Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

Confrontations and concessions: an everyday politics of tourism in three ethnic minority villages,Guizhou Province,China

As a state-promoted livelihood diversification approach for ethnic minority communities in rural China, tourism development influences household and community assets in diverse ways. Focusing on three case study villages in Qiandongnan Hmong and Dong Autonomous Prefecture, Guizhou Province, we compare the livelihoods of one village without tourism to date (but slated for tourism development in the near future), one with a ‘medium’ level of tourism, and another where tourism is in full force. Our analysis of the transitional characteristics of these communities focuses on agriculture, income-related activities, cultural norms, and social relationships to shed light on the everyday politics of ethnic minority households under different stresses and demands from local government and state-controlled tourism businesses. We find that confrontations have arisen due to tourism expansion and state tourism planning directives among a wide range of stakeholders: Zhailao elites, core and peripheral tourism communities, country-level governments, local residents, and tourists. In turn, local residents have made broad concessions ranging from resignation to unwelcome changes in their livelihoods and new income inequalities, to acceptance of certain tourism-based changes and reallocation of resources. In sum, we find that villagers’ everyday politics involves coping with or challenging new tensions in diverse ways, yet at times marginalisation remains.     

Segmentation by benefits sought: the case of rural tourism in Madeira

Rural tourism has been promoted as an effective catalyst for growth in rural areas severely hit by the rural structuring process. However, with regard to islands, rural tourism has been mainly advertised and promoted as a counterpoint to mass tourism. While in most Western countries rural tourism has been in place for decades, islands have been pursuing a rural tourism agenda only since the 1990s. Consequently, we face a dearth of research regarding motivation factors that attract tourists to the rural hinterland on islands. The purpose of this study is to segment and profile rural tourists based on benefits sought in order to gain a better understanding of the current demand trends. The data collection procedure were based on a self-administered survey applied to a sample of 180 tourists, and four clusters were identified. The relaxer cluster which comprises individuals attracted by opportunities to relax and recharge batteries, are the most dominant, suggesting that the sector mimics, to a large extent, the main tourism market. This is a problematic outcome because the sector is failing to attract a more diverse and wealthy clientele. Due attention should also be paid to other clusters. The ruralist segment values relaxation in natural segments to escape from daily routine, the ‘want it all segment’ is composed of tourists interested in all kind of activities and the family-oriented cluster is mainly interested in socialising with the family. Implications of our preliminary conclusions for theory and practice are discussed.     

The development of olive tourism in Western Australia: a case study of an emerging tourism industry

The recent development of olive growing in Western Australia, and its amalgamation with tourism and hospitality, provides opportunities for growers to showcase their products and for visitors to experience olive‐tasting and learn about an ancient food culture and rural activity ‘transplanted’ into the ‘New World’ from its ‘Old World’ roots. The present study examines the dimensions of this emerging niche market in Western Australia. Face‐to‐face and telephone interviews were conducted among 23 small olive‐growing operations located in this region to understand their scope for developing olive tourism. Overall, respondents' comments suggest that their involvement in olive tourism and hospitality could substantially provide benefits for visitors to rural areas and become a complementary alternative to other activities. To fulfil this potential, however, growers heavily rely on greater collaboration within their own industry, as well as on local authorities and tourism bodies in ways that include assistance, partnerships and promotion. Moreover, collaboration between olive growers and regional/tourism stakeholders, as well as government support may not only contribute to the sustainability of olive growing, but also to the emergence of olive tourism. In turn, these developments may also help develop a culinary identity and a tourism concept that may help minimise the threats of outside competition (cheaper olive imports) and rural decline. Copyright © 2010 John Wiley & Sons, Ltd.     

Sustainable leisure life modes and rural welfare economy. The case of the Randers Fjord area,Denmark

As increasing attention has been paid to rural tourism as a specific form of tourism development, so too has the scope of research into tourism in rural areas become more diverse. Typically, studies focus primarily upon the economic developmental contribution of rural tourism, although a significant amount of work has been undertaken on the consequences of rural tourism development and attitudes/motivations on the part of visitors and/or local communities. However, no attempt has yet been made to integrate studies of both visitors and local communities within the framework of rural tourism development policy. The purpose of this paper is to address this gap in the literature. Drawing on a study of tourism in the Randers Fjord, a relatively underdeveloped area of rural Denmark, it identifies and analyses three groups of tourists characterised by life modes: (i) traditionalists, (ii) peace seekers and (iii) adventurers. In each case, expectations, behaviour and future needs are revealed through qualitative interviews. The predominant (traditionalist) life mode of tourists, it is argued, closely matches that of the area's residents. This, the paper suggests, presents significant barriers to the development and enhancement of tourism, as do the prevailing economic structures and employment patterns. Thus, tourism development policy should take into account both tourists' and locals' life modes in order to progress towards sustainable rural tourism development. Copyright © 2004 John Wiley & Sons, Ltd.     

Approaching tourism: perspectives from the young hosts in a rural heritage community in Tibet

This study reports an investigation of the ways in which local youth understand tourism in a rural heritage community in Tibet, China. The sustainable livelihoods framework was adopted to organise the areas of interest. Focus groups were initially conducted, and the resulting information was used in a subsequent questionnaire-based survey. It was found that the young Tibetan hosts understood tourists as ‘passers-by' in different vehicles. The tourists were seen as visiting the community because of two major tourism resources: the traditional Tibetan incense-making techniques, and the residence and culture of a Tibetan historical figure. The youth were positive towards tourism development in their community and identified some activities and strategies for their involvement in tourism. In assessing future outcomes and directions for tourism, the rural Tibetan youth would like to see both community and personal well-being improved through tourism.     

The importance of non-profit organisations in developing wine tourism in Poland

The main objective of this paper is to diagnose the influence of non-profit organisations in the development of wine tourism in Poland. Analysis is provided of their activities in promoting wine and wine tourism among farmers, people wanting to establish new vineyards, and tourists. Public sources are used as a secondary source for the research, including documents from the Agriculture Market Agency, the Central Statistical Office of Poland and non-profit organisations, as well as primary data. Interviews were used to research. These were conducted with the chairpersons of the following associations of wine growers: the Lesser Polish Gorge of the Vistula Wine Growers Association (Stowarzyszenie Ma?opolskiego Prze?omu Wis?y), the Polish Institute of Grapevines and Wine (Polski Instytut Winoro?li i Wina), the Lesser Poland Wine Forum Association (Stowarzyszenie Ma?opolskie Forum Winne), and the Subcarpathian Wine Growers Association (Podkarpackie Stowarzyszenie Winiarzy). Research was conducted between April and June 2012. The results confirmed the importance of non-profit organisations in developing winery and wine tourism in Poland. These organisations motivate people to wine production through coaching, combined operations, and joint meetings. They organise events such as wine festivals and competitions; cooperate with the media; receive money from local governments for activities to enhance the attractiveness of the region and initiate common work to change wine legislation in Poland.     

Study of the major supply factors and business choices affecting the growth rate of wine tourism in Greece

Wine tourism is considered one of the alternative forms of tourism internationally. Wine tourism combines wine production with tourism activities, mainly in agricultural areas, as it embraces the tourism interest for wine production and the enjoyment of vineyard activities by the tourists. Greece, as a well-known tourist destination, is actually a new wine tourism area that has still a long way to go before claiming that it can render high-quality services in this very competitive sector. The objective of this paper is to examine and present the extent of wine tourism development in Greece, the characteristics as well as the main business choices related to wine tourism supply, aiming at highlighting the necessary key elements that can play a decisive role in its further growth. In terms of this paper, we attempt to examine the Greek wine producer's viewpoint of wine tourism by setting out data related to the development of the product, the satisfaction of businessmen involved, the means used to promote the product, the difficulties faced by and the expectations set by wine producers. In order to achieve the aforementioned goals, a research was conducted by means of a constructive questionnaire sent to all major Greek wine producers from April to June 2007. The participants in the wine tourism industry in the country were considered a major source of information.     

Residents' Attitudes Toward Rural Tourism in Taiwan: a Comparative Viewpoint

In this study, we first conclude two main patterns – community‐based rural tourism and theme farm – of rural tourism in Taiwan, then investigate and compare the impacts of rural tourism perceived by the residents, the frequency and quality of tourists‐residents interaction, and residents' attitudes toward rural tourism of the two chosen areas. Moreover, we discuss and conclude the differences of two patterns in terms of economic, socio‐cultural, and environmental impacts. As a whole, the development of rural tourism gains highly supports in both areas. Copyright © 2011 John Wiley & Sons, Ltd.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.     

Progress in tourism and destination wellbeing research

A proliferation of research in recent years has revealed a myriad of relationships between tourism and the concept of wellbeing. These include health benefits of visiting tourist destinations, a product focus on wellness and maintaining good health. Broader interpretations emphasize the complex ways in which tourism can influence the emotional, psychological, cognitive and spiritual dimensions of wellbeing, both for tourists and for destination communities. This study reflects an emerging paradigm shift that incorporates a deeper appreciation of the benefits derived at the destination level from a focus on health and wellbeing. The study highlights three key perspectives, namely the tourist, the destination community and the destination itself. The study concludes that research in this area is critical to the future development, management and marketing of sustainable and competitive destinations with the wellbeing of tourists, their destination host communities, and the overall destination experience, critical to their ultimate success.     

Rural tourism in Spain

The paper describes the rapid recent growth in rural tourism facilities in Spain and attempts to account for the regional variations that exist. The range of activities involved in rural tourism is described and a significant trend towards the development of ‘active’ leisure pursuits in rural areas is identified. This clearly implies a major change in the use of the countryside, albeit in specific locations, but therefore calls into question the assertion of some scholars that rural restructuring is not a feature of contemporary Spain. In assessing the wider impact of rural tourism policies as part of overall rural development, however, it is clear that the main beneficiaries are not necessarily local residents. Copyright © 2004 John Wiley & Sons, Ltd.     

Conceptualising tourism transport: inequality and externality issues

This paper raises several conceptual questions concerning the actual and symbolic representations of inequality and differentiation expressed in leisure and tourism mobility which have significance for members of host communities visited, transport and land-use planning in host areas, tourists and the tourism industry. Within this framework, the paper explores two sets of conceptual issues which are positioned at the interface of transport and tourism. First, transport has the potential to act as a gatekeeper to culture contact, constraining or encouraging host–tourist interaction. Second, the role of tourist mobility at a local level can be critical for issues of inequality and externality effects. The substantial tourism impacts literature has only occasionally addressed social dimensions of leisure transport's external costs, and the transport geography literature has rarely acknowledged the differentiation of tourists and non-tourists competing for transport and transport space. It is concluded that transport and land-use planners need to recognise and respond to tourism's externalities and their implications for inequality and sustainability issues.     

Rural tourism development in China

This paper provides an overview and brief evaluation of China's rural tourism. Beginning with the form of poverty alleviation through tourism, China's rural tourism has undergone over 20 years of development and exhibited some unique features in its development pattern, scale and business operational models in accordance with China's political, social and economic systems. Government plays a decisive role in developing rural tourism in China. However, rural tourism has been valued mainly as an economic means for rural development during the country's modernisation process. Overlooking rurality as an essential issue in rural tourism may lead development to a wrong direction, which could jeopardise the sustainability of the industry. Copyright © 2008 John Wiley & Sons, Ltd.     

Contradictions of Rural Tourism Initiatives in Rural Development Contexts: Finnish Rural Tourism Strategy Case Study

In Western countries rural areas have faced major changes and challenges in the past decades. The role of traditional economies has decreased rapidly and the economic transition of rural areas has turned increasingly towards tourism production. By using a Finnish national scale rural tourism strategy and development programme as a case example, this paper argues that, while tourism can provide development for rural areas, the unrealistic expectations and goals may cause problems for rural communities. Unfeasible development goals of rural tourism are seen as the results of insufficient understanding of tourism dynamics and the lack of research-based or otherwise valid knowledge in development plans. In addition the connection between the ideas of rural tourism and sustainability is challenged in high tourism development goals and the related processes.     

Developing Interpretation Plans to Promote Traditional Rural Buildings as Built Heritage Attractions

The present study suggests an innovative method that could be applied by local authorities to develop heritage interpretation plans aimed at promoting traditional rural buildings (TRBs) as built heritage attractions, while preserving their original features. Cultural heritage interpretation (CHI) methods and tools were used. They offer the advantage to create a kind of ‘understanding’ that would lead tourists and local communities to protect TRBs from inappropriate alterations and modifications that often occur when TRBs are reused also for tourism purposes. The proposed method was applied to TRBs located in an area of the South‐Eastern Sicily (Italy). Copyright © 2011 John Wiley & Sons, Ltd.     

Industry convergence in rural tourism development: a China-featured term or a new initiative?

ABSTRACT

Industry convergence is a popular term that has been widely referenced in the context of rural tourism development in China. All levels of government (local, regional, national) in China have repeatedly addressed the significance of industry convergence in their tourism plans and related policies. Despite its popularity, limited studies at present have explored this concept in-depth. Using Huai’an as a case, this study applied a path analysis and reported the industry convergence process in a destination. The findings of this study can provide both theoretical and practical implications that are useful for tourism planners and policy makers.     

Fostering community empowerment and capacity building through tourism: perspectives from Dullstroom,South Africa

This study observed tourism development in the popular South African destination of Dullstroom, Mpumalanga, and sought to identify the significant social benefits that have been fostered as a result. Dullstroom is synonymous with fly-fishing and is well-known throughout the country for its unique natural environment that is host to diverse flora and fauna. In the South African context, the impacts generated by tourism development on local communities have remained preoccupied with the economic benefits they deliver and rarely the important social gains that may also be developed. Between October 2012 and March 2013, a qualitative research methodology was developed to capture the views and experiences of 46 local employees (predominantly Non-white, South African females) and 16 owners or managers of local tourism-focused businesses. The findings reveal that tourism development has provided a number of positive impacts and that local community members encountered a number of benefits that ventured beyond economic factors. These benefits included empowerment through capacity building and the acquisition of positions that involved a high degree of responsibility, many of which would have been otherwise unobtainable but for the support of local tourism businesses. Others were afforded opportunities to pursue formal qualifications that enabled them to pursue dreams of senior positions or even new career paths beyond Dullstroom. The platforms that enabled these outcomes are discussed from the perspectives of both employers and employees in the local tourism economy.     

Understanding the Benefit Sought by Rural Tourists and Accommodation Preferences: A South Korea Case

Rural tourism has been widely acknowledged for its effectiveness in contributing to rural areas’ development. With strong government support, rural tourism has developed in many countries during the last several decades. This study aims to improve the understanding regarding tourism in Korean rural areas using a segmentation approach. The responses of 442 tourists in 23 rural villages were analyzed. Four segments of tourists were identified based on the different benefits they sought for their vacation in rural establishments. The estimation of a multinomial logit model determined the socio‐demographic characteristics and the preferred accommodations of a rural tourist. Discussions and implications of the detailed findings are provided in the last section. Copyright © 2012 John Wiley & Sons, Ltd.