Examining the ‘relative image’ of tourism destinations: a case study

Many traditional destination image studies employ a non-comparative assessment approach. This study, however, suggests defining and measuring destination image in a comparative manner (termed ‘relative image’) for the purpose of destination positioning. Using a case study on American leisure travellers’ image of Mainland China, the author proposes and demonstrates the utility of a multi-step procedure of relative image assessment. The author concludes that by utilising competing destinations as a reference frame and replicating tourists’ actual decision-making process, relative image assessment may generate more relevant information and insights for destination marketers.     

Market segmentation for a leverage revitalization of China’s inbound tourism: the case of US leisure tourists

China’s inbound tourism currently faces a tough choice between a niche strategy and a wide-range tourist attraction. The derivative concept of ‘leverageable market’ provides a reasonable method to solve the problem. This study, thus, attempts to conduct market segmentation for identifying a core crowd in the leisure tourism market of US near-venturers that leverages revitalization. A mixed segmentation method was adopted that combined ‘a posterior approach’ with ‘a priori approach’ in an overall multi-stage framework. ‘Venturesomeness’ in Plog’s psychographic model was the first principle segmentation variable used, which is intrinsically pertinent to the connotation of a leverageable market. ‘Activity participation’ was added to further partition the near-venturers identified, yielding refined management strategies. The data first indicated an obvious shift of China’s psychographic destination position from ‘near-venturer’ to ‘mid-centric’. Cluster analysis further identified four activity-based near-venturer segments: outdoor stimulus experiencers, recreation and amusement seekers, culture searchers, and extensive interest holders. Significant socio-demographic and trip-related features were found among the clusters. The corresponding managerial and theoretical implications, limitations, and agendas for further related research were finally discussed.     

Analyzing passengers’ emotions following flight delays- a 2011–2019 case study on SKYTRAX comments

The text mining technology enables researchers or enterprises to automatically and efficiently access the information in text comments. This paper obtains 24,165 reviews from SKYTRAX between September 2011 and March 2019, 5700 of which express that passengers had experienced flight delays. It uses sentiment analysis based on a sentiment dictionary to classify user reviews and uses co-occurrence analysis to identify passengers' concerns on different aspects of service in the aviation industry. The results of the user sentiment analysis show that there is a significant and negative correlation between the user's emotions and their flight delay experiences. After flight delay, passengers' attention to the service aspects has increased, while satisfaction with the airport service has dropped dramatically. This paper shed some new light on public opinion about flight delays.     

Visitors’ brand loyalty to a historical and cultural theme park: a case study of Hangzhou Songcheng,China

Conducting research on the factors affecting brand loyalty to theme parks is an important method for enhancing brand loyalty among tourists. This paper takes the Hangzhou Songcheng historical and cultural theme park as a case study. Hypotheses are proposed and structural equation model is constructed based on tourist perception theory. Findings show that theme park brand satisfaction is related to brand loyalty through brand attachment and historical and cultural performance. The quality of facilities and attractions has no significant correlation with perceived value and brand satisfaction. The service quality of attendants also has no significant correlation with tourist perceived value.     

Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

The role of schedule delays on passengers’ choice of access modes: A case study of Japan’s international hub airports

We empirically study passenger modal-choice behavior to access an international hub airport, by using stated preference (SP) data and by constructing a binomial logit model. We found that passenger modal choice is affected by the service level of the access modes: travel time, travel cost, waiting time, and delay cost. The results also indicate that if passengers choose access mode in advance they consider service frequency: departure timing from home, and the arrival timing at the airport. Moreover, our results indicate that travelers’ willingness to pay for saving time differs by time of a day. They are apt to pay more in the morning than in the afternoon. These outcomes must contribute to improve the access flight service from local to hub airports to handle the needs of passengers.     

Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneity-specific study

Previous research done on tourists’ information-seeking behaviour has focused on aggregate-level information seeking. The aggregate-level study has significant disadvantage in decision-making since actual behaviour of tourists gets averaged out due to aggregation. Understanding the responses of individual tourist’s information seekers in different contexts can be better performed by individual-level study. This study emphasizes the importance of information-seeking behaviour in the context of personal differences between the tourists. Heterogeneity suggests that different tourists behave differently when seeking information. With data of 307 tourists, we first find tourists’ information-seeking behavioural dimensions. We then group the tourists into segments according to these behavioural dimensions, and then investigate the impacts of these behavioural dimensions considering individual-level heterogeneity through hierarchical Bayes estimation. We then compare these estimates with aggregate-level estimates to find out the improvement of prediction if inter-individual heterogeneity is considered.     

Recreational bicycling as a “gateway” to utility bicycling: The case of Charlotte,NC

Riding a bicycle for utility purposes in US cities is rare, especially in historically automobile-dominated cities. Using data from a transportation survey administered to 406 residents of Charlotte, NC, this paper reports on the results of a logistic regression model that predicts the influence of an individual's recreational cycling frequency on the odds of that individual riding a bicycle for utility purposes on a weekly basis. The odds of an individual riding for utility purposes at least once a week increases dramatically as an individual rides more for recreation. Recreational cycling appears to offer a space in which individuals can acquire a threshold level of skills and materials necessary to ride their bike for utility purposes. Results suggest that plans to increase utility cycling in an automobile-dominated city like Charlotte ought to emphasize and fund opportunities for residents to ride recreationally, and consider how experience riding a bike in the temporally- and spatially- flexible context of recreation can encourage more individuals to ride to and from errands, school, or their place of work.     

The impact of low-cost carriers on airport choice in the US: A case study of the Washington–Baltimore region

Previous research has shown that low-cost carriers (LCCs) may stimulate traffic at an airport by offering low fares. Using passenger survey data from the Washington–Baltimore region’s three airports, we find that the benefits of LCCs to airports extend beyond the traffic generated directly by the LCCs through their low fares. In addition, we find that the mere presence of an LCC at an airport can attract passengers, even to competing carriers. These “halo effects” from LCC presence increase the significance to airport managers of attracting LCCs in order to generate passenger demand.     

Determinants of passengers’ choice of airline check-in services: A case study of American,Australian, Korean,and Taiwanese passengers

This paper investigates factors that influence whether air travelers’ choose conventional counter or self-service check-in, including kiosk and web check-in. It uses data collected from American, Australian, Korean, and Taiwanese passengers. The data suggests that a passenger’s choice of check-in service is strongly dependent on nationality and previous experiences of checking-in; i.e. a cultural bias exists in the behavior of passengers using airline check-in services. Taiwanese passengers prefer to use the conventional counter check-in service but Korean, Australian and American air travelers use more self-service check-in facilities. The analysis also highlights that passengers’ perceptions of the attributes of the check-in service significantly determine their choice of check-in option.     

Does a reward program affect customers’ behavioural intention of visiting the airport? A case study of Singapore Changi Airport

An understanding of the behavioural intentions of customers in visiting airports may help airport management to boost airport retail revenue (i.e. non-aeronautical revenue) by increasing customer spending at the airports. This study aims to examine the connection between airport reward programs and customers' behavioural intentions of visiting the airport, attempting to bring some benefits and credits for implementing reward programs in the airport sector by using Singapore Changi Airport as a case study. Two types of customer behavioural intentions (i.e. time spent at the airport and various purposes of visiting the airport) were investigated in the study to examine the effects of Changi Airport's reward program (i.e. Changi Rewards). An on-line survey was conducted, and the participants' responses were analysed via a structural equation modelling approach. The results showed that the attractive benefits of Changi Rewards could have a positive influence on arousing customers' intentions to engage with the programme. In addition, customers' intentions to engage with the programme can have a positive effect on increasing passengers' time spent at the airport and inducing customers to visit the airport for leisure purposes. Managerial implications to the airport sector are discussed.     

The transformation of a legacy carrier – A case study of Turkish Airlines

This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003–2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.     

Network concentration and airport congestion in a post de-regulation context: A case study of Brazil 2000–2010

This paper empirically investigates the main drivers of airline network concentration in an air transport market subject to rapid growth. We consider the Brazilian air transport industry of the 2000s, in which network concentration rapidly increased and was followed by a period of massive flight delays and cancelations, which resulted in the “big blackout” of 2006–2007. We develop an econometric model of network concentration, accounting for demand, cost and competition variables that may affect the propensity of carriers to concentrate flights and passenger connections on a few airports of a network. The main focus of the paper is on the relation between networks leading to the problems of the blackout episode. We investigate the dynamic pattern of the evolution of concentration before and after the abnormal period of operations and find that concentration began to rise at least six quarters before, and persisted at a high level until two quarters after the blackout – and then plunged steeply toward the end of the decade. We believe that our analysis contributes to an improved understanding of the behavior of air transport systems subject to network concentration and congestion. With respect to methodology, we suggest and employ the use of alternative measures of network concentration to check the robustness and validity of our results.     

Examining the spatial–temporal dynamics of bus passenger travel behaviour using smart card data and the flow-comap

Over the past two decades, smart card data have received increasing interest from transport researchers as a new source of data for travel behaviour investigation. Collected by smart card systems, smart card data surpass traditional travel survey data in providing more comprehensive spatial–temporal information about urban public transport-based (UPT) trips. However, the utility of smart card data has arguably yet to be exploited fully in terms of extracting and exploring the spatial–temporal dynamics of UPT passenger travel behaviour. To advance previous work in this area, this paper demonstrates a multi-step methodology in order to render more insightful spatial–temporal patterns of UPT passenger travel behaviour. Drawing on the Brisbane, Australia, bus network as the case study, a smart card dataset was first processed in combination with General Transit Specification Feed (GTFS) data to reconstruct travel trajectories of bus passengers at bus stop level of spatial granularity. By applying geographical information system-based (GIS) techniques, this dataset was used to create flow-comaps to visualise the aggregate flow patterns at a network level. The flow-comaps uncovered the major pathways of bus passengers and its variations over a one-day period. The differences within the flow-comaps were also quantified to produce weighted flow-comaps that highlighted the major temporal changes of passenger flow patterns along a number of stop-to-stop linkages of the bus network. The proposed methodology visually unveiled the spatial–temporal travel behaviour dynamics of UPT passengers and, in doing so, showed the potential to contribute to a new evidence base with the capacity to inform local public transport policy.     

China’s first Tourism Law: representations of stakeholders’ responses

The application of tourism laws to advance the well-being of stakeholders is of broad interest to many countries attempting to shape the rapid rise of the sector. In China, the first Tourism Law came into effect on 1 October 2013. The 112-article law includes various measures to address issues such as unfair competition. Adopting a social representations framework, this study investigates the perceived impacts of China’s new Law from the perspectives of eight groups of stakeholders. Data were collected from 152 articles published in the Chinese National Knowledge Infrastructure. This material was used to access the commentaries and social representations of the impacts of the Law. A consistent array of positive and negative comments was uncovered using content analysis, justifying a view that a hegemonic representation exists across the groups. Additionally, and somewhat unexpectedly, it was discovered that the new Law is also a catalyst for further conflicts requiring additional management. Pursuing a social representations framework as a way of integrating stakeholder views was seen to be valuable for future studies in China and elsewhere.     

Residents’ perceptions of tourism development – implications for small economies business: the case study of Ali Sadr,Iran

Ali Sadr Cave is the world's largest water cave and is a protected national heritage of Iran. This paper examines the residents’ perceptions of tourism development. In total, 250 residents of Ali Sadr village were interviewed. To improve the economic outcomes of the exchange between individuals from various cultural backgrounds, it is important to resolve the conflicts between residents and international tourists. In the management of tourism in the region, the local people who strongly support tourism development are not involved much. This paper concludes with recommendations for tourism managers to improve the economic outcomes of local people through tourism development.     

Residents’ attitudes to tourists visiting their mosques: a case study from Istanbul,Turkey

Resident perception of tourism impacts has been one of the most studied areas of tourism. However, there is an extremely limited literature on resident perceptions of religious tourism development, especially in non-Western countries. This study investigated the attitudes of local residents toward tourists visiting four important mosques in Istanbul, Turkey and their perception of religious tourism development. All residents surveyed were practicing Muslims who prayed in a mosque at least once a year. We found that, in general, local residents are supportive of tourists visiting their mosque, but the level of support may differ based on the demographic and cultural background of the residents as well as on the number of tourists visiting the mosque.     

Terrorism and tourism demand: a case study of Lebanon,Turkey and Israel

Using a seemingly unrelated regression (SUR) model, this paper examines the impact of domestic and transnational terrorism on tourism demand (as measured by visitor arrivals) to Lebanon, Turkey and Israel. The distinguishing feature of this paper is that we use a dynamic framework that takes into account (i) the intensity of terrorism and (ii) the associated spillover effects. The empirical results, based on monthly data from 1995 to 2007, reveal that terrorism in one country affects visitor arrivals not only to that country but also to other countries. We find that tourists view Lebanese and Turkish tourism markets as substitutes. Terrorism in Israel, of all types (i.e. domestic or transnational) and intensities, affects visitor arrivals to Lebanon and Turkey. In overall terms, terrorism has a much larger negative impact on visitor arrivals to Lebanon.     

Optimizing transit maintenance and rehabilitation to support human development and sustainability: A case study of Costa Rica’s railroad network

Public transportation plays a critical role in improving human development and consequently the 17 Sustainable Development Goals (SDGs) set by United Nations. Convenient and efficient transit enable inhabitants to reach labor markets, access social support facilities as well as health and education services. This study develops a decision-making support framework for transit agencies to select optimum maintenance, rehabilitation, and upgrade alternatives to accomplish good levels of service and improve human development and sustainability indexes. A case study of Costa Rica’s great metropolitan area is used to illustrate the study with various budget scenarios. The results show that the proposed system can accomplish significant improvements on both level of service and human development. It is also confirmed that the explicit consideration of human development and sustainability made a significant difference as compared to the classical approach, which only considers the level of service (LOS). The proposed model could be used by other public transit systems.     

Volunteers as tour guides: a stakeholder–agency theory case study†

The use of volunteer tour guides by commercial tour operators has attracted little scholarly attention. This paper presents a qualitative case study of a commercially organized tour led by volunteer tour guides, and explores how the guides' status as volunteers shaped experiences of tour customers. Analysis, underpinned by stakeholder–agency theory, highlighted a range of service delivery issues that emerged during the tour. Theoretical and applied implications are discussed, with particular reference to how tour operators might negotiate the vexed issue of managing service delivery quality in the context of tour services paid for by customers, yet delivered by volunteers. Further research is required to explore potential differences in the willingness of tour operators to invest in human resource development initiatives for paid versus volunteer tour guides, along with possible flow-on implications for tour guides' role performance and customer satisfaction.