建筑防腐橡胶涂料

采用丁基橡胶、氯磺化聚乙烯及氯化橡胶并用,配以橡胶添加剂制得建筑用防腐涂料,克服了传统防腐涂料的特点,具有很好的耐腐蚀性和耐候性,柔韧性好,抗冲击。     

氯化橡胶生产技术及市场

本文介绍了氯化橡胶的生产技术和市场情况，并提出了一些具体建议。     

环保型啤酒灌装线用浓缩型杀菌润滑剂

该防腐涂料采用了目前世界上最新型的高分了材料一一常温固化的高分了互穿网络聚合物(简称为IPN)。是利用多种不同的聚合物之问自交联组成，互穿成三维结构，与传统环氧、氯化橡胶、高氯化及聚氨酯或烯烃类聚合物防腐涂料相比，使用寿命可提高两倍以上。该产品固含量可做到90％以上，是目前任何一种防腐涂料不能以其相比的，并且在同等厚度涂层情况下，单位面积涂料使用量，较其它溶剂型涂料用量减少30％，同时可降低成本20％左右。     

新型橡胶粘合促进剂的开发与应用

介绍了日益广泛应用在橡胶工业中的一种新型新型橡胶粘全促进剂的性质、国内外生产应用情况。自行开发的羧酸然硼复合物的主要性能指标与国际上著名的橡胶粘合剂促进剂Ｍａｎｏｂｏｏｄ６８０Ｃ的性能基本一致，并对该产品的市场需求和经济效益进行了分析。     

浅谈橡胶粉末改性及其产品应用

简要介绍5～80目废旧橡胶粉末的表面的、化学的改性技术,使之跳开传统橡胶再生的增粘降弹思路,为废旧橡胶回收利用开启一个全新的无二次污染方式;并前瞻性地介绍了各种改性产品的应用领域及具体用途。     

氯化聚乙烯的现状及其专用树脂开发

介绍了目前常用的氯化聚乙烯的生产方法,氯化聚乙烯产品在塑料、橡胶等领域的应用,以及氯化聚乙烯专用原料的开发及生产情况,分析了中国氯化聚乙烯行业生产和消费现状以及市场前景,并对中国氯化聚乙烯的发展提出了规划和建议。     

聚丁二烯橡胶的生产技术及市场分析(续)

介绍了聚丁二烯橡胶的生产技术进展，分析了国内外聚丁二烯橡胶的生产消费现状及市场前景，提出了提高我国聚丁二烯橡胶生产技术水平、开发新产品和新牌号、扩大出口以及加强应用开发等建议。     

聚丁二烯橡胶的生产技术及市场分析(上)

介绍了聚丁二烯橡胶的生产技术进展，分析了国内外聚丁二烯橡胶的生产消费现状及市场前景，提出了提高我国聚丁二烯橡胶生产技术水平、开发新产品和新牌号、扩大出口以及加强应用开发等建议。     

国内外橡胶防护蜡的需求预测及新产品的开发动态

随着橡胶工业的发展,世界范围内橡胶防护蜡的使用日益普遍.本文对国内外橡胶防护蜡的需求进行了预测,介绍了国内外橡胶防护蜡的开发、应用情况及国内橡胶防护蜡新产品的开发动态,对今后橡胶防护蜡新产品开发提出了一些建议.     

2010年全球橡胶需求将达2370万t

国际橡胶研究集团（IRSG）2010年6月下旬公布了全球橡胶工业展望报告,对未来10a天然橡胶和合成橡胶的生产、消费、贸易和价格进行了全新的预测,并涵盖了世界经济以及汽车、轮胎和橡胶行业的发展。报告称,截至2010年3月的12个月中,全球橡胶消费量达2220万t,     

How exporting firms respond to technical barriers to trade?

This paper investigates how technical barriers to trade (TBTs) affect firm exports. The implementation of the “child‐resistance” decision (CR decision) in the EU offers an ideal quasi‐natural experiment to identify the causal effect of TBTs on firm performance. Using data on Chinese firms that exported cigarette lighters between 2004 and 2010, we show that firms exporting to the EU not only adjust their product quality to meet the requirements in the CR decision, but also upgrade their product quality in other dimensions. However, both the export value and export volume to the EU decline. At the same time, less productive exporters are forced to exit from the EU market. Lastly, heterogeneous effects of the CR decision are documented.     

Customers’ judgments and misjudgments of corporate responsibility communication: A cross‐country investigation of the effects on confidence and trust within the banking sector

Customers’ judgment of corporate responsibility (CR) communication and the effect on confidence and trust as interlinked paradigms are intriguing areas of investigation from both theoretical and empirical perspectives. This research aims to clarify the nature of effective CR communication toward customers by identifying situations of over‐ and undercommunication of CR that might cause misjudgments and therefore lower the level of confidence among customers. The study also provides insights to better explain the link between confidence and trust related to customers’ perceptions of CR communication and compares different judgments and misjudgments regarding the banking industries in Italy and the United Kingdom. The study adopts real and fictitious bank case studies to conduct focus groups investigations of 160 millennial customers’ perceptions of CR communication and how it affects their level of confidence. The findings highlight the role of trust in making independent judgments on CR communications. Some similarities and slight differences in the impact of CR communication on confidence emerge between the countries and greatly depend on the customers’ level of trust in real banks and the influence of the industry effect characterizing the banking sector. This study provides fertile ground for future research into the implementation of a more effective and balanced CR communication strategy to increase customers’ confidence and into the understanding of which communication drivers, apparently independent of CR, affect trust in the long term.     

Organising Corporate Responsibility Communication Through Filtration: A Study of Web Communication Patterns in Swedish Retail

Corporate responsibility (CR) communication has risen dramatically in recent years, following increased demands for transparency. One tendency noted in the literature is that CR communication is organised and structured. Corporations tend to professionalise CR communication in the sense that they provide information that corresponds to demands for transparency that are voiced by certain stakeholders. This also means that experts within the firm tend to communicate with professional stakeholders outside the firm. In this article, a particular aspect of the organisation of CR communication is examined, a phenomenon that we refer to as the ‘filtration effect’. By comparing CR communication in parent companies and their subsidiaries, we show empirically that there is considerably less CR communication on the subsidiary level compared to the parent level. We see filtration as a sign of conscious organising of CR communication that implies particular attention to certain stakeholder groups with clearly defined demands and expectations on companies. The strong filtration effect noted in the study suggests that CR communication does not seem to be very much adapted to customers, which may be problematic both from a communicative and ethical perspective. The study covers Sweden’s 206 largest retail firms.     

Philanthropy, Integration or Innovation? Exploring the Financial and Societal Outcomes of Different Types of Corporate Responsibility

This article argues that previous research on the outcomes of corporate responsibility should be refined in two ways. First, although there is abundant research that addresses the link between corporate responsibility (CR) and financial performance, hardly any studies scrutinize whether the type of corporate responsibility makes a difference to this link. Second, while the majority of CR research conducted within business studies concentrates on the financial outcomes for the firm, the societal outcomes of CR are left largely unexplored. To tackle these two deficiencies, this article extends the different conceptualizations of corporate responsibility and elaborates both the financial and the societal outcomes of different types of CR.     

Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector

This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States participated in this interview-based study. Data emerging from a grounded theory approach revealed three factors influencing the diffusion of CR practices to companies: (1) external contextual characteristics, (2) connectors, and (3) experts and expert organizations. These three factors influence each other, meaning that the diffusion process of CR practices is somewhat cyclic. These interactions are usually manifested by companies and expert organizations influencing each other’s actions, being influenced by the external environment, and contributing to the CR trends that are observed in the external environment.     

Are Women CEOs Valuable in Terms of Bank Loan Costs? Evidence from China

Drawing on the recent discussion about the role information intermediaries (infomediaries) play in affecting corporate responsibility (CR) adoption, we analyze the representation of CR issues in a business infomediary distributed by a leading business organization. The explicit task of the business infomediary is to promote a competitive national business environment. This paper contributes to (1) research on CR, by providing new knowledge on the current CR discourse within the business community, and (2) research on infomediaries, by introducing a distinction between watchdog-oriented and business-oriented infomediaries. The findings show that the business infomediary promotes green practices and constructs a national business identity in terms of environmental business when responsible practices are voluntary. We argue that as business-oriented infomediaries shape the meaning of CR according to their own interests, signifiers that refer to the positive contributions of business become preferred in the articles.     

A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns

An increasing number of fashion brands are employing cause‐related marketing (CR‐M) campaigns to promote their social responsibility. However, with growing consumer skepticism about CR‐M, it is becoming more difficult than before to encourage consumers' positive responses to these campaigns. Based on construal level theory and rhetorical theory, this study examined the way brand origin (local vs. global), and its interaction with message type (explicit vs. implicit), influence consumers' perceived brand altruism and brand favorability. Two experimental studies were conducted with a total of 574 U.S. consumers. The results of Study 1 indicated that consumers exhibited higher perceived brand altruism and brand favorability toward a local brand's CR‐M campaign than a global brand's, showing that psychological distance can influence a CR‐M campaign's effectiveness. In addition, the results of Study 2 revealed that an explicit CR‐M message was more effective for global brands, while an implicit message was more effective for local brands, and perceived brand altruism mediated both effects. This suggests the importance of framing messages according to brand origin to maximize CR‐M campaigns' ability to achieve their goals effectively, in which perceived brand altruism plays a key role. The study's implications and limitations are discussed.     

Generating Regional-Scale Improvements in SME Corporate Responsibility Performance: Lessons from Responsibility Northwest

This paper describes the research carried out into small and medium enterprises (SMEs) and corporate responsibility (CR) in the Northwest of England during Phase I of Responsibility Northwest, a partnership programme designed to significantly increase the CR of the region. By engaging with significant numbers of SMEs and SME support providers across the region, key insights were gained in three key areas:

The Influences of Customer Relationship Metrics on Shareholder Value: What Should Be Done and What Has Been Done?

The contribution of customer relationship (CR) metrics to shareholder value is practically unknown in research and practice. Existing studies report rather ambiguous results. We develop a proposal to identify and measure the multidimensional influences in a valid and reliable way. By comparing existing studies to each other and to our framework, we can find possible reasons for their ambiguity: First, the studies are actually not compatible while using various CR metrics and performance measures. Second, several conceptual and methodological differences also place the comparability of their results in question. The application of our framework should explain the inconsistent outcomes of existing studies and indicate a consistent and general influence of CR metrics on shareholder value.     

认知无线电物理层安全研究

通过分析认知无线(CR)物理层面临的安全问题,提出了动态跳频扩谱通信机制,并将跳频通信引入认知无线电体系,提高了认知无线电系统的安全性。