Explaining perceived media influence in politics

This study focuses on explanatory factors for politicians?? and journalists?? perceptions of two dimensions of media influence on the political process: their influence on the political agenda and on careers of political leaders. Statistical analysis was done using regression analysis and takes three predictors into account: attitudes toward journalists?? affinity to voice political views in their reporting, the actors?? proneness to having frequent informal contacts with members of the other profession, and national contexts. In addition, an analysis was made to determine whether the impact of attitudes toward politically driven journalism on perceptions of political media influence is moderated by national context. The results are based on a survey of senior political correspondents, reporters and editors of the most important national news media outlets and political elites on the national level from Denmark, Germany, Spain and France (total N?=?925). The analyses showed that cross-cultural differences as regards perceptions of political media influence existed, in particular between France and Germany. Attitudes of political elites toward journalists?? professional objectives were a significant predictor for their perceptions of media influence. Moreover, hierarchical regression models demonstrated that the relationship between attitudes toward politically driven journalism and perceptions of media influencing politicians?? careers was moderated by national context.     

Das journalistische Feld in Deutschland

By using Bourdieus’ thinking tools field, habitus and capital, this article first develops a concept of the journalistic field, in which economic capital and journalistic capital decide on (collective and individual) agents’ latitude and in which their autonomy could be influenced by economic logic, the discussion on journalistic norms and the logic of other social fields. Subsequently, this concept is implemented in a qualitative study. For that purpose 501 guideline interviews with journalists were conducted; they were asked about their career, their working conditions and their role perception. The findings show that in Germany nowadays the journalistic field is dominated by information professionals, who know their craft and who made the needs of the audience the benchmark of their work. Different from what literature suggests, it makes little sense to differentiate between a “commercial” and an “intellectual” pole. Exclusive news (which is what the field is all about) can only be produced where enough capital is available. At the centre of power, to which news magazines, national daily newspapers and public broadcasting stations belong, one can most easily withdraw from the economic logic and the influence that emanates from the audience and the advertising clients.     

Publikumsvorstellungen im Rezeptionsprozess

This article addresses the question of how individual media users, who are part of a mass media audience, perceive their co-audience. We approached this question from an empirical social scientific communication research perspective by introducing a theoretical model of (situational) audience conceptions that might arise in the context of an anonymous, imperceptible mass audience. According to the model, both subjective media theories held by people and cues from the media content influence the users’ impression formation about their anonymous co-audience during media consumption. Audience conceptions would include assumptions on size, simultaneity, social structure and the experience of other consumers. We assume that, as soon as conceptions of the co-audience are formulated, they could influence cognitive and affective aspects of a person’s reception experience. The model states that the more the conception of the audience is salient in a viewer’s mind the stronger its influence on subsequent experiences will be. Possible effects on reception phenomena including social comparison processes and feelings of embarrassment are discussed exemplarily to illustrate fields the model could be fruitfully applied to. Finally, the concept of audience conception is illustrated in a model and brought into context with existing research.     

Öffentliches und Geheimes

In the second half of 2009, the entire media agenda in Germany was dominated by the swine flu, next to the German Federal Parliament elections. Criticism was voiced in the media against the pharmaceutical industry for lobbying the nationwide swine flu vaccination, which was widely considered nothing but a product of the industry’s lobbying power. In order to avoid the usual interviews with lobbyists, we attempted to apply a new methodological framework approach in analysing lobbying processes and key stakeholders in the public sphere—and outside. Crucial to the diversified approach, which involves quantitative content analysis of media coverage and press releases, are interviews with journalists, lobbyists’ network analysis and internet research on biographies. Although a conspiracy could not be conclusively proven, the results do indicate associations that validate the criticism of the industry’s lobbying activities.     

Medienberichterstattung über Medienkonzentration

Taking into account the ongoing political debate on self-regulating and self-observing media and the increasing media concentration, the study explores journalists’ strategies of manufacturing credibility in self-referential media communication. How do journalists try to construct a »normal distance« between their public functions on the one hand and the economic stakes of the media conglomerates they work for and the media industry on the other. Based on a qualitative content analysis, the case study on the coverage of the AOL-Time Warner merger reveals significant differences in the tendencies of coverage and the strategies used to solve this dilemma: Independent media such as 〉die tageszeitung〈 tend to report more intensely and to comment more critically, also considering the frameworks of media politics and media ethics. A comparison of 〉Newsweek〈 and 〉Time Magazine〈 shows that increasing self-referentiality goes along with an increasing use and complexity of all three strategies: distancing, revealing, and concealing. 〉Newsweek〈 provides a much more pluralistic and more critical view of the merger than the AOL-Time Warner owned 〉Time Magazine〈, its direct competitor.     

Wider die Symbiose

The analysis deals with the presentation of hunger and related emergencies in the mass media. It focuses on problems and structures of journalistic production processes and symbiotic relationships between the media and the aid industry. Mass media often create the impression that ??hunger?? occurs unexpectedly and abruptly. In this way media and journalists produce their own news value, which they need for selling the topic. Bad weather, climate change and natural disasters fit into the concept of mass media, their news selection processes as well as their production structures much better than the fact that hunger is a political phenomenon mostly, at heart, a major political scandal. Such scandals require profound analysis, investigation and a high level of journalistic independence and know-how. In the field of disaster relief, development organizations professionalize their public relations efforts more and more. The dynamic and transactional interactions between the aid industry and journalists play an increasingly important role in disaster reporting. In Germany the networks of relief organizations stretch deeply into editorial offices. The relief industry has a tight media network in Germany. In their communications efforts, fear and pity, two of the strongest individual and socio-psychological emotions, play a central role.     

Das Medienbild in der islamistischen Online-Propaganda

Islamic terror attacks can be regarded as an endpoint of radicalization defined as a process that takes place on a cognitive and a behavioral level (Neumann 2013b). The analysis of Islamic online propaganda seems to be important when it comes to explaining radicalization processes, as it can be defined as the “deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist” (Jowett and O’Donnell 2012). The arguably most prominent Salafi propagandist in Germany is Pierre Vogel who has about 300,000 Facebook likes and who is said to be an extremely sucessfull missionary on the Internet (Wiedl and Becker 2014). Given Wiktorowicz’s (2006) differentiation of Salafi factions, Vogel belongs to the politicos who emphasize application of the Salafi creed to the political arena, but who do not call for violence. While previous research has analyzed several aspects of propaganda made by politicos and the violent jihadis (e.?g., Payne 2009), the media image Islamic propagandists hold has remained unexplored so far. This is an important deficit, as from the perspective of journalism ethics of responsibility, one can argue that journalists should know how their media coverage is perceived and instrumentalized by Islamists.Against this background, the present paper explores Vogel’s media image by analyzing Facebook posts that explicitly contain references to media. At first, the basic question of the Salafi’s understanding of the media arises, as a more technical view on the media can be distinguished from the perception of media as political actors bound by directives by the state (Neumann and Baugut 2017). Moreover, we were interested in the type of media and distinct media outlets Vogel refers to. Secondly, we wanted to find out in how far hostile media perceptions (Vallone et al. 1985), well-explored in other contexts, also occur among Islamists like Vogel that can be characterized by a considerable degree of cognitive and affective involvement that triggers hostile media perceptions (cf. Hansen and Kim 2011, S. 173–174; Matthes 2013, S. 375–376). Third, we were interested in the Salafi’s assumptions on media impact on third persons (Davison 1983), as previous research has pointed to cultural distance as one among several factors enforcing third person perceptions (Tsfati 2014). Fourth, as the perceptions mentioned above possibly foster radicalization, we were interested in whether Vogel consequently shows extremist tendencies in his statements on the media’s role. Methodologically, we conducted a qualitative content analysis (Mayring 2015) of all of Vogel’s media-related Facebook posts in the years 2014–2016 (N?=?137). In those years, Islamic terrorism became a major issue in consequence of terrorist attacks in Germany and other European countries.At first, our analysis shows that Vogel mostly refers indiscriminately to the media in general, not at least because he perceives journalistic cooorientation. In cases in which distinct media outlets are named, all types of journalistic media ranging from local newspapers to public and private broadcasting stations are concerned. The broad media repertoire suggests that the Salafist scene comes into contact with content of established journalistic media—albeit not always directly, but rather through the Salafist opinion leader Pierre Vogel in the sense of a “two-step flow” (Lazarsfeld et al. 1944).Second, we found strong hostile media perceptions indicating that the media are perceived as political actors “spending millions to fight Islam”. Vogel especially complains about media coverage portraying him in the context of terrorism. He traces this kind of media coverage back to both economic editorial imperatives and the media’s alleged political goal to divide the Muslim community. The public complaints about hostile media on Facebook can be interpreted as a contribution to the victim-narrative that is characteristic of Islamic propaganda (Payne 2009).Third, while Vogel criticizes media coverage in many respects, not at least in terms of credibility, he assumes that the media influence on third parties is relatively strong. For example, discrimination against Muslims in everyday life is ascribed to the media. Journalists are even made responsible for supporting terrorism by portraying non-radicalized individuals in the context of terrorism.Fourth, the occurrence of both hostile media and third person perceptions did not result in extremist statements on the role of the media. For example, we found no crimes such as an explicit verbal threat to journalists. Being aware that his critics might encourage supporters to attack the media which in turn could have legal consequences, Vogel emphasizes that complaints about ostensible lies should be raised in a reasonable way.All in all, this study shows journalists that their media coverage is intensively monitored by Germany’s most prominent Salafi and that hostile media and third person perceptions may at the same time also occur among extremists who use exemplars of media coverage for propaganda purposes. Especially an undifferentiated portrayal of Salafists as terrorists appears as grist to the mills of those who want to mobilize and recruit scene members by means of the victim-narrative. Clearly, this study has limitations. Given the heterogeneity of the Salafi scene (Wiktorowicz 2006), findings from a leading German Salafi cannot be simply transferred to the whole scene. Besides the problem of generalizability, an interview with Vogel is needed to understand the motives behind his analyzed postings and to find out whether his media image explored by a scholarly interview is congruent with his media image presented on Facebook.     

Verhalten optimistisch

Information about music rank highest among the most popular media issues. With their information, music journalists contribute considerably to the media’s cultural basic services. However, there is a lack of reliable data on these specialists, their everyday work, their professional satisfaction, their self-conception as well as their role in society. The present study aims at closing this gap in communicator research. Additionally, we ask how music journalists anticipate their future in a changing media world which provides manifold other ways to gain information on music. The results of the unrepresentative online survey (n?=?209) show that today’s music journalists are relaxed about their professional situation and do not question the necessity of their job. Above all, they consider themselves to be information brokers with a subjective and critical demand for autonomy who unwaveringly believe that the review is the most important form of knowledge transfer. Also, a surprising consent is revealed between journalists reporting on entertaining music and journalists reporting on classical music as well as between newspaper and online journalists.     

Das Bild der Public Relations in der Qualit?tspresse

In their survey study about the image of PR in Germany, Bentele and Seidenglanz (Das Image der Image-Macher. Eine repr?sentative Studie zum Image der PR-Branche und eine Journalistenbefragung. Leipzig: Universit?t Leipzig, 2004) presume an interrelation between media coverage on PR and the general public??s conception of PR. Their results show firstly: The higher the respondents?? media consumption the more negative was their perception of PR. And secondly: The journalists among their respondents had a much more negative image of PR than the general public. Thus, our study investigates the question of how German media cover PR. We conducted a longitudinal content analysis (1993?C2006) of quality newspapers??the first study of this kind in Germany. We compared our findings from the content analysis with what we call a ??contrasting foil,?? which represents a re-construction of the ??reality?? of PR consisting of empirical data and facts about PR and the profession??s official self-image as well as of science-based theoretical reflections of PR. This ??contrasting foil?? served as a reference to clarify the journalistic positions on PR found in media coverage and to outline differences between the media??s picture of PR and the reality of PR beyond the media. Our results show that the scandalisation of PR plays an important role in the media coverage on PR.     

Social Media Activities of Political Communication Practitioners: The Impact of Strategic Orientation and In-Group Orientation

The question of why political communication practitioners use social media for strategic political communication activities has rarely been investigated. By using well-established theoretical approaches of communication research, such as the influence of presumed influence approach, this study sought to determine the extent to which the subjective perceptions of German political communication practitioners explain their professional social media activities. The results of a survey (N = 1,067) indicate that the more political communication practitioners perceived that other political communication practitioners used and were influenced by Facebook and Twitter, the more often they used social media themselves. In contrast, the presumed reach of Facebook and Twitter among politicians, journalists, and citizens, as well as the presumed influence of both media on these groups, were not related to the practitioners’ social media activities. These findings suggest that the practitioners’ social media activities are driven more by an in-group orientation toward their colleagues and less by a strategic orientation toward external stakeholders.     

Transparenz im Journalismus

The transparency that journalists and newsrooms can produce for their audience has long been regarded as a rather marginal criterion for journalistic quality. But new transparency models??due to the interactivity, immediacy, archiving capacity and the absent limitation of space in the internet??offer greater potentials than classical instruments in print and broadcasting. In comments, web videos, blogs, twitter feeds and social networks, journalists discuss with users and publicly account for editorial decisions. Transparency is fashionable in the digital public sphere; its evaluation, however, is not clear, but ambiguous and complex. This paper conceptualizes (self-)transparency and qualitatively classifies the available instruments in a three-dimensional matrix model. This is to facilitate the analysis of problematic areas and potential conflicts: Newsrooms demonstrating open self-reflection dismiss the ideal of ??objective journalism??. Yet, transparency is not only an ethical demand, but is also supposed to strengthen trust in journalistic products because it permits quality evaluations by the audience. An experiment shows, for the first time, that self-transparency has an effect on trust in some aspects but not as a basic principle. Analysing this interdependency, we have to distinguish between transparency of process and of product as well as between different media.     

Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students

Although higher education institutions (HEIs) are in a quest to win the “reputation race” in the hopes of luring prospective students, debate exists about how much strategic effort and internal organizational structure influence HEI reputation, which is subjective and multidimensional by nature. Thus, this study poses the question of how HEIs’ identity and image through strategic communication influence parents of prospective students. We examined this question by conducting a web-based experiment with 314 United States (U.S.) parents of prospective college students. We explored their perceptions of university identity and image as their supportive condition based on the theoretical argument of relational reputation management. Although the results show that parents perceive both identity and image as important assets for HEIs, establishing a strong identity is critical to enhancing their perceptions of and behavioral intentions toward a university. The findings contribute to understudied strategic communication research assessing parents’ informational and cognitive processes toward HEI reputation and reveal how HEIs can build their strategic communication directions.     

A Situational Perspective on Employee Communicative Behaviors in A Crisis: The Role of Relationship and Symmetrical Communication

ABSTRACT

This study investigates the intertwined effects of the employee-organization relationship (EOR), internal communication, and employees’ situational perceptions on individuals’ communicative behaviors – seeking and voicing – during periods of organizational crisis. Using the situational theory of problem solving (STOPS), the current study investigates employees’ cognitive reactions as well as how their communicative behaviors are affected by the pre-crisis EOR and organizations’ symmetrical communication effort in a crisis. An online survey was conducted with 410 full-time U.S. employees working in large corporations. Results indicated that a favorable pre-crisis relationship between an organization and its employees significantly affects how they perceive a crisis and their communicative behaviors. Employees’ perceived symmetrical communication strengthens the relationship between the pre-established relationship with employees and their crisis perceptions. Findings provide a comprehensive picture of the process by which the EOR directs employee behaviors in a crisis, as well as the positive effects of symmetrical internal communication. Theoretical and practical implications are discussed.     

Datenjournalismus in Deutschland

Data journalism is increasingly practiced and taught in journalism schools. The present study attempts to describe empirical data journalism in Germany for the first time in its fundamentals. The question is whether a new type of journalism is emerging. The study here is concerned in particular with the role models of data journalists. The investigation is based on the structural functionalist role theory. Structured interviews with 35 data journalists served as an empirical data base. We found that their role and activity profile differs in various dimensions compared to the average journalist in Germany. While the information function of journalists scored relatively low, the criticism and control function was particularly pronounced. The self perception was also strongly marked by allowing readers and users new opinions and to communicate new trends and ideas.     

Transformationen im Journalismus

In commercial broadcasting, the entertaining features of journalism are already prevalent and expected to increase further. Beyond the aspect of entertainment, a far-reaching process of transformation in journalism can be identified, to be clearly recognized in several domains: With purposes shifting away from information and towards entertainment, journalism changes its organizational structures, its working routines as well as the roles and the qualifications of its workforce. Based on an empirical study carried out in northern Germany, the article describes the organization and work »programmes« in »format radios« and discusses the resulting changes in journalists’ qualifications. The findings have led to the conclusion that, because of the lack of organizational and working structures at private radio stations, journalists will have to meet all the demands of the complete production process, both with respect to hierarchies and functions (»Everyone does each and everything«). The more organization »programmes« lose their determining influence, the more coordinating activities will be needed. That is to say, organizational structures are being replaced by social processes. As a consequence, the ability to communicate, as one of the elements of journalistic qualification, is of growing importance.     

Der Einfluss des Tenors von TV-Nachrichten auf die wahrgenommene öffentliche MeinungThe effect of television news slant on public opinion perception

The Persuasive Press Inference is a theoretical approach that attempts to explain how the slant of single articles or programs influences perceptions of public opinion. An online experiment was conducted including N = 933 participants, who saw three versions of a public service TV news story on the “energy turnaround” in Germany. The three versions differed only according to their slant. The results confirm the central assumptions of the Persuasive Press Inference: The participants inferred the general tone of news coverage from the news item (extrapolation) and aligned their perceptions of public opinion to the perceived general tone (inference). The results even persist when participants’ attitudes towards the energy turnaround are controlled for (hostile-media-effect, projection of personal opinions). Besides the indirect effect of news item slant, a direct effect can be observed that was not considered by research so far.     

Kulturradio in Deutschland 2010: Versuch einer Bestandsaufnahme

Cultural radio in Germany has undergone a radical change since the turn of the millennium. The public debate on cultural radio programmes is characterized by the voices of different agents and stakeholders. In this essay I try to reconstruct and connect the different perspectives and levels of change. The inspection focuses firstly on the public service cultural radio’s dilemma of legitimation between audience rating and educational mandate. Secondly the paper describes the symbolic fight for the power of definition of legitimate culture between the economy and cultural authorities. The analysis also addresses radio’s position in the contemporary media repertoire, cultural radio programmes in Germany in general, and the differentiation between public services and private cultural radio programmes. Finally the following factors of change will be identified: (a) the change of radio’s social function in the media repertoire, (b) the media system as general framework, (c) the power of legitimation, (d) the understanding of culture, (e) technological progress, and at last (f) the cultural radio programmes themselves.     

Was ist die Funktion von Tod und Sterben in medialer Unterhaltung?

Why do death and dying occur so frequently in fictional media entertainment, although our rather hedonistic contemporary society seems to marginalize the subject otherwise? Searching for answers to this question, the paper first reflects possible explanations from entertainment theory. Displaying death is very reliable in terms of facilitating affective responses by the audience and thus serves as a safe technique to generate entertainment experiences. Subsequently, the paper discusses the perspective of terror management theory from social psychology to approach the subject of death in media entertainment, followed by an even more abstract reflection on religiosity, coping with death and secularized societies. The conclusion is that media entertainment has begun to take over parts of the coping support that was traditionally offered by the religions, thus contributing to the audience’s search for meaning in life and dealing with one’s own mortality.     

Macht der Neuen Medien?

Virtual reality media mark the latest milestone in media evolution in respect to the media’s capacity to involve users’ senses and perceptual resources. Therefore, these new media are assumed to hold an especially strong potential to influence their users. Based on a conceptual model from presence research, this study explicates the potentially powerful effects of virtual media as users’ impression of ?being overwhelmed‘ by the medium, which can manifest in different steps (e.g., attraction of attention, suspension of disbelief, or presence). Subsequently, an experiment (N = 85) tests the impact of key characteristics of virtual media (sensory immersion and interactivity) on the conceptualized different steps of ?being overwhelmed‘. The study uses the example of a virtual museum. Both self-report data and a machine-based procedure (Secondary Task Reaction Times) are applied to measure the state (types) of ?being overwhelmed‘. Results indicate that the general assumption of powerful effects of virtual media should be specified in terms of person x situation models because the subjects’ personal characterists also affected the qualitiy and intensity of users being ?overwhelmed‘.