Anticipated guilt and pleasure in a healthy food consumption context

Recognizing the increasing importance of healthiness in food-related businesses, this study attempted to investigate the role of consumers’ affective responses in a healthy food consumption context. To achieve its objectives, this study incorporated anticipated emotional constructs in a decision-making model and investigated the relationships among perceived healthiness, anticipated guilt and pleasure, and behavioral intentions (e.g., purchase, spreading positive word-of-mouth, and recommending the food) in a quick service restaurant setting. The results of this study suggest that anticipated pleasure positively influenced behavioral intentions and mediated the relationship between perceived healthiness and behavioral intentions, whereas anticipated guilt did not influence behavioral intentions. Additionally, this study investigated the moderating role of dietary concerns in consumers’ decision-making processes and found that the low dietary concerns group was more susceptible to anticipated pleasure compared to the high dietary concerns group. Further findings and implications are provided in the main body of the paper.     

The effect of 99-ending calories and anticipated guilt on restaurant menu development strategy

This study focused on the “just below calorie labeling (e.g., 199 vs. 200)” effect on consumers’ responses to purchasing indulgent foods. Based on the price context (e.g., $10.00 vs. $9.99), this study conducted a scenario-based online survey and found the interaction effect between anticipated guilt and the left-digit calorie effect to predict restaurant consumers’ choice of indulgent foods (i.e., hamburger advertisement with its calorie information, such as 399 vs. 400). The empirical findings showed that the calorie amount manipulation led to different levels of anticipated guilt for ordering the food and beliefs in the food’s calorie information (i.e., 399 < 400 calories) regardless of consumers’ level of health-related personal value.     

The effect of ad appeals and message framing on consumer responses to plant-based menu items

While the recent surge of meat-like items on restaurant menus has received considerable attention, little is known how to encourage consumers to choose such novel dishes. To address this gap, we investigate the role of various communication strategies in making plant-based menu items more attractive. The results from Study 1 suggest that using a social appeal in the ad increases consumers’ preference for plant-based menu items via anticipated pleasure, but a health appeal does not. The results from Study 2 demonstrate that information on social costs induces feelings of ambivalence toward meat eating, thus making plant-based menu items more desirable. However, information on health risks of meat consumption does not have such an effect. Practical implications for promoting plant-based menu items are discussed.     

Tourists' motives for gamified technology use

Game-related technologies have been discussed as a promising means for tourists' co-creation of meaningful experiences. However, little is known about tourists' underlying motivations for using gamified technologies. This study explores tourists' motives for engaging with gamified technology during a pleasure vacation. By employing a qualitative laddering technique based on the rationale of the means-end chain analysis, this study explores tourists' desired end values in using gamified features on a destination-related mobile app. The results show that gamified features help tourists to achieve several superior motivational goals and foster their interactions within the vacation destination. The findings of this study contribute to the understanding of motivational affordances of gamified technology and the underlying causality of why people use gamified technology.     

Dimensions of the social group role in pleasure vacations

Interviewees were asked about their patterns of interpersonal association in pleasure vacations. In an individual's selection of a destination, social groups exerted four kinds of influence. First, some respondents were directly persuaded to accompany another member of their social group on a vacation. Second, social groups exerted a normative influence both on choice of destinations and choice of attractions at selected destinations. Third, long term socialization appeared to have some influence on the predisposition to vacation and the predisposition to go to a particular destination. Fourth, the distant physical location of some social group members was found to influence destination decisions.     

Backpacker Achievement and Environmental Controllability as Visitor Motivators

Abstract

This study has applied the motivational constructs of Achievement, Affiliation and Power to the visitor behaviour domain. Such motivational constructs have enjoyed a long history of research in domains such as organizational and consumer behaviour, but have received relatively little attention within the tourist motivation context. The major motivators to emerge involved Achievement and Environmental Controllability (or Power), with Achievement motivation predictive of a high value being placed on vacations, and also relaxation as a major vacation goal. Older visitors were found more likely to be associated with high Achievement and high Environmental Controllability motivators, and females more likely to be associated with higher Environmental Controllability motivation. Finally, higher Achievement motivated visitors were found to be less likely to report anticipated negative interactions with local residents. The implications of these findings are explored, particularly for groups such as Regional Tourism Authorities.     

Typography in destination advertising: An exploratory study and research perspectives

In a tourism context, visual copy is an important element of print advertisements. More specifically, pictures have a significant influence on the destination attraction value and visit intentions. Curiously, typography has never been investigated academically as an execution element, despite suggestions from researchers that typography could influence the evaluation of advertisements. This experiment examines the impact of typography on advertisement evaluation in a tourism context and the impact of attitude toward the advertisement on attitude toward the destination. The impact of advertisement evaluation on destination evaluation is also tested, and results show that typography does influence advertising responses. This study highlights the important role of typography in print media destination advertising and enriches this field with a new variable: attitude toward the typography.     

Do strained bilateral relations affect tourists’ desire to visit a country that is a target of animosity?

ABSTRACT

This study examines the attractiveness of destination tourism offerings when the destination country and the source market country are engaged in ongoing political and economic conflict. The study is set in the Russia–United States (US) context, where Russia is the tourism-generating region and the US are the vacation destination. Specifically, the study investigates how the desire of Russian tourists to vacation in the US is affected by perceptions of the US as a country and as a vacation destination, animosity toward the US, and Russian tourists? level of national attachment and ethnocentric tendencies. The study found that country image, destination image, and general animosity have a direct effect on intention to visit. The effects of consumer ethnocentrism and national situational animosity on intention to visit are mediated by destination image and country image respectively.     

The effect of climate change on the fall foliage vacation in China

Fall foliage season has been a favorite time for sightseeing activity for centuries around the world. The dates of fall foliage coloration for Acer mono maxim at two stations (Beijing and Xi'an) with more than 30 years of records were collected. Time-series analysis showed a strong overall delay of the timing of the fall foliage vacation season. The trend for later fall foliage vacation season averaged 4–5 days/decade. Regression analysis revealed that the air temperature in September or October is decisive for the annual timing of the fall foliage vacation season. A warming of 1 °C led to a delayed beginning, best date and the end of fall foliage vacation of 5.3 days, 3.5 days and 3.7 days respectively. The beginning of fall foliage vacation season started to delay in the 1990s. Sudden delay in the best date of fall foliage vacation season of Beijing and Xi'an took place in the early 2000s and 1990s respectively. For the end of fall foliage vacation season, an abrupt delay occurred in the early 2000s. This has implications for tourists and the tourism industry with reference to the timing of trips and their promotion.     

Effect of cultural distance on tourism: A study of pleasure visitors in Hong Kong

ABSTRACT

This article investigates the effect of cultural distance on pleasure visitors, mainly vacation overnight visitors, in Hong Kong. Secondary data on 10 source markets are extracted from the annual report of visitor profile 2014 published by Hong Kong Tourism Board (HKTB). The data are compared to recognize the influence cultural distance can have on visitor profiles and trip characteristics, including travel patterns, expenditure, and satisfaction levels. Deteriorating effects ascribed to cultural distance are clearly observed in the following three important aspects: repeated visit, length of stay, and expenditure; however, these effects do not extend to all aspects. Therefore, cultural distance may be used to complement physical distance in order to explain the tourist flow, and it should be further studied.     

What Does Vacation do to our Family? Contrasting the Perspectives of Parents and Children

Family has been identified as the most important consumption unit. This research builds on related theories of family system and vacation functions and empirically examines the dimensionality of family vacation functions. Through focus group interviews and survey techniques, a typology of family vacation functions was identified. Stressing both “home environment” and “destination environment,” “we” and “individual,” the functions are “Bonding and Sharing,” “Communication,” “Escape and Relaxation,” “Children’s Learning,” and “Novelty Seeking.” Fathers, mothers, and children showed significant differences in their perception of these five dimensions. Parents, especially mothers, appeared to be much more group well-being oriented, and their aspirations for vacation performing various functions were much more pronounced. Children did not demonstrate the equal amount of enthusiasm towards family vacation. Implications were discussed from both academic and applied perspectives.     

Family Vacation Decision Making: The Role of Woman

Most people spend their vacations with their family and decide where, how, and when with their spouses. The woman's role within the couple has become more and more influential in certain purchase decisions. This influence is strongly related to their lifestyles and values. For the tourism sector and its marketing strategy, it would be very useful to know the role that women play in vacation decisions. So, this article aims to analyze the influence of women's lifestyles and values on family vacation decisions. The information is based on 300 questionnaires addressed to married or cohabiting women. The results show differences in vacation decisions depending on the profile of the women (professional vs. traditional) and their preferences in activities.     

Modeling Vacation Destination Decisions:

The purpose of this study is to develop a multiple criteria decision-making instrument to model vacation destination-choice decisions of individuals based on the factors deemed to be important for vacation destination choice decisions. The study emphasizes the importance of individual differences in making vacation destination choice decisions. Although this research effort is explanatory in nature, the results reveal that application of behavioral decision theory is possible in modeling individualsÆ vacation destination decisions.     

Destination Aesthetics and Aesthetic Distance in Tourism Experience

Given the paucity of scholarly attention to the aesthetic component of tourism experience, this research attempted to empirically explore the roles of destination aesthetic qualities and “aesthetic distance”, that is, the perceived difference between the aesthetic properties of a destination and those of a tourist’s home environment, in the tourist’s aesthetic judgment and vacation satisfaction. The results validated a six-factor structure of aesthetic qualities, namely locale characteristics, scope, upkeep, accord, perceived age, and shape. This research noted that when tourists evaluate their home environment more positively in terms of upkeep and scope than vacation environment, they tend to perceive a destination as less beautiful. Only aesthetic distance in scope of experiential features influences vacation satisfaction. Relevant practical implications are discussed.     

Cannabis Usage in Tourism: sA Sociological Perspective

Abstract

The present study aims to investigate the social forces that shape tourists’ motives in consuming cannabis while on vacation. The underlying premise of this paper is that cannabis consumption in tourism is driven and influenced by the wider process of the normalization of cannabis use in Western societies and, therefore, should be examined in this context. Using a grounded theory approach, this study suggests four umbrella groups of motivations to consume cannabis while traveling: experimentation, pleasure and diversion‐seeking, quest for authenticity, and accessible purchasing. Each category is illuminated and discussed, respectively, in the light of four theoretical explanations: loosening of social control, the leisure behavioral continuum, shaping and manifestation of social identity, and smuggling as a deviant career. Given the lack of previous research, it is suggested that these explanations can be viewed as an initial framework for further investigation of this under‐explored topic. The paper concludes by examining several theoretical and epistemological issues revolving around the relationships between cannabis use, tourism and everyday life.     

Changes in tourists’ perception of well-being based on their use of emotion regulation strategies during vacation

ABSTRACT

Based on the theoretical foundation of emotion regulation, this exploratory study aimed to examine changes in tourists’ perceived well-being and to determine whether these changes were due to use of emotion regulation strategies (ERSs) during their vacation. This study used travel diaries to record tourists’ use of ERSs on a daily basis, and also measured tourists’ perceived well-being one day before and after their vacation. Results indicated that tourists had significantly higher perceptions of well-being after vacation, and those who used ERSs were more likely to indicate a higher sense of well-being after vacation. The results provide new insight into which aspects of tourists’ subjective and psychological well-being can be boosted by taking vacations and how these aspects may be enhanced by using different ERSs.     

Information processing and touring planning theory

Tourists vary greatly in the extent to which they choose elements of their vacation prior to the commencement of the vacation. For a touring vacation, the extent to which a specific set of locations to visit has been planned prior to departure will vary between individuals. This study presents a structural model of pre-vacation decision-making for a touring vacation. The model demonstrates pre-vacation decision-making as comprising three distinct activities – information search, vacation plans, and vacation bookings – and incorporates characteristics of the vacation and characteristics of the tourist that influence the amounts and types of each of these activities undertaken.     

Sequential choice behavior: Going on vacation and type of destination

The literature of destination choice has so far studied multi-stage decision making processes that are more representative of the general choice behavior of tourists (e.g. going on vacation, going abroad, and destination country). Alternatively, this study proposes a multi-stage decision process to the choice of tourist destination types (going on vacation, coastal character, and urban character of the destination) as these choice sets are more idiosyncratic to tourists who prefer a specific type of tourist destination (e.g. Spain with clear coastal and inland variations). In order to test this multi-stage choice process as well as the sequential order of both decisions, coastal character and urban character, the current study analyses decision processes vs. different hierarchical multi-stage processes (going on vacation and coastal character preceding urban character; and going on vacation and urban character preceding coastal character). The empirical findings support the existence of a multi-stage choice process where coastal character precedes the urban character destination choice. The main implication of these findings is that, given the limited human analytical capability, a hierarchical choice process can be useful to handle the information overload and the complexity inherent to the destination type choice.     

Understanding Chinese vacationers’ perceived destination restorative qualities: cross-cultural validation of the perceived destination restorative qualities scale

This study aims to provide a deeper understanding of the dimensionality and consequences of existing Chinese vacationers’ perceived destination restorative qualities (PDRQs) by cross-culturally validating the PDRQ scale (PDRQS), which has been recently developed to assess individuals’ PDRQs in the American context. Using two samples of existing Chinese vacationers (sample 1: n = 230; sample 2: n = 148) who were taking a real vacation when being surveyed, and following a rigorous process of scale validation, the study confirmed that five out of the six original subscales (compatibility, extent, mentally away, physically away, and fascination) demonstrate cross-cultural reliability and validity in the Chinese context. In addition, fascination is found to be a predictor of Chinese vacationers’ experienced pleasure evaluation, and PDRQs as a whole a predictor of Chinese vacationers’ preference for a destination. Destination marketing implications are derived based on the findings.