Exploring the motivation of Chinese immigrants for homeland tourism

This study explored the travel motives of the Chinese immigrants who visit their homeland for vacation. A combination of qualitative interview and quantitative survey was undertaken to collect data. Five-hundred valid Chinese immigrants in Macao were surveyed. Three core travel motivation factors are revealed: attractiveness of the tourist resources, connection to the past, and socialising with family and friends. The travel motives reflect the emotional needs of the Chinese immigrants who visit their homeland for vacation and suggest that homeland tourism is likely to provide the Chinese immigrants with a chance to recollect their past memories and experiences with their homeland and lead them to some nostalgic feelings and thoughts about their personal life, which contribute to a memorable tourist experience. Moreover, the travel patterns of the Chinese immigrants were significantly correlated with their travel motives, suggesting that homeland tourists have their unique travel needs and behaviour and thus should be treated as a separate tourist segment. For future research, it is worthwhile to undertake a further investigation in the travel motives and behaviour of immigrants with different cultural and ethnical backgrounds in order to better understand homeland tourists.     

Mediating touristic dangerscapes: the semiotics of state travel warnings issued to Israeli tourists

Official ‘travel warnings’ are recurrently published by the Counter-Terrorism Bureau in Israeli media, with the aim of informing potential tourists about the dangers of terrorism aimed at Israelis who travel abroad. These travel warnings, which juxtapose menacing warnings with tranquil visual representations of touristic vacationscapes, have recently gained a considerable public attention and have sprouted discussions around local tourism and identities. In this article, we offer a discursive and semiotic analysis of 55 travel warning articles, which appeared between 1998 and 2010 in printed and digital Hebrew press in Israel. We address visual and textual aspects of the articles and ask how they represent and mediate touristic vacationscapes. Following recent developments (‘turns’) in both tourism studies and media studies, we argue that these warnings articles construct multilayered spatial–visual representations of tourist destinations, which amount to a unique genre of tourism imagery in and of itself. Focussing on travel warnings addressing Israeli tourists who travel to the Eastern shores of the Egyptian Sinai Peninsula, we find that these combined or hybrid images and spaces present a convergence of two contemporary systems of representation, related to tourism and mass media, respectively, and construct a charged and mediated cultural space in Israeli collective imagination.     

In the family home: roots tourism among Greek second generation in Italy

This paper attempts to make a contribution to the niche area of roots tourism and the broader nexus of tourism and migration, in particular to the literature on roots tourism among second generation, which has only recently attracted scholarly attention. Despite a gradual increase in scientific contributions on roots tourism, most of the literature has focused on the experiences of the first, second and later generations as a single phenomenon. The principal originality of this work lies in the analysis on roots tourism in an under-explored geographical/ethnic context, that is Greek second generation in Italy. The purpose of this study, which is based on an analysis method that combines structured questionnaire data with life stories collected through in-depth interviews, is to analyse the relationship between second-generation Greek migrants’ attachment to the birth-country of their parents and their homeland travel. Specifically, frequency and reasons for their travelling, self-perception during their stay in Greece and their definition of ‘home’ are investigated. The results of the study show that frequent journeys to Greece are crammed with a much deeper meaning as they are transnational practices aimed at visiting relatives and friends, the desire to find cultural roots and relocating cultural identity.     

‘Homesick tourism’: memory,identity and (be)longing

‘Homesick tourism’ commonly refers to the travel of Germans who visit their former homes in what is now Poland and other Eastern European countries, from which they were expelled in the wake of the second World War. The paper first differentiates homesick tourism from related types, with which it is often conflated, notably roots tourism, personal heritage tourism and migrant return travel. Drawing on travel reports written by German homesick tourists, the role of memory is identified as the defining criterion. It is shown that homesick tourists are characterised by a unique ‘tourist gaze’. Such clear definition and differentiation are useful in order to better understand and analyse the homesick tourism phenomenon, because homesick tourism is arguably a much wider international phenomenon, albeit unrecognised and sometimes politically contested. Much can be learnt from the German experience in this regard. As the homesick tourism phenomenon is soon going to be over, due to the passing of the survivor generation, the paper ends with the suggestion that Poland is in an ideal position to develop a genuine form of roots tourism targeted at future German tourists.     

Travel behaviour among inbound medical tourists in Kuala Lumpur

Despite recording the highest growth among tourism sub-sectors [Dhesi, D. (2009, March 25). Medical tourism rises in Malaysia despite economic downturn. The Star Online. Retrieved from http://www.malaysiahealthcare.com/; Leonard, T. (2009, July 24). Medical tourists to bring in RM 540 million by 2010. Retrieved from http://www.malaysiahealthcare.com/; Tourism Malaysia. (2008). Profile of tourist by selected markets 2008. Kuala Lumpur: Tourism Malaysia], little is known empirically with regard to travel behaviour among inbound medical tourists in Malaysia. This study examined the demographic profile, travel motivation, healthcare consumption, and expenditure behaviour among them in Kuala Lumpur. Using the combination of purposeful and convenience sampling, a total of 138 questionnaires were completed, returned, and analysed. The majority of the respondents were female, middle aged, travelling with two others and Indonesians. Their main travel motivation factors were ‘value for money’, ‘excellent medical services’, ‘supporting services’, ‘cultural similarity’, and ‘religious factor’ in descending order of importance. Medical treatment, cosmetic procedure, surgical procedure, and medical check-up were important healthcare services sought after by the respondents. On average, medical tourists spent MYR 26,844.19 per visit, with females and tourists of European descent contributing significantly more. Tourists from ASEAN had stronger motivation of ‘cultural similarity’ compared with other tourists. This paper is unique in providing the empirical evidence of the city's unique selling points (pull factors) in attracting inbound medical tourists. It also highlights the potential economic contribution and some managerial implications in terms of marketing and product development.     

Pedagogies of Cultural Change: The Rotary International Youth Exchange Program and Narratives of Travel and Transformation

Every year, Rotary International sends thousands of American teenagers to live in foreign lands. Rotary is responsible for teaching students about travel and culture and for preparing teens for their year-long intercultural experience. Rotary International Exchange Students are ‘embedded tourists’, living in their host countries in order to ‘acquire’ a binational subjectivity. Rotary International's Program is a pedagogical site, where students are taught how to think about and consume cultural difference and are given ways of conceptualising tourism, travel, cultural adaptation, and personal transformation. Based on over three years of ethnographic research with Rotary clubs in the US Midwest and New England, this paper explores the narratives utilised by Rotary International as they socialise American teenagers for study abroad. The paper asserts that Rotary's narratives employ many of the tropes utilised in Euro-Western tourist and travel accounts. At the same time, the Rotary International Youth Exchange Program sees its students as cultural change agents and thus helps to cultivate in these students a sense of global citizenship by fostering a commitment to cultural diversity and an interest in intercultural communication. Hence, Rotary International's Youth Exchange Program is intentionally designed to bring about cultural change.     

Tourism and Chinese popular nationalism

As a complex and emerging phenomenon, nationalism presents a serious challenge to international marketers, with no exception to the field of tourism. However, there is a lack of empirical evidence in understanding the role of nationalism in tourist travel intention. A qualitative research approach with in-depth interview and on-site observation was adopted to bridge this gap during the Diaoyu/Senkaku Island Incident between China and Japan since late 2012. In particular, this study seeks to shed light on the influence of nationalism on Chinese tourists. A nationalism dynamics model has been established to explore and explain different segments of tourists based on their self-perceived level of nationalism. The findings of this paper offer important implications for both scholars and practitioners in their strategic responses to this challenging nationalism phenomenon.     

Tourism and transformation: negotiating metaphors,experiencing change

The article introduces this special issue on tourism and transformation. After offering a brief review of the place and significance of ‘transformation’ in social sciences studies of tourism – from ‘impact studies’ to ethnographies of tourists and, more recently, ‘tourist media studies’ – we propose to take one step further and focus our attention on the performativity and reflexivity of ‘transformation’. Our main argument is that much may be gained analytically by considering how notions and experiences of transformation are addressed, negotiated and purposefully deployed in tourism contexts. We conclude with an outline of each of the contributions to this special issue, stressing that the collection re-opens the issue of transformation in tourism and provides new insights into how experiences-turned-metaphors and metaphors-turned-experiences influence both the travel experience and the development of theory.     

Coping with ambiguous relationships: sex,tourism, and transformation in Cuba

Relationships between foreign tourists and members of the visited population in Cuba tend to be ridden with ambiguities with regard to their instrumental and commoditized dimensions. In the realm of sexual encounters, these ambiguities become a source of moral controversy, as they call into question notions of ‘sex tourism’ and ‘prostitution’. Focusing on how foreign men travelling to Cuba account for sexual relationships with Cuban women, this article shows how a variety of notions of tourism and of being a tourist are played out to justify people's engagements. From the establishment of continuities between sexual seduction ‘at home’ and ‘on tour’, to the normalization of sex for money exchanges, to the quest for an ‘authentic Cuban sexuality’, different modalities and moralities of travel are actualized in tourists' narratives, alternatively silencing and highlighting transformations in the places, people, and conceptions of tourism. In addressing the question of what counts as ‘transformation’, this article sheds light on the situated and purposeful ways this notion is deployed, the controversies, and struggles it generates, as well as its moral underpinnings, affordances, and limits. Ultimately, this illustrates the interests of investigating change and notions of change in tourism in a reflexive and empirically grounded manner.     

Tourism flows between India and Singapore

The tourism industry has become increasingly important as a source of revenue and employment for countries in Southeast Asia. Within the Southeast Asian region, intraregional travel has also seen an upsurge since the Asian Financial Crisis of 1997. More attention is also being paid to attract other Asian tourists from China, India, Japan and South Korea to the region. Competition to be tourism hubs in the region has seen countries such as Singapore developing an array of incentives to entice inbound foreign tourists to its shores. The aim of this paper is to examine the growing importance of India as a source of inbound tourists for countries in Southeast Asia and in particular Singapore. India is an apt case study because of its long historical and cultural links with the region. Another main motivation for examining inbound tourists from India is India's engagement with the Southeast Asian region through its ‘Look East’ policy. Following from its economic reforms and liberalisation of 1991, India has sought to strengthen economic links with ASEAN member states through a range of economic sectors including tourism. The 1991 Indian economic liberalisation has also created an upsurge of Indian business travellers who are exploring investment and business opportunities in the Southeast Asian region. With India's economic liberalisation of 1991, an expanding middle class has come to view foreign travel as a necessity. In turn, ASEAN member states, such as Singapore in particular, which is heavily dependent on its services sector, including tourism, for revenue, have chosen to regionalise its tourism operations by collaborating and investing in projects in India to woo more Indian tourists. Competition in the tourism sector among ASEAN countries has increased the urgency for Singapore to reinvent itself to attract foreign tourists and implement a number of initiatives to maintain its share of the tourism market. Copyright © 2003 John Wiley & Sons, Ltd.     

Components of cultural tourists’ experiences in destinations

Destinations provide a combination of products and services. Using these resources, tourists create their own experiences. Providing a pleasing tourist experience is crucial for destinations’ long-term success. Although travellers’ experiences have been subject to extensive research, various segments might perceive them differently based on their motivations. Despite the fact that cultural tourism is considered as an important segment for most urban destinations, factors affecting cultural travel experiences have not been clarified in the literature so far. Therefore, the primary purpose of this study is to determine the factors affecting cultural tourists’ overall travel experiences. In order to achieve this study's goals, we chose Istanbul as a research context. After interviewing 21 tourists and analysis of transcribed data, 64 items were merged under 5 dimensions emerging as the key constructs affecting cultural tourist experiences in a destination, namely social interaction, local authentic clues, service, culture/heritage and challenge. Theoretical and practical implications were discussed.     

Domestic tourism encounters in the Masurian lake district: multiple tourism moralities,reversible relationships,and social well-being in contemporary Poland

ABSTRACT

This article focuses on different moral economies of domestic tourism encounters in late-post-socialist Masuria, in the rural Northeast of Poland. An ethnographic study of three different tourism entrepreneurs brings to light different, concurring legacies of the ‘good’ tourism encounter in the area and indicates a shift of tourism discourses and social aspirations of living well together in contemporary Poland. In a climate of mutual stigmatisation and boundary drawing, rural tourism entrepreneurs mobilise the encounter with domestic tourists to subvert evolving power asymmetries in Poland and to offer alternative readings to dominant narratives of inequality in the transforming country. However, their proposed alternative tourism socialities with the national ‘other’ do not arrive naturally: relationships in tourism are shown to be ambivalent and reversible to their participants; their performance demands much moral work and requires a degree of cultural complicity or compatibility with the other. The article contributes to current debates on the moral economy of encountering in anthropological literature of tourism, post-socialism, and morality.     

Tourist Identities in Narratives of Unexpected Adventure in Madeira

This paper examines the shift that occurs in role identity, from a tourist to an adventurer, as travel bloggers construct an adventure narrative from their experiences of Madeira's ‘levada walk’. Travel blogs, as a naturally occurring data source, offer insight into both tourism experiences and tourists themselves. The research finds that, while bloggers have touristic motivations for visiting Madeira, they cast themselves in a heroic role as they construct an adventure narrative from their experience. The paper concludes that tourism has the potential to become an ‘adventure’ in which tourists overcome challenges and discover themselves in the process. Copyright © 2014 John Wiley & Sons, Ltd.     

The self‐presentation and self‐development of serious wildlife tourists

The notion of self‐concept and choice of tourism products has yet to be applied to wildlife tourism. The question of how consumers perceive themselves is considered fundamental to understanding purchase and consumption behaviours. This ethnographic study is based upon ‘serious’ wildlife tourism participants, for whom studying fauna and flora is the primary motivation for travel. The findings demonstrate how the ‘culture’ of ‘serious’ wildlife tourism is made up of individuals who differentiate themselves from other tourists in terms of dress, behaviour, development of skills, equipment and intellectual capital, illustrated by their desire to scope, identify and photograph wildlife. Copyright © 2009 John Wiley & Sons, Ltd.     

Forays into the backstage: volunteer tourism and the pursuit of object authenticity

Volunteer tourism is a form of travel that combines traditional leisure pursuits with opportunities to volunteer in an organized fashion. The popularity of volunteer tourism stems from many factors, but the one motivation that appears in virtually every study is a desire for object authenticity, defined as the authenticity of toured objects, people, and settings. The purpose of this paper is to explore the role played by object authenticity in the motivations and experiences of volunteer tourists in the province of Chiang Mai in northern Thailand. Based on interviews with 62 volunteers and 15 directors, managers, and staff members from volunteer tourism organizations based in Chiang Mai, this paper argues that volunteer tourists conceive of object authenticity both as a package of cultural stereotypes focused on authentic people, and as authentic backstage settings where ‘real’ Thai reside. Aside from demonstrating that the desire for object authenticity is the central motivation for international volunteers in northern Thailand, this study indicates that the pursuit of object authenticity is complicated by language barriers, the potential staging of authenticity on the part of locals, and the need to balance familiarity with alterity in the carefully selected ‘voluntourscapes’ in which volunteer tourism takes place.     

Landscape,Fairies and Identity: Experience on the Backstage of the Fairy Tale Route

Although rarely considered a touristic phenomenon, themed touristic routes are a growing. Since 1975, numerous cities and villages between Hanau and Bremen have joined the working group ‘Deutsche Märchenstrasse.’ Unlike other themed auto routes in Germany, the Fairy Tale Route focuses not on architectural or agricultural aspects of the cultural landscape, but rather invites travellers to ‘the homeland of fairies and princes’ and to a romantic landscape experience on the traces of the Brothers Grimm. Based on a summary of the extant literature on the history of touristic longings for landscapes, this study explores the practices and experiences of individuals engaged in creating the ‘aura’ of the Fairy Tale Route. By analysing the landscape performance and biographical background of ‘Dietrich the Knight’, this article characterises the conditions for a successful, socio-culturally sustainable form of the cultural marketing of regions. The article concludes with one of the current conflicts played out between the extant fairy tale tourism imaginary and a new touristic foil that is being promoted by a new, supraregional tourism director in order to point to the frailness of the Fairy Tale Route's potential sustainability model.     

Literature,tourism and the city: writing and cultural change

Today national and regional tourism organizations look to sophisticated cultural tourism programmes to enhance the visitor experience for tourists of their particular city. Yet research indicates that a challenge exists in designing and implementing programmes that take full advantage of a city’s historical and emergent literary cultures. In this paper, we offer critical insights into how literary cultural heritage can foster the development of an integrated and dynamic approach and provide the experience sought by local and global tourists. International exemplars are cited together with an analysis of the Australian city of Brisbane that describes itself as a ‘new world city’. The findings of our research show that programmes that harness diverse literary cultures, rather than adhering to a single literary representation, are better equipped to build identity and thus extend cultural tourism potential.     

Historical blueprints of tourists’ paths from Poland to the former USSR

ABSTRACT

This article is a contribution to the developing body of research on tourism within the region of the Central and Eastern Europe. Our aim is to explore if and how Polish tourists to the former Soviet Union incorporate a historic past in their imaginaries. Sixty interviews carried out between 2008 and 2012 are analysed in order to establish if there are references to the past in tourist accounts although the fact history was not a major travel motivation. We were also interested in how the past co-creates tourist experiences and destination images. We found out that tourists may question dominant versions of historic memory in their straightforward references to the past. We also discovered that sources of memory are multiple and include not only first-hand memory but also family memory as well as non-representational memory. Some tourists purposefully suppressed the past. We suggest that more attention should be paid to ‘traces’ of the past in tourism imaginaries.     

Being passionate about the mobile while travelling

People interpret the availability of their mobile phone similar to their personal (social) relationships (friends, family, and pets). Hence, mobile phones are appliances that provide continuous functional and emotional support. Also, in the field of tourism, the integrated use of mobile phones is indicated by words such as ‘catalyst’ and ‘travel buddies’, enhancing tourists’ experiences. This study goes one step further by incorporating the concept of passion and affective outcomes of using the mobile phone while travelling. Perceived socialness of the mobile phone significantly effects passionate behaviour and affective outcomes. For practitioners aiming for digital innovation in the field of tourism, these findings provide insight into the development of tailor-made travel-related applications. Furthermore, affective feelings derived from mobile phone usage will be enhanced by effective travel-related applications encouraging the modern tourists while travelling.