Improving Market Selection for Fed Beef Cattle: The Value of Real-Time Ultrasound and Relations Data

The introduction of value-based marketing has provided the industry with the means to price cattle based on their desired attributes and has provided an alternative marketing channel for producers to select. Gains can be made by selecting animals that will be "in the grid" for value-based marketing channels while screening out animals that won't and sending them to dressed-value or live-weight marketing channels. This study estimates the gains from using real-time ultrasound (RTU) as well as information on graded animal relations (i.e., animals that have the same parentage slaughtered and graded in previous years) to predict carcass quality and yield grades prior to slaughter. These predictions are used in an optimization model designed to select the marketing channel for individual animals that will maximize returns. The optimal marketing strategy from this study involves a mix of live-weight, dressed-weight and grid sales methods rather than marketing all of the animals together. The results suggest that increases in returns in the range of $0.61–27.26 per head from using relations data, $9.04-16.75 per head from using RTU measures and $11.27-27.93 per head from using both to selectively market beef animals. These estimates do not account for the gains that could be obtained from using RTU to improve market timing, i.e., to time when the animal will grade best.     

Abstracts of Second- and Third-Place Undergraduate Papers

Bulls account for half of the genetic input when making improvements in cattle herds. Changing bulls is less costly than changing cows; therefore it is often the case bulls account for more rapid improvements in heritable traits. One of the problems that breeders who supply bulls face is that the attributes of bulls come bundled together so that it is difficult to determine what the value of improvements in a bull might be worth. This research estimates what values beef producers implicitly place on particular characteristics when deciding which bull will best fit the needs of their farm. A hedonic pricing model was estimated using ordinary least squares on actual transaction data and reveals the value buyers of bulls implicitly place on specific traits. For example, a ribeye area of 12.8 in² at the mean sale price reveals a buyer would be willing to pay an additional $80.39 for a bull with an additional square inch. Likewise, a bull with a 1242 lb. 365-day weight at the mean sale price reveals a buyer would be willing to pay an additional $1.83 for an additional pound. Therefore, this research reveals an incentive for producers of bulls to focus on improving the genetic make-up of their bulls they offer for sale.     

Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China

The effects of perceived product quality and orientation toward Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences were studied with the use of survey data of the children's furniture market in two metropolitan cities of China: Shanghai and Shenzhen. Based on the results from a factor analysis and logistic regression, consumers’ perceived product quality of children's furniture was identified as a four-dimensional construct: ‘supplier attributes’, ‘extended product attributes’, ‘basic product attributes’ and ‘environmental quality attributes’. Consumer price preferences were discovered to be negatively influenced by ‘basic product attributes’, but positively influenced by consumer orientation towards LOHAS, gender and education level. In conclusion, China's children's furniture market presents a high-end niche segment with growth potential for both furniture producers and wood material suppliers.     

Estimated Value of Increased Pricing Accuracy for Fed Cattle

To improve vertical market coordination beef packers have introduced fed cattle grid pricing systems that offer premiums or discounts for varying carcass quality and yield grades. This study calculates the value of cattle quality information for producers considering live, dressed, and grid pricing alternatives. The value of fed cattle quality and yield grade information is at least $15/head. When fed cattle are sold on a live weight basis, high-quality cattle subsidize low-quality cattle by an average of $30/head. Price signals that could improve beef market coordination are ignored when fed cattle are marketed using traditional live or dressed weight methods.     

Estimations of Consumer Demand for Local Beef

In this article, we explore the role of local production as an attribute in consumer preferences for beef and attempt to quantify consumers’ purchasing behavior with respect to changes in price. We develop and employ a survey instrument using a randomly selected sample of consumers in Eastern Washington and Northern Idaho. Using data from the survey, we use conjoint analysis to estimate own-price elasticities of demand for beef produced using different production technologies and at different distances from purchase site to place of origin. Results show that consumer demand for beef and beef products is highly elastic, and the implications of this for producers and marketers are explored.     

Studying composite demand using scanner data: the case of ground beef in the US

This article reports tests of aggregation over elementary ground beef products and estimates composite demand elasticities. Results suggest that we obtain reliable information on consumers’ actual ground beef purchases by grouping data according to either lean percentage or brand type. The results also suggest that we obtain reliable information by using the data to form a single ground beef composite. By testing for valid aggregates and providing estimates of composite demand elasticities the analysis provides economists and policymakers with information regarding the effects of food and agricultural policies on consumers and producers that buy and produce ground beef.     

Importance of Standardizing Raw Milk Quality for the Enhancement of Croatian Market Competitiveness

In the European Union member states (EU), it is necessary to evaluate hygienic condition of milk in order to determine milk price. Similar requirement was set by the Republic of Croatia in 2000. The Rulebook defines minimal quality criteria that fresh raw milk must have in order to be purchased. Upon completion of analysis, milk is classified into quality classes, each having a defined price. Increased value of somatic cell count (higher than 400,000/ml) and micro ogranism (MO; higher than 100,000/ml) directly decreases the raw milk price, whereas higher content of fat and protein causes its increase. Since the system of market milk price formation was established, producers have been stimulated to produce milk of higher quality: in a total of milk being purchased, the highest quality milk share increased from 23.3% to 34.2%. Referring to a trend of milk purchase price reduction in the EU, and considering the current high milk purchase price in Croatia, Croatian producers have an opportunity to improve conditions in milk industry before the country joins the EU. Current milk production needs to be increased and milk quality also needs to be improved in order to make Croatian milk production more competitive on the European and world market.     

Hog Producer Preferences for Marketing Contract Attributes

We use a stated preference instrument to elicit producer preferences for the attributes of risk-shifting hog marketing contracts and express acceptable producer trade-offs between contract attributes in a convenient dollar metric. Respondents value an increase in a window contract's price ceiling three to five times more than the same increase in the price floor, which suggests that hog producers dislike contracts that limit up-side price potential (limit positive skewness). The contractor's organizational form is also important. Cooperative forms are preferred by many respondents, particularly those who state that trust in the contractor is an important antecedent for any contractual relationship.     

Short-Run Supply Responses in the U.S. Beef-Cattle Industry

This article investigates the response of beef-cattle producers to changes in the price of cattle. Previous research has suggested that there may be a negative short-run supply response to a permanent increase in the price of cattle. We build a dynamic, rational expectations model that separates the markets for fed and unfed beef. This separation generates predictions that the supply response is generally positive, even for permanent shocks in the short run, and nests the negative supply response as a special case for appropriately restricted demand shocks.     

CONSUMER PREFERENCE FOR PST-SUPPLEMENT PORK

Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.     

Price transmission in the Spanish bovine sector: the BSE effect

A regime-switching vector error correction model is applied to monthly price data to assess the impact of Bovine Spongiform Encephalopathy (BSE) outbreaks on price relationships and patterns of transmission among farm and retail markets for bovines in Spain. To evaluate the degree to which price transmission is affected by BSE food scares, a BSE food scare index is developed and used to determine regime switching. Results suggest that BSE scares affect beef producers and retailers differently. Consumer prices are found to be weakly exogenous and not found to react to BSE scares, while producer prices are conversely adjusted. The magnitude of the adjustment is found to depend on the magnitude of the BSE scare.     

How integrated are world beef markets? The case of Australian and U.S. beef markets

The objective of the paper is to examine market integration between Australian and U.S. beef prices at the farmgate level. If these two prices are found to be integrated then it can be alleged that Australian beef prices can be used as a world price in empirical analyses and/or as a ‘reference price’ to measure the level of support accorded the U.S. beef sector. Co-integration analysis and a time-varying parameter estimation procedure based on the Kalman filter model are applied. The paper distinguishes between steer and cow beef segments and it uses monthly data over the 1972:1 to 1993:2 period. The results indicate that Australian and U.S. beef prices are co-integrated, albeit not fully and that the degree of convergence between the various price pairs has not substantially increased over time. The results also suggest that Australian prices can not unequivocally be adopted as a world price in empirical analyses.     

PRICE-QUALITY RELATIONSHIPS FOR BEEF IN SMITHFIELD MARKET

Smithfield beef prices are regressed on quality measurements made on beef selling in Smithfield market. Optimal weight, conformation and fat levels are derived and the revenue foregone by not obtaining these optima is estimated for Scotch, English, Republic of Ireland and Northern Irish beef. For other quality characteristics Scotch beef is taken as the norm and the revenue foregone by not producing to Scotch standards is estimated for English, Republic of Ireland and Northern Irish beef. Differences in quality levels are found to explain only a relatively small proportion of the price gap which exists between Scotch beef and beef from the three other areas.     

Estimating the Implicit Prices of Beef Cattle Attributes: A Case from Alberta

Pressures on beef producers to provide lean beef of consistent quality have been mounting in recent years. Yet this requires beef breeders to alter and broaden cattle improvement objectives to include carcass merit traits. They need information on heritability and the values associated with genetic traits in order to effectively do this. This study estimates the implicit prices in east‐central Alberta, Canada, for bull attributes using a hedonic pricing model. The results indicate that the most important bull attributes to buyers (breeders) in this region are sale weight, birth weight and scrotal circumference. Also important are ribeye area and average daily gain. Selection of these attributes conforms with expectations because they are moderately to highly heritable and are associated with improved fertility and reproduction, reduced production costs and higher returns. In addition, the results suggest that breeders have been changing selection emphasis away from reproduction traits and toward carcass traits associated with improved production efficiency and consumer demand. Depuis quelques années, les producteurs subissent des pressions grandissantes pour fournir du b?uf maigre de qualité uniforme. Ces pressions contraignent les éleveurs à modifier et àélargir leurs objectifs d'hybridation en y incluant les caractères génétiques qui codent les paramètres de la carcasse. Pour y arriver, les éleveurs ont besoin de renseignements sur l'héritabilité et la valeur des caractères en question. Dans cet article, le prix implicite des attributs des taureaux dans le centre‐est de l'Alberta est estimé selon un modèle hédoniste. Les attributs les plus importants pour les acheteurs (éleveurs) de la région sont le poids à la vente, le poids à la mise bas et la circonférence du scrotum. Comptent aussi pour beaucoup la surface du faux‐filet et le gain quotidien moyen. La sélection de tels attributs est conforme aux prévisions, car il s'agit de caractères très héréditaires qu'on relie à une fertilité accrue et de meilleures aptitudes à la reproduction, done à une réduction des coûts d'élevage et à un rendement plus élevé. Par ailleurs, les résultats de l'analyse laissent croire que les éleveurs ont réorienté leurs programmes de sélection, laissant de côté les aptitudes à la reproduction pour les paramètres de la carcasse associés à un meilleure productivité et à la demande des consommateurs.     

Price expectations of sheep and goats by producers and intermediaries in Quetta market,Pakistan

Analysis of producers' and intermediaries' livestock price expectations was used to describe the market in Quetta, the largest livestock market in the highlands of Balochistan Province, Pakistan, and to identify factors that determine price expectations of small ruminants. A total of 4800 expected prices for sheep and goats were collected from producers and market intermediaries at monthly intervals between January 1991 and December 1992. In addition to the expected price of the animal, liveweight, species, sex, breed, body condition (fatness), calendar day and month were recorded, and whether data were collected on a meat or meatless day. Monthly rainfall data were also collected. Models of goat and sheep price expectations were built to compare the similarity of the behaviour of producers and intermediaries. Results indicated that producers and intermediaries expected high prices from November to January and during religious holidays. They expected premiums and discounts related to animals' attributes. Liveweight and seasonality had the strongest effect on prices. Rainfall in the current and previous month was positively related to seller's expected prices suggesting that livestock are retained to take advantage of favourable grazing conditions. The models of price expectations showed that producers adjusted expected goat prices (P ≤ 0.10) for seasonality, liveweight, body condition, age, sex and breed, while they adjusted sheep prices for seasonality and liveweight only. High pay-offs could be expected if extension efforts focused on factors that determine sheep meat quality; however, the retail ceiling price of meat and the lack of grading are a disincentive to work in this direction. Seasonality of supply and demand is important in determining prices and this study provides baseline information for market scheduling; however, scheduling of sales of transhumant pastoralists may be difficult to achieve. Further investigation is justified to understand the gap in marketing knowledge between producers who sell in the villages and those who sell in Quetta.     

Beef Credence Attributes: Implications of Substitution Effects on Consumers’ WTP

Consumers’ food choices are influenced by a wide variety of credence attributes, but the food industry faces problems assessing whether the price premiums that consumers are willing to pay for these attributes will be sufficient to offset higher production costs. In this context, consumers’ willingness to pay (WTP) for safer, cleaner and animal friendlier beef was investigated through a choice experiment. The relative importance of WTP for these attributes shows that consumers place the highest values on food safety, followed by animal welfare and finally environmental protection. WTP for different combinations of the three attributes cannot be obtained by independent valuation and summation due to the presence of significant substitution relationships. However, some suggestions for the relationships between these attributes can be proposed through an after‐survey analytical solution. The bias involved in separately valuing closely related attributes can potentially jeopardise the success of a differentiation strategy.     

SOME ASPECTS OF INCOME STABILIZATION FOR PRIMARY PRODUCERS

The objectives of this paper are two-fold. The first is to discuss the basic economics of an aggregate industry income stabilization policy for primary producers. The second is to examine post-World War II income instability in Australian wool, wheat, and beef and to apportion it into its price and output components. This analysis provides a basis for discussing income stabilization in the Australian context.     

Ecuadorian Farmers Facing Coffee and Cocoa Production Quality Labels

Quality labels refer to the adoption of voluntary standards by producers to highlight the quality to consumers and customers. Usually in agrofood, these focus on aspects of production systems and intrinsic characteristics of products. In agricultural production, quality labels focusing on ethical and environmental aspects have a high spectrum globally. The objective of this study was analyzing the farmers’ perceptions toward production with quality labels in cocoa and coffee in Ecuador. The information used comes from the development of two focus group sessions and 157 surveys addressed to producers. According to the results, environmentally friendly production systems represent an advantage and a disadvantage for farmers. When comparing farmers who produce with and without quality labels, it was found that issues related to market access are further motivating farmers to produce superior quality. Finally, from the producers’ point of view, the premium price paid for product certification is debatable.     

中国耕地价格的测度、格局及影响因素

研究目的：揭示中国当前县域耕地价格格局及影响因素,保障国家粮食安全、乡村振兴等重大战略顺利推进。研究方法：收益还原法与经济计量模型。研究结果：（1）中国县域耕地价格整体上呈现出东高西低的阶梯型分布态势,且价格空间关联性与集聚特征显著;（2）县域层面,耕地质量条件是决定中国耕地价格的主导因素,经济环境对中国耕地价格的影响程度次之,外部投入与增值预期对耕地价格影响较小;（3）耕地质量等别间,耕地质量对价格影响强度随耕地等别优化而逐级减弱,经济环境对价格作用强度则随质量等别优化为逐级增强。研究结论：耕地质量条件主导耕地价格水平,但经济环境对耕地价格具有溢价效应。未来,需要完善政策工具以保障耕地生产要素属性,防范农地过度资本化。     

WINE QUALITY DIFFERENTIALS IN HEDONIC GRAPE PRICING

The paper focuses on identification and evaluation of wine quality characteristics of grapes. A pricing schedule that rewards producers for quality attributes is developed. This quality-based pricing schedule would serve to reduce the production of poor-quality wines by giving farmers a correct and powerful incentive to provide better grapes. The research evaluates the proposed grape price schedule in two steps. The hedonic qualities of Israeli grapes are estimated by relating the contribution of each grape characteristic to wine quality. Then the price of wine quality is estimated, and the hedonic prices for Israeli grapes are calculated. Results show that the current pricing system pays little premium for a better-quality product.