Communication networks: tools for the efficient management of R&D

There have been many studies which have investigated technical communication flow in R&D laboratories. Despite this effort, it is still not clear how the actions of management affect technical communication and research productivity. In this paper it is shown how the tools developed in communication studies can be used by laboratory management to assess the consequences of their actions in terms of changes to the pattern of technical communication flow. These tools are described in some detail. It is suggested that by their use, management may achieve a better degree of control over technical communication and achieve those conditions which best suit their own particular set of circumstances.     

Managing the Sources of Uncertainty: Matching Process and Context in Software Development

There is increasing interest in the literature about the notion of a contingent approach to product development process design. This interest stems from the realization that different types of projects carried out in different environments are likely to require quite different development processes if they are to be successful. Stated more formally, a contingent view implies that the performance impact of different development practices is likely to be mediated by the context in which those practices operate. This article provides evidence to support such a view. Our work examines whether projects in which the development process matches the context achieve superior performance. We focus on two sources of uncertainty that generate challenges for project teams: platform uncertainty, reflecting the uncertainty generated by the amount of new design work that must be undertaken in a project; and market uncertainty, reflecting the uncertainty faced in determining customer requirements for the product under development. We develop hypotheses for how these sources of uncertainty are likely to influence the relationships between a number of specific development practices and performance. We then test these hypotheses using data from a sample of 29 Internet software development projects. Our results provide evidence to support a contingent view of development process design. We show that in projects facing greater uncertainty, investments in architectural design, early technical feedback, and early market feedback have a stronger association with performance. The latter relationships are influenced by the specific sources from which this uncertainty stems: platform uncertainty mediating the impact of early technical feedback and market uncertainty mediating the impact of early market feedback. Our results also indicate that while greater uncertainty is associated with making later changes to a product's design, this practice is not associated with performance. Our findings suggest that managers carefully must evaluate both the levels and sources of uncertainty facing a project before designing the most appropriate process for its execution. In particular, they should explore the use of specific development practices based upon their usefulness in resolving the specific types of uncertainty faced. Importantly, these decisions must be made at the start of a project, with purposeful investments to create a process that best matches the context. Reacting to uncertainty ex‐post, without such investments in place, is unlikely to prove a successful strategy.     

Commercializing new technologies: consumers' response to a new interface

Successful commercialization of new technologies is the riskiest and most rewarding form of new product development activity. New technologies are often commercialized using innovative interfaces that determine how consumers interact with a new product to obtain its functionality. Consumers' perception of uncertainty about the performance of a novel interface is a key issue in the acceptance of new products involving new interfaces. Specifically, when firms commercialize a new interface, they face two major challenges: First to identify the optimal functionality for the new interface, and second, to effectively communicate with consumers in order to reduce uncertainty about the performance of the new interface and increase adoption intentions. Despite the theoretical and managerial importance of research on consumers' response to a novel interface, very little empirical research has been conducted in this area. Building on prior research on new product development, human‐computer interaction, and consumer decision‐making, this article examines the factors that influence consumers' judgments of uncertainty about the performance of a new interface and consumers' adoption intentions. Specifically, we conducted an experiment to investigate the effect of the newness of the functionality of a new product and the effect of imagery on consumers' uncertainty about the performance of a novel interface and consumers' adoption intentions. Our results show that consumers perceive lower uncertainty about the performance of a new interface and higher intentions to adopt a new product when the new interface is introduced with a new (vs. pre‐existing) functionality. Furthermore, our results suggest that when a new interface is introduced with a new functionality, imagining the product in use increases consumers' uncertainty about the performance of the new interface and decreases their intention to adopt the new product. In contrast, when a new interface is introduced with a pre‐existing functionality, imagining the product in use decreases consumers' uncertainty about the performance of the new interface and increases their intention to adopt the new product. Our findings provide valuable guidelines for marketers in formulating new product development and communication strategies for new products involving a new interface. © 2002 Elsevier Science Inc. All rights reserved.     

Temporality in business networks: The role of narratives and management technologies

This paper addresses the nature of temporality in business networks. Approaches to temporality generally employ a dualistic approach: time can be understood as social and natural, tensed and untensed, subjective and objective, kairos or chronos, agency and structure. We examine these two approaches and suggest that the problem for situated actors is how to cope with and negotiate with these dualities. This is particularly salient in cases of innovation, when actors attempt to bring about their particular versions of the future facing acute problems of uncertainty. The innovation literature highlights the role of narrative in helping actors to negotiate uncertainty and construct spaces for action in a world of continuous flow. The emphasis on narrative tends to obscure the role of management technologies in anchoring narratives into existing routines and procedures as well as relate these technologies to the untensed world of chronos. Management technologies help stabilise entities and relationship amongst entities in what otherwise is a chaotic world of events and flux.     

Dimensions of uncertainty and their moderating effect on new product development project performance

In this study, we measure the dimensions of uncertainty, starting from the definitions constructed for and generally used in innovation projects. We then evaluate their direct and indirect effects on the performance of product and service development projects. Four dimensions of uncertainty are delimited with satisfactory validity and reliability, suggesting a differential moderating effect of the four types of uncertainty (technical and project uncertainty, market uncertainty, fuzziness and complexity) depending on the performance dimension (effectiveness and efficiency) and co‐moderator (project methods and human resource adequacy). Of the four dimensions explored, technical and project, and market uncertainty are true moderators and have the largest interactive effect, fuzziness has a strong direct effect on both performance dimensions whereas complexity weakly directly influences effectiveness. The latter two also influence the relations between performance and the factors related to human resources and project management methods.     

Risk,uncertainty, ignorance and myopia: Their managerial implications for B2B firms

Rare events are common: Even though any particular type of ‘rare event’ - a world war, global economic collapse, or pandemic for that matter - should only occur once every 100 years, there are enough of those types of ‘rare events’ that overall, they commonly occur about once every 10 years. As we are currently experiencing with the COVID-19 pandemic, we do not sufficiently leverage the rich toolset that risk management offers to prepare for and mitigate the resulting uncertainty. This article highlights four aspects of risk management, and their practical and theorical implications. They are: 1) Risk (in the narrower sense), where possible future outcomes can be captured through probability distributions. 2) A situation of uncertainty, where there is transparency regarding what is not known, but probability distributions are unknown, as well as causal relationships influencing the outcome in question. 3) A situation of ignorance, where there is no understanding that certain possible future developments are even relevant. And finally: 4) The emergence of organizational and inter-organizational myopia as an effect of risk, uncertainty and ignorance on collective human behaviour.     

Communication practices in a business relationship: Creating,relating and adapting communication artifacts through time

The purpose of this paper is to re-examine the task-media fit model of communications by adopting an interactive approach and thus taking into account the influence of time. Task-media fit is manifest in communication artifacts such as emails, minutes of meetings, reports or flowcharts. Task-media fit theory holds that when communication tasks (e.g. sharing sales data, work-in progress reports or technical data) are matched with the appropriate media (e.g. email, text, face-to-face), a more effective communication is likely to occur at that moment in time. By adopting a multi-methods approach, this longitudinal study explores how communication practices shape a new business relationship. Our findings show how different forms of time (horizontal, vertical, standardized, and planned time) interact and are variously privileged in complex task-media fit judgments. Findings show how task-media fit judgments change as they unfold over time, stabilizing to create communication norms that then become disrupted by critical events. Communication artifacts are emergent and relational, to what has gone before and what is intended to come next.     

A robust methodology for setting tariffs

Pricing new or existing services is a challenge in the current state of the communications industry, with new industrial structures, fast technical change and varying degrees of competition and regulation. Basically the industry is newly immature, with few good models for, and little data on, the behaviour of consumers or competitors. In this paper we describe the development of a robust methodology for the determination of prices, able to cater for some of the sources of uncertainty in the real world, such as market behaviour. By robust, we mean the ability to re-use the basic model with relatively little change if, for example, the underlying sub-model of consumer behaviour is changed from cost minimising to risk averse, or the basis of pricing is changed from value to cost.     

Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes*

Customer involvement has been recognized as an important factor for successful service development. Despite its acknowledged importance, a review of the literature suggests that there is little empirical evidence about the effectiveness and outcomes of interacting with customers while developing new services. Similarly, the extant literature shows mixed views about the effect of technological uncertainty on customer involvement and the effectiveness of customer involvement at different stages of the new service development process. Against this backdrop, the present study has three objectives: (1) to investigate the effects of customer involvement on operational dimensions (i.e., innovation speed and technical quality) and market dimensions (i.e., competitive superiority and sales performance) of new service performance; (2) to examine the effect of technological novelty and technological turbulence on customer involvement; and (3) to explore the moderating effect of the stage of the development process on the relationships among technological novelty, technological turbulence and customer involvement, and customer involvement and new service performance. A total of 807 firms with 75 or more employees in a varied set of industries were selected from the Dun & Bradstreet's 2004 listing of Spanish service firms. A questionnaire was mailed to the person in charge of new service development at each company. A total of 102 complete questionnaires were returned. Findings reveal that whereas customer involvement has a positive direct effect on technical quality and innovation speed, it has an indirect effect on competitive superiority and sales performance through both technical quality and innovation speed. The study also finds a positive effect of technological novelty as well as technological turbulence on customer involvement. Contrary to expectations, the study does not find any moderating effects of the stage of the development process. This study has several theoretical and managerial implications. In terms of theoretical implications, the study supports the role of technological uncertainty (novelty and turbulence) as an antecedent to customer involvement. It also provides empirical evidence of the impact of customer involvement on operational and market dimensions of new service performance. In terms of managerial implications, the study offers critical insights on how customer involvement in new service development translates into improved new service performance. Furthermore, it reveals that the importance of customer involvement in technologically uncertain contexts and its impact on new service performance are independent of the stage of the development process, suggesting that managers should involve customers throughout the entire development process.     

The effect of board human capital on the performance of technical alliance investments

Despite boards of directors’ prominent involvement in strategic alliance (SA) decisions in practice and reports from news media, there is relatively little academic research exploring the board's value for a firm's technical SA investments involving a technical transfer or R&D, which are characterized by a high level of uncertainty, information asymmetry, and extreme complexity. Anchored in the resource dependence theory, this study aims to address this important issue by examining how board of directors contribute their human capital, in the form of relevant strategic experience, may mitigate the core challenges managers face when pursuing technical SAs and thereby influencing their outcomes. Our empirical results show that when outside directors hold more extensive alliance experience, they can better execute their consulting function and improve the firm's technical alliance performance. In addition, directors with experience specifically related to technical alliances also have a positive effect on performance. Last, we find that the impact of alliance experience on technical alliance performance is positively moderated by the size of directors’ prior affiliated companies and their share ownership in the focal firm.     

Indicators of technical intensity and international competitiveness: a case for supplementing quantitative data with qualitative studies in research*

The author provides evidence, derived from his own published research, to justify his claim that all the commonly used indicators of technical intensity of innovation suffer from severe limitations. The paper consists of a critique, as indicators of innovativeness, of increase of value-to-weight ratios of finished products, R&D expenditure, the number of QSEs employed, patent and licensing activity and the rate and direction of the flow of technology. He shows that technical change can increase value added-to-weight of a product but that differences in the ratio do not necessarily reflect different technical performance; that in-house formal R&D is not the only way in which technical change is brought about in a firm; that one must know not only how many QSEs are employed by a firm but also how they are distributed over the firm's operations; that patent and licensing information need very skilled interpretation to produce valid conclusions and that outward flow of technology, though perhaps a necessary criterion of innovativeness is not a sufficient one. The paper concludes with some suggestions for an alternative approach, the key to which is to combine quantitative data derived from the above indicators with qualitative in-depth studies of how innovation actually occurs in the economic sector under study.     

Who Knows What in NPD Teams: Communication Context,Mode, and Task Contingencies

The use of cross‐functional teams in new product development (NPD) benefits firms in many ways. One benefit is the diverse knowledge team members bring to the project, but that benefit can only be appreciated if team members fully utilize and integrate the differentiated expertise of members. As reliance on cross‐functional NPD teams grows, however, firms struggle to exploit the full potential of functionally diverse groups, the biggest obstacle being integrating team members' varied knowledge, expertise, and abilities. Therefore, understanding how information is integrated and used is a primary concern for both practitioners and researchers. Databases and other forms of hard data are methods team members can use to effectively share and integrate knowledge; another method based on social cognition is transactive memory systems (TMS). TMS indicates who will learn what and from whom. The notion is that knowledge is distributed among people in the group, and to make effective use of it, individuals need to know who knows what and who knows who knows what. Grounded in the knowledge‐based theory of the firm, this study investigates the influence of different communication contexts and modes on TMS under different NPD task environments (i.e., exploitation and exploration) in cross‐functional NPD teams. A theoretical model is developed and empirically tested using data collected from 272 ongoing NPD teams of 128 Chinese high‐tech companies. Findings suggest that when teams face tasks defined by exploration, informal communication and face‐to‐face communication are positively associated with TMS, whereas for tasks defined by exploitation, formal communication and computer‐mediated communication are positively related with TMS. Additionally, this study found that TMS is positively related to NPD performance both in terms of project performance and in terms of market performance. Based on these findings, theoretical and managerial implications are drawn regarding resource deployment that encourages the development of effective TMS leading to successful NPD projects.     

Consumer perceptions of best practice in food risk communication and management: Implications for risk analysis policy

As a consequence of recent food safety incidents, consumer trust in European food safety management has diminished. A risk governance framework that formally institutes stakeholder (including consumer) consultation and dialogue through a transparent and accountable process has been proposed, with due emphasis on risk communication. This paper delivers actionable policy recommendations based on consumer preferences for different approaches to food risk management. These results suggest that risk communication should be informed by knowledge of consumer risk perceptions and information needs, including individual differences in consumer preferences and requirements, and differences in these relating to socio-historical context associated with regulation. In addition, information about what is being done to identify, prevent and manage food risks needs to be communicated to consumers, together with consistent messages regarding preventative programs, enforcement systems, and scientific uncertainty and variability associated with risk assessments. Cross-cultural differences in consumer perception and information preferences suggest a national or regional strategy for food risk communication may be more effective than one applied at a pan-European level.     

液体腰轮流量计示值误差测量结果的不确定度评定

结合中国石油长庆油田分公司原油流量计量的实际,利用测量不确定度评定的知识,通过建立数学模型、分析各输入量的标准不确定度、合成标准不确定度及扩展不确定度、给出测量不确定度报告,以达到对液体腰轮流量计示值误差测量结果的不确定度评定的目的。     

The technological gatekeeper

The present study identifies a two-step flow process of communication mediated by technological gatekeepers for scientific and technical fields characterized by dynamic information environments. Peer identification and a supervisory recognition of the phenomenon validate the gatekeeper finding. Certain characteristics of this study differ from previous research. The external communication needs of military in-house researchers are mitigated greatly by the infusion of technical information into the laboratory which is a part of the everyday activities of the organization. Gatekeepers are differentiated by topic and not the media monitored. Finally, the gatekeeper phenomenon is implicitly recognized, even though the development may be spontaneous; development that results because either the formal media leave a void in information needs or that engineers are not trained in the use of the formal information sources. In either case, the technological gatekeeper is a natural response to an information need.     

Development of a Technical Innovation Audit

Measuring performance is helpful, but it's only part of the story. To learn from our past successes and failures, we need to understand how they came about. To continually improve, we must examine not only our innovation performance, but the processes with which we develop and exploit these innovations. Vittorio Chiesa, Paul Coughlan, and Chris Voss present a framework for auditing technical innovation management. Their auditing methodology goes beyond performance measurement by highlighting problems and needs, and providing information that can be used in developing action plans for improving performance. The foundation of their audit methodology is a process model of technical innovation. The model addresses the managerial processes and the organizational mechanisms through which innovation is performed. Underlying this method is the notion that success in innovation is related to good practice in the relevant management processes. The model identifies four core processes: concept generation, product development, process innovation, and technology acquisition. Supporting these core processes are three enabling processes: the deployment of human and financial resources, the effective use of appropriate systems and tools, and senior management leadership and direction. The outcome from these core and enabling processes is performance in terms of innovation and the resulting competitiveness in the marketplace. This model provides the basis for a detailed audit of current innovation practice and performance. The audit has two dimensions: the process audit assesses whether the processes necessary for innovation are in place and the degree to which best practice is used; and the performance audit focuses on the outcomes of each core and enabling process and of the overall process of technological innovation and its effect on competitiveness. The performance audit helps identify needs and problems, but it doesn't explain why gaps exist between current and required performance and it doesn't provide an action plan for closing these gaps. The process audit meets these needs. The audit methodology uses a two-level approach: a rapid assessment based on innovation scorecards and an in-depth audit. These scorecards provide an overview of the company's strengths and weaknesses with regard to technical innovation management, highlighting those areas that require in-depth examination. The in-depth audit identifies not only the processes, but the areas within each requiring attention.     

Critical comments on the gatekeeper concept in science and technology

The concept of the gatekeeper as a means of improving information dissemination in science and technology has been given much attention. The criticism of the two-step flow model has been extensive in mass-media research. In principle, this criticism should also apply to studies of gatekeepers in R & D organizations. The two-step flow model does not tell us with whom the gatekeeper is communicating, what is being discussed, and what effect the gatekeepers have on the internal information dissemination. Using an empirical study of an R & D organization, the thesis is presented that gatekeepers can contribute to an eliteist pattern of distribution rather than to a reduction of the information gap. Finally, it is argued that studies of internal communication in R & D organizations should deal with communication relationships rather than with individuals as units of analysis.     

Use of the written contract in long-lasting business relationships

While contracts are signed in most business dealings, they are seldom used. These contracts are drawn up for different purposes: as a communication tool, to reduce uncertainty, or simply because it is customary. This study investigates how contracts are used in long-lasting business relationships and what factors influence the use of contracts. A number of studies claim that the negotiation process and the relationships developed during that process influence the subsequent use of contracts. In many cases, parties conduct business without contracts as they develop trust-based relationships. A conceptual framework is developed, which is then used to analyze three in-depth case studies. Findings show that the contract itself, rather than the negotiation process, has the greatest influence on how the contract is used.     

Environmental Uncertainty, Organizational Integration, and New Product Development Effectiveness: A Test of Contingency Theory

R&D/marketing integration clearly improves new-product development (NPD) effectiveness. However, achieving this integration increases the costs of NPD efforts. If technical and market uncertainty moderate the effects of integration on NPD effectiveness, perhaps a firm can achieve NPD success in a more cost-effective manner by seeking the appropriate level of integration, based on the perceived level of uncertainty. In a study of 101 NPD projects at high-tech firms in the U.S. and the U.K., William E. Souder, J. Daniel Sherman, and Rachel Davies-Cooper explore the interplay between technical and market uncertainty, integration, and NPD effectiveness. Their study examines two types of integration: R&D/marketing integration and direct R&D/customer integration. The study measures NPD effectiveness in terms of such indicators as NPD cycle time, prototype development proficiency, design change frequency (a negative performance indicator), and product launch proficiency. The responses from both the U.S. and the U.K. firms provide balanced samples of high and low uncertainty projects, as well as successful and unsuccessful projects. The results of this study support previous research regarding the positive effects of both R&D/marketing integration and direct R&D/customer integration on NPD effectiveness. However, only one measure of NPD effectiveness—R&D comercialization effectiveness—was affected by both R&D/marketing integration and direct R&D/customer integration. This result suggests that the two types of integration are distinct from one another and that managers need to emphasize different types of integration, depending on which aspects of NPD effectiveness their firms need to improve. The results also suggest that technical and market uncertainty influence some aspects of NPD effectiveness. For example, the perceived level of technical uncertainty was found to influence prototype development proficiency and to moderate design change frequency. In other words, these results support the idea that a high level of technical uncertainty warrants paying extra attention to increasing prototype development proficiency in the interest of reducing design change frequency. However, the results also reinforce the idea that NPD activities generally involve high levels of technical and market uncertainty, which means that the high cost of integration may be a requirement for NPD success.     

Teaching and learning the nature of technical artifacts

Artifacts are probably our most obvious everyday encounter with technology. Therefore, a good understanding of the nature of technical artifacts is a relevant part of technological literacy. In this article we draw from the philosophy of technology to develop a conceptualization of technical artifacts that can be used for educational purposes. Furthermore we report a small exploratory empirical study to see to what extent teachers’ intuitive ideas about artifacts match with the way philosophers write about the nature of artifacts. Finally, we suggest a teaching and learning strategy for improving (student) teachers’ concepts of technical artifacts through practical activities.