of shareholders＂, ＂role of stakeholders＂, and ＂responsibility of the board＂ do not have significant effect to EVA.
The sensitivity analysis is also done to investigate the effect of CG index to the performance of the firm if ROA and ROE were used as proxy of performance. The result shows that CG index has positive and significant effect to those various performance mesurement. Based on its coefficient, CG index is superior in affecting ROE more than EVA and ROA.     

Cost Effectiveness Analyses Models in the Defence System in Republic Bulgaria

The thesis resulting from the research on the ＂costs-effects＂ relation is the principle of economic efficiency of defence capabilities. At first glance, the arguments in this direction are well-known and popular in crisis situations of various nature, including the current financial and economic crisis in the country, and the question about the cost of public welfare-security and defence is debatable. This cost is manifested through the defence capabilities of a country. In the new security environment, the compilation of a national defence strategy is a priority of the Defence Ministry, which has more and more limited resources. This means that they should be treated as an economic activity. An economic activity is considered as any purposeful activity, allocating and combining scarce resources among alternatives, making it possible to maximize the outcomes and minimize costs. The ratio between the costs and benefits of a given resource or combination of resources to achieve a pre-defined objective is pushed to the forefront and the rationalization of management decisions is based on it. This necessitates a cost effectiveness analysis, hence the evaluation of the outcomes （benefits） is manifested in the ＂cost-effect （benefit）＂ analysis. Defence as a product has the basic features of any commodity or service, i.e. it is designed for exchange, is useful, and meets certain needs. But due to the fact that it meets very specific needs （,preservation of the territorial integrity of the country and improving its national security）, it is distinguished by certain features which may be summarized as follows： collectivity of production and consumption of defence as a product necessary to the public, expressed by its consumption indivisibility; lack of market valuation of the price of defence as a product upon its consumption （as a monetary expression of its value）; the usefulness of defence as a product is reflected in its capacity to meet the system＇s needs for security and defence, which dete     

Climate Change and Green Growth： A Perspective of the Division of Labor

This paper presents a new research agenda on climate change and green growth from the perspective of the division of labor in classical economics. The paper covers three major dimensions of green growth （i.e. carbon emissions, environmental proteetion and material resources use） and some related important topics, as well as the fresh policy implications of the new research agenda, Typical marginal analysis in a given structure of the division of labor suggests that ＂green＂ action is a burden to economic development. Therefore, climate negotiation has become a burden-sharing game and has reached a stalemate. New thinking is badly needed to rescue these negotiations and to drive a shift to a new ＂green growth＂ paradigm. The proposed new research agenda represents an effort to create a new narrative on climate change and green growth. Because the new research agenda can theoretically predict the possibility that a more competitive structure of the division of labor could be triggered by ＂＇green ＂＇ policy, it has promising policy implications for various important challenges facing us in the 21st century.     

Enhancing direct regional agro-aqua tourism entrepreneurial marketing by farmers＇ market or community supported agriculture in small and medium agro marketing enterprises in Malaysia

The purpose of this study is attempting to examine the feasibility application of the concept of enhancing the Direct Regional Agriculture, Aquaculture and Tourism Entrepreneurial Marketing （DRAATEM） and the Small and Medium Agro Marketing Enterprises （SMAMEs） in Malaysia. This collaborative marketing concept will solve the local agro-aqua and tourism fraternities＇ plight where they are constantly preyed by the marketing scavengers or middleman and the possibility of entrepreneurial ventures by the farmers themselves. The methodology used is to determine the feasibility of Direct Regional Agro-Aqua and Tourism Entrepreneurial Marketing （DRAATEM） in SMAMEs that comprising local farmers in agriculture, aquaculture and its association, Ministry of Agriculture （agencies including district agriculture department, irrigation department, FAMA） and Tourism Industry （local tourist agencies and operator）. Local agro-aqua farmers＇ demographic factors （gender, race, academic level, knowledge and experiences of agro and aqua） will also examine to determine the feasibility of Direct Regional Agro Aqua Tourism Entrepreneurial Marketing concept. This study found that, there is a significant difference among factors stated with the enhancing of Direct Regional Agro Aqua Tourism Marketing Entrepreneurial concept in the Small and Medium Agro Aqua Tourism Marketing Enterprise management. The initiatives and eagerness to be successful in this concept depend on the inter-relatedness and collaborative of the tri-party of agro-aqua and tourism fraternities which constitute to the improving of their income, livelihood and generate national economy. In addition, the leadership quality of local farmer＇s cooperative, networking facility and agro-aqua knowledge are another three essential factors found to be the strong fundamental of improving the income and livelihood of local farmers. The implication of this study is upgrading of farmers income and livelihood minus the role of middleman by enhancing Direct Regional Agro-Aqua Tourism Entrepreneurial Marketing concept which is a pivotal role in managing agro sector effectively. This could contribute since agriculture is considered as the third engine of growth in the Malaysian economy. The devised models could be used to achieve the goal. As well as to provide further groundwork to assist existing and would be agro managers; entrepreneurs or agro-agencies to upgrade farmers＇ income and generate country＇s economy by enhancing Direct Regional Agro-Aqua Tourism Entrepreneurial Marketing （DRAATEM） concept in Small and Medium Agro Marketing Enterprises （SMAMEs）.     

Proposal and validity of Patent Value Appraisal Model ＂TJS-PVAM＂-- Development of ＂Science TQM＂ in the corporate strategy

This paper proposes ＂TJS-PVAM＂ （Total Job Quality Management System-Patent Value Appraisal Model） that contributes to corporate strategy by utilizing ＂Science TQM, New Quality Management Principle＂. Improvement of ＂patent value＂ signifies engineers＇ value creation at work （invention）. The author established a ＂high performance business model which raises patent quality＂. This model consists of several elements each for ＂inventive technique＂ and ＂patent right＂ in order to explain the indispensable elements of inventive technique and patent right for a strategic patent, and verified the validity of the model at major enterprises such as Toyota. Furthermore, standardization has been carried out in order to spread the effectiveness of ＂TJS-PVAM＂, and ＂A-PPM＂ software （Amasaka＇s Laboratory Patent Performance Model） has been created and its effectiveness has been investigated through trial application at major enterprises.     

Becoming a more effective manager： Reality versus hype

In our dynamic global environment, strategic requirements are for more effective managers who understand the realities of achievement through others （Service ＆ Arnott, 2006; Welch, 2001）. Unfortunately, management as is practiced in money making businesses is not a requirement in politics, religion, health care or education. Moreover, management within profit making organizations is often not highly effective as demonstrated by the economic meltdown of 2008. Better managing education, religion, politics and health care can solve many societal issues. Also, more effective management in for profits is a must if we are to generate wealth to support these un-poorly-managed societal arenas. This requires knowledge beyond what is in most management courses. This paper attempts to help less effective managers improve by describing the realities of managerial problems （realms and functions） that occur because of disconnects between the ＂is＂ of ＂difficult＂ practical application versus the ＂should be＂ of theory. Moreover, hindsight has replaced strategic foresight as the method of choice among so many business leaders （some of which have failed）, governmental entities （may be about to fail） and scholars （Sorkin＇s, ＂Too Big to Fail＂, contents wishful thinking was a key devise in the mess described, 2009）. This article asserts a good number of these ＂mistakes＂ are caused by an idealistic form of realism.     

New Conglomerates and the Ecosystem Advantage

It is the purpose of this paper to explore the emergence of a new form of web-based company and how the new organisational form is able to access multiple-markets and industries by exploiting the benefits of a platform ecosystem business model. Internet-based companies such as Amazon, Google, Facebook, and Apple were referred to as the ＂Gang of Four＂ in May, 2011, by Eric Schmidt, Executive Chairman of Google. These 21st century companies are leading an internet-based consumer revolution which is having a disruptive impact on a broad range of industries and markets. Using their platform-based ecosystems, the internet-based corporations are able to leverage these core competencies and enter industries that appear unrelated to their core businesses. This has given rise to a new form of conglomerate business model that contrasts with the Western industrial conglomerates of the 1960s and early 1970s. Most of these corporations were broken-up in the early 1980s and the remaining core businesses resorted to focused strategies. The paper also analyses why the new internet-based firms do not follow the positioning school of strategy and seek monopolistic rents--profits arising from market power--by locating in attractive industries. Instead, these firms leverage core competencies and achieve Ricardian economic rents--profits arising from superior resources--through strategies of stretch and leverage. By adopting a core competency tree configuration, a core competency platform is leveraged which allows the internet-based firms to enter multiple markets using asset-light business models. This new form of competitive advantage is based on having a superior ecosystem that uses data as the key resource instead of capital; capital being the main resource underpinns the success of the traditional Western conglomerates of the 1960s and early 1970s.     

The Ideal Characteristics and Content of a Database and Its Useful Application in Improving the Effectiveness of Direct Marketing Campaigns

Direct marketing is now a well-known discipline and widely used in almost every industry all around the world. The mid to late 2000s saw a huge growth of direct marketing due to the development of technology and the increasing number of well-educated marketers（Tapp,2008）. According to the UK＇s lmtitute of Direct Marketing（as cited in Sargeant ＆West,2001,p.7）, Direct marketing is＂ the planned recording, analysis and tracking of customer＇s direct response behaviour over dme...in order to develop future marketing strategies for long term customer loyalty and to ensure continued business growth＂. As Tapp（2008） points out that database is the core of direct marketing. So what is a database in the field of direct marketing？ A definition is given by Tapp（2008,p.32）＂A marketing database is a list of customers＇ and prospects＇ records that enables strategic analysis, and individual selections for and customer service support. The data is organized around the customer＂     

Executive Compensation： Pay-for-Performance in High-Technology Firms

This study examines the relationship between corporate performance and the Chief Executive Officer （CEO） compensation in high-technology firms in the S＆P 500. The total short- and long-term CEO compensation in high-technology was compared with other industrial sectors from standard classification codes and tested in terms of corporate performance. The ExecuComp database was used to find the variables and to create a sample of firms between 2004 and 2010. Important corporate performance variables are used in this work, such as assets, employees, sales, net income, and earnings per share （EPS）, as reported by the firms for each year. A panel data GLS with a fixed effect model for time is estimated that describes total compensation for the period between 2004 and 2010. The result was aligned with the theory of executive compensations to address agency problems and to examine CEO pay-for-performance. The main objective of this paper is to consistently demonstrate that the performance is determined for the total CEO compensation for short- and long-term periods and to examine whether the total remunergttion paid to CEOs in high-technology firms in the S＆P 500 is related to corporate finance. This work provides a better understanding of the relationship between compensation and performance in high-technology firms. Results suggest that high-tech firms tend to use more sophisticated performance measurements to determine CEO compensation.     

The proposal and validity of the Customer Science Dual System--The key to corporate management innovation

A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this study, the authors proposed the Customer Science Dual System, CS-TMNS ＆ CS-SDSM. For the purpose of innovating strategic product development systems so called Customer Value Creative System, the Total Marketing Network System, CS-TMNS is established. In addition, for intelligent utilization of the established CS-TMNS, statistical science is incorporated so as to create the Strategic Designing Support Methods, CS-SDSM, as a new approach to the creation of wants that are vital to product planning and designing. Concretely, the author will also introduce the effectiveness of this system that reflects latent customer needs through scientific marketing application examples via Automobile Design Profile for the Younger Generation.     

Strategy to E-learning Applied in Higher Education

Today when people talk about education, the conversation frequently tums to a new type of education called ＂E-learning＂, characterized by new cultural dynamics： globalization, ＂the new economy＂, and the web. It is also to talk about a new form of social interaction. What is E-learning？ In this paper, we give a clear explanation. In order to develop the E-learning in education, we shall set out to improve the competencies of the instructors and set up a strong knowledge platform. And then, the paper provides a strategy to expand E-learning in higher education.     

Solidarity based economy： The success of work integration social firms in Spain

The work insertion social firms have grown in the last decade in Spain. The aim of this work is to help unemployees and workers with several problems （being in prison, drugs...） to start in ＂normalized＂ companies as workers. The aim of the paper is to analyze the success of work insertion social firms defined by social and commercial dimensions. Using a sample of 49 companies in Spain, the authors have developed an explanatory model in which the doubt about the success of these companies is explained. This paper seeks to analyze the main problems of the poor financial situation of companies that are based on social help. The work integration social enterprises could be a new entrepreneurship form that helps improving work skills of workers to be able to obtain a ＂normalized job＂.     

Measurement of Advertising Effectiveness： How Different Theories About the Relative Importance of Sales vs. Recall/Recognition vs. Emotion Were Popular

The aim of this chapter is to run through the history of marketing research applied to measuring the effectiveness of advertising and deepen in all those theories that have shed light on this aspect and have influenced subsequent theories and models. This historical review offers the opportunity of knowing the past and understanding better the present of market research applied to advertising. It is a chronological analysis to present day, which introduces the development of the explanatory models for the functioning of advertising and the theoretical and empirical contributions in this area.     

Research of public policy-making and marketing effect --Taking Taiwan＇s consumption voucher for example

Public policy-making is usually subject to influence from environmental factors at home and abroad, and ＂crisis＂ is often the key point for public policy to be listed as the important objective of government policy. In order to deal with the global financial tsunami in 2008, Taiwan government puts forward a number of public policies to revitalize the economy, and issuance of consumption voucher is one of the most important plans. It will cost NT$ 82.9 billion to issue consumption voucher, which is a large sum. It is worth evaluation of whether these paying taxes are used properly. Therefore, this research is to test the effectiveness from two levels： public policy-making and marketing management of public policy. The research results indicate that the public policy-making process is very rigorous and the marketing management shows a good effect, people generally think it as a benevolent policy. The high level of exposure makes the consumer confidence index rise and contributes to the positive improve effect of tax revenue. Besides, consumption voucher also promotes other effects, such as enhance Taiwan＇s international visibility, help the needy, replacement of the new identity card, catch the wanted suspect, etc. In a word, Taiwan government made a right decision to issue the consumption voucher and has made brilliant achievements in it.     

Bank Reforms,Competition and Efficiency in China＇s Banking System： Are Small City Bank Entrants More Efficient？

This paper analyzes technical efficiency in China＇s banking system by large banks and small city banks as well as the pre-WTO and post-WTO accession periods＇. Using an unbalanced panel dataset for 63 banks over 1997-2006 and employing the stochastic frontier function approach, the empirical results reveal that the new entrants, small city banks, experienced a slightly higher efficiency score than incumbent large banks, on average. Compared with the pre- WTO accession period, the efficiency score is found to have improved significantly after entry into the WTO as a result of the competition effect. This competition effect is particularly relevant for small city banks. Finally, determinants of X-inefficiency are examined     

Development of Pudong Eighth lssue 2003 Abstract

The World Carnival, ranking equal as a super recreation name to Disney and Universal Studio, has concluded itstours in Paris, London, Kuala Lumpur, Dubai, and Hong Kong, bringing about a sensational effect of 'merry-makinghurricane' throughout the world. This recreation giant has now made its first appearance in Shanghai Pudong,China, which has contributed to a new wave of 'Carnival Fever'. The World Carnival in Pudong is sponsored jointlyby Chinese and foreign enterprises, known as being the largest in scale, the lengthiest in time and the highest inadmission. This great occasion is playing a positive role of 'a catalyzer', helping Shanghai, and Pudong in particular,to promote its cultural atmosphere, gather together people and improve its business environment. 'What Has CarnivalBrought to Shanghai?' is meant to discuss the impact and significance resulted from the first introduction of Carnival,the world-famous recreation name-brand, into Shanghai and into Pudong.     

Research on Sustained Development of Supply Network Based on HITS Conception

21st century is a new century with the conception of ＂centralized on customers＂ instead of ＂centralized on products＂. A key feature of nowadays business is the idea that it is supply chains＇ competition, not companies. The present researches to supply chain strategy most concentrated on the operation level. However, the support level which consists of technology, institution, human resource and surroundings is also a factor of cardinal significance to impact the implement of supply strategy. This paper does further research on HITS （Human resource, Institution, Technology and Surroundings） factors to support the supply network sustained development.     

Creativity and Innovation as Strategic Resources in International Business Markets

This study focuses on Medium-Sized Multinationals （MSMs） that belong to the sectors of mechanics and electronics, and that operate in dynamic international business markets. This work aims to investigate how international marketing strategies are based and maybe in some cases actually heavily dependent on the capacity to form and enhance skills in design, engineering, and production activities, and on the propensity to invest more resources in research and development （R＆D） activities as well as in activities that are more strictly speaking production based （manufacturing）. Undoubtedly, in a global and dynamic business, creative knowledge is one of the key resources that firms must possess in order to take up international strategies successfully. Creativity and innovation are strategic resources for all firms, including those of a medium size and even more for those that belong to the so-called ＂traditional sectors＂. This study also has the objective of examining the influence of the structure and composition of a technological MSMs international alliance portfolio in order to understand which forms of international collaboration are more opportunities for firms that aspire to increasing their know-how and taking up new and more sophisticated forms of exploratory innovation. The present work highlights the results of an empirical research that were carried out during the years 2000-2009. The research involved more than 80 firms of the mechanical and electronics department in the Marche region in Italy.