On leanness, agility and leagile supply chains

In 1999 a paper by Naylor, Naim and Berry on ‘leagility’ was published in international journal of production economics. The paper has attracted over 100 independent citations from over 60 journals of international standing. This paper explores the testing, exploitation and extension of the original work. Via a systematic literature review the notable findings are that the 1999 paper has been exploited in terms of its classification of supply chains into lean, agile and ‘leagile’; those terms have been tested via survey and case based empirical research; has been extended beyond the original stock decoupling point exploitation of lean and agile to encompass other forms of ‘leagility’. This paper concludes that further robust testing of ‘leagility’ and the definitions of leanness and agility are still required to encompass different market sectors and ensure triangulation of research methods.     

The economics of networks

I analyze the salient features of networks and point out the similarities between the economic structure of networks and the structure of vertically related industries. The analysis focuses on positive consumption and production externalities, commonly called network externalities. I discuss their sources and their effects on pricing and market structure. I distinguish between results that do not depend on the underlying industry microstructure (the ‘macro’ approach) and those that do (the ‘micro’ approach). I analyze the issues of compatibility, coordination to technical standards, interconnection and interoperability, and their effects on pricing and quality of services and on the value of network links in various ownership structures. I also briefly discuss the issue of interconnection fees for bottleneck facilities.     

Indian textile suppliers' sustainability evaluation using the grey approach

Textile supply chains consist of multinational garment retailers (customers), garment manufacturers (suppliers), and ancillary suppliers (suppliers to manufacturers). This paper evaluates suppliers' within the Indian textile and clothing industry (both garment manufacturers and ancillary suppliers) using sustainability criteria. Examining a sample of sixty-three suppliers and six sustainability criteria (i.e. discrimination, abuse of human right, child labor, long working hours, unfair competition, and pollution), we categorize suppliers into the three categories of ‘good performer’, moderate performer’, and ‘performance not up to expectation’. Since all the criteria are potentially subjective, we have employed the grey approach for analysis. The results indicate that the criterion of long working hours is a critical one for both categories of suppliers; in the case of garment manufacturers, we found that pollution and unfair competition were the most important criteria. In addition, employing child labor was found to be a critical criterion in the case of ancillary suppliers.     

Conceptualizing digital and physical connectivity: The position of European cities in Internet backbone and air traffic flows

‘Digital’ telecommunication flows and ‘physical’ corporeal flows provide researchers with comprehensive indicators of the economic interactions between cities. However, previous research drawing on telecommunication-based measures of inter-urban connectivity has been hampered by inadequate conceptualizations and data. This paper draws on this observation to devise a new approach for measuring inter-urban connectivity based on a city’s insertion in Internet backbone networks. The straightforward example of air transport flows is thereby used to outline this approach. To investigate telecommunication and air passenger flows, use is made of European statistics on Internet eXchange Points and the MIDT airline database respectively. The approach is illustrated through a systematic comparison of the position of European cities in both types of networks. It is found that European cities assume largely similar hierarchical levels in terms of digital and physical information flows, albeit that the digital connectivity of centrally located European cities is often somewhat higher than that of peripheral cities with a similar levels of physical connectivity.     

The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets

This study utilized structural equations modeling (SEM) to explore the positive effects of relationship learning and absorptive capacity on competitive advantages of companies through their innovation performances in Taiwanese manufacturing industry. The results of this study showed that relationship learning and absorptive capacity positively influence upon innovation performances of companies, and further have positive effects on competitive advantages of companies. In addition, this study divided the sample into three groups by the levels of relationship learning and absorptive capacity and found that there was a significant difference of innovation performance among these three groups: ‘Highly Capable Companies’, ‘Medially Capable Companies’, and ‘Lowly Capable Companies’. It is important for ‘Lowly Capable Companies’ to increase both of their relationship learning and absorptive capacity to enhance their innovation performances.     

Aligning the sustainable supply chain to green marketing needs: A case study

The research explores the challenges facing organisations in aligning sustainable procurement requirements and marketing needs and the attendant shifts in supply chain management practices. Whilst external influences are readily understood (e.g. regulation and customer demand), less is understood about the implications for suppliers trying to meet sustainable procurement requirements and the organisational challenges of aligning marketing with sustainable supply chain management. An exploratory case study of a UK University catering department has been undertaken, to explore the strategies, processes and relationships associated with synthesising sustainable supply chain and green marketing needs. The empirical findings illustrate the divergence between organisational perspectives on sustainability and procuring sustainable products with marketing demands. Thus, the findings extend the theoretical discussion on sustainable supply chains by providing empirical data based on real-life implementation and from this an emergent aligned supply chain model is proposed, which confirms two drivers for alignment, ‘lean and resource efficient’ and ‘local and seasonal’ — contingent on market demand. The findings emphasise the benefits of a reverse information flow, the importance of intermediaries, and relationships in its fulfilment, while indicating the resurgence of a supply ‘push’ of sustainable products into core markets. Future research directions are also posited.     

‘Good’ case research in industrial marketing: Insights from research practice

The purpose of this article is to contribute to the emerging debate about the use of the case methodology in industrial marketing. We conducted a content analysis of the 145 case studies published in three key journals (Industrial Marketing Management, Journal of Business-to-Business Marketing and Journal of Business and Industrial Marketing) over a 10-year period (1997-2006). The findings highlight the dominance of case research in qualitative industrial marketing research. They also lead us to distinguish between three different practices that influence perceptions of ‘good’ case research in this scholarly domain: ‘common’ practice, ‘best practice’ and ‘innovative’ practice. Our contribution lies in problematising what ‘good’ case research is, and showing how research practice - not just methodological literature - has a role in generating methodological conventions in a disciplinary field.     

Industry Dynamics in the Swedish Textile and Wearing Apparel Sector

This paper analyses the adjustment process within the Swedish textile and wearing apparel sector and finds results that support the notion of Schumpeters creative destruction. The turnover of plants and jobs seems to improve the industries from within due to an exit (entry) of less (more) productive plants, exit (entry) of old (new) incumbents, a destruction (creation) of less (more) human-capital intensive jobs, and a supply of new products on the world market. The econometric analysis of the probability of exit with plant, firm and industry characteristics supports the idea of a rationalisation from within.     

Multi-agent-based transport planning in the newspaper industry

In many cases of today's planning tasks, the synchronization of production and distribution is becoming increasingly important in order to minimize costs and to maximize customer satisfaction. This is especially the case if transport schedules are closely connected to production schedules, as it is in the newspaper industry—where perishable goods are distributed immediately after production. In order to achieve the above mentioned competing objectives, a special kind of vehicle routing problem, the vehicle routing problem with time windows and cluster-dependent tour starts (VRPTWCD), has to be solved. Moreover, the varying print and post-processing schedules due to unknown editorial deadlines lead to the need for a dynamic online control of the newspaper production and distribution process. In this contribution, the outlined dynamic transport problem is solved online under consideration of unforeseen changes in production schedules. The solution concept is based on a multi-agent system consisting of, amongst others, several Edition and Vehicle Agents. This system is exemplarily applied to a real life application case of one of the largest German newspaper companies. It is shown that a static (centralized) optimization of the underlying problem would even lead to worse results in comparison to the current situation and that the appliance of the multi-agent system is suitable in the newspaper industry.     

A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms

Contrary to common misconceptions, firms tend generally to remain constant in their strategic approach to markets and rarely deviate from their prevailing strategic archetype. Consequently, the effectiveness of a firm's product-market strategy is as important as its persistence in achieving overall strategic performance. Adopting a resource-advantage perspective, we examine the extent to which resource bundles differ among firms within a product-market strategy performance typology. Analyzing data generated from high-technology industrial manufacturers, we find that successful strategists are endowed with significantly greater levels of resources-that include ‘strategy championing’, ‘strategy commitment’, ‘implementation support’, ‘implementation effectiveness’, ‘learning’, and ‘memory’-in contrast with unsuccessful strategists, hopeful strategists, and fortunate strategists. Further, important inter-group differences are identified and discussed, along with the implications of this study for researchers and marketing managers.     

The Difficult Path to Lean Product Development

Lean product development holds the promise of dramatically improving a company's competitive position. Its implementation offers the potential for faster product development with fewer engineering hours, improved manufacturability of products, higher quality products, fewer production start-up problems, and faster time to market. Of course, all of this improves the likelihood of market success. As Christer Karlsson and Pär Åhlström point out, however, a company attempting to implement lean product development must overcome numerous obstacles. By spending more than 2 years observing and facilitating one company's efforts to make this transition, they were able to identify various factors that either hinder or support the implementation of lean product development. Lean product development comprises numerous interrelated techniques, including supplier involvement, cross-functional teams, concurrent engineering, integration (as opposed to coordination) of various functional aspects of each project, the use of a heavyweight team structure, and strategic management of each development project. However, a company does not achieve lean product development simply by implementing some of these techniques. A successful move toward lean product development requires approaching these interrelated techniques as elements of a coherent whole. As observed in the subject company, several factors can hinder attempts to achieve lean product development. For example, managerial overemphasis on R&D in development projects hampers efforts to achieve cross-functional integration. In other words, creating a team with members from various functions is easier than achieving a cross-functional focus throughout an organization. Similarly, a cross-functional team cannot perform effectively if a sequential view of the development process persists. Factors that support the transition to lean product development include: tight development schedules, which contribute to a must-do attitude; close cooperation with a qualified customer, who can provide vital information as well as challenge the development team; highly competent engineers; and, most important, the active, ongoing support and participation of top management. Most participants in the process examined in this study seemed interested in the possibilities of lean product development, which suggests that motivation to change may not pose a significant problem in similar efforts.     

The relationship between legitimacy,reputation, sustainability and branding for companies and their supply chains

This paper aims at filling a gap that we perceive to exist in the scientific literature as to legitimacy, reputation and sustainability and their interrelationship to corporate and supply chain branding. A series of innovative theoretical frameworks are provided interrelating companies and their value (supply) chains with legitimacy, reputation, and branding which are essential conditions to achieve sustainability and competitive advantage based on dyadic and social context consonance to the benefit of society and all stakeholders involved. An urgently required better understanding of the concepts and their interrelations is enhanced by a synthesized explanatory basis entailing an eclectic mosaic of interdisciplinary theories (institutionalist, neo-institutionalist theories, the viable system approach, isomorphism and identity) to improve corporate and supply chain performance. To better inform managerial practice the theoretical considerations are spiced with case studies among which especially the currently debated supply chain case of the European horse meat scandal is illuminated suggesting concrete managerial cross-functional implications in the food industry. The paper culminates in the call for a newly to-be-established marketing stream we call ‘Sustainable and Curative Marketing’.     

Segmenting a market in the making: Industrial market segmentation as construction

This paper takes an empirical starting point in a claim that Biacore, a pioneering Swedish producer of affinity biosensors, was “in the enviable position of creating its own market” (Abelin, 1997). An in-depth case study traces how Biacore undertook segmentation activities while shaping the market for its new product technology, affinity biosensors. This involved stabilising the modes of exchange with customers, the product and the identity of the company. The efforts of Biacore highlight a constructive dimension of market segmentation that hitherto has received little attention. Rather than a process of describing, deciding and taking action, Biacore engaged in the gradual construction of market segments through an interactive and iterative process involving close collaboration with early users. Simultaneously, the market for the new technology gained shaped. Thus, the paper reports a ‘markets from networks’ story illustrating how the practice of segmenting a market may have consequences for that market.     

Rise of strategic nets — New modes of value creation

This paper focuses on the type and management of intentionally created business networks called nets. Nets are extensively being used to achieve a variety of benefits over those of a single firm or market transaction. We propose that the effective management of different types of business net is dependent on their underlying value creation logic. Based on this notion a value creation framework of three generic net types - ‘current business nets’, ‘business renewal nets’, and ‘emerging new business nets’ - is suggested. We argue that they pose widely different conditions and requirements for net management. The management mechanisms of these basic net types are then identified and discussed. We contend that the proposed contingency framework captures the complexity and variety of the expanding strategic business nets in a more valid way than the extant classifications of network organizations. The paper contributes to the emerging theory of network management.     

A sensemaking perspective on network pictures

This paper examines the concept of network pictures through the lens of the organizational sensemaking perspective. Essentially it develops the concept of network pictures by suggesting we think of them as exercises in sensemaking. It does so by providing an introduction to organizational sensemaking before establishing a degree of commensurability between network pictures and sensemaking. It suggests that what we may then see more clearly is that the concept of network pictures needlessly gets involved in reification when talking of ‘the’ network picture whereas a more dynamic approach leads to ideas of network picturing in which the complete discrediting or collapse of extant sensemaking and network pictures provides a research opportunity that could be jointly explored by both perspectives. The paper concludes that paradoxically ‘finding’ this new sense or new network picture appropriate to radically changed times is facilitated by a process that involves first ‘becoming lost’.     

International trade related food miles – The case of Canada

At the beginning of the 21st century imports of agricultural and food commodities have become a major part of many nations’ food baskets. Indeed the global food system has several merits for nations, businesses and individual consumers’ well-being. However, as increasing evidence suggests that we are approaching an era of climate change and scarcity of cheap energy sources the sustainability of that system must be examined. One part of any food commodity chain is its ‘food miles’ – the distance the commodity travels from point of production to point of consumption, the required energy and resulting emissions. This paper presents a 1 year ‘snapshot’ of Canada’s total import related food miles. It presents an analysis of the distance imported foods traveled from around the world to major points of consumption in Canada and documents the equivalent carbon dioxide emissions related to those imports. It presents both a macro scale picture of the equivalent emissions related to transportation of imported food and a micro scale picture which focuses on specific commodities consumed in various parts of the country. It then discusses policy implications for food sustainability. Overall the research highlights that about 30% of the agricultural and food commodities consumed in Canada are imported, resulting in ‘food miles’ of over 61 billion tonnes km, leading to annual emissions of 3.3 million metric tonnes of CO₂. Of the various agriculture and food commodities studied, fruits and vegetables had the highest food miles related emissions.     

Changing the rules of the game: Business responses to new regulation

This study investigates business responses to new regulation by focusing on the rearrangement of interactions in business relationships involving ‘NRG’, a large multinational energy company in the aviation industry. ‘NRG’ is confronted with new environmental rules resulting from the inclusion of the aviation industry in the European Emissions Trading Scheme as of 2012. We demonstrate that business actors do not simply comply with the rules of the game; instead they elaborate responses which impact on the creation of new rules. We argue that research on business responses to new regulation is highly relevant to industrial marketing because the increasing complexity of regulation in many industrial markets provides significant opportunities and threats to businesses. We propose three guiding principles which could be used by managers in understanding, influencing and responding to new regulation.     

When in Rome,be(come) a Roman? An actor focus on identities in networks

Although the actor category in the Actor–Resource–Activity (ARA) model is less developed than its resource and activity dimensions, both activity links and resource ties ultimately depend on this category. The actor dimension is also central for identity research, but the fact that the actor is often conflated with activities may confuse our understanding of business interactions. The present study builds on the ‘organizational identities in networks’ approach, which offers an explicit actor focus. The study uses a longitudinal narrative case study that focuses on the development of a subsidiary in a multinational corporation to illustrate the complementarities between this approach and the traditional view of identity industrial networks. The paper contributes with a conceptual framework that emphasizes actor feature–activity links and the interplay between a focal firm's identity control and influences from other actors.     

Determinants of customer loyalty in the wireless telecommunications industry

This paper reports the results of research investigating the determinants of the propensity to switch wireless service providers. A model generated from the data rather than from a priori theory is presented, and it is found to uphold the strong relationship between customer satisfaction and customer loyalty exhibited in prior studies. In sharp contrast to the prevailing industry practice of ‘locking in’ customers by means of restrictive contracts, this research suggests that wireless service providers are better off improving customer satisfaction in order to minimize customer defection. This would imply shifting scarce resources to customer retention through improved service, saving costs of expensive customer acquisition campaigns. The paper also proposes two methodological innovations. First, the research employs the ‘Tetrad methodology’ as an exploratory technique prior to building a Structural Equation Model (SEM) making it possible to identify drivers of loyalty—direct or indirect—when it might not be known a priori what these drivers might be. Secondly, the paper proposes an approach to estimating moderator effects on the relationship between satisfaction and customer loyalty.