HP——为我们解释打印成本

近日，HP公司举办了一场关于打印机以及打印耗材的研讨会，会上HP重新提出并着重介绍了“打印成本”，为此，本期我们会对打印成本问题进行简单的介绍，让消费者明明白白的消费。     

汉字图形字符的输入与应用

针对微机汉字操作系统使用中遇到的一些问题,本文介绍汉字图形字符的输入与应用,文末给出用C语言编制的应用程序,该程序提供了一种显示或打印汉字图形字符区位码表的方法,同时它还可用于检查汉字操作系统所提供的显示和打印用汉字库的完整性、正确性及扩充性。     

计量数据采集管理系统的设计与实现

计量数据采集管理系统基于实时数据库和关系型数据库，采用客户端/服务器（简称C/S）结构与浏览器/服务器（简称B/S）结构相结合的方式，使用ASP.NET及AJAX技术，集数据采集、数据管理和报表打印等功能于一体，依托企业局域网，为企业提供了及时、准确、可靠的计量数据，使企业计量数据管理能力进一步加强，同时为企业ERP、MES的实施提供了数据支撑。     

微机保护电源开关的故障分析与改进探究

本文介绍了微机开关电源,介绍了微机开关电源的故障的分类以及查找方法,并对其进行了简单的分析。同时列举了微机开关电源故障时元件替换,从替换实例中简单的对微机开关电源的改进进行了探究。     

软件锁防盗 加密狗咬人——从保护知识产权与保护用户利益谈起

为了防止非法使用软件,国内许多软件开发商都采取了各种加密方法,来保护自己的知识产权不受侵犯。然而有些加密方法却给用户带来了极大的不便甚至损害,尽管这些方法“给开发者护航,令盗版者生畏”。笔者最近作了一些调查,最集中的问题是防盗功能最强的加密狗。 1、浦东有家公司,计划财务部里的三台微机上,要用到6只加密狗,其中一台微机用于会计系统、国有资产统计上报、税务送报等软件的运行。而这三个软件运行时都要用到各自的加密狗,用哪个软件就要插上哪个软件对应的加密狗,在并行打印口,插上拔下,打印机电缆接口也必须同时插上拔下,真麻烦透了。另外两台微机用于建筑、市政、装修三套预算软件的运行。与上不同的是,这些软件加密狗可以串起来使用,即如果在一台微机上运行三套软件,可以在这台微机的并行打印口上狗咬狗三个,若需打印还要咬上打印电缆,很长一串。如果两人分别要用,就只能在两台微机上插上拔下了。就这样,已有两台原装品牌微机的打印并行口坏     

PCI接口数据采集的FPGA实现

在微机对数据的处理当中,数据采集是很重要的一部分,以前的数据采集都是通过DSP或单片机来实现。本文提出了基于PCI总线,用FPGA来作为整个数据采集部分的核心的数据采集卡的设计。该设计充分利用了PCI总线的高速传输和FPGA灵活强大的编程控制能力。从而保证了数据传输的速度,简化了电路。实验表明,该设计为数据采集卡的设计提供了一种在硬件上更加简单的方法。     

浅谈变电站微机＂五防＂闭锁装置存在的问题及对策

本文介绍了微机“五防”闭锁装置，分析了变电站微机“五防”闭锁装置存在的问题，提出了变电站微机“五防”闭锁装置运行管理对策。     

利用FOXBASE＋实现报表无格式打印方法浅谈

Foxbase语言是微机应用中使用最为广泛的关系型数据语言，现已普遍运用于生产管理和科研等各个领域，并以其功能强、数据库操作等独具特点，为人们广泛使用。使用过Foxbase数据库的人都知道，在我们的管理结果以报表形式输出时，若报表的形式较多，这时便要相应编写较多的报表打印程序，且各报表本身如表头，数据库的字段定位等都是非常烦琐的。为了解决这一问题，笔者在长期的Foxbase数据库教学实践中，逐步摸索出一种实现报表无格式打印方法。采用这种方法打印诸多的报表（必须是规则表体）只需编写一个打印程序即可，且字段无须人为定…     

微机综保系统在矿山变配电站改造中的应用

针对常规二次仪表及系统，在矿山电力系统中经常出现的各种故障和不正常运行方式保护不灵敏和不可靠等实际情况，采用FSA3000系列微机测控装置进行技术改造，介绍了微机综合保护系统功能特点及应用后的效果。     

数据采集系统在油气管道工程建设中的应用

本文结合石油天然气管道施工情况,对数据采集系统的重要性以及数据采集的目标进行了阐述;对油气管道工程建设中数据采集的用户进行了介绍,对各单位的职责和任务进行了划分说明;对管道工程数据采集系统中需要填报的数据信息、系统操作要点及注意事项进行了详细介绍。     

Differential Impact of Web and Mobile Interactivity on E-Retailers' Performance

This study investigates the differential impact of machine and person interactivity on both Web and mobile interfaces on e-retailers' operational and financial performance. Based on data from 463 large e-retailers in the United States and Canada, interesting findings are obtained indicating that Web machine interactivity and mobile person interactivity have significantly positive impacts on e-retailers' operational performance, whereas Web person interactivity and mobile machine interactivity do not. Furthermore, machine interactivity on a Web interface (i.e., Web machine interactivity) has a stronger impact than machine interactivity on mobile interfaces (i.e., mobile machine interactivity), and person interactivity is more influential on mobile interfaces (i.e., mobile person interactivity) than on Web interfaces (i.e., Web person interactivity). E-retailers' operational performance is found to have a significantly positive impact on e-retailers' financial performance. Overall, this study provides in-depth insights into the differential roles of machine and person interactivity on Web and mobile interfaces in affecting e-retailers' performance. Implications for research and practice as well as suggestions for future research are discussed.     

A Note on the Use of Survey Research Firms to Enable Empirical Data Collection

This forward thinking article examines the risks and rewards of using survey research firms to enable empirical data collection, and issues a cautionary note about its application. An exposition and discussion of this form of data collection in supply chain management is relevant today, due to the “survey‐fatigue” among the population of business professionals from whom we seek a response. While this approach has some history in other disciplines, it is still relatively new among supply chain management researchers. To help supply chain management scholars assess the appropriateness of this type of data collection method, this forward thinking article provides invaluable guidance as derived from the authors' recent experiences with the approach. As such, we share our observations and lessons learned. The conclusion is that the use of survey research firms for empirical data collection can be a viable, alternative approach to self‐administered surveys. However, care should be taken in its application.     

Print and Online Catalogs

Abstract

A study is presented that examines the influence of print and online catalogs on consumer information processing. Petty and Cacioppo's (1979) elaboration likelihood model and research from the field of humancomputer interaction are used to hypothesize differences in consumer information processing when exposed to retail catalog information via print and online communication modes. Theory suggests, and results support, that a print catalog is more effective at stimulating cognitive elaboration and positive affect than a direct extension of the print catalog online. Implications for academics and practitioners are discussed.     

Can a print publication be equally effective online? Testing the effect of medium type on marketing communications

Faced with budgetary pressures, many marketing communication managers are canceling the print distribution of their flagship magazine in favor of an online version. However, if the online publication is less effective in achieving the organization's goals, this move may be ill advised. In a field experiment, subscribers of a promotional magazine received either a print version of the magazine or an e-mail invitation that linked to the online version. The print version had a higher open rate than did the online version. In addition, print readers had higher recall memory and engaged in more browsing. Ironically, although younger readers indicated a preference for receiving an online version, the effect of medium on memory performance was strongest among the younger readers. Therefore, ceasing a print publication in favor of an online-only publication might hurt the effectiveness of an organization's marketing communications, and managers should not make the decision based on cost alone.     

Taxation of Advertising

The author examines the impact of an across-the-board tax on advertising. Empirical data relating to all advertising in South Africa were examined before and after the tax was imposed. The elasticity of demand for advertising in each market was estimated. In most cases it was found to be closer to unity than to zero and sometimes well above unity. Thus, although the advertising tax is proving to be a source of government revenue with a low collection cost, it may also be distorting resource allocation. How the tax has influenced advertising expenditure decisions in favour of the electronic media at the expense of the print media was also examined.     

Personal privacy and Internet marketing: An impossible conflict or a marriage made in heaven?

With the decline of print media and network television, marketing strategy is changing. As these advertising vehicles are slowing down and more individuals turn to the Internet for daily functioning, marketers are following in kind. Technology offers businesses and marketing specialists the ability to collect immense amounts of private data about individuals’ interests or characteristics as they surf the Internet and input personal information. Data collection falls into one of two categories: a user's voluntary sharing of such information, or involuntary/uninformed collection by other parties. The threat posed by invasion of personal privacy is real. At the same time, Internet users can benefit in several ways from the sharing and collection of personal information. For example, much online content is funded by advertising, and would otherwise only be available to consumers for a fee. Additionally, valuable information regarding trends and happenings (e.g., flu outbreaks) are detected by aggregated Internet tracking. Finally, many Internet users value and enjoy targeted advertising geared to their particular interests or needs. Laws regarding this matter are currently limited, but are developing in order to protect individuals from unscrupulous data collection, especially involving children. Fortunately, there are ways marketers can legally and ethically collect and use personal information. Ultimately, regulation needs to be developed, and the marketing profession can aid itself by expanding self-regulation and policing in order to stave off additional—and potentially onerous—regulation.     

Tourism and Leisure Jobs: A Statistical Review

Job creation in tourism and leisure activities has received considerable attention since the publication of the government's Action for Jobs in Tourism. Yet there remains considerable controversy over the scale of job creation and the nature of the jobs supported. This article attempts to cast some light on these issues by drawing on recent research at the Institute of Manpower Studies, on available statistical data, information from in-company case studies and parallel research. The article concludes that recent job growth has largely focused on the hotel and catering sector and has largely but not exclusively stressed part-time work. Future prospects for slow employment growth in this sector look good.     

The Effect of Media Involvement on Print Advertising Effectiveness

Abstract

There is less than full agreement in the advertising research community over the relationship between involvement and advertising effectiveness. The purpose of this research is to extend that investigation into print. In a pre-post between-subjects design, 926 adults were exposed to test advertisements “tipped” (i.e., inserted) into a publication that they read regularly. Readers' attitudes and purchase intentions for the advertised products were collected before and after exposure to the ads. The results indicated that higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion, while not impacting recall. Analyses of specialized effects indicated that, for the most part, main-effects results were robust across two types of advertisements, two print publication types, and two classes of products studied. The research has implications for how publishers set, and media planners evaluate, advertising rates, which are calculated predominantly according to the size of a publication's reader base. Based on our results, they should consider involvement when making these decisions.     

Quantifying perceived differences in type styles: An exploratory study

This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.     

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

The purpose of this study is to investigate (1) if online celebrities can directly emotionally influence consumers, and (2) if the other audiences of the same livestream can indirectly emotionally influence consumers to increase their willingness to buy the products recommended by the online celebrities. Therefore, to understand the reasons for the successes of livestreaming e-commerce. Two studies have been conducted: in Study 1, a questionnaire-based survey has been used for data collection and AMOS version 17.0 software was used to analyze the data of the Structural Equation Modelling (SEM); in Study 2, a web data crawler for data collection was developed using python software, and the collected data were processed by ICTCLAS text splitting tool and analyzed by Stata/MP 13.0 software for the econometric model constructed in this paper. This study found that the performance of online celebrities can stimulate consumers' emotions, and thus enhance consumers' purchase intention regarding the products recommended. This study also found that pleasure, arousal, admiration, and emotional trust can influence purchase behavior for cosmetics and clothing. For food products, only pleasure emotion, arousal emotion and admiration emotion can increase the willingness to purchase such products. For other audiences who watch the same Online celebrity for food products, the pleasure, arousal, and admiration emotions can increase searches for, and purchases of the products recommended. This study identified that online celebrities' performances can emotionally influence consumers' willingness to purchase products recommended by online celebrities directly. In addition, the emotions of audiences watching the online celebrities can indirectly influence consumers' willingness to purchase products recommended by the online celebrities.