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1.
Ian Chaston 《The Service Industries Journal》2013,33(3):371-384
Socio-demographic trends mean that the 50+ age group are wealthier and now enjoy high per capita incomes. Some large firms are now exploiting the opportunities within this market. This study aims to assess whether small UK service firms are also revising their marketing practices in response to socio-demographic change. A survey suggests most small firms have not yet recognised the opportunities available. The exceptions are the more entrepreneurially orientated small firms. Discussion is provided on the need for further research to small firm behaviour in the 50+ market. 相似文献
2.
Lisa Meneely Amy Burns Chris Strugnell 《International Journal of Consumer Studies》2008,32(4):341-348
Demographic changes' occurring in developed countries has meant that older consumers are becoming an increasingly important consumer segment that retailers need to pay particular attention to. It is essential that their specific needs within the food and other service sectors are met, as food plays an important role in their social well‐being. Very little research has focused upon the extent to which retailers meet their demands and particular needs. The aim of this study, as part of a wider study on older consumers, is to address this lack of information by examining the level of awareness held by food retail management as to the needs of older consumers (60+ years old) and the problems that they encounter while shopping. Qualitative data were collected using face‐to‐face interviews with retail managers (n = 5) from food retailers in Northern Ireland. These were analysed according to Gillham's content analysis guide. Food retailers stated they were aware of the issues older consumers face and recognize their importance as a growing consumer segment; however, there would appear to be relatively little actual consideration/evidence of them meeting their needs. All interviewees expressed an interest in improving the food shopping experiences of older consumers, and were keen to make an increased effort towards this segment of the population, but these were often not put into practice. In order to overcome the problems faced by older consumers and strengthen the food shopping experience for this age group, it is suggested that retail management make practical changes to improve in‐store facilities, increase affordability of food products and home delivery services, and enhance customer communication. 相似文献
3.
4.
Barbara Almanza Jing Ma Richard Ghiselli Ji-Eun Lee Carl Behnke Sandra Sydnor 《Journal of Foodservice Business Research》2017,20(3):321-335
This study investigated restaurants’ response to the aging population’s preferences. Gaps between previously identified preferences and current restaurant design were examined. The observational survey assessed: parking and outside accessibility, comfort and inside accessibility, menu readability, and restrooms. Occasional gaps were found even though restaurants were generally well-designed. Casual dining restaurants were more likely to meet consumer preferences as to the exterior, seating, and service. Limited-service restaurants better met preferences for the bathrooms, lighting, and sound. This information may be helpful when building or remodeling restaurants and may help restaurants to attract older customers. 相似文献
5.
Carolyn Yoon Gilles Laurent Helene H. Fung Richard Gonzalez Angela H. Gutchess Trey Hedden Raphaëlle Lambert-Pandraud Mara Mather Denise C. Park Ellen Peters Ian Skurnik 《Marketing Letters》2005,16(3-4):429-441
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts:
how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer
behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain
to the effects of aging on consumer memory, persuasion and decision
The first two authors co-chaired the workshop at the Choice Symposium and made major and equal contributions to this article.
The remaining authors were participants in the workshop. They also contributed to this article and are listed in alphabetical
order. We wish to thank the editor and Cathy Cole for their helpful comments on the paper. The article, including a more complete
list of references, was shortened to meet the page-length constraints of the special issue. The longer version is available
upon request from the senior authors. 相似文献
6.
Heli Marjanen Anna-Maija Kohijoki Kaisa Saastamoinen 《International Review of Retail, Distribution & Consumer Research》2016,26(5):477-501
In the context of retailing, ‘wellness consumption’ cannot be defined by a product or service category, but by shopping motives. As previous research strongly suggests our consumption patterns to be influenced both by age and generational effects, in the current study we explore the wellness orientations of consumers at different ages/belonging to different generations as they manifest in everyday practices, especially in the context of retailing. Drawing on that, we aim to shed light on implications of the population ageing on retailing-related wellness industry. The main focus is on Baby Boomers. Starting with a random sample of 18–75-year-olds (N=1600), we extracted six dimensions connected to different aspects of wellness. Next, the dimensions extracted among aged 18–75 and 55?64 were fed into respective cluster analyses which both yielded seven segments. The differences in the composition of wellness dimensions indicate that age-/generation-specific segmentation is warranted and will return in more accurate estimations of the market potential and more targeted marketing activities. Examination of the parallel typologies enabled us to gain a broader understanding of differences between generations. There was an obvious age-/generation-based pattern in the cluster memberships in the 18–75 sample, all clusters offering different opportunities for the wellness market. 相似文献
7.
网络口碑可信度影响因素的实证研究 总被引:7,自引:0,他引:7
网络口碑的盛行引起了消费者和营销者的关注,口碑营销也借助网络口碑得到了新的发展。网络口碑影响力的大小和网络口碑营销的成功与否主要取决于网络口碑可信度的高低。通过实证研究,本文发现消费者和信息发布者的关系强度、消费者对于网络口碑传播平台的依赖程度、消费者感知的网站有用性、消费者感知的风险程度和消费者的信任倾向都显著正向影响消费者的网络口碑可信度。 相似文献
8.
We are faced with an aging population whose longer lives need to be lived well. Extant marketing scholarship has largely neglected older consumers' behavior in relation to the social media realm and its influence on well-being. This two-stage qualitative study investigates subjective well-being, exploring whether and how sharing photos on social media increases the dimensions of self-acceptance, positive relations with others, autonomy, environmental mastery, purpose in life, and personal growth. The findings indicate that photo-sharing is a powerful behavior in augmenting older consumers' well-being as it enables individual self-reflection, self-representation and transforms the individual experience into a collective one. Contributions include, that photo-sharing acts as a bridge in creating, reinforcing but also breaking bonds among older consumers, also a tension exists between the desire for autonomy and the need for relationships with others, and finally that the digital self is a component of subjective well-being in older consumers. 相似文献
9.
刘建堤 《湖北商业高等专科学校学报》2012,(6):79-84
口碑营销是把口碑概念应用于营销领域并以口碑传播为途径的一种新型的市场营销策略或方式,是企业有计划、有组织、有执行、有控制的营销管理过程。随着互联网信息传播应用的不断发展,特别是微博等社交媒体的迅速普及,口碑营销受到人们的高度关注。企业在运用口碑营销这一新型的市场营销策略组织市场营销活动时,有必要构建完善的口碑营销的运作系统和口碑营销的管理系统,以保证口碑营销能真正发挥其巨大的"正能量"、"正效应"。 相似文献
10.
Hong Yu Osmud Rahman 《International Review of Retail, Distribution & Consumer Research》2013,23(5):531-553
ABSTRACTThe study explored apparel shopping experiences of older Chinese consumers, which integrate apparel product and retail environment aspects from an inclusive strategy perspective. Research questions include: What factors contribute to older Chinese consumers’ satisfaction and dissatisfaction? What are the major implications of older consumers’ (dis)satisfying shopping experience? What role can fashion practitioners play to make the retail environment and apparel products more accessible to the aging segment? Critical Incident techniques were used for data collection at a community park in Beijing. A total of 151 usable critical incidents from 84 older Chinese informants (55 years and older) were included in the data analysis. Content analysis with deductive qualitative data analysis method was used. Findings suggest that the older Chinese consumers assess their shopping experiences largely based on shopping outcome achieved (product purchased). This is in contrast to the movement toward more experiential focus in the developed markets in the recent decades. A significant number of tangible product attributes (including design/styling, comfortability/fit, and material) and intangible attributes (such as price and product assortment) contributed to the older Chinese informants’ satisfying or dissatisfying shopping experience. Aspects related to retail environment, including retail atmospherics and service quality were also important, but to a lesser extent than product attributes. This study represents an early attempt to explore how the tangible and intangible aspects of product attributes and retail environment contribute to the aging Chinese consumer’s shopping experience. Findings of the Chinese older consumers’ utilitarian, rather than experiential focus in their shopping experience evaluation provide insights on this market segment and valuable implications are developed. 相似文献
11.
《Journal of Foodservice Business Research》2013,16(1):87-90
Abstract MENU PRO 4.0. Softcafe, LLC. P. 0. Box 759, Silver Springs, MD 20918 USA, 1-800-747-3690 (e-mail: sofcafe@mazupro.com) (World Mde Web: http://www menupro.com). Reviewed by H. G. Parsa. 相似文献
12.
Eunju Hwang Kathleen Parrott Nancy Brossoie 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》2019,47(3):200-219
As the size of the older US population continues to rise, the need to understand their housing needs and wants is increasing. The purpose of this article was to review recent research on housing for older adults. We conducted an analysis of three peer‐reviewed journal articles published between 2001 and 2018 using a consumer housing perspective. Findings suggested four areas of housing research have been studied as follows: housing behavior (e.g., aging‐in‐place); perception (e.g., housing satisfaction); policy (e.g., housing affordability and inadequacy); and design features. Implications for future housing research include the assessment of current housing stock and how it can be transformed using technology, home modifications, and local policy to meet growing demands. 相似文献
13.
Hyun-Joo Lee Jewon Lyu 《International Review of Retail, Distribution & Consumer Research》2019,29(2):218-239
Although the proportion of the older population is growing, the majority of research on technology adoption behaviour, such as the adoption of self-service technologies (SSTs), tends to focus on younger consumers. To fill this gap, this study is designed to explore factors which motivate older consumers’ adoption of SSTs by applying Gatignon and Robertson’s diffusion process model. Responses were collected from 104 respondents who were aged 55 or over and who had used self-checkouts in the past. The data were analysed using partial least squares path modelling with SmartPLS 3.0 software. The results indicate that perceptions of SST characteristics, including usefulness, enjoyment, and control, are indirect antecedents of older consumers’ SST adoption through service quality and/or perceived risk. Another key predictor of older consumers’ adoption of SST is prior usage experience with SSTs, which strongly influences usefulness and compatibility. Findings from this study contribute to the literature because little research has explored what drives older consumers to use SSTs. 相似文献
14.
Rosemary P. Ramsey Greg W. Marshall Mark W. Johnston Dawn R. Deeter-Schmelz 《Journal of Business Ethics》2007,70(2):191-207
Demographic differences among consumer groups have become increasingly important to the development of marketing strategies.
Marketers depend heavily on the sales force to implement strategies at the consumer level and, not surprisingly, different
groups may view the salesperson’s role differently. Unfortunately, unethical sales practices targeted at various consumer
groups, and especially at seniors, have been utilized as well. The purpose of this study is to provide initial empirical evidence
of the ethical ideological make-up of four age segments outlined by Strauss and Howe (1991, Generations: The History of America’s Future 1584–2069, Morrow, New York) and to examine the propensity for these groups (seniors, in particular) to respond differentially to potentially
unethical sales tactics. Data were collected from 179 respondents representing the four generational age groups. MANOVA revealed
that the seniors in this study were distinct with respect to ethical ideology and less accepting of unethical sales tactics.
Managerial implications are discussed for sales organizations to maximize their effectiveness across consumer groups.
Rosemary P. Ramsey (Ph.D., University of Cineinnati) is Professor of Marketing in the Raj Soin College of Business at Wright
State University, Dayton, OH, USA. Rosemary spent several years as a marketing and sales practitioner in the private sector,
primarily for NCR Corporation. She is interested in relationship development as it pertains to buyer-seller interactions,
salespersons with their sales managers, and team dynamics. She has been on the faculty at University of Kentucky and University
of South Florida. She was in administration at Eastern Kentucky University, Cleveland State University, and Wright State University.
She is published in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Personal Selling
& Sales Management, among others. She was recently honored by Who’s Who among America’s Teachers and Who’s Who in Executives and Professionals.
Greg W. Marshall (Ph.D., Oklahoma State University) is Professor of Marketing and Strategy in the Roy E. Crummer Graduate
School of Business at Rollins College, Winter Park, FL, USA, Greg’s research centers on the areas of sales force selection,
performance, and evaluation; adoption and successful use of technology by salespeople; sales force diversity; decision making
by marketing managers; and intraorganizational relationships. He is Editor of the Journal of Marketing Theory and Practice.
His industry experience includes thirteen years in selling and sales management, product management, and retailing with companies
such as Warner Lambert, Mennen, and Target Corporation. He is a frequent consultant and trainer in the area of strategic marketing.
Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management.He is co-author of the books, Sales Force Management 9e and Relationship Selling and Sales Management 2e, both published by McCraw-Hill, and Marketing: Real People, Real Choices 5e, published by Prentice Hall.
Mark W Johnston (Ph.D., Texas A&M University) is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E.
Crummer Graduate School of Business at Rollins College, Winter Park, FL, USA. Mark has conducted a number of seminars around
the world on a variety of topics including ethical issues in marketing, sales force motivation, managing turnover in the organization,
sales training issues, and improving overall sales performance. He has served as a marketing consultant to a number of organizations
around the country. A partial list of his research includes publications in theJournal of Marketing Research, Jotunal of Applied Psychology, Journal of Business Research, and Journal of Personal Selling
& Sales Management. He is co-author of the books Sales Force Marnagement 9e and Relationship Selling and Sales Management 2e, both published by McGraw-Hill.
Dawn R, Deeter-Schmelz (Ph.D., University of South Florida) is Chair and O’Bleness Professor of Marketing at Ohio University,
Athens, OH, USA. Her research interests include customer service teams, sales management and buyer-seller relationship issues,
business-to-business e-commerce, and scale development. She has published in Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, Industrial Marketing Management, Journal
of Personal Selling & Sales Management, Journal of Marketing Education, and Journal of Business Logistics, among others.
In a marketplace where the consumer is King ... understanding the fundamental needs, values, icons and historical experiences
of the various generations is more critical than ever. Generational mindsets and feelings are major factors in determining
...an effective marketing strategy. —Fishman (2004), p. 4 相似文献
15.
Nora M. MacDonald Shirley A. Lazorchak Kristi M. Currie 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》2009,37(3):253-265
The African American market has increased in terms of percentage of the United States population and income, with purchasing power estimated at more than $800 billion. This pilot study assessed older African American women's perception of how well their clothing needs were being met using focus group discussion methodology. The primary objective was to determine African American women's satisfaction with marketing clothing, clothing fit, cultural dress, and accessories. The dress‐body clothing purchase decision‐making factors model was used as the theoretical framework. Thirty‐two African American women from the Charleston, West Virginia, area participated in the study. Results indicated dissatisfaction with the portrayal of African American females in targeted advertisements and the fit of clothing. Suggestions are provided to overcome these reservations. 相似文献
16.
《食品市场学杂志》2013,19(1):61-81
Changes in the nation's social climate, the proliferation of different consumer life styles, and changing the consumer needs and expectations explain a good deal about the evolution of store formats-but not all of it. Technological, economic, and competitive factors also play a role. Fortunately, marketing theory provides a number of useful analytical tools for tying these factors together, and this can lead to a better understanding of food retailing's past-as well as future. 相似文献
17.
Hyun‐Mee Joung Nancy J. Miller 《Family and consumer sciences research journal / American Association of Family and Consumer Sciences》2007,35(4):338-356
This study applied activity theory to older female consumers' apparel shopping behavior and explored relationships among these consumers' characteristics, social activity, fashion‐apparel shopping orientation, apparel shopping activity, and life satisfaction. A self‐administered questionnaire was mailed to 1,000 females older than age 55 living in a midwestern state. A total of 386 (38.6%) questionnaires were used in the study. Hierarchical regression analysis was employed to determine the effect of older female consumers' characteristics, social activity, fashion‐apparel shopping orientation, and apparel shopping activity on life satisfaction. The regression results indicate that the following variables significantly contributed to the older female consumer's life satisfaction: age, education, income, self‐assessed health, fashion involvement, and frequency of participation in leisure and informal social activities. Participation in apparel shopping activity did not contribute to life satisfaction when controlling for the other variables in the regression analysis. 相似文献
18.
Hyeyoon Bae Sang Hyun Jo Semi Han Euehun Lee 《International Journal of Consumer Studies》2018,42(3):295-305
The number of older people in South Korea is growing dramatically, and the socio‐psychological needs of these people have begun to change from those of elderly people in the previous Confucian culture. The anti‐aging industry is popular among older South Korean consumers, and the Korean mass media have begun to broadcast new images of older people. The purpose of this research was to explore older Korean people's anti‐aging needs by examining their consumption‐related thoughts and behaviours in daily life. A theoretical framework is formulated to organize the coping processes and psychological mechanisms used by older Koreans to meet their anti‐aging needs. A total of 25 older Korean consumers were interviewed, and the qualitative data are analysed to determine the main causes and, attributes of, and reactions to their anti‐aging needs. The analysis of the in‐depth‐interviews shows that the older consumers’ negative age stereotypes act as a stressor and that their need for anti‐aging products is a defensive reaction. It is also found that older Korean consumers change their consumption behaviours to cope with negative age stereotypes and to satisfy their anti‐aging needs, and two types of coping behaviours (problem‐focused and emotion‐focused) are revealed. The results of this study contribute to the academic explanations of the anti‐aging phenomenon among older Koreans and enhance understanding of the perspectives of older Eastern consumers by revealing the existence of their anti‐aging needs. 相似文献
19.
Alan Collins Ella Kavanagh James Cronin Richard George 《Journal of Marketing Management》2013,29(7-8):719-746
AbstractThis research deductively develops a model of both in-store price search and store deal proneness drawing on hedonic and utilitarian value creation. Based on a sample of 535 US grocery shoppers, the model reveals that in-store price search and store deal proneness share many of the same drivers, amongst these, the value of time being the most important. The opportunity cost of time engaged in price search is explained in terms of shoppers’ financial pressures and role construction as price mavens. Price mavenism influences store deal proneness directly due to its capacity to yield the price information required to build and maintain a role identity, and indirectly through its effect on the opportunity cost of time engaged in price search. The primary implication of the research is that the relationship between time, search, and price mavenism may be best explored by viewing price knowledge, the basis for identity maintenance, as a flow rather than a stock. 相似文献
20.
This case study reports results from three research studies conducted over 12 weeks as part of a product seeding campaign. Partnering with a word-of-mouth marketing (WOMM) agency for this research, studies 1 and 2 report agency-conducted surveys of campaign participants' online and offline word-of-mouth (WOM) behaviors. Study 3 deployed an innovative web-based methodology to map and visualize WOM communication patterns, to reveal how campaign-related conversations spread within and across offline friendship networks and the role played by tie strength in that process. We find that agency reports of WOMM campaign results overstate reach and understate frequency. Our results have implications for the measurement of reach and frequency of WOMM campaigns. 相似文献