Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances

Over the past decade, trust has emerged as the central means of achieving cooperation in interorganizational relationships. Past empirical inquiries have largely focused on the role of trust within the context of vertical relations between channel members or service providers and their clients. Thus, little is known about the nature or the role of trust in horizontal relations. A number of interorganizational scholars suggest that the nature and the effect of behavioral norms such as trust may be widely different in horizontal versus vertical relationships. This study examines the effect of relationship form on organizational trust using data from a survey of 106 U.S. firms who have recently participated in either horizontal or vertical R&D alliances. The results of this survey indicate that participants in vertical alliances display higher levels of organizational trust than participants in horizontal alliances. In addition, while organizational trust enhances cooperation in vertical alliances, trust is unrelated to cooperation in horizontal alliances.     

物流联盟企业间的信任博弈分析

物流联盟是为了达到比单独从事物流活动所能取得的更好的效果而在企业间形成的相互信任、共担风险、共享收益的物流伙伴关系,在物流联盟中建立信任关系十分重要。本文认为,物流联盟企业出于企业利益、企业生存发展等方面的考虑,企业之间存在信任关系博弈,通过重复博弈建立起来的信誉是企业联盟发展的价值资源;物流联盟成员企业只有建立在相互信任的基础上,才能在资源共享、优势互补、共担风险的合作方式下,把握市场脉搏,实现联盟企业共同的目标。     

合作伙伴间的信任问题研究

随着全球经济的发展,市场竞争不在是单一企业的竞争,而是企业群之间的竞争。企业需要学会如何与其他企业进行合作的策略与技巧,来应付激烈的市场竞争。在影响企业合作的诸多因素中,合作企业间的相互信任起到了至关重要的作用。首先详细论述了我国合作企业间信任关系的现状,并用定性与博弈论两种分析工具分析了导致这种现状的原因,最后,提出了如何促进合作企业相互信任的几点建议。     

The role of personal relationships in inter-firm alliances: Benefits, dysfunctions, and some suggestions

Strategic alliances have become an important means for developing and improving a firm's level of competitiveness. Although attractive, alliances are risky and difficult to manage. One crucial mechanism in managing and reducing alliance risk is reliance on personal relationships between managers in partnering firms. Personal ties are beneficial in that they can form the basis for developing trust between partners, and aid joint decision-making and information sharing, thereby reducing some of the risks inherent in alliances. Despite their usefulness, however, personal relationships may have drawbacks. For example, strong interpersonal ties in alliances can sometimes prevent dissolution of faltering arrangements, as feelings may prevent the making of difficult, yet prudent, termination decisions. In order to combat this possibility, firms can reduce the downside of personal relationships by carefully managing the role of performance managers across the life of the relationship.     

Empirical test of the trust–performance link in an international alliances context

Despite the widespread use of trust as a determinant of successful relationships, limited empirical evidence exists to substantiate a positive relationship between trust and performance. Thus, the purpose of this study is to investigate the antecedents of trust and to examine the trust–performance relationship in international alliances. The conceptual model was tested empirically using primary data collected from 232 international alliances involving Portuguese and international firms. The results reported suggest that when controlling for the experience and size of a firm, trust has a strong and positive effect on performance. Key antecedents identified as significant influencers on trust are shared values, communication and opportunistic behaviour. Additionally, interaction effects are identified, indicating that similarities among partners enhance the positive relationship between trust and performance.     

在企业战略联盟中建立信任

在当今国际竞争背景下 ,战略联盟已经触及到了联盟参与者的核心竞争优势 ,随之而来的是公司与企业文化的深层次变化。企业联盟的成功涉及许多因素 ,信任是其中最重要的因素之一。所以在联盟的企业之间如何建立信任关系 ,如何在战略联盟中有效实施在管理者控制范围之内的信任管理机制尤为重要。     

Success through commitment and trust: the soft side of strategic alliance management

This article argues that the success of international strategic alliances requires attention not only to the hard side of alliance management (e.g., financial issues and other operational issues) but, also, to the soft side. The soft side refers to the development and management of relationship capital in the alliance. Relationship capital consists of the socio-psychological aspects of the alliance that are positive and beneficial to the alliance. Two important areas of relationship capital are mutual trust and commitment. Based on our findings from two major studies of Japanese strategic alliances, we develop a dynamic model of trust and commitment based on mutual adjustments of alliance partners. We also show how the dynamics of trust and commitment affect the performance of international strategic alliances with the Japanese. The article concludes with a discussion of the managerial implications of our findings and the dynamic model.     

Global Marketing Networks and the Development of Trust

Abstract

The global market has begun to effect organizations in most industries. Organizations are entering strategic alliances and networks of these alliances to reduce risk, exposure, and to compete effectively in a global context. This paper views the importance of the network of alliances from a dynamic capabilities perspective that builds off of the resource-based view of the firm.

The paper explores the development of strong form trust to maintain and facilitate the advantages of the network members. The steps in which this form of trust development is outlined, including: appropriate identification of candidates, the funding mechanism, network inclusion, top management team inclusion, as well as, effective communication.     

Supply chain trust: The catalyst for collaborative innovation

Trust is at the heart of a collaborative innovation capability. Without a foundation of trust, collaborative alliances can neither be built nor sustained. Using a two-stage qualitative research method, we discovered that managers understand neither the nature of trust nor the dynamics of trust building. To help alleviate these knowledge gaps, we herein develop a definition of collaborative trust, describe a trust maturity framework, and discuss the competitive power of trust. We conclude by presenting a dynamic systems model that elaborates on the process of building trust to improve collaboration, innovation, and competitive performance.     

Building trust in international alliances

Two facts stand out unambiguously in today's global business. One, international alliances are proliferating, underscoring the strategic importance managers increasingly attach to “competition through cooperation.” Two, trust is key to successful international alliances. Together, these two facts point to the need to better understand trust, a task that was attempted in an earlier article (Parkhe, 1998). Yet such understanding, while necessary, is not sufficient. This article, the second of a two-part series, shows how partners can proactively manage an alliance relationship in order to develop trust. Toward this goal, the discussion includes trust generation through process-based, characteristic-based, and institutional-based mechanisms, which are to a significant degree within alliance managers' control. Managers must also be mindful of several critical features of alliance dynamics. These are described in some detail, as is the need to appropriately “calibrate” trust level in an alliance to the lifecycle stage of the alliance. With proper management attention, too much and too little trust can be avoided.     

Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances

ABSTRACT

This research examines how relational factors, such as monitoring, relative alliance identity (RAI), and trust, influence opportunism and, consequently, alliance performance. The authors suggest that the strategic alliances literature would benefit from recognising that opportunism does not always originate from the firm (rogue opportunism), but can also originate from individual employees (deviant opportunism). Hypotheses are tested in a multi-method approach within a business simulation and a cross-sectional sample of alliance executives. The results demonstrate a U-shaped relationship between trust and opportunism; however, monitoring moderates the relationship such that at high levels of trust, opportunism is practically non-existent. Further, results indicate that employees’ identification with the alliance impedes opportunism. Additionally, both types of opportunistic behaviours negatively impact the performance of partner firms and alliances.     

The Structures of Cooperation: Downscaling,Outsourcing and the Networked Alliance

This article explores interfirm cooperation and its relationship with downscaling, cooperative outsourcing, and the network structures of multiple firm alliances. Downscaling is defined and related to cooperative outsourcing, as major influences shaping interfirm relations. The advantages of embedding cooperative outsourcing in strategic alliances are then addressed, with special relevance to small and medium-size firms. Five types of network structures that may develop within alliances are considered, relating their main characteristics and internal division of labor to various aspects of interfirm cooperation, such as embeddedness, disparities, commitment and trust.     

Alliance capabilities,interpartner attributes,and performance outcomes in international strategic alliances

This study tests, using a sample of cross-border alliances, how different alliance capability components intersect to develop resource complementarity and trust and how such interpartner attributes themselves intersect to enhance performance. We find that management capability allows firms to build resource complementarity and trust. High formulation capability is required for management capability to positively shape resource complementarity. Search capability is only positively linked to resource complementarity when formulation capability is low. International alliance experience drives resource complementarity. Trust has an inverted U-shaped relationship with performance, and resource complementarity drives trust and performance. Resource complementarity positively moderates the trust–performance link.     

Trust and reciprocity with transparency and repeated interactions

This paper uses data from a controlled laboratory environment to study the impact of transparency (i.e., complete information versus incomplete information) and repeated interactions on the level of trust and trustworthiness (reciprocity) in an investment game setting. The key findings of the study are that transparency (complete information) significantly increases trusting behavior in one-shot interactions. This result persists in repeated interactions. Further, transparency appears important for trustworthiness in one-shot interactions. In addition, repeated interaction increases trust and reciprocity with or without transparency. These results suggest that transparency is important in building trust in business environments such as alliances and joint ventures which are loosely connected organizational forms that bring together otherwise independent firms. It also provides support for the Sarbanes-Oxley Act of 2002 (SOX) and similar legislation elsewhere which attempt to regain investors' trust in corporate management and financial markets by stipulating enhanced disclosures.     

Trust types,distrust, and performance outcomes in small business relationships: the pharmacy–drug warehouse case

This study attempts to investigate the linkage among trust types, distrust, and relationship performance outcomes in the context of long-term supply agreement-type alliances between small business dyads. The results suggest a significant positive relationship among goodwill trust and risk-taking tendency, cooperation, satisfaction, and conflict resolution and a negative relationship between goodwill trust and transaction costs. Competence trust is found to have a positive relationship with cooperation, conflict resolution, and satisfaction and a negative relationship with transaction costs. However, no significant relationship is found between competence trust and risk-taking tendency. Distrust, on the other hand, is found to have a negative relationship with cooperation, satisfaction, and conflict resolution and a significant positive relationship with transaction costs with no effect on risk-taking tendency.     

Sharing Out in Alliances: Trust and Ethics

Alliances are relatively new forms of relationships between businesses which allow cooperation in some areas of activity while maintaining competition in others, even in those areas where cooperation is the established procedure. Logically, this demands a mutual trust on the basis of which the cooperation can be established. The nature of this relationship is, furthermore, dynamic inasmuch as it develops over a period of time and generates new conditions which either enhance or destroy trust.This article reviews the general issues of alliances and, in particular, the special relationships between the parties. The discussion of the creation and development of trust in an alliance describes both what technical, psychological, sociological and, particularly, ethical conditions make an alliance possible and the ethical nature of the necessary step which must be taken as trust is transformed from mere possibility into the actual fact of placing trust in a partner.     

Risk management of strategic alliances and acquisitions between western MNCs and companies in central Europe

This article intends to evaluate risks associated with strategic alliances and acquisitions between Western MNCs and central European companies and to suggest appropriate means of control to deal with two different types of risks: relational and performance. While postsocialistic governments in central Europe have increasingly welcomed foreign direct investments, a relatively high degree of uncertainty still exists for companies contemplating entry into this region due to a lack of cultural knowledge and insufficient business experiences. Based on in‐depth interviews with U.S. and European MNCs, hypotheses are developed in explaining relationship between risks, control, and trust in forming strategic alliances and exercising acquisitions, along with managerial implications. © 2005 Wiley Periodicals, Inc.     

Multiparty Alliances and Systemic Change: The Role of Beneficiaries and Their Capacity for Collective Action

The intensification of cross-sector collaboration phenomena has occurred in multiple fields of action. Organizations in the private, public, and social sectors are working together to tackle society’s most wicked problems. Some success has resulted in a generalized belief that cross-sector collaborations represent the new paradigm to manage complex problems. Yet, important knowledge gaps remain about how cross-sector alliances generate value for society, particularly to its beneficiaries. This paper answers the question: How cross-sector collaborations lead to systemic change? It uses a qualitative embedded case study design. I use two general cases of alliance-based interventions in the developing country Colombia. Embedded cases within each general case identify evidence of collective action capacity of the beneficiaries. Findings identify and explain alliances’ contributions to beneficiaries’ capacity building: brokering trust and creating spaces where beneficiaries develop an emergent collective action capacity. Alliances also enable beneficiaries to enact that capacity by building bridges, circulating capitals, and buffering relationships to protect people’s initiatives. Alliances and empowered collectives of beneficiaries produce systemic change using five mechanisms: brokering trust, creating spaces, building bridges, circulating capitals, and buffering relationships. Beneficiaries increased capacity for collective action is an outcome that becomes an alliance input, leading overtime to further benefits involving systemic change.     

In Good Company: When Small and Medium‐Sized Enterprises Acquire Multiplex Knowledge from Key Commercial Partners

This study explores the specific conditions under which key strategic alliances of small and medium‐sized enterprises (SMEs) with commercial partners can become multiplex in knowledge exchange. Using survey data from a sample of 150 Spanish SMEs in the information and communication technology (ICT) industry, we find that trust creates an appropriate context for the concurrent acquisition of technological, market, and managerial knowledge. When the SME and its key commercial partner exhibit significant strategic, technological, and market differences, however, the SME's ability to acquire different types of knowledge diminishes considerably, reducing the positive impact of trust on knowledge multiplexity.     

Competence and trust guardians as key elements of building trust in east-west joint ventures in Russia

This paper summarises the author 's doctoral research on the development of interpersonal/interorganisational trust in relationships between expatriate and Russian staff working in east-west enterprises in Russia. There is strong evidence from a variety of researchers to suggest that in order for western businesses investing in Russia to succeed, the dif.cult process of building trust needs to be understood and managed since in the Russian business climate western standards and norms of ethical business have not yet been established. According to research.ndings, western investors doing business in Russia and the long-term, personal trust that characterises family and friend relationships more congenial and more productive than formal, arm's-length contacts and contracts. In such a context, it becomes important to identify what creates and destroys trust in the post-Soviet business environment. This paper describes the causal factors leading to trust or lack of trust in relationships within western-invested strategic alliances in Russia. The key relationship under consideration is the one between expatriate western staff and managers seconded to the venture on the one hand, and their local Russian staff, counterparts and superiors on the other.