电子商务商业模式的可持续赢利策略浅析

电子商务商业模式构成了电子商务的核心要素，这种模式明确了电子商务公司在价值链中的定位。文章通过对现有主要电子商务商业模式面临的易复制问题进行分析，有针对性地从战略系统、技术研发、商业联盟、广告宣传和市场策略等方面提出初步的电子商务商业模式可持续赢利策略的要点。     

电子商务对会计发展的影响

一、电子商务的概念 1．电子商务是指交易双方通过国际互联网进行商品或劳务的交易。它是在计算机和通讯技术的合并基础上发展而来的成果，与传统商业模式相比电子商务是一种全新的商业模式。其模式有以下几种：     

基于时空视角的电子商务平台竞争及商业模式研究

在网络信息技术不断发展过程中,我国商业领域、国际贸易领域中也在广泛地应用信息技术,我们也步入了一个信息化网络时代。身处在信息化网络时代背景之下,电子商务平台竞争及商业模式也发生了较为显著的变化。为了更好地促进我国电子商务的发展,文章基于时空视角对电子商务平台竞争及商业模式进行研究。     

印度E—Choupal的商业模式及对我国农业电子商务的启示分析

文中对印度农业电子商务E—Choupal的产生背景、商业模式与服务内容进行了详尽分析,并对我国农业电子商务发展的启示做了阐述。     

基于O2O电子商务的商业模式基础构件、进化过程与策略探析

在互联网革命飞速发展的今天,O2O作为一种新型商业模式彻底改变了人们的生活。本文在总结了商业模式的内涵、基础构件等核心概念的基础上,以O2O餐饮行业为情境,分析了O2O电子商务的交易运作流程,并围绕"价值主张"、"价值网络"、"核心资源"、"收入成本"四个方面对商业模式的内容进行要素解构,据此指出了O2O电子商务的生命周期进化路径、各阶段驱动因素和商业模式特征。本文还针对三个不同的主体给出相关的发展建议,即正在参与的企业应进行商业模式要素的创新,培育竞争优势;传统企业应抓住O2O机会,打通线上线下障碍,尝试在电子商务领域分一杯羹;政府部门则要及时监管市场并制定新政策,做好控制职能。     

商业模式创新研究及发展展望

<正>商业模式作为专用术语出现在管理类文献中大约是在20世纪70年代中期。Konczal和Dottore在讨论数据和流程的建模时,首先使用了商业模式(Business model)这个术语。20世纪80年代,商业模式的概念开始出现在反映IT行业动态的文献中,而直到互联网在20世纪90年代中期形成并成为企业的电子商务平     

移动电子商务发展趋势探索

移动互联网技术的快速发展,为移动电子商务的发展奠定了坚实的基础。移动电子商务正在创造全新的消费模式,对大众的消费行为产生了巨大的影响。本文通过对国内外最新的移动电子商务应用案例的介绍,探讨了当前移动电子商务的商业模式,分析了未来移动电子商务商业模式及未来发展趋势,并重点分析了影响移动电子商务发展的关键技术。     

基于价值链的移动电子商务商业模式研究

结合目前国内移动电子商务的发展状况,本文重在分析移动电子商务价值链上的各个参与者产生的价值以及各个参与者之间关系;通过借鉴在移动电子商务领域取得显著成效的国外移动电子商务的商业模式,探索适合中国发展现状的移动电子商务商业模式,提高资源利用率,进而实现中国移动电子商务产业的迅速发展。     

基于聚类算法的电子商务信息集成研究

随着我国电子商务发展的不断深入,这种新型的商业模式提高了对互联网情报信息搜索量和质的要求;元搜索引擎技术的不断进步使信息检索量有了很大的提高,但检索响应时间和检索准确度成为制约该技术在电子商务领域应用的瓶颈;本文通过基于传统的k-means聚类算法,优化了其类别选择机制获得了信息检索的高准确度和快速响应;实证结果表明,优化的k-means聚类算法具有较高的聚类质量和算法弹性,是元搜索引擎技术的有利补充。     

电子商务商业新模式OTO的研究与分析

随着电子商务的快速发展,网购已经成为一种大众时尚的潮流,当BTB、BTC、CTC等多种电子商务商业模式日趋成熟的同时,一种新的商业模式OTO应运而生,它立足于服务性营销,为广大商家开拓了市场、增加了盈利,也给消费者带来更多的便利和实惠。     

On the relationship between cost and service models for general inventory systems

In this paper, we present a systematic overview of possible relations between cost and service models for fairly general single- and multi-stage inventory systems. In particular, we relate various types of penalty costs in pure cost models to equivalent types of service measures in service models. We show how an optimal policy for a service model may be obtained from cost-optimal policies in a related pure cost model. Pure cost models have been studied extensively in the literature. By our results it seems possible to transform many of the known optimal solutions for pure cost models to service models, which are more appropriate from a practical point of view. A number of examples are discussed to show the generality and the possibly far reaching consequences of the results.     

Horizontal collaboration in logistics: decision framework and typology

Logistics service providers become increasingly aware of the need to collaborate to face challenges such as globalization and the heightened expectations of customers. This paper focuses on horizontal cooperation between logistics service providers in road transportation and introduces two novel conceptual models. Firstly, a decision framework for the development and management of horizontal logistics alliances is presented. This framework provides support to logistics service providers considering horizontal collaboration and allows for the analysis of the decision process underlying horizontal logistics alliances. The cyclical framework consists of five stages and attributes a central position to continuous evaluation. Secondly, an easy-to-use typology is proposed which defines six horizontal collaboration types based on their activity scope and degree of structural intertwinement. The typology provides logistics service providers with insights in the various horizontal collaboration types, including some key management questions. Both models are validated by knowledgeable practitioners and are applied to two real-life case studies.     

第三方仓储物流企业盈利模式探讨

文中主要论述了第三方仓储物流企业三大类共四种不同类型的盈利模式,包括空间仓储服务模式、增值服务模式和基于供需管理平台的服务模式,其中基于供需管理平台的服务模式可分为作为初级阶段管理增值模式和高级阶段的供需网控模式。文中最后还提出了模式转换的建议措施。认为,前两种模式是过去和当前第三方仓储物流企业的主要盈利模式,后两种模式则代表着企业未来的发展方向。     

Technology transfer organizations: Services and business models

Knowledge and technology transfer organizations (KTTOs) are crucial nodes connecting suppliers and users of knowledge that support the endogenous potential of innovation in firms. Prior studies on the services provided to firms by KTTOs tend to have weak theoretical foundations, to rely on case study approaches, and to focus attention on one service or a few services provided by a single organization. This study extends and integrates elements from a conceptual knowledge value chain and business model frameworks. The value chain perspective allows integrating the services offered by KTTOs in the value chain of firms. As for the business model perspective, it allows developing hypotheses about how KTTOs create and deliver value for client firms. To test these hypotheses, we collected and analyzed a data set of 281 publicly supported KTTOs located in Canada. The empirical results show that different types of KTTOs tend to specialize in the provision of services at different stages of the value chain of firms, and to benefit from complementarity effects between service offerings. Our analysis also shows that different types of KTTOs devise different types of business models that are centered on services linked to different stages of the value chain. Overall, these results suggest that managers of KTTOs could improve their business models and increase value to client firms by increasing the degree of customization of solutions offered to clients which, in turn, would also increase revenues from clients, and hence reduce KTTOs′ vulnerability to reductions in government funding.     

我国物流园区发展状况与发展模式研究

从国内外物流园区的发展历史现状出发,分析了国内外物流园区的特点与不同,探讨了物流园区的发展原则、类型及模式,从创新的角度研究了物流园区的体制创新、平台创新、连锁创新,对建立健全我国物流园区规划、管理和服务体系,保证物流园区的可持续发展提供了理论参考。     

Evaluating spatial service and layout efficiency of municipal Wi-Fi facilities for SmartCity planning: A case study of Wuhan city,China

This paper explores an approach to evaluating spatial service and layout efficiency of municipal Wi-Fi facilities for cyber infrastructure planning in the construction of a smart city. Based on the equilibrium principle that Wi-Fi services supply should meet the spatial demand for recreation, urgency, and security, two evaluation models were built. In the first model, the spatial service efficiency of Wi-Fi facilities is measured by a mean ratio of three types of demand spaces covered by Wi-Fi service. In the other model, spatial layout efficiency of each Wi-Fi facility is calculated by a demand load indicator - the sum of the three types of demand space's ratios of served quantity to the average quantity it should carry, and then assessed by relationship with its adjacent facilities. Corresponding statistical methods and analysis processes were also designed using the function modules found in ArcGIS software. The approach was applied to Wuhan city in 2016. After overlaying influence areas of 688 Wi-Fi facilities with demand spaces of 137 access points for recreation, 1200.99 km roads for urgency, 121.54 km² regions for security, the results show that there exists a spatial disequilibrium between supply and demand of Wi-Fi service in Wuhan due to lack of comprehensive planning. Specifically, there are 67 points, 700.76 km roads, and 42.59 km² regions of demand spaces covered by Wi-Fi service, with service efficiencies of 48.91%, 58.35%, and 35.04% respectively and an overall spatial service efficiency of 47.43%. Among all the Wi-Fi facilities, there are 481 carrying saturated demand, 3 straying from the centre of demand space, and 204 redundant. The overall spatial layout efficiency of Wi-Fi facilities is 43.01%. The conclusion is that the dense and massive redundant Wi-Fi facilities should be optimized, especially in the centre areas along the confluence of Yangtze and Han rivers and new Wi-Fi facilities supplemented in other ill-equipped areas. Since many metropolitan cities experience the same problem, this novel approach will find wide application in the future and offer improved evaluation strategies for researchers and policymakers.     

Location, innovation and trade: The role of localization and nation-based externalities

This paper models locales that produce goods for trade outside their boundaries. We use a model that assumes monopolistic competition in both service and traded goods sectors; and, influenced by Porter (The Competitive Advantage of Nations, The Free Press, New York, 1990), we study the impact of both a localization externality and a nation-based externality. The localization externality is related to innovation that occurs because of agglomeration in the locale. The nation-based externality reflects the idea that some nations promote competitive industries more successfully than do others. We identify two types of comparative statics effects related to two distinct results of innovation.     

Offshoring knowledge and service work: A conceptual model and research agenda

This paper presents two complementary conceptual models that help shed light on the complexities of offshoring service and knowledge work. In developing the model, we draw upon existing literature in the realm of service operations and delivery and build on insights from allied areas such as management and practice. The models offer a simple yet powerful way to conceptualize offshoring of knowledge and service work and to identify the inherent challenges that such strategies entail. The evolutionary model of offshoring parallels well-established work in the manufacturing literature to present a sequential view of building organizational competence in offshoring. The implications of the conceptual models have been discussed in a range of propositions that can be viewed as foundations for new inquiry in this research stream.     

服务保证设计要素研究

服务保证是产品保证在服务领域内的扩展与延伸。自上世纪80年代以来,学者们对服务保证的概念、设计要素、基本类型等进行了深入研究。本文回顾了国内外学者对服务保证概念的界定,并对服务保证类型和服务保证设计要素进行了系统的梳理,结果发现:服务保证的概念基本趋于一致;服务保证的基本类型及保证范围获得了学者们的基本认可,但对不同类型服务保证设计要素研究不足,对补偿措施及调用过程也缺乏深入分析。本文对未来的研究趋势进行了展望。     

Entrepreneurship research in service industries: a literature classification and trend analysis

In this paper, the influence of entrepreneurship on service management research is examined. Entrepreneurship research occupies a central place in organizational theory and strategic thinking, but its theories and models have little influence on business management. Entrepreneurship research can have a better integration with other areas of management, but there is still certain isolation. This article reviews the emerging areas in entrepreneurship research that provides complementary theoretical framework to service business models. In order to determine the areas in service management research in which entrepreneurship theories can be useful, a classification of the papers published in the last 2 years in the JCR service management journals is carried out. The study concludes that innovation is the most outstanding priority in service management research that can be enriched by entrepreneurial theories. The entrepreneurial approach to networks and institutional environment are the theoretical frameworks that better suit to introduce entrepreneurship variables as antecedents in business innovation models.