推动我国网上银行业务发展的对策探析

随着我国网上银行服务功能的日益完善,人们对网上银行渠道的依赖性和信赖度显著提升,网上银行业务发展迅速,但仍存在着许多问题,制约了其进一步发展。应当加强对客户的营销,树立良好的网上银行服务品牌观念;加强网上银行安全,加强风险防范意识;加强网上银行的功能拓展;加快金融电子化进程;完善相关的法律法规,建立健全信用体系,加强监管机制,营造网上银行发展的良好环境。     

突出"四性"发展网上银行

网上银行这种新兴的银行服务模式,大大节省了银行的维护费用,已成为商业银行竞争的新热点. 目前,虽然网上银行得到了快速的发展,但是在网上银行发展中,却存在网络安全防范不足、服务品种相对较少、缺乏创新能力、专业性人员缺乏、互通互联性较差等缺点,阻碍了网上银行的快速发展.笔者认为,网上银行发展必须突出以下"四性".     

网上银行 竞争热点

近年来,国际上陆续推出了自助银行、无人银行和网上银行(Internet Banking)服务,既方便了客户,又拓展了银行业务范围。1994年,第一家网上银行在美国出现以来,仅数年时间,网上银行的交易量就占美国总支付交易量的5%,这说明消费者已下决心使用科技型银行服务。目前,发展网上银行服务已提到了国内外许多商业银行的日程,国外一些著名的大型商业银行,纷纷推出网上银行服务,网上银行已成为商业银行竞争手段的     

我国网上银行服务产品分析及发展对策

本通过分析我国各商业银行网上银行服务产品，结合国外网上银行服务，提了同国内今后网银服务发展的几点对策。     

金融业全面开放条件下的网上银行发展若干法律问题探究

一、网上银行及其立法定位1995年,世界上诞生了第一家网上银行--安全第一网络银行,自此网上银行进入了爆发式的发展时代。何谓网上银行?美联储对网上银行的定义是:利用互联网为其产品、服务和信息的业务渠道,向其零售和公司     

网上银行的设计与分析

我国网上银行和电子商务目前呈现出快速发展的趋势。中国建设银行的网上银行服务采用了国际标准的身份队证系统和最先进的安全加密技术,保证网上交易的安全。建设银行网上银行是一个网上分支机构,该机构并不独立,但配置最强的人力和财力资源,拥有特别的授权突破原有体制框架开展业务。这样我行的网上银行可以依托庞大的现有客户群体迅速发展业务,还可以利用建设银行现有的营业网点、ATM、POS、电话银行等服务渠道所组成的庞大的金融服务网络为客户提供方便的配套服务,使网上银行的发展具有坚实的物质基础。截至     

网上银行的风险及其监管

1995年10月18日，美国亚特兰大成立了全球第一家纯网上银行—美国安全第一网上银行，之后，网上银行在全球范围内快速发展。我国从中国招商银行北京分行启动其网上业务之后，中国银行、建设银行等也相继推出了网上业务，而且业务范围、服务方式不断发展。网上银行为客户带来“三A”服务，即任何时间(Anytime)、任何地方(Anywhere)和任何方式(Anyway)的服务，     

网上银行之争势所必然—银行业应对入世策略探讨

网上银行是银行为其客户提供银行服务的新手段,它以现有的银行业务为基础,利用Internet技术为客户提供综合、统一、安全、实时的金融服务。随着Internet的发展与普及,网上银行作为一种新型的客户服务方式迅速成为国际银行界关注的焦点。网络银行这一新生力量给银行业注入了新的活力,代表了未来银行的发展方向。跨国银行纷纷发布网上银行发展战略,斥巨资完善网上银行系统,视网上银行为赚钱的机遇、争取市场份额的手段。加入WTO后前两年我国银行与外资银行的竞争焦     

保障网上银行安全的第三方认证——访中国金融认证中心总经理李晓峰

日前，上海市民蔡先生的网上银行账户被盗一事为多家媒体曝光，使得网上银行安全再度成为公众关注的话题。如何保障用户安全使用网上银行，如何有效界定网上银行案件中的责任，是网上银行发展中各家银行、相关监管机构及认证服务机构需要面对并妥善解决的问题。这些问题的广泛宣传和相关措施，也成为制约我国网上银行发展的关键因素。就目前网上银行的发展来看，电子签名技术是打造相对安全的网上银行的有力措施，而这一技术的实现需要引入第三方认证，成立于2004年的中国金融认证中心（CFCA）作为权威、公正的第三方认证机构，长期为网上银行及电子政务等领域提供认证服务。针对网上银行发展中存在的若干问题，记者日前走访了CFCA总经理李晓峰先生。     

“工银移动银行”开启移动金融服务新时代

蔡东:如果说网上银行的发展是对传统银行服务的替代,那么未来的电子银行,将是移动银行对网上银行和传统柜面服务的新一轮替代。如同网上银行发展初期对客户电脑和浏览器的渗透和占领一样,未来几年将是移动银行进入客户手机的黄金时期和关键阶段。     

论我国网上银行的发展趋势及监管挑战

网上银行在全球范围内的迅猛发展,成为了商业银行重要的业务增长点.国际金融危机后,全球都在讨论强化银行业风险监管的背景下,本文在总结当前我国网上银行发展情况的基础上,着重分析其发展趋势和对银行业监管提出的新挑战,同时针对挑战提出若干监管策略构想.     

我国商业银行网上银行操作风险管理研究

网上银行与传统银行服务相比,具有许多不可替代的优势,"十一五"期间我国网上银行发展极为迅速.然而在网上银行发挥着越来越重要作用的同时,其产生的操作风险也愈为突出.本文从网上银行操作风险来源的角度,给出了网上银行操作风险的定义.对网上行银行操作风险与传统银行操作风险进行了比较、分析了网上银行操作风险现状、成因,进而提出"十二五"期间如何有效控制我国网上银行操作风险的对策.     

Understanding the intention to use mobile banking by existing online banking customers: an empirical study

The Indian banking sector can take advantage of the proliferation of smartphones as well as the government’s encouragement of cashless transactions to accelerate the use of mobile and online banking. The purpose of this study is to understand the initial acceptance of mobile banking by existing online banking users. Few studies have focused on online banking users’ behavioural intention to use similar services (such as mobile banking) in India. To this end, a theoretical model was developed using the technology acceptance model, which was extended to cover the adoption factors that influence users of online banking to use mobile banking. These adoption factors comprise perceived ease of use, perceived security, mobile self-efficacy, social influence and customer support. The dependent variable is customers’ behavioural intention to use mobile banking. A partial least squares structural equation modelling analysis was used to test the theoretical model with sample data from 420 online banking customers of various public, private, foreign and co-operative banks in India. The study found that the adoption factors had a significant impact on customers’ behavioural intention to use mobile banking. The findings of this study provide insight into digital banking channels, contribute to existing research on digital banking adoption and will educate banks and financial institutions on the adoption of mobile banking in India.

     

基于贝叶斯最大后验估计的个人网上银行交易风险管理

以某全国性股份制银行省级分行辖内的零售规模相近的支行网点为样本,基于历史个人网上银行交易额和问卷数据,运用贝叶斯最大后验估计方法,推断未来交易额的合理区间,对相关潜在风险进行预警和识别.结果显示:个人网上银行交易风险多源于钓鱼网站诱使个人账户资金频繁转出,外部欺诈事件在节假日期间多发,源自节假日期间由网络购物导致的电子银行转账交易量的大幅增加,商业银行在节日较多的月份须更加关注网上银行的交易风险.     

互联网金融形势下的银行业发展

随着我国金融改革不断加深、互联网金融不断发展,互联网企业与银行展开着激烈的市场争夺战,不断地改变金融业的格局,本文分析了互联网金融对银行业的发展造成的冲击和商业银行进行的战略跟进,并进一步探讨了未来商业银行如何在互联网金融浪潮下应对挑战的策略.     

Online conversion rates among Australian financial institutions: A qualitative exploration

This study examines factors affecting online conversion success of financial institutions in Australia. Twenty financial institutions (nine banks and 11 credit unions) were divided into four clusters based on the size of their client base. A cross-case comparison of the financial institutions in each group was then qualitatively analysed with respect to the joint effects of six variables on online conversion rate: banking practice, cost-efficiency, online banking experience, online product and service portfolio, response time to online queries, and branch network. Results of the comparative analysis show that the recipe for online success lies in getting the right combination of variables. To achieve an online conversion rate of no less than 25 per cent, financial institutions with a client base exceeding 100,000 need to have attained a cost-to-income ratio of no greater than 0.55, have three or more years of online banking experience coupled with a branch-to-client ratio between 1 and 2 per 10,000 customers. For credit unions with a client base of less than 100,000, the corresponding criteria are having a cost-to-income ratio of no more than 0.67, a response time to online queries of 3?h or less, and no less than four years of online banking experience.     

Defining the proposed factors for small business online banking: Interviewing the IT professionals

Small business customers that use electronic services are potentially more profitable than those who do not. ¹ For banking and financial institutions, understanding small business customers' online behaviours and preferences will be one of the key drivers to successfully reach this segment efficiently and economically. Following a proven construct development methodology, this preliminary study completes the first steps by conducting interviews with information technology professionals. These information technology professionals were directly involved in the support of websites operated by several large banking organisations located in the southeastern United States. The information gathered from the subject group provides a foundation for the discussions as to how those organisations support, or fail to support, the delivery of electronic banking to small businesses, factors are proposed to define the construct of what constitutes successful small business online banking relationships.     

Customer account relationships and e-retail banking usage<Superscript>1</Superscript>

Financial institutions are actively developing new electronic banking products for their retail customers. To date, the market leaders have drawn a disproportionably higher share of e-retail banking customers. In response, smaller institutions have become quite active in exploring ways to participate profitably in online banking. A major influence is from a customer relationship management (CRM) perspective, where institutions try to limit the outflow of current customers and direct high-value customers to potential products from a multi-product service offering array. These efforts can succeed only if retail bank marketers focus the promotion of the new products and services that can utilise this channel toward those customers who are most likely to find them attractive. The first aim of this study was to examine the role that online and electronic banking play in defining the customer's primary financial relationship. The analysis of 701 retail customers of a financial institution presented in this study suggests that banks and other institutions are highly vulnerable to loss of customers to rivals with extensive online services. A second aim was to examine to what extent information on banking relationships is able to extend CRM analysis beyond that offered by typical demographic and income data. Current customer account relationships are found to be highly predictive of use of electronic services use in general. And, interest in the use of specific online services is related to differing customer relationships in addition to ordinary demographic and balance information. These findings can be useful for retail banking in identifying potential high-value users from a customer relationship management perspective.     

Online banking adoption: We should know better 20 years on

During the 20 year lifetime of the Journal of Financial Services Marketing the study of online banking adoption has emerged and matured as a field. Now 20 years on, we reflect on the accumulated online banking adoption knowledge and consider what this tells us. On the basis of an audit of published research over a 10-year period, 1998–2008, we identify the core theories and approaches utilised to study online banking. The findings reveal the widespread application of the Technology Adoption Model (TAM). Drawing on the current debate regarding TAM within the Information Systems domain, we critically evaluate the ongoing appropriateness of TAM for online banking adoption research, and call for a refreshed approach to the study of bank technology adoption. The paper concludes by highlighting other theories that offer potential to extend knowledge in this area.     

Online banking in India: An approach to establish CRM

Technology is fast altering the business servicescape. Its role in improving customer service levels is being used strategically and increasingly by service organizations. The service attributes and quality can be enhanced by deployment of technology. The Internet has facilitated convenience in customer interactions and transactions with the banks. Online banking is currently emerging as a new approach in India for providing improved accessibility and expediency to customers. Most banks have their own websites for improving the customer interface and offering online services. The article studies the applicability of online banking in India and its role in fostering relationships with customers and giving them more value. The research was conducted on customers familiar with online banking in India, and their perceptions about online banking were studied. The findings reveal that customers are using the services but are skeptical about the financial transactions and service quality dimensions.