Excessive,optimal, and insufficient fundraising among the Nonprofit Times 100

• Using a six-factor model of donations, we estimate the effect on net donations; i.e., donations less fundraising expenditures, of a one percent marginal increase in fundraising expenditures, for each sample nonprofit organization (NPO) from the Nonprofit Times 100 from 2000 to 2002. No prior study of U.S. NPOs estimates the effect of fundraising expense on net donations. We then use these estimates and what we argue is the correct benchmark, the ratio of fundraising expense to donations, to provide evidence, for each NPO, on whether the NPO's level of fundraising is ‘excessive,’ ‘optimal,’ or ‘insufficient,’ relative to the level that maximizes net donations. All prior studies using log-log models use what we suggest is an incorrect benchmark for evaluating NPO fundraising behavior.
• The estimated effect of a 1% increase in fundraising on net donations varies widely across NPOs in our sample—from an increase in net donations of 0.18% of gross donations to a decrease of 0.66% of gross donations. Of the 76 Nonprofit Times 100 NPOs with usable data in 2002, we estimate that 24 engaged in ‘excessive’ fundraising, 18 engaged in ‘insufficient’ fundraising, and 34 did not engage in ‘excessive’ or ‘insufficient’ fundraising; i.e., we could not reject the null hypothesis of ‘optimal’ levels of fundraising.

Copyright © 2006 John Wiley & Sons, Ltd.     

The extent of excessive or insufficient fundraising among US arts organizations and the effect of organizational efficiency on donations to US arts organizations

• We estimate, for each nonprofit organization (NPO) in a sample of 606 US arts NPOs, whether the NPO's level of fundraising is ‘excessive,’ ‘insufficient,’ or neither, relative to the level that maximizes net donations. We find that the effect of a 1% increase in fundraising on net donations varies widely across the arts NPOs in our sample—from an increase in net donations of 8.91% of gross donations to a decrease of 3.82% of gross donations. Of the 100 NPOs in our sample with the highest donations, the estimated effect of a 1% increase in fundraising on net donations varies more narrowly—from an increase in net donations of 0.27% of gross donations to a decrease of 0.32% of gross donations. Of these 100 NPOs, we estimate that only 3 engaged in ‘excessive’ fundraising, but 83 engaged in ‘insufficient’ fundraising, and 14 did not engage in ‘excessive’ or ‘insufficient’ fundraising.We also provide evidence that reported organizational efficiency does not affect donations to arts NPOs. This finding may be useful to managers and directors of US arts NPOs who believe that organizational efficiency does impact donations and who, therefore, incorporate the effect on efficiency in their decisions to allocate resources across fundraising, administration, and program objectives.

Copyright © 2007 John Wiley & Sons, Ltd.     

What are ‘unpopular causes’ and how can they achieve fundraising success?

• Recent efforts to grow and strengthen the culture of philanthropy in the UK have largely focused on two dimensions: the total amount of money donated and the effectiveness of philanthropic spending. This paper explores a third dimension: the destination and distribution of donations. A defining characteristic of charitable giving is that it is voluntary rather than coerced, and the resulting respect for donor autonomy makes people wary of promoting one cause above another or implying that any beneficiary group is more or less ‘worthy’ of support. However, the absence of much comment on, or significant research into, the destination of donations does not alter the fact that some groups succeed in attracting significant philanthropic funds whilst others struggle to secure many—or any—donations. This paper explores the concept of ‘unpopularity’ in the charity sector, especially in relation to its impact on fundraising. We unpack what this loaded phrase means, identify good practice by those seeking support and present case studies of charities that have overcome perceived unpopularity to achieve success in raising voluntary income. We suggest that by investing organisational resources and effort in fundraising, by framing the cause to maximise the arousal of sympathy and minimise concerns about beneficiary culpability and by avoiding the unintended negative consequences of self‐labelling as ‘unpopular’ no charity need assume it is their destiny to languish at the bottom of the fundraising league tables.

Copyright © 2016 John Wiley & Sons, Ltd.     

Working with and recruiting volunteers as part of a fundraising strategy

This paper was first written for the Henry Stewart Conference ‘Maximising and Developing Regional and Local Fundraising’ on 16th April, 1991. The paper provides an overview of two key areas: recruitment of volunteers, and a more general element often forgotten in the volunteer process, yet absolutely critical, motivation and retention through recognition. This is illustrated through the case study of RNIB regional fundraising.     

The ‘new’ donor: creation or evolution?

The unusual mass of financial capital produced in the late 20th century, complemented by the creative thinking of innovative philanthropists, engendered new ideas for philanthropy. An entrepreneurial focus, greater emphasis on partnerships among business, government and nonprofit sectors, and new wealth as well as new social innovation dramatically affected the philanthropic scene — and therefore nonprofit organisations and fundraising. A publication extolling venture philanthropy stated, ‘Philanthropy may be on the cusp of the greatest revolution in the nonprofit sector since Congress granted tax‐exempt status in 1954’.[Morino Institute (2001) ‘2001 Venture Philanthropy: The Changing Landscape’, prepared for the Morino Institute and Venture Philanthropy Partners, Inc., by Community Wealth Ventures, Inc.] This paper defines the terminology that identifies the new donor, describes new roles and practices in philanthropy, and looks at how the new donor fits into a comprehensive fundraising programme. New approaches to philanthropy versus traditional philanthropy are considered, including whether or not these approaches are actually new or represent an evolution in giving. Futureprojectionsarediscussedaswellascaveats regarding the maintenance of balance between what is tried and true and what is a trend. Copyright © 2002 Henry Stewart Publications     

A practical guide to corporate fundraising on a regional basis

Regional corporate fundraising has the potential to become a growth area as major companies move out of big cities and wish to become involved in supporting charities in the regions where they relocate. This paper gives ‘hands-on’ guidance to charities on the way to approach corporations; the importance of thorough research is stressed, as is the necessity for clear, professional proposals that point out the benefits to both charities and corporations. Much practical advice is given and many specific opportunities for fundraising are listed. Copyright © 1999 Henry Stewart Publications     

Who pays for whom? Elements of a macroeconomic approach to income inequality

National income is generated through national production in the form of ‘value added’; it is expended on goods and services in the form of ‘disposable’ or ‘net’ income. In this paper, I investigate what happens in between. The circuit of income flows generated in this way is comparable to the circuit of product flows, in its complexity. It can be analysed, so the tenet of the paper, in a similar way, by means of well-known tools of input–output (IO) analysis; this on the pre-condition, however, that you draw out the institutional framework of an economy in similar detail as is now customarily done for production units in IO analysis. Existing data do not suffice for the purpose, at present; this paper shows, by way of some exemplary calculations, what insight into the mechanism of national income distribution is gained if the necessary data, normally in the form of a large social accounting matrix, are provided.     

The fallacy of giving advice

Have you ever been micro-managed? Have you ever been told ‘to the letter’ what to do in a given situation? Or maybe as a leader you have also fallen into the trap of giving advice? We challenge the assumption that leaders should have the answer for everything. Occasionally, directing works, however, do it too often and at one point, it will turn out to be bad advice. The logical consequence is that leaders work on and increase the quality of the advice they give. We showcase that the alternative to leaders giving ‘bad’ advice is to not give advice at all. We shed light on the concept of leaders acting as coaches and how leaders can empower others to find their own answers. Specifically, we highlight four mind shifts in which leaders can engage if they want to use a coaching style: from ignoring emotions to empathy, from directing to empowering, from problem-focused to solution-focused and from weakness to strengths.     

Advantage,meaning, and pleasure: Reframing the interaction between major-gift fundraisers and philanthropists

The purpose of this paper is to bridge the widening gap between the rapidly growing academic literature on fundraising and the need that practising, reflective fundraisers have for a useable explanatory framework for understanding what are the main forces and motivations shaping the interaction between major-gift fundraisers and philanthropists (major donors and potential donors), particularly in the so-called cultivation and solicitation (or Ask) meetings. The author's perspective is that of a fundraising practitioner. The paper sets out the essential characteristics needed in such a framework, contends that we do not yet have such a framework, and concludes by setting out a preliminary, simplifying framework for making sense of the interaction between fundraisers and donors. The purpose is to stimulate practitioners and researchers to rethink and reframe this interaction. It is proposed that the interaction is grounded on the reality that funders (and to some extent, fund-seekers), like individuals in almost every social interaction, are seeking to maximise advantage, meaning, and pleasure (AMP). This paper argues that the more these three overlap, the stronger their effect.     

The economics of consumers' gifts and legacies to charitable organisations

Charity organisations in The Netherlands receive over 50 per cent of their total income from private fundraising; only a small part of this, 20 per cent, originates from legacies. The paper introduces some economic models of consumer behaviour in the neo‐classical tradition that harmonise with altruistic behaviour. Some models for analysing donations and bequests to charitable organisations are introduced and the hypotheses that follow from these theories are compared with Dutch data from 500 respondents. Most respondents had donated something to a charity during the last six months, but only a few had even thought about naming a charity in their will. Restrictions are felt by individuals due to their limited resources. More important, however, seem to be the restrictions on behaviour due to having children, or other close relatives; individuals feel obliged to leave everything to their children or other close relatives. Although the respondents have a reasonably positive opinion about the work and trustworthiness of the charity organisations, charities are not yet considered as ‘a close friend’. Around 40 per cent of respondents are not particularly happy with the information they receive from charity organisations. Communication about legacy donating is considered acceptable by most respondents, as long as the approach is not too personal. Copyright © 2000 Henry Stewart Publications.     

Philanthropy,social capital or strategic alliance? The involvement of senior UK business executives with the voluntary sector and implications for corporate fundraising

Although corporate fundraising is popular there has been very little discussion in the voluntary sector literature of its context. Using questionnaire data from senior executives representing one‐third of the FTSE350 companies, and in‐depth interviews with a number of top level business men, this paper reports the first UK survey of the personal involvement of senior executives with charities, voluntary and community organisations,[Walker, C. and Pharoah, C. (2000) ‘Making time for charity: A survey of top business leaders' involvement with voluntary organisations’, Charities Aid Foundation, Kent.] and pinpoints messages about corporate involvement which may help fundraisers develop corporate fundraising strategies. The data give the first indications of how many of the UK's top business executives give time to charity, how much time they give and what they do. It also addresses what there is to gain for and from the charity, the senior executive and their company. The results present a picture of widespread and enthusiastic involvement of senior executives with the voluntary sector; a picture of both a deep personal commitment and of a strong sense of corporate benefit. The survey also raises several important issues and implications for corporate fundraising: should charities be doing more to attract top executives into an active relationship with them? How can they do this? What are the pros and cons of an alliance between corporate figureheads and charitable organisations; how might this relationship be viewed by the public; and how might it best be managed? This paper draws on the results of the survey to illustrate and discuss these issues. Copyright © 2002 Henry Stewart Publications     

The Urban,Politics and Subject Formation

In contrast to more traditional debates about voting patterns, local versus state administrations, and individual rights and participatory democracy, this article addresses the question of urban politics through an analysis of subject formation. By taking subject formation as the analytical focus, research questions about ‘politics’ shift from traditional ones about local or state government and the development of consensus, for instance, to ones about the constitution of subjects who are governed and govern themselves in particular ways. Using the emergence of two increasingly commonplace subject forms in contemporary China — urban professionals and volunteers — as examples, the article considers how modes of self‐regulation become political problems and also how subjects may be of the urban as well as located in the urban. The problematizations of socialist state planning have led to new governmental rationalities and technologies that not only produced new subject positions, but also new urban spaces, landscapes, economies and lifestyles. From this view, the article is an intervention into discussions about the ‘where’ of urban politics. It also argues that it is critical to examine politics as problematization and normalization if we are to understand what is at stake in the constitution of potential ‘communities of action’.     

State Theory from the Street Altar: The Muscles,the Saint and the Amparo

This article identifies traces of the state in three urban neighborhoods of Mexico City. Instead of asking what is the state, where is it located or what does it do, the question posed here is: what are the effects of state practices at the street level? By ethnographically and visually describing how protection is performed, the article argues that the state is not only ‘somewhere’ in specific functions, actors or institutions; it also manifests materialized effects produced by a web of conflict‐ridden relations. Discussion about the state in the global South generally revolves around its failures and informality. The proposal here is that, by analyzing the state from the standpoint of urban space, the focus is on how protection is performed and by means of which operations, relations, objects and actors—not whether the state works or not, or whether actors are formal or informal. Based on ongoing ethnographic work and a collaboration with two visual artists in Mexico City, the article analyzes three protective processes: the ‘muscles’ (involving actors including police officers, gang leaders, fathers and husbands), the ‘saint’ (involving caring for representations of various saints and participation in other clientelistic chains of fidelity) and the ‘amparo’ (a form of application of the rule of law in a personalized manner for the redress of interpersonal conflicts). These are three sets of practices that have been embedded in Mexico's history of state formation since the days of colonization.     

Spaces of Difference: Reflections from Toronto on Multiculturalism,Bourgeois Urbanism and the Possibility of Radical Urban Politics

What explains the lack of what Mike Davis famously called ‘magical urbanism’— referring to the increasingly influential and potentially radical role played by Latino immigrants in US politics — in such diverse Canadian cities as Toronto, Montreal and Vancouver? This article points out how the Canadian legacy of multiculturalism constitutes one key cause of the failure of left urban politics in Canada to produce yet anything approaching the promise of ‘magical urbanism’ south of the border, especially by underlining how this bulwark of liberal ideology lends itself so readily to some resilient variations of bourgeois urbanism — including the commodification of difference, most recently under the auspices of Richard Florida's ‘creative class’. Against the pluralism of the food court and the shopping mall, both in its official multicultural and seemingly oppositional ‘hybrid’ forms, are radical approaches to difference in the city still possible — in Canada or elsewhere? The authors argue that the concepts of ‘maximal’ and ‘produced’ (vis‐à‐vis ‘minimal’ and ‘induced’) difference and the politics of ‘the right to the city’ elaborated by Henri Lefebvre — in conjunction with the reflections on subaltern experiences of difference by critics such as Himani Bannerji and Ambalavanar Sivanandan — indeed provide a starting point for radical urban politics. Comment expliquer, dans des villes canadiennes aussi différentes que Toronto, Montréal ou Vancouver, l’absence de ce que Mike Davis a appelé‘l’urbanisme magique’ en parlant du rôle de plus en plus influent, voire radical, des immigrants latinoaméricain dans la politique des États‐unis? L’héritage canadien du multiculturalisme explique d’abord pourquoi la politique urbaine de gauche n’a encore rien pu produire au Canada qui s’approcherait de la promesse d’un ‘urbanisme magique’ comme au sud de la frontière. L’article souligne notamment comment ce rempart d’idéologie libérale se prête si facilement à quelques variantes résistantes d’urbanisme bourgeois, dont la banalisation de la différence, tout récemment sous les auspices de la ‘classe créative’ de Richard Florida. Face au pluralisme de l’aire de restauration et du centre commercial, tous deux sous des formes ‘hybrides’ multiculturelles et aparemment contradictoires, des approches radicales de la différence dans la ville sont‐elles encore possibles, au Canada ou ailleurs? Les concepts de différence ‘maximale’ et ‘produite’ (par opposition à‘minimale’ et ‘induite’) et la politique du ‘droit à la ville’ conçue par Henri Lefebvre — alliés aux réflexions sur des expériences de différence subalternes émanant de critiques tels que Himani Bannerji et Ambalavanar Sivanandan — offrent indubitablement un point de départ pour une politique urbaine radicale.     

Charity brands: A qualitative study of current practice

A number of fundraising managers and directors of UK charities were interviewed with the objective of understanding to what extent branding was used in the sector, what development possibilities exist for commercial techniques in charities, and what the constraints may be on such practices. It was found that many charities already use day-to-day brand techniques, (without describing them as ‘branding’), but brand development work was scarce. Charities have a number of objectives competing with fundraising when considering their brand content. They must also satisfy the need to respect issues about how the cause itself is communicated, and possible needs to re-educate the donor community or the public. One commercial practice in particular could be developed further in charity branding: this is the idea of using the personality of the charity itself as something with which donors could associate positively.     

What research tells us about planned giving

The transformation of fundraising from an ‘emerging profession’ to a ‘true profession’ is contingent on the development of ‘a formal body of knowledge based on theory and research’. To advance that goal, this paper reviews several research studies and makes recommendations for practice by fundraising professionals. The paper identifies indicators of philanthropic tendencies in very wealthy individuals and a research basis for donor cultivation activities. It also looks at giving by bequest, charitable remainder trust and charitable gift annuities and recommends the marketing segments and channels best suited to each as defined by research. Copyright © 2004 Henry Stewart Publications     

What some recent research tells us about planned giving (legacy marketing) in North America

• The transformation of fundraising from an ‘emerging profession’ to a ‘true profession’ is contingent on the continual development of a formal body of knowledge based on theory and research. To further that goal, this paper, written from a Canadian perspective, reviews current and recent research studies in both Canada and the USA, focusing specifically on the areas of legacy marketing and bequest gifts.
• The aim of this paper is two-fold: first, to bring forward ‘established knowledge’ in this relatively new and burgeoning area of fundraising; and second, to draw attention to areas where there is a knowledge gap, thereby laying the groundwork for further research and progress in this area.

Copyright © 2005 John Wiley & Sons, Ltd.     

Dispelling the myths about major donor fundraising

• This paper explores some common weaknesses that occur when charities undertake major donor initiatives. It also explodes some common ‘myths’ that can stifle an organisation's major donor work. The basis for identifying these weaknesses and myths comprises of two sources: some original management centre (=mc) research among a number of leading major donor fundraising organisations, and our practical consulting experience over the last 3 years with not-for-profit fundraisers running major campaigns in UK, USA and Australia. In the paper, we also explore how by confronting these weaknesses and dispelling the myths within your organisation, you too can develop a successful major donor income stream. These lessons are now being applied in our consulting work in the UK, USA and South America, with some significant success. We believe they hold important general lessons for anyone running major donor-led capital campaigns.

Copyright © 2009 John Wiley & Sons, Ltd.     

Pareto's law of income distribution,or the 80/20 rule

Pareto's Law of Income Distribution forms the basis of the well-known, but often overlooked, ‘eighty-twenty’ rule. The implication is that a small proportion of customers (or donors) are accountable for a very large share of sales turnover or income. This paper examines the impact on fundraising of the pioneering work of Vilfredo Pareto (1848–1923) concerning the distribution of wealth between groups in society, which was first published exactly one hundred years ago, in 1895. It discusses the relevance of Pareto's Law to contemporary fundraising, using case data from UK charities who have put Pareto's assertions to the test. The recognition of the Pareto principle is wholly dependent on data analysis and software tools to perform the calculations and then display Pareto-style reports. Such tools are beginning to be seen in UK and some overseas software packages and general tools, available in the UK nonprofit marketplace. Illustrations of software systems supporting Pareto-style diagnostic analysis are given. At its most basic, Pareto's principle compels fundraisers to look into their databases of supporters to identify the small but potent élite donating segments who always seem to exist among the general mass. The implications for fundraising that flow from such analyses are important and can be far-reaching. They allow fundamental supporter segmentation patterns based on historic donating history to be understood, and, if understood, managed productively. Finally, Pareto compels the decision to alter either fundraising management and allocation of resources, or to manage supporters, rather than appeals, which in the UK continues to be the most common management style.