浅谈电子商务环境下消费者权益保护

电子商务的迅猛发展,改变了传统商务手段,开拓了新的市场,产生了巨大的效应,同时也为消费者的权益保护带来了新的挑战。本文分析了电子商务发展与消费者权益保护中存在的问题,给出了在电子商务活动中的保护消费者权益的政策建议。     

电子商务消费者权益保护面临的问题及救济途径

随着社会经济和科学技术的发展,电子商务已被广大消费者所熟知和接受,由此得到了快速发展。但是在迅猛发展的同时,电子商务也带来了新的挑战,产生了新的法律问题。由于电子商务自身虚拟性、交易行为和投诉对象难确定、经营者与消费者之间信息严重不对称等原因,电子商务中消费者的权益往往受到侵犯,并且消费者维权之路也更加艰难。因此,如何规范电子商务行为,保护电子商务消费者的权益已成为目前亟需解决的问题。针对电子商务消费者权益保护面临的问题,探讨电子商务消费者权益保护的救济途径是十分必要的。     

网络消费者维权法律问题的思考

随着当今互联网技术在全国范围内的普及和发展,越来越多的领域借助互联网这个平台发展起来。网上购物这一新的消费模式已经推广到千家万户。在这些复杂的电子商务交易模式中,C2C交易模式起到了比较重要的作用,在这种交易模式中,最为突出的问题就是消费者权益保护问题。为了弥补消费者的弱势地位,我国近些年逐渐将网络消费者维权问题作为工作的重点,陆续出台了消费者权益保护的相关法律。本文主要介绍了电子商务消费者的权利,电子商务消费者权益受到侵害的原因以及对电子商务交易的现状及消费者权益保护的维护的建议。     

电子商务模式下消费者权益法律保护研究

作为一种新的商业模式,电子商务打破时空的限制,超越现行单一市场经济模式,增加无形的消费者市场,为企业带来无限商机的同时也为消费者提供更便捷的消费方式。但同时,它也给传统贸易法规带来巨大的影响。本文总结了电子商务模式下消费者权益立法保护的挑战,分析了电子商务环境下消费者权益保护的立法现状和电子商务交易过程和当前形势下存在的潜在风险,并试图探讨解决这些问题的一些法律解决方案。     

电子商务中侵害消费者隐私行为的类型及解决对策

随着电子商务中消费者人数的不断增多,电子商务中消费者隐私权保护问题引起了全世界的关注。本文通过分析电子商务中侵害消费者隐私行为的类型,提出了电子商务中消费者隐私权保护的对策。     

电子商务中消费者的个人信息保护

与传统交易模式相比,消费者权益在电子商务交易模式下面临新的挑战,电子商务中消费者的个人信息面,临不正当收集、非法使用两类问题,本文从预防的角度阐述保护消费者个人信息的方式。     

如何实现电子商务交易过程中的消费者隐私权保护

由于电子商务交易过程中消费权益保护立法的滞后以及隐私权保护观念的缺乏,导致现阶段我国电子商务交易过程中消费者隐私权保护所面临的问题众多。在这种大环境下,我们应当充分发挥法律对消费者隐私权的保护作用,建立科学完善的消费者网络隐私权保护体系,以此来进一步提高消费者网络隐私权保护意识,促进电子商务交易的发展。本文以电子商务教育过程中,针对消费者隐私权的侵权行使为切入点,系统地阐述了电子商务交易过程中,对消费者隐私权的保护力度。     

我国电子商务中消费者保护的若干法律问题探析

随着科学技术和信息产业的高速发展,电子商务作为一种新兴的商业模式正在全球范围内兴起。电子商务所产生的法律问题冲击了传统的消费者保护法律制度。为了适应电子商务迅猛发展的形势,并确保消费者对电子商务的信心,必须从保护消费者权益的角度对电子商务消费者权益的法律保护问题进行探讨,以建立和完善我国电子商务立法。     

电子商务中消费者权益保护意义及立法建议

如今,电子商务迅猛发展,与之相关的各种管理制度、法律法规尚不完善,而消费者作为网络环境下电子商务的重要主体部分,对其权益的保护已刻不容缓。本文主要论述了当前电子商务中消费者权益保护的相关立法现状,探讨了保护电子商务中消费者权益适格主体的意义所在,并于此提出了完善电子商务环境下消费者权益保护的立法建议,以期对我国完善此类立法提供有益参考。     

浅析电子商务中消费者权益保护的法律措施

当前,如何规范电子商务领域中经营者的经营行为,保护电子商务中消费者的合法权益,是我国面临的一个亟待解决的课题。本文结合电子商务中消费者合法权益保护的实际情况,进一步分析了电子商务中消费者权益保护存在的问题,并提出了几点完善对策和法律措施。     

E‐commerce: consumer protection issues and implications for research and education

The impact of e‐commerce on consumers, public policy, business and education is examined. It behoves academics and students alike to keep abreast of new developments in this field and to contribute to the public debate on the widespread effects of e‐commerce. A discussion of public policy initiatives, research questions and ideas for future research are given.     

Consumer education and the OECD electronic commerce consumer protection guidelines

This paper explores the implications of e‐commerce transactions and the lack of consumer protection regulation on consumer educators and curricula. The discussion is divided into five sections: conceptualizing e‐commerce; the juggernaut of e‐commerce; consumer education defined, especially consumer protection in the electronic market‐place; the Organization for Economic Co‐operation and Development (OECD) 1998 Ottawa conference on electronic commerce; and the implications of this fluid market and policy context on consumer educators. Empowerment of the consumer, the ultimate objective of consumer education, is a total challenge in the global electronic market‐place, but a challenge that must be embraced by staying informed, becoming a consumer advocate, as well as educator, and remaining ever vigilant as curricula are developed for the domestic consumer transacting in an electronic global market.     

我国城市商业在扩大消费中的地位与作用

本文认为,城市商业特别是零售业是我国城乡居民消费需求实现的主要途径,未来我国商业将以城市市场为主要发展空间。城市商业的创新与发展,需要明确定位,探索多样化的发展思路与途径。“十一五”期间,城市商业的发展思路应该是:第一,壮大龙头,培育增长极;第二,城市互动,扩大和深化城市之间的合作与协调发展;第三,因地制宜,探索中小城市及中西部地区城市商业加快发展的新途径;第四,梯度发展,促进城市商业形成新发展秩序与格局。     

Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

基于消费者接受理论的移动商务成功因素研究

近几年来中外移动商务呈现快速发展势态,以手机为终端的无线接入用户迅猛增加。B2C移动商务的成功主要取决于消费者的接受和使用。为此,从消费者接受问题的相关理论出发,结合B2C移动商务的消费者接受模型,研究B2C移动商务的成功影响因素,并从操作层面上提出相关成功因素的具体内涵。     

我国农村现代化商贸流通体系的构建

构建我国农村现代化商贸流通体系是发展我国农村商贸业的战略举措,是建设社会主义新农村的路径之一。本文在分析我国农村商贸流通业发展中存在问题的基础上,提出了农村现代商业网点体系、农村现代物流体系和农村电子商务体系构建思路,以期为繁荣我国农村商贸,推进社会主义新农村建设提供参考。     

The UK Food Standards Agency: putting the consumer first

The Food Standards Agency was set up in April 2000 to protect the health of the public and the interests of consumers in relation to food. Its principal purpose is to put the consumer first. But what does this mean in practice? The Agency is finding ways to help consumer organizations and consumer representatives contribute more effectively to its work. However, consumer organizations cannot hope to represent the full range of consumer perspectives, and so the Agency is keen to reach out to individual consumers using a variety of innovative mechanisms. This article will describe why the Agency was established and how it achieves its main objective of putting the consumer first. It will discuss how the Agency is developing and testing new ways of working to ensure that the consumer perspective is fully accounted for when developing and evaluating policies, including setting up an influential new Consumer Committee. It will go on to highlight a number of recent innovative consumer consultations and structures that have been established to involve consumers in Agency policy making. It will discuss these processes and how the lessons that have been learnt are informing future Agency strategies. The article will then describe how the Agency protects consumers through effective risk communication strategies and how its Annual Consumer Attitudes Survey will help it measure success so that it can continue to set new stand‐ards in putting consumers first in relation to food.     

Ad agencies

This article highlights advertising agencies as marketplace icons. The role of ad agencies in creating iconic brands can sometimes be obscured, yet ad agencies are central to how the contemporary marketplace works. While ad agencies are no longer the hegemonic instance of consumer culture that they were from the 1950s to the 1990s, they have adapted to today's democratic advertisingscape by shepherding cultural content produced elsewhere to market. Ad agencies have remained the engine behind significant shifts in consumer culture, such as the warming of relations between music and advertising, by acting as the ‘midwife’ between art and commerce, facilitating new cultural practices in the process.     

对电子商务时代网络体育消费者购买决策力的分析与研究

随着电子商务的快速发展,越来越多的体育消费者青睐于网络消费。本文通过对网络体育消费群体的特征、类型以及消费行为的特点与动机等因素进行分析,探讨影响该群体消费行为的因素,进而结合目前体育用品网络消费市场的发展现状,探讨相应体育营销手段,以期有助于网络体育零售商制定适合于网络销售的营销战略和营销工具。     

Consumer intentions to engage in s-commerce: a cross-national study

Social media has reached global proportions; yet, little is known about how consumers engage with firms in ways that lead to social commerce (s-commerce) – an emerging area of importance in the literature. This study addresses this gap and extends previous research by examining factors that influence consumers’ intentions to engage in s-commerce in four countries: Chile, Spain, South Africa and Australia. Specifically, this study develops and tests a model of consumers’ intentions to engage in s-commerce through brands’ Facebook pages incorporating personal variables (involvement in brands’ products and services, satisfaction with brands’ Facebook page), trust variables (message credibility of Facebook posts, trust in firms’ Facebook) and social variables (peer communication, social media dependency, online social interaction propensity) on predicting intentions to purchase products and services through brands’ Facebook pages if s-commerce was available to them. The findings show that the main drivers of s-commerce engagement are message credibility, trust in the brands’ Facebook, involvement, peer communication and online social interaction propensity, as influencers of consumer satisfaction with brands’ Facebook and social media dependency, which in turn drive intentions to engage in s-commerce. Contributing to theory and practice, these relationships are discussed for the four countries involved in the study.