互联网时代下的客户服务

互联网正在渗透到社会生产和生活的方方面面,其创新成果深度融合于经济社会各领域,在生产要素配置的优化和集成中不断地发挥着作用。如果说过去我们对互联网的体会是和风细雨,那么2015年"两会"期间李克强总理提出"互联网+"战略和行动计划,互联网时代真的来了,我们已经不可抗拒地身处互联网时代中。文章主要阐述在互联网时代下,拥抱互联网,以互联网思维去推进开展有效的客户服务。     

基于“创先争优”活动基础上的校园文化建设简析

在高校"创先争优"活动对校园文化建设起到了积极地推动作用。本文通过对校园文化建设和"创先争优"活动的辩证关系、当前高校校园文化建设工作中存在的主要问题的分析,提出了基于"创先争优"活动基础上的校园文化建设的措施。     

“互联网+”背景下的管理学课程创新教学研究

当代中国已经成功迈入互联网时代。在"互联网+"背景下,基于"互联网+"的现代化教学技术在高校课堂教学中越来越多地受到教师和学生的青睐,当然,也存在着一些问题。笔者及其团队根据近年来在高校《管理学》课程教学中的基于"互联网+"的现代化教学创新研究与实践,总结出一些经验,以供同行参考。     

微时代背景下高校校园文化建设工作研究

高校校园文化是学校精神风貌的体现,潜移默化的影响着大学生的行为模式,理想信念等素养。随着微博时代的到来,高校校园文化建设工作面临着新的机遇和挑战。论文在阐述微博特性的基础上,分析了微博对于高校校园文化建设的引导和推动作用,并就其对校园文化建设的方法途径进行了探索研究,对高校校园文化建设工作具有重要的现实意义与实践价值。     

论高校校园文化建设与大学生素质教育的关系

新时期高校校园文化建设是高校育人的一种特有的教育形式,是实施大学生素质教育的重要载体。本文通过分析高校和谐校园文化建设与大学生素质教育的关系,明确新时期和谐校园文化与素质教育的内在联系,我们可以在以后的工作中有针对性地利用高校和谐校园文化的不同功能,促进大学生素质教育的有效开展。     

微时代环境下旅游企业营销策略研究

互联网的快速发展使得消费者获取信息的渠道多样化、多元化,信息受众正在向互联网转移,对传统信息渠道的依赖逐渐减少,导致旅游企业的营销策略产生了新的变化,特别是进入微博和微信时代,旅游企业面对互联网的变革,如何改变传统营销策略来适应新的环境成了新的课题。文章旅游企业营销中结合微博和微信营销的优势,提出了微时代环境下旅游企业营销创新的新策略,旨在提高旅游企业对消费者的深刻认识和识别能力,通过"关注话题"追踪消费者对旅游企业的最新评价,获取市场动态信息乃至公关危机的先兆。     

新媒体时代高校文化宣传工作的创新与发展

新媒体以其受众面更宽,传递更快捷、互动性更强等优势,在高校校园迅速展开,极大地丰富了校园文化生活,对传统媒体环境下高校文化宣传工作造成了剧烈的冲击和影响,给高校文化宣传的创新和发展提供了新的空间。本文将要讨论的是面对新媒体所带来的挑战,高校应积极面对,采取有效措施,利用新媒体加强校园文化建设,提升高校的知名度和美誉度,为高校事业的又好又快发展创造良好环境。     

网络时代与大学思政教育探究

在互联网时代,传统的高校思想政治教育不足以解决大学生"微生活"中所产生的社会和心理问题,如何利用新媒体技术开展更高效的思想政治教育,这是新时期高校思想政治教育工作者所面临的挑战。     

互联网视域下工商管理专业培养策略

近年来,互联网的快速发展,使其逐渐渗透至教育领域,并在教育领域中发挥着越来越重要的作用。互联网技术为高校在工商管理专业人才培养带来新的发展机遇的同时,也为该专业人才培养带来了巨大挑战,如何更好地抓住机遇,应对挑战,已经成为高校在工商管理专业人才培养中迫切需要解决的问题。鉴于此,本文对互联网视域下工商管理专业的培养策略进行探讨,以期能够提高工商管理专业的人才培养质量,为企业和社会输送更多高素质、创新型的工商管理人才。     

“互联网+”全开放型图书馆服务与管理模式探析

伴随着"互联网+"时代的到来,传统图书馆难以继续独善其身,逐渐融入到数字化浪潮中。对于高职院校来说,随着信息资源的逐步开放,学生对信息获取的途径和信息质量的日益变得个性化,传统图书馆模式已经不能满足大多数学生的阅读需求,高职图书馆应该积极利用互联网思维创新服务模式,建设"互联网+"全开放式高职院校图书馆。     

Dubai in the ‘Middle’

In the early 2000s, Dubai seemed the apotheosis of the global city model. Lauded as an embodiment of globalist ideals, or harshly criticized as a representation of the dangers of contemporary urbanism, it was clearly under the spotlight. Then, like the concept of the ‘global city’ itself, it disappeared from the headlines, to be subject only to sporadic and cynical attention. Today some are heralding a ‘return’ of Dubai from the anonymity of the middle ground of global city hierarchies and rankings. What is often forgotten, however, is that urbanism in Dubai did not stop. On the contrary, Dubai's continuous ‘worlding’ offers a productive opportunity for the encounter of ‘global’ and ‘ordinary’ modes of urban analysis. By unpacking the construction of a global Dubai, this article advocates greater sensitivity to the multiscalar politics that shape its continuity. Stepping beyond rumours of crisis and decline, it aims to connect the global fortunes and everyday processes that jointly characterize the development of global cities. ‘Global’ and ‘ordinary’ urbanism, it argues, are but two registers of how we could, in Warren Magnusson's words, ‘see like a city’.     

Social Intermediation in Base‐of‐the‐Pyramid Markets

Our study explores the structuring decisions made by intermediaries seeking to alleviate poverty by connecting base‐of‐the‐pyramid markets with more developed markets. Using intermediation theory to ground our study, we collected qualitative data on 29 social intermediation projects located within Latin America, Africa, and Asia. Our findings suggest that ‘socializing’ intermediation theory to more accurately explain and predict structural outcomes across more diverse contexts requires three key modifications: (1) the attenuation of opportunism, which creates an internalizing social force; (2) the accommodation of non‐monetary objectives, which creates an externalizing social force; and (3) the perception of transaction capabilities as tractable, which serves as a guidepost for reconciling these two opposing social forces.     

Inference by the <Emphasis Type="Italic">m</Emphasis> out of <Emphasis Type="Italic">n</Emphasis> bootstrap in nonparametric frontier models

It is well-known that the naive bootstrap yields inconsistent inference in the context of data envelopment analysis (DEA) or free disposal hull (FDH) estimators in nonparametric frontier models. For inference about efficiency of a single, fixed point, drawing bootstrap pseudo-samples of size m < n provides consistent inference, although coverages are quite sensitive to the choice of subsample size m. We provide a probabilistic framework in which these methods are shown to valid for statistics comprised of functions of DEA or FDH estimators. We examine a simple, data-based rule for selecting m suggested by Politis et al. (Stat Sin 11:1105–1124, 2001), and provide Monte Carlo evidence on the size and power of our tests. Our methods (i) allow for heterogeneity in the inefficiency process, and unlike previous methods, (ii) do not require multivariate kernel smoothing, and (iii) avoid the need for solutions of intermediate linear programs.     

“慕课”和“微课”对独立学院师生教学行为影响探析

近年来,"慕课"、"微课"是教育领域最为热门的话题,独立学院是高等教育中的重要而特殊的组成部分,教学是独立学院的核心工作,那么,"慕课"、"微课"将怎么影响独立学院师生的教学行为呢?本文先对"慕课"的概念、特点、制作过程模型和优势,"微课"的概念、特征和开发过程模型,独立学院教学特点进行阐述,进而结合三者分析出"慕课"和"微课"将从教师的"教"和学生的"学"两个角度影响教学行为。     

The ‘science’ and ‘practice’ of HRM in small firms

This paper looks at the ‘science’ and ‘practice’ of human resource management in small firms. While there is growing evidence that the practice of human resource management in small firms is characterized by informality, there is less evidence about the science, or explaining why this is the case. We look to writing on strategic human resource management, which has at its heart the resource based view of the firm, for possibilities offered to understanding the science of human resource management in small firms.     

“食在常州”的品牌定位与传播

常州餐饮类型多样,业态丰富,注重就餐环境与服务质量,在沪宁线上具有较高的知名度。结合常州餐饮产业的发展特色,提升"食在常州"的品牌影响力首先应做好产品、服务、物质、情感、个性等5个方面的品牌定位,突出品牌推广中政府主导,行业引领,企业自觉的重要作用,促进常州餐饮品牌知名度的提高。     

The <Emphasis Type="Italic">focus groups</Emphasis> in social research: advantages and disadvantages

The focus group (FG) technique has been recently rediscovered by social scientists. It has become the subject of important methodological discussions and it is now considered a very innovative research method. However, such a widespread use of FG seems to have become a fashionable research technique. The impression is that FG is often adopted without any prior consideration of whether it really is the most suitable research technique for achieving the cognitive goals of the research. At the same time, it seems that the FG is often adopted only because it is considered an easy-to-organise and inexpensive technique. The goal of this paper is to evaluate the nature of the FG, analyse its advantages and disadvantages and identify the cognitive problems that it helps to face. In order to discuss these two points, I will focus on the two main characteristics that differentiate the FG from other techniques of information gathering in social research. Firstly, in FGs the informative source is a group. Secondly, the heuristic value of this technique lies in the kind of interaction that emerges during the debate. Several researchers have indicated these two aspects as the main characteristics of FG; but only few authors have translated these comments into serious epistemological and methodological knowledge, thus allowing the FG to give its best results.