The symbolism of international tourism in national identity

Drawing on symbolic interactionism, this paper explores the nexus between tourism and national identity in China. Unlike current research's focus on the role of inbound heritage tourism sites in fostering national identity, this study uses symbolic interactionism to frame an analysis of how Chinese national identity is expressed and affirmed as a phenomenon of experiential consumption through the act of international outbound tourism. A multi-method approach guided the data collection from 28 Chinese tourists in two groups. Data analysis follows a constructivist grounded theory approach that is expressly suited to symbolic interactionism. The findings revealed that international tourism offers a platform on which to affirm and express Chinese national identity through the symbolic interaction between Chinese tourists and the world outside of China.     

Chinese outbound tourism: An alternative modernity perspective

Chinese outbound tourism has become of great interest to tourism scholars. This paper provides a brief review of the current theoretical discussion about modernity and alternative modernity and their connection to Chinese outbound tourism developments. The paper traces the progress of Chinese outbound tourism via the binary structure-agent approach. Its study integrates the institutional development of the Chinese tourism governing body over four decades as social structure, and as agents, analyzes the changing perceptions of Chinese outbound tourists. The study advocates that the Chinese outbound tourism sector has developed within the scope of alternative modernity. The paper indicates that the development of Chinese outbound tourism reflects a process of developing modern institutions and conceptual modernity over time.     

To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

Non-interaction and identity change in Covid-19 tourism

The ongoing COVID-19 pandemic has challenged the fundamental desire for social interaction in international tourism. It is vital to understand how the loss of meaningful social interaction will impact on tourists' identity change. As the pandemic first appeared in Wuhan, capital city of Hubei province in central China, the study focuses on Chinese tourists' reflections on social identity change and its associated non-interaction during the time of the unexpected crisis. Using the constructivist grounded theory approach, this qualitative research explains how non-interaction with people and place influences, and indeed is influenced by, changes in their social identities during the crisis, and shapes their future social behaviours. Theoretical and practical implications of these findings are discussed.     

A panel data-based analysis of factors influencing market demand for Chinese outbound tourism

This paper presents data on the top 50 outbound destinations for Chinese tourists from 2002 to 2013. The total number of Chinese tourists traveling to these 50 destinations accounts for 95.38% of outbound travelers from China. We built a dynamic panel data model to measure factors that influence market demand for Chinese outbound tourism. The results show that economic variables such as income, tourism prices, and exchange rates have a significant influence on outbound tourism volume. The effect of bilateral goods trade and leisure time significantly differ between the full sample and the two subsamples, whereas political stability of the destinations and special incidents in China have no significant impact on demand for outbound tourism. Based on these findings, this study proposes strategies to strengthen the management of China’s outbound tourism market.     

Development Characteristics and Implications of Mainland Chinese Outbound Tourism

This paper provides a thorough examination of the Mainland Chinese demand for outbound travel. It analyses the impacts of the Mainland Chinese outbound tourism market according to factors such as policy, economy and socio-political issues. The origins, destination perceptions and organization of Mainland Chinese outbound tourists are also explained, together with the negative impacts of tourism on Mainland Chinese travellers, travel agencies, national image and economic loss. Finally, the marketing policies for Mainland Chinese outbound tourism in travel agencies, government tourism offices and destinations are examined.     

中国公民出境旅游文明与软实力提升研究

一个国家的“软实力”对于提升国际影响力和形象具有举足轻重的作用,提升国家软实力已经成为中华民族伟大复兴征途中必须面对的现实课题。近年中国公民出境旅游已经成为炙手可热的现象,而我国公民在出境旅游中的不文明行为已成为中国提升国家软实力的瓶颈。本文在中国公民出境旅游文明与提升国家软实力机理分析的基础上,通过构建理论模型,探讨了文明的出境旅游行为与中国软实力提升的相关性,提出了基于中国公民出境旅游文明提升国家软实力的对策。     

When east meets west: An exploratory study on Chinese outbound tourists’ travel expectations

The booming Chinese outbound tourism has attracted worldwide attention. This study attempts to examine Chinese tourists’ expectations of outbound travel products. A series of focus groups were conducted in eleven cities in China and various issues, concerns, and problems were identified related to Chinese outbound tourists’ expectations of accommodations, food and restaurants, tour guides and itineraries, entertainment and activities, and transportation. The focus group results showed that, while Chinese outbound tourists share many of the same fundamental needs and desires of all tourists, this group has particular expectations in terms of amenities and service standards. Understanding these expectations may help Western service providers better serve this market.     

中国出境旅游高速增长的负面影响探析

旅游业是相当于我国GDP近6%的重要产业.国际旅游是旅游者的跨国界流动,是旅游者的消费能力从客源国转移到东道国的释放,被称为无形贸易和"风景资源的就地出口".20世纪90年代以前我国的国际旅游以入境旅游为主要形式,它曾是我国创汇的重要渠道."九五"以来,我国出境旅游持续快速发展.事实上,出境旅游的超高速增长正使我国旅游业面临由创汇产业向耗汇产业的过渡.本文拟从经济社会的宏观角度,将当前我国旅游业的发展看成是我国特定经济社会条件下的产物,从这个角度分析出境旅游的超常发展是否在"适度"的范围,探讨出境旅游发展对宏观经济、国际收支平衡和和谐社会的影响;并基于这种形势判断和负面影响分析,提出相应的政策调控构想.     

归因偏差视角下旅游行为失范成因研究

游客旅游行为失范时有发生,威胁着旅游资源与环境安全。心理归因影响个体行为逻辑,归因偏差是解释心理归因的经典理论。本文引入归因偏差理论,采用实证方法探究旅游行为失范背后的归因偏差因素,为减少旅游行为失范提供心理学依据。研究发现,归因偏差能够引致旅游者心理认知偏差,后者直接引发和助推旅游行为失范。心理环境和群体心理对引致旅游者的心理认知偏差和行为失范具有显著作用,归因偏差成为旅游者弱化旅游行为失范结果的心理屏障,可激发或促进旅游行为失范的发生或持续。研究认为旅游地可从完善硬件监控、控制游客流量、强化失范行为负面教育、发挥在场监督作用等方式削弱归因偏差效应。     

Barriers to offering special interest tour products to the Chinese outbound group market

As Chinese outbound tourists expand in numbers and diversity, they may seek more challenging special interest tourism (SIT) activities. Tourists' participation in SIT activities can be profitable to a wider range of providers, enhance destination image, and enrich tourists' experiences. This research investigated the opportunities for offering SIT products to the China outbound group market by interviewing 20 Chinese outbound tour operators to examine the extent of interest in developing the product as well as factors driving or hindering the development. Findings revealed four types of barriers that influence operators’ willingness to incorporate SIT activities in their product offerings. Drawing on a critical social theory approach that focuses on 'enlightenment' and 'critique', this paper argues the validity of these perceived barriers - operators are risk-averse for institutionalised practical, social, cultural, and policy-related reasons.     

从外汇储备构成和性质看我国出境旅游发展政策

本文通过对我国外汇储备构成和性质、我国出境旅游规模、中日出境旅游发展背景等方面的分析,得出结论：在当前阶段我国不宜将发展出境旅游作为一种平衡国际收支的方式。     

In-group favoritism or black sheep effect? The moderating role of norm strength on destination residents’ responses towards deviant behaviors

Drawing on social identity theory and focus theory of norms, this study investigated differences in how destination residents respond to deviant behaviors by other residents—members of their in-group—and similar behavior by tourists, who they see as the out-group. We proposed and tested a conceptual model of the transition between in-group favoritism and the black sheep effect under the moderating effect of norm strength. A mixed-method approach, including a secondary data study and three scenario-based experiments, was applied. Findings of this study revealed that focal residents showed in-group favoritism for other residents' deviant behavior compared with tourists. The contagion effect of deviant behavior was stronger among in-groups than out-groups. However, with respect to behaviors about which norms are tight, the black sheep effect comes into play, as focal residents hold a higher desire to punish in-groups’ deviant behavior than the out-group. This study has theoretical and practical implications for destination marketing organizations.     

Multicity trip patterns: Tourists to the United States

This study examines international tourists’ multicity trip patterns within the United States. Actual and perceived distance from the country of origin to the destination is assumed to affect the likelihood of multicity tourism behavior. In addition, higher opportunity costs for first-time tourists are expected to lead to increased multicity patterns. An analysis of the trips of international tourists to US metropolitan areas confirmed that multicity patterns differ for groups of tourists with different origins and varying levels of familiarity with the destination. Differences lie in the directionality of flows as well as the extent and nature of multicity tourism behavior.     

Chinese Residents' Demand for Outbound Travel: Evidence from the Chinese Family Panel Studies

This paper investigates potential factors influencing Chinese residents' demand for outbound travel. Based on survey data from the Chinese Family Panel Studies project conducted in 2008, we utilize several discrete choice models to analyze (1) factors explaining Chinese residents' participation in outbound travel in the last five years and (2) factors explaining various types of outbound travel. We highlight the importance of age, hukou type, personal income, education level, domestic tourism participation, foreign language proficiency, life satisfaction, and Internet use to explain Chinese residents' outbound travel. We also observe regional differences and urban–rural differences by estimating the model using different sub-samples. Finally, implications are presented concerning marketing efforts in targeting potential Chinese outbound tourists.     

旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例

文章综合旅游地意象、地方依恋及环境责任行为理论,将旅游地意象分为5个要素,将地方依恋分为2个要素,并构建了旅游地意象、地方依恋与旅游者环境责任行为之间的关系模型。研究发现:(1)景观意象、设施意象、服务意象及安全意象均直接影响情感意象。设施意象与服务意象不仅直接影响地方依赖,且通过情感意象来实现。安全意象和景观意象间接影响地方依赖。安全意象、服务意象及景观意象不仅直接影响地方认同,且通过地方依赖来实现。设施意象间接影响地方认同。服务意象不仅直接影响旅游者环境责任行为,且通过地方依恋来实现。景观意象、设施意象及安全意象间接影响旅游者环境责任行为。(2)情感意象直接影响地方依赖,间接影响地方认同与旅游者环境责任行为。(3)地方依赖直接影响地方认同和旅游者环境责任行为,且通过地方认同间接影响旅游者环境责任行为。     

Motivations to engage in last chance tourism in the Churchill Wildlife Management Area and Wapusk National Park: the role of place identity and nature relatedness

The threat that climate change impacts pose to rare and vulnerable destinations has given rise to a phenomenon known as last chance tourism. This travel behaviour involves tourists increasingly travelling to destinations they perceive to be critically threatened, while contributing to greenhouse gas emissions and climate change impacts in these very places. For last chance destinations to be managed effectively in the face of climate change, a clearer understanding of what drives this travel behaviour is needed. Drawing on the importance of place and nature to identity construction, this research uses a structural equation modelling approach to examine last chance tourism motivations in Churchill, Canada. Results provide evidence of a motivation to engage in a last chance experience. They also indicate that this motivation is related to a desire to share a connection to nature with similar individuals, and to become part of the local story. Beyond this, results show that visitors' sense of place identity and nature relatedness contribute significantly to their motivation to engage in last chance tourism. Findings from this research are important to the management of last chance destinations, including protected areas that are legislated to preserve significant natural and cultural features.     

客观地呈现中国消费者在全球旅游市场中的特性及形象

本文在对一位西方学者的新书进行简单评论的基础上,指出了对中国旅游消费者,尤其是中国出境游客进行研究的紧迫性和必要性.在这本出版于2006年的新书中,中国旅游者被描述成一个被动、无知的群体,而且这个群体在文化上受中国政府左右,缺少像西方游客一般的行为准则,缺乏欣赏西方景观的能力.该书集中代表了西方国家中对中国旅游业及中国旅游者普遍存在的偏见,以及对迅速发展的中国出境游的否定和不安.本文指出,作为扎根于这一崭新的消费群体的中国旅游研究者,是有责任而且有自身的优势向全世界客观地呈现中国旅游消费者的特征和形象的.为此,本文建议对3个迫在眉睫的研究课题,即对中国旅游者的出游动机、中国旅游者的组成成分及中国出境游客的需求进行多方位高层次的分析和研究.     

旅游权内涵解析及其保险保障机制探讨

公民旅游权是基本人权的重要延伸,是一种综合性权利,可分为基础性旅游权和消费性旅游权两大类,旅游保障权、旅游自由权、旅游平等权、旅游资源共享权、旅游发展共享权、旅游消费权和出入境旅游权等七项权利。在我国旅游发展与旅游者权益保护亟待加强的情况下,建议通过相关制度设计构建全面广泛的公民旅游权保障体系,完善我国旅游业持续健康发展的制度基础。在保险制度方面的保障措施主要包括:借助强制保险和商业保险提供公民旅游休闲保障,完善保险制度安排,加强旅游资源保护,进行保险创新,保障公民旅游自由权,加强保险国际合作保障,公民出入境旅游权等。     

中国出境旅游变动趋势分析

为了把握中国作为新兴的全球旅游业重要出境客源地的发展前景和变动趋势，本文从出境旅游市场发展规模、决策类型和价格影响、目的地偏好、旅游方式、消费能力等方面作了详细的分析，并提出了相应建议。