A path model of factors affecting secondary school students’ technological literacy

Technological literacy defines a competitive vision for technology education. Working together with competitive supremacy, technological literacy shapes the actions of technology educators. Rationalised by the dictates of industry, technological literacy was constructed as a product of the marketplace. There are many models that visualise different dimensions of technological literacy, but clear empirical evidence on how these interact is still lacking. A measurement method that comprehensively evaluates technological literacy is missing. Insights into the stem structure and interaction of technological literacy dimensions could be useful for technology education curriculum design and its implementation. In this study, the multifaceted nature of technological literacy was measured using a new assessment method, and dimensions of secondary school students’ technological literacy were empirically investigated. A total of 403 students participated in the quasi-experimental research design. The treatment group consisted of 121 students taught optional subjects relating to technology education. The control group consisted of 282 students. Results from variance analysis showed that optional technology subjects enhance technological literacy, especially students’ technological capacity where a large effect size (η ²  = 0.14) was noted. Results from a path analysis revealed critical thinking and decision-making as the most important dimensions of technological literacy while the predictor of active participation in out-of-school technical activities and technology homework was a key independent influencing factor. A large effect size (R ²  = 0.4) for career path orientation predictors was detected. Technological capacity was revealed as a decisive predictor for a career path in vocational education and technical high school.     

Computer assisted learning

The UK's National Development Programme in Computer Assisted Learning (NDPCAL), designed to further the adoption of CAL ‘on a regular institutional basis at reasonable cost’, has been completed. Richard Hooper,¹ Director of the Programme, presented its Final Report in 1977. The contents of the Report, as well as the goals of the programme, are discussed below.     

Guanxi vs. relationship marketing: Exploring underlying differences

The present paper attempts to explore the underlying mechanism between Western relationship marketing and Chinese guanxi by examining the construct equivalence of the two concepts. First, it distinguishes guanxi from relationship marketing in terms of the personal and particularistic nature of the relation. Second, it differentiates trust from xinyong, its counterpart in Chinese, based on a comparison of their roles in relationship building and maintenance. Third, it discusses the unique meaning of renqing, which is proposed as an underlying mechanism that guides behavior norms in guanxi and a mediator between trust or xinyong and long-term orientation. Finally, it concludes by discussing the managerial implications for international marketers who wish to succeed in the Chinese business market and the importance of adapting Western relationship marketing principles to guanxi marketing.     

Technological literacy for students aged 6–18: a new method for holistic measuring of knowledge,capabilities, critical thinking and decision-making

Technological literacy is identified as a vital achievement of technology- and engineering-intensive education. It guides the design of technology and technical components of educational systems and defines competitive employment in technological society. Existing methods for measuring technological literacy are incomplete or complicated, unreliable, unstable and imprecise, time-consuming, and require large expenditures on resources. This paper presents a new method for valid and reliable measuring of technological literacy. The method encompasses three main components—knowledge, capabilities, and critical thinking and decision-making. It is centred on the standards for technological literacy issued by the International Technology and Engineering Educators Association. It has three key features. (1) A construct-measure-result front-ended approach, where a construct consists of an object, attribute, and entity; which causes reduction of measure-induced distortion and error. (2) A broad test range definition that provides stable and accurate measuring of technological literacy for 6–18-year-old students. (3) A genuine design approach including a multiple choice test item form determination consisting of content, criterion and construct validity, item discrimination, difficulty index, and an intraclass correlation measure for time stability and scooping its heterogeneous nature. Only the method is described herein and its pilot test results are presented. It is moderately reliable over time (intraclass correlation coefficient = 0.68, p < 0.05), has high criterion-related validity (r _xy  < 0.4) and construct validity (h ² > 0.7). High content validity evidence was ensured through a two-stage validation method, while test item discrimination coefficient values are acceptable (r _pbis  > 0.1). The method is time-efficient (measuring lasts 45 min), valid, stable, and enables holistic investigation of large sample sizes.     

Editorial: Introducing interdisciplinary research in Industrial Marketing Management

Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.     

SAM — a baby with many faces

In the last issue of Food Policy, two articles appeared on the subject of the Mexican Food System, or the Sistema Alimenticio Mexicano (SAM). The first article by Frank Meissner¹ reviewed the background to SAM, the proposed strategies, intended targets, its funding and put forward a strong case for considering SAM as a constructive policy for alleviating Mexico's food and nutrition problems. However, Michael Redclift commented in his article that:² ‘There are three principal points to be made of Dr Meissner's article: its interpretation of Mexico's recent agrarian development is questionable; it does not distinguish between the analysis provided in the SAM documents and the policy measures to which they give rise; and, it glosses over serious problems of implementation, giving too little weight to the participatory element without which SAM is doomed to failure’. This rejoinder is Frank Meissner's response to Michael Redclift's comments.     

Persistence of informal social networks in East Asia: Evidence from South Korea

This study investigates the nature and influence of informal social networks in South Korea (yongo) by analyzing trust levels and network cohesion. Predominantly based on studies on Chinese guanxi, it is widely believed that the further a nation develops stable formal institutions the more the influence of informal relations decreases. Given South Korea’s position as a strong economic powerhouse with established rule of law and democratic institutions, the influence of yongo should play an insignificant role today. We find significant evidence that network cohesion of yongo is still strong in South Korea, despite its economic rise. Contrary to expectation, we observe a higher-than-expected degree of general trust and a continuous commitment to yongo ties at the same time. These findings document recent changes in South Korea such as the beginning of its multicultural opening, whereas informal yongo ties, characterized by emotional interpersonal bonds, still remain pronounced. Foremost, we recommend current beliefs about the correlation of institutional development and decreasing informal transactions to be reconsidered. We propose further studies to better understand how informal social networks evolve over time.     

Alone on an island: A mixed-methods investigation of salesperson social isolation in general and in times of a pandemic

Industrial salespeople spend more time outside of the firm than inside of the firm. As a consequence, they may be particularly prone to salesperson social isolation - or feelings of being disconnected from coworkers and colleagues. Potentially magnified by the 2019 coronavirus (COVID-19) pandemic, the prevalence of social isolation may become a more common and modern-day challenge for salespeople. As part of this, managers must consider the notion of salesperson social isolation and its impact on job performance. To explore this phenomenon, we employ a multi-study, mixed-methods approach. In Study, 1 we conduct a quantitative survey-based study (with a sample of 233 industrial salespeople) investigating the relationship between salesperson social isolation and salesperson performance and the processes through which it occurs. In Study 2, we utilize a discovery-oriented theories-in-use qualitative approach (with a sample of 27 sales professionals) to investigate the nature of salesperson social isolation (with certain pandemic related factors), its consequences (also considering pandemic related factors), and important manager and salesperson actions that offset the negative effects of salesperson social isolation. Altogether, our findings shed some light into the if, how, what (in much more detail), and when aspects of salesperson social isolation. Theoretical and managerial implications are also discussed.     

Ninety-four ways to ignore Brandt

In March 1980, a Commission of 18 senior statesmen, headed by former West German Chancellor, Willy Brandt, published a report, North-South - A Programme for Survival, which recommended 94 ways in which the countries of the North could help the South out of hunger and poverty and help itself in the bargain. Although the report was much discussed, the commissioners admitted in late 1982 that virtually none of its recommendations had been implemented. But during the last three years, the economies of most countries in both North and South have deteriorated, whilst hunger is more prevalent than ever. In response to this common crisis, the Brandt commissioners have now produced a second report.¹.If this is also ignored, then prospects for substantially reducing hunger and ending world recession are grim.     

IMP and service-dominant logic: Divergence, convergence and development

This article arose directly from discussions at the 2nd Otago Forum on Service-Dominant (S-D) logic held at the University of Otago in December 2008. It builds on the papers presented and discussions at the forum, on previous papers within the S-D logic field and relates these to the research of the IMP (Industrial Marketing and Purchasing) Group. The article focuses on two important conceptual issues that appear to need further development by both S-D logic and IMP researchers: Firstly, the identity and characteristics of the business actor in an interacted business landscape and second, the nature of value and its creation and delivery. The article also seeks to use some IMP ideas on business interaction in an attempt to refine and clarify the central S-D logic concept of ‘service’ between companies. Finally, the article attempts throughout to draw tentative conclusions about the implications of this conceptual analysis for practitioners.     

Franchising brand benefits: An integrative perspective

Despite significant advances in the study of B2B branding, including several contributions and special issues in this journal, the specificities of franchising, a subfield of B2B relationships, dictate further investigation. In effect, the franchise branding literature remains largely fragmented and dependent on data from a single stakeholder source. This paper attempts an integrative view of franchise branding by examining brand benefits from three theoretical perspectives (brand as a resource, brand as knowledge, and brand as a relationship fulcrum) and data from two stakeholders. Specifically, the objective of this paper is threefold: to offer a comprehensive view of brand benefits for franchisees, as perceived by both franchisees and franchisors, and considering their evolution throughout the franchise relationship lifecycle. 37 interviews with franchisees (n = 22) and franchisors (n = 15) reveal diverse brand benefits, including new insights related, for instance, to experiential benefits which have received very limited attention in B2B branding. The study also unveils significant perceptual gaps, with franchisors having a much narrower view of brand benefits than franchisees, which could potentially be detrimental for this subtype of B2B brands. Based on the findings, we also develop a tool that helps franchisors manage their brand benefits (i.e. deploy, emphasize or downplay individual benefits) over the lifecycle of their relationship with each franchisee.     

Strategic business marketing developments in the New Europe: Retrospect and prospect

The unification of Europe is causing considerable effects on industrial marketing strategy. Roughly ten years ago the Industrial Marketing Management journal published a study on the expected consequences of the European Union (EU) single market. In the current study, we investigate the actual results of the single market formation on industrial marketing in the EU and compare them to the expectations noted by industrial marketers a decade earlier. We find that the effects differ markedly from those anticipated and that they have important implications for business marketing practice in the EU.     

European mediamatics policies: Coping with convergence and globalization

Growing convergence and globalization in the communications sector towards a changed societal communications system, which can be described as mediamatics¹ (media, telematics), poses far-reaching challenges to policy makers worldwide. This article provides an overview of convergence strategies in Europe, puts it in the context of related initiatives, and highlights the partially hidden power politics of convergence, which, alongside arguments on the functional level, forms a crucial factor in national and supranational developments.     

The role of renqing in mediating customer relationship investment and relationship commitment in China

There is a growing research interest in guanxi marketing, which has been considered the Chinese version of relationship marketing. However, very little empirical research has investigated the implicit nature of renqing, the underlying mechanism that explains the cultivation and maintenance of guanxi. This study examines the role of renqing in mediating customer relationship investment and relationship commitment in the insurance industry. The authors surveyed 245 car insurance policyholders in China. The findings confirm the mediating role of renqing in such relationships and show that renqing explains a very high proportion of the variance in levels of customer relationship commitment. This result offers valuable insights and suggestions as to how to increase levels of customer relationship commitment in China.     

Representing markets: The shaping of fashion trends by French and Italian fabric companies

In this paper, we use ethnographic methods to describe the market making activities of Première Vision, Paris, the leading trade fair in the clothing fabric industry. Through collective action and powerful representational practices, Première Vision's exhibitors affirm their style innovation and position themselves as trend setters. Our study extends the emerging literature on market forms and marketing practices by (i) introducing a different lens, based on the ideas of postmodern theorists, through which the nature of representation in industrial markets may be viewed and (ii) addressing the role of self-interested theorists, i.e. marketers who theorize about the market and its functioning in ways that are self-beneficial. Our paper also has implications for trade fair literature, which is mostly concerned with individual exhibitors' value appropriation strategies. The case of Première Vision shows that trade fairs may be considered as collective marketing instruments, thus highlighting the importance of organizers' value creation strategies.     

On the proportionality of EU spatial ex ante coexistence regulations: A comment

In their recent article in this journal, Demont et al. (2009) discuss the effects of alternative spatial ex ante coexistence regulations (SEACERs) in the context of the EU regulatory framework. We retain from Demont et al. (2009) that small pollen barriers should be considered as a possible regulatory option in all identifiable situations in which they are as effective as large isolation distances. This idea is in accordance with the proportionality principle of the 2003 EC Recommendation. But further analysis of how consumer choice and consumer welfare are affected should be conducted before supporting the idea that SEACERs should be flexible, that is that GMO farmers should always have the option of paying their non-GMO neighbours to implement the SEACERs in their own fields. We reject the authors’ argument that pollen barriers are necessarily more easily negotiable among neighbours (more “flexible”) than are isolation distances. We contest the relation of proportionality to the size of market signals for IP products. We contest the idea of shifting coexistence regulation from ex ante to ex post. We believe that any economic analysis of coexistence measures should include their welfare effects on consumers as well as on producers.     

Sustainability research in business-to-business markets: An agenda for inquiry

Corporate interest in the topic of sustainability has increased in prominence. Most of the research on sustainability has a business-to-consumer focus, with limited research emphasizing sustainability in the context of business-to-business marketing. The paper examines research on sustainability, published in the journal Industrial Marketing Management, where thirty-eight articles have appeared in the past twenty-seven years, the majority on supply-chain research. Research on sustainability in business-to-business markets is sparse, and some of the fundamental research questions in this area have gone unaddressed. This paper addresses three interrelated research issues associated with sustainability in business-to-business markets. First, what research is available to researchers and practitioners? Second, what framework can be used to examine sustainability research in business-to-business markets? Third, what subareas of sustainability research need focus and deeper examination, and what are the associated research questions? Overall, the findings from this paper suggest the need for additional research in the area because of its substantial implications for theory, research, and practice.     

A case study on collective cognition and operation in team-based computer game design by middle-school children

This case study examined team-based computer-game design efforts by children with diverse abilities to explore the nature of their collective design actions and cognitive processes. Ten teams of middle-school children, with a high percentage of minority students, participated in a 6-weeks, computer-assisted math-game-design program. Essential processes of collective design cognition and operation emerged from the data: (a) collective exploration of design constraints during problem framing, (b) aggregation of identity, experience, and memory for collective solution generation, and (c) development of coalition and task interdependence during design execution. Salient contexts supporting collective design included team-role fulfillment with presence of leadership and scaffolding for mutuality in design talk. The study findings also indicated perceived learning of school children during collaborative math-game design.