Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage

The vital role of entrepreneurial orientation and entrepreneurial bricolage in creating sustained competitive advantage in retail and consumer service firms is increasingly acknowledged in modern markets. Using data from 246 retail and consumer service firms (hereafter R&CSFs) in Japan, this paper develops and empirically tests a framework delineating how entrepreneurial-oriented R&CSFs strategically combine existing resources while managing risks to differentiate their service portfolios to be competitive. The findings reveal that entrepreneurial orientation and entrepreneurial bricolage influence differentiation advantage and risk management, which, in turn, is associated with creating a sustained competitive advantage (hereafter SCA). This paper adds novel insights to the dynamic capabilities view and retail and service marketing literature by identifying entrepreneurial orientation, entrepreneurial bricolage, and risk management as dynamic capabilities, which allows R&CSFs to create service innovations in resource-constrained environments.     

International new venture performance: Role of international entrepreneurial culture,ambidextrous innovation,and dynamic marketing capabilities

International new ventures (INVs) contend with environmental dynamism in global markets, compelling firms to enhance their innovation and marketing capabilities. While the INV literature is growing, it is not informative as to how INVs develop and utilize dynamic capabilities to overcome resource-constraints to enhance performance. We utilize the concept of international entrepreneurship culture (IEC) to better understand how INVs advance innovation and dynamic marketing capabilities to succeed in their internationalization activities. Building on the dynamic capabilities view (DCV), we empirically examine the relationships among IEC, ambidextrous innovation, dynamic marketing capabilities, and INV performance under varying levels environmental dynamism. The findings highlight that IEC influences both ambidextrous innovation and dynamic marketing capabilities; and, together, these link to INV performance gains. Furthermore, this research finds support for the mediating effects of ambidextrous innovation and dynamic marketing capabilities in the IEC – INV performance relationship. Additionally, the results indicate an international entrepreneurial culture is of greater significance in developing ambidextrous innovation when environmental dynamism is present. The study context is a sample of 286 high-technology INVs from India, a large and dynamic emerging market.     

The role of innovation,entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants

ABSTRACT

The growth of the food service business in Indonesia cannot be optimized by small and medium restaurants due to a lack of innovation and entrepreneurial skill. This present study combines marketing and entrepreneurship literature and explores the link among innovation, entrepreneurial self-efficacy and marketing performance. Using a purposive sampling methodology, data were collected from 124 respondents of small and medium-sized restaurants in Bogor city, Indonesia. This study used Structural Equation Modeling to analyze the influences of entrepreneurial self-efficacy, innovation and local uniqueness on marketing performance. The findings indicate that innovation activity has a direct significant influence on marketing performance. This study also indicates that entrepreneurial self-efficacy positively influences marketing performance reflected by increasing sales, profits and number of customers. In addition, local uniqueness, which is an intermediary variable, is not affected by innovation activities and does not directly affect marketing performance. Even though this study supports most hypotheses, two out of six were not. As such, the results of this study provide important practical insights as well as interesting contributions to the theoretical advancements in entrepreneurship and marketing especially in the setting of small and medium-sized restaurants.     

The role of entrepreneurial marketing in new technology ventures first product commercialisation

This paper sheds light on the importance of entrepreneurial marketing (EM) in the context of new technology ventures (NTVs) first product commercialisation. This study explores the role of EM expressed as the degree of complementarity between entrepreneurial orientation (EO) and market orientation (MO) in driving firms’ innovation activities including competence exploration and exploitation in achieving first product performance (FPP). The results of a survey drawn from Indian NTVs identify a significant effect for the complementarity of EO–MO on exploratory and exploitative innovation activities. Furthermore, the findings indicate a positive effect of both exploratory and exploitative activities in enhancing FPP and the contingency role of marketing capabilities (MCs) in enhancing the impact of competence exploration and exploitation in first product commercialisation.     

创业自我效能与企业家认知及创业行为关系研究

在对社会认知理论在创业研究领域应用新趋势及成果总结的基础上,对创业自我效能形成的认知因素及与创业行为的关联机制进行分析。提出了综合研究模型,提出沿着新创企业起源和发展历程中企业文化形成的脉络来考察创业自我效能对创业期企业家认知及创业行为的影响的研究思路,以及未来的研究趋势、研究重点与分析要点,为进一步深入到领导与学习过程,探索在此过程中企业家的认知发展,以及对创业绩效的影响奠定了理论基础。     

The role of the entrepreneurial university in building an entrepreneurial ecosystem in a post conflict economy: An exploratory study of Rwanda

The purpose of this paper is to examine the role of the entrepreneurial university in supporting the development of the entrepreneurial ecosystem in a post conflict, transitional economy. We developed a cross case analysis to identify common themes and patterns in the data. Our findings demonstrate that in a post conflict, transitional economy entrepreneurial universities entrepreneurial ecosystem development is constrained by a number of institutional factors including, structures, systems, leadership, strategies, and culture. We further identify that, when an entrepreneurial ecosystem system has been destroyed during conflict, these constraints present significant challenges to the evolution of the entrepreneurial ecosystem post conflict. Second, in a departure from other studies, our findings also outline the role of the entrepreneurial university in the unique evolution of the post conflict entrepreneurial ecosystem in Rwanda. We identify that the entrepreneurial ecosystem evolves through a number of stages including, embryonic, destruction, formation, and capacity building stages.     

Entrepreneurial proclivity: its environmental conditions and growth consequences

To contribute to the entrepreneurial marketing (EM) literature, this study investigates how business unit growth relates to environmental risks and rewards (i.e., environmental dynamism and market growth rate) and three facets of entrepreneurial proclivity (i.e., innovativeness, risk-taking, and proactiveness). The authors find that perceived environmental dynamism has a direct and positive influence on strategic business units' innovativeness and proactiveness. Moreover, this study explores the interplay between the risk and reward facets of the market environment and reveals that firms are most likely to adopt EM strategies in a high-growth, highly dynamic business environment. The results also show that whereas the industry growth rate promotes a firm's market expansion, but not market sustention, the firm's innovativeness and proactiveness positively influence both market expansion and sustention.     

创业韧性：概念、测量与影响

创业韧性是个人在面对创业逆境、压力和不确定状况时有效运作的能力，是创业成功的关键要素，对于创业理论研究与大众创业实践具有重要的意义和价值。文章梳理了创业韧性、韧性以及创业研究中的相关文献，介绍了创业韧性的概念、测量与维度、影响因素和影响结果，同时从创业韧性量表的开发、创业韧性影响因素的实证研究和创业韧性应对——品味作用的探索等方面对未来研究进行了展望，期望为国内研究提供参考。     

International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers

The extant research lacks information on entrepreneurial marketing in large international firms. This study explores the international entrepreneurial marketing strategies of multinational corporations (MNCs), and its results reveal that MNC marketing managers use bricolage to develop international entrepreneurial marketing. A novel finding of the study is that the international entrepreneurial marketing strategies of MNCs include co-innovation, accelerating customer value, and international expansion based on regional market leadership. Marketing managers use both parallel and selective bricolage in their international entrepreneurial marketing. Environmental uncertainty and entrepreneurship culture are important drivers of the implementation of bricolage to develop international entrepreneurial marketing. The research findings can inform MNC management of the options available to utilize corporate venturing to facilitate bricolage and in turn to realize international entrepreneurial marketing strategies.     

Digital infrastructure and entrepreneurial action-formation: A multilevel study

This study investigates how country-level digital infrastructure shapes the relationships between the action-formation mechanisms of socio-cognitive traits, i.e., entrepreneurial self-efficacy, fear of failure, and opportunity recognition, and entrepreneurial action. We amalgamate the agent-centric social cognitive theory with the external enabler framework and apply mechanism-based theorizing to explain how access-related mechanisms provided by digital infrastructure influence entrepreneurial action-formation. Based on a multilevel analysis of 344,265 individual-level observations from 46 countries and an additional robustness analysis of 391,119 individuals from 53 countries, we find that an individual's proclivity to starting a new venture is contingent upon the level of the digital infrastructure of a country. The empirical results show that a country's digital infrastructure is an external enabler that moderates the relationship between socio-cognitive traits and entrepreneurial action.     

Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector

This study aimed to explore how entrepreneurial self-efficacy impacts firms' performance among women entrepreneurs in developing countries in tourism and hospitality industry. Survey data collected from women entrepreneurs in Sri Lanka confirmed entrepreneurial self-efficacy is influenced by social media, entrepreneurial passion and entrepreneurial role models, whereas education and work experience had no influence over entrepreneurial self-efficacy. The mediating behavior of entrepreneurial persistence behavior is confirmed. For entrepreneurship stakeholders, this research revealed a critical factor that entrepreneurial self-efficacy is influenced by social media in digital world of technologies. Moreover, this research provided a validated model of entrepreneurial self-efficacy, enhancing its usage during the adversity or growth stages of business while producing valuable insights to policy makers in developing countries, enhancing women entrepreneurs’ contribution to the economy.     

Business accomplishments,gender and entrepreneurial self-image

Drawing on Bem's psychological theory of self-perception, this paper presents and tests a model that examines the impact of business accomplishments and gender on entrepreneurial self-image and explores the definition of entrepreneurship according to Vesper's entrepreneurial typology. Regression techniques are used to identify those business accomplishments that university alumni associate with self-perceptions of entrepreneurship. Experience as a small business person (founding, running, and/or owning a small business) most clearly predicts entrepreneurial self-image. Results also support predictions of both direct and indirect effects of gender as well as direct effects of education and business degree. Results of a separate expert panel study are used to rank business accomplishments according to degree of entrepreneurship. Results of both studies reveal stark contrasts in the implied definition of entrepreneurship between entrepreneurship experts (academic and practitioner alike) and the general business community (as represented by the alumni). This raises questions about the meaning of the term “entrepreneurship”, what the word “entrepreneur”, in particular, conveys to the general public, and the implications for practice and future research.     

Dynamic capabilities in entrepreneurial firms: A case study approach

Three entrepreneurial case studies in Canada show that changes in the environment??such as changes in customers?? needs and changes in competitive products??are the major sources of opportunities. To recognize and exploit these opportunities, the firm needs entrepreneurial capabilities. At the same time, to gain long-run competitive advantage, the firm needs dynamic capabilities. The case findings show that entrepreneurial capabilities have circular and iterative relationship with dynamic capabilities??each reinforces the other. The more often the iteration takes place, the stronger entrepreneurial capabilities and dynamic capabilities are. Further, the study builds on the extant literature and develops a new method to capture dynamic capabilities through capturing changes in ordinary capabilities.     

The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies

ABSTRACT

This study examines the impact of entrepreneurial marketing on innovative marketing in small- and medium-sized companies producing industrial tools and mechanical parts. The statistical population of this study consisted of all owners and workers of industrial tools and mechanical parts around the world. The sample size includes 195 people who were chosen through simple random sampling method and Cochran formula. This is a correlational research and the data were collected using a questionnaire designed by theoretical foundations and Likert scale. The validity of the tool was confirmed using the opinions of experts and specialists and the reliability of the questionnaire was confirmed using Cronbach’s alpha (0.891). Data were analyzed through structural equation modeling. The results show that value creation that includes creating value for customers through the products and services, and marketing activities and technology has the greatest impact on innovative performance. Also, innovation, which includes innovative strategy, management believes in innovation, and using new methods to carry out activities, is in the next place. Among the factors, the leverage of resources, which include the financial and human forces, has the least effect on innovative performance.     

A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities

The entrepreneurial marketing domain should consider opportunity co-creation as a foundational construct for advancing the discipline. This paper integrates emerging views in entrepreneurship with an evolving, service-dominant logic of marketing to develop a market conceptualization for exploring uncertainty in dynamic social and economic environments. With this market conceptualization, opportunities are continually co-created through the development and communication of value propositions, the derivation and determination of value, and the (re)formation of markets. Emerging research around the process of opportunity co-creation is used to create an initial definition and theoretical considerations.     

(S)training experiences: Toward understanding decreases in entrepreneurial self-efficacy during action-oriented entrepreneurship training

While most participants benefit from action-oriented entrepreneurship training, such programs can paradoxically also have negative effects. Training programs in which participants actively engage in entrepreneurship involve facing problems that might be too difficult to overcome, potentially decreasing trainees' entrepreneurial self-efficacy. Based on theories of self-regulation, we argue that error mastery orientation is a factor that explains under which condition problems do or do not lead to decreases in entrepreneurial self-efficacy during training. To test our model, we conducted a 12-week action-oriented training program and applied a longitudinal design with one baseline measurement, seven measurements during training, and one measurement after training. Analyses based on 415 lagged observations from 109 training participants indicated that participants with low error mastery orientation experienced decreases in entrepreneurial self-efficacy during training when facing problems. In contrast, participants high in error mastery orientation could buffer the negative effects of problems on entrepreneurial self-efficacy. Our results suggest that error mastery orientation is a critical factor to understand why participants' episodic experiences of problems during training negatively influence their entrepreneurial self-efficacy. Shedding light on these self-regulatory factors advances the understanding of the potential dark side of action-oriented entrepreneurship training.     

An Entrepreneurial Perspective on the Marketing of Charities

ABSTRACT

This paper discusses marketing activities within charities, with specific reference to the applicability of an entrepreneurial approach, and cause marketing. The efforts of these institutions in recent years to apply the tools of conventional marketing to the services they provide in the markets which they serve is laudable. However, it is argued that in times of environmental turbulence, this is necessary but not sufficient, and that an entrepreneurial perspective on marketing needs to be adopted particularly in relation to cause marketing efforts. Here are elements of risk-taking, proactiveness and innovativeness, and a more recent notion of “network-spotting” or object-orientation. The concept of entrepreneurial intensity in this regard is introduced, as well as a process which can be applied to entrepreneurial marketing in charities. Finally, the obstacles to entrepreneurial marketing by charities are identified.     

Reconstructing entrepreneurial intentions to identify predisposition for growth

The entrepreneurial-intentions literature implicitly assumes that all intending entrepreneurs have similar growth aspirations, despite the observed dichotomy of growth- and independence-oriented new ventures. We integrate the ‘individual-opportunity nexus’ with heterogeneous opportunities into the entrepreneurial intentions model such that intending entrepreneurs may exhibit different growth intentions which drives their choice between growth- or independence-oriented new ventures. The individual's predisposition for growth (or not) will depend on the interaction of the salient outcomes offered by the opportunity with the attitudes of the individual towards those outcomes, and by differences in entrepreneurial self-efficacy. We find that the attitudinal antecedents differ for growth compared to independence intentions, and suggest a way to identify intending entrepreneurs who are predisposed to growth.     

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

The study investigates how an organization’s entrepreneurial orientation moderates the interplay between market orientation and marketing subunit influence on firm performance. The hypothesized model predicts that the positive interaction between market orientation and marketing subunit influence has a weaker effect on firm performance under conditions of high entrepreneurial orientation. The regression and supplementary analyses provide support for most predictions and, most importantly, for a negative three-way interaction effect: At higher levels of entrepreneurial orientation, the positive moderating effect of marketing subunit influence on the market orientation–business performance relationship is reduced. The authors discuss the managerial and theoretical implications of their findings and provide a number of directions for further research.

Entrepreneurial orientation,entrepreneurial competencies,innovation, and performances in SMEs of Pakistan: Moderating role of social ties

The current study examines the mediating role of innovation and entrepreneurial competencies in entrepreneurial orientation’s relationship with financial, social, and environmental performance. This research also determines the role of social ties in strengthening the association between innovation and entrepreneurial competencies with social, financial, and environmental performance. Using multi-source and time-lagged studies, the data was collected from 297 small and medium-sized enterprises (SMEs) in Pakistan, and structural equation modeling was used to test direct, indirect, and moderating hypotheses. The findings show that entrepreneurial orientation, entrepreneurial competencies, and innovation positively correlate with all the types of performance under investigation and confirm the mediating role of innovation and entrepreneurial competencies. Additionally, social network ties strengthen innovation—financial performance, and entrepreneurial competencies—social performance relationship. This research proposes significant theoretical and managerial implications by determining the impact of entrepreneurial orientation on SMEs in Pakistan.