An alternative approach to discriminating multivariate populations and its applications to marketing research

A new method for discriminating among multivariate populations, called the Hausdorff procedure, is introduced to the marketing literature. Rules for classification are defined and a limited simulation study is conducted. For the simulation, both the level of collinearity among the discriminating variables and the level of overlap among the populations are varied. The results indicate that this new procedure is particularly suitable when there is either a high degree of collinearity among the predictor variables or considerable overlap of the populations being investigated. The Hausdorff procedure is also applied to two sets of consumer data. In each instance, it is found to be superior to linear discriminant analysis with respect to the percentage of correct classifications.     

Early and rapidly internationalizing ventures: Similarities and differences between classifications based on the original international new venture and born global literatures

The novel contribution of this article is that it compares classifications of early and rapidly internationalizing firms based on the original literature on International New Ventures (classification method based on speed and scope of internationalization) as well as the original literature on Born Globals (classification method based on speed and extent of internationalization). Evidence from a survey of almost 900 Danish manufacturers demonstrates that the two methods provide similar results with regard to overall patterns of internationalization, but that they classify individual firms quite differently. From a theoretical stance it is therefore recommended to incorporate a richer selection of indicators (aspects of speed, scope as well as extent) in order to secure higher comparability between studies.     

Detecting Deception: The Benefit of Looking at a Combination of Behavioral, Auditory and Speech Content Related Cues in a Systematic Manner

People communicate with each other across distance in a variety of ways, for example, via the telephone, via electronic forms of communication (the written word) or via videolinks. In this article, behavioral, auditory and speech content related cues which research has shown discriminate (to some extent) between liars and truth tellers will be discussed. Although research has indicated that people are generally poor at detecting deceit, some recent studies suggest that looking at nonverbal, auditory and speech content related responses in an objective and systematic manner will lead to more accurate classifications of liars and truth tellers. These studies will be discussed. Apart from examining the available cues objectively and systematically, lie detection might further improve if the lie detector employs certain communication techniques. In the final part of this article we will discuss some of these techniques.     

Consumer views of self-service technologies

This study examined how customers perceived and classified a set of 12 self-service technologies (SSTs) based on multidimensional scaling. The authors describe first, how the classifications developed by Lovelock are perceived by consumers and then, how the individual SSTs map onto those classifications. Results of the study show that 67% of the variance in classification is explained by two dimensions of customization/standardization and separability/inseparability. The authors also propose a typology for the SSTs based on their groupings in the classification framework. The authors discuss the managerial implications of the findings and suggest directions for future academic research.     

The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

To enhance the understanding of consumer engagement with brand content on social media, this study examines how pronoun choices affect different types of consumer engagement (e.g., likes, comments, shares) by simultaneously exploring five different pronoun types (first-person singular, first-person plural, second person, third-person singular, and third-person plural). Furthermore, this study explores how the effects of these linguistic (pronoun) choices vary across two brand classifications: characteristics (hedonic vs. utilitarian) and offerings (goods vs. services). The proposed multivariate Poisson regression model, analyzing 15,788 unique brand posts from Facebook over an 8-month period, reveals differences in engagement due to pronoun usage across brand classifications. These results offer a deeper understanding of how the way brands talk to consumers on social media platforms influences consumers' attitudes (likes), propensity to engage with the brand (comments), and willingness to share branded content with their social networks (shares) across different brand classifications.     

A pragmatic service typology: capturing the distinctive dynamics of services in time and space

Many service classifications have provided helpful yet partial perspectives on the heterogeneity of services. This paper reconciles and integrates different earlier classifications into a new holistic typology of the service economy which is based on detailed statistical service sectors. Moreover, the paper assesses the empirical value of this taxonomy to capture the diversity of services development in time and space. A regional analysis of employment data in Germany provides evidence that knowledge intensive as well as business services follow very different sectoral and spatial dynamics than operational and consumer services. This typology yields differential insights in longitudinal and comparative regional analysis of the service economy.     

Research Expectations at Business Schools: Responding to Changing Business Education Pressures

This exploratory study examined the importance of various types of research for promotion and tenure decisions given the need of business schools to respond to internal and external pressures for change, such as globalisation and managerial relevance. U.S. business schools were classified as AACSB- and non-AACSB-accredited and as high-teaching-emphasis and low-teaching-emphasis schools. Respondents included management and marketing faculty and business deans. Contrary to expectations, few significant differences were found between the two classifications of business schools. While schools differed regarding the importance of theory-based and empirical research, no significant differences were found in terms of the importance of internationally oriented and managerially relevant research for promotion and tenure decisions. Significant differences, however, were found between deans and faculty responses, with deans being more responsive than management and marketing faculty to these pressures. Also, perceptions regarding monetary and non-monetary support varied significantly for all classifications.     

经营者人力资本:企业治理中的一个核心资本

经营者人力资本是企业人力资本中高价值的人力资本,通过深入分析经营者人力资本提升企业核心能力,优化企业所有权安排,是影响企业绩效的重要因素,因此,经营者人力资本是企业治理中的一个核心资本。如果把企业中的人力资本划分为四种,那么经营者人力资本是企业中最高层次的,属于异质性的经营型人力资本。     

试论外贸行业信息化中的国际商务电子单证

国际商务电子单证是外贸行业信息化的一个重要环节。所以必须界定国际商务电子单证的内涵,系统地了解目前国内外常用电子单证的类型,以便对国际商务电子单证在国内外的发展和应用概况进行初步的探索,以期对外贸行业的信息化进程起到一定的促进作用。     

企业成长阶段及其划分标准:一个评论性回顾

企业成长阶段理论已有近半个世纪的发展历程,但关于成长阶段划分标准及阶段数目直到今天都还处于无休无止的争论之中。探讨相关文献中有关成长阶段理论的起源、各种划分标准及相应阶段数目做了一个评论性回顾,指出了各种标准的优点和缺点,以及今后应该解决的问题。     

Quantifying perceived differences in type styles: An exploratory study

This article reports on the results of an experiment to determine whether type style is a significant influence on readers' affective response to print. A repeated-measures, full-factorial design employing 250 subjects revealed that readers respond differently to both serif and sans serif general print types and to specific types within these major classifications. © 1995 John Wiley & Sons, Inc.     

An analysis of forward exchange rate biasedness across developed and developing country currencies: Do observed patterns persist out of sample?

Forward exchange rate unbiasedness hypothesis (FRUH) has been a widely researched subject for decades. Recently, the sample populations of these studies have expanded to include developing country currencies. The majority of these findings have been that forward rate biasedness is more pronounced for developed country currencies than it is for developing country currencies. One such paper (Frankel and Poonawala, 2010) has further suggested that this phenomenon may contradict Risk Premium Theory since developing country currencies are relatively more volatile. Our analysis first replicates the results of Frankel and Poonawala and then extends the study out of sample using an updated composition of currency classifications. The results of this extended period of analysis show that forward rate biasedness is less pronounced for developed country currencies than for developing country currencies and consequently does not establish grounds to challenge Risk Premium Theory. Furthermore, our results are consistent with another branch of literature which suggests that conflicting FRUH test results may be particular to the time period examined. It is therefore possible to speculate that period-specific factors were responsible for the results found in previous research.     

浅议物流成本控制理论

我国生产企业长期以来一直是重生产、轻流通,导致物流成本巨大。如何加强对其的成本控制是企业的管理者面临的一个重要问题。本文从物流成本的定义、分类入手,着重研究了物流成本控制的意义、原则、方法,力图探索出一套适合于我国企业物流成本管理的方法,为我国企业有效进行物流成本管理提供理论和实际上的指导。     

A STEP TOWARD DEFINING A CUSTOMER‐CENTRIC TAXONOMY FOR MANAGING LOGISTICS PERSONNEL

To retain competitive viability, some progressive warehouses and distribution centers are expanding services and adopting a customer orientation. Through cluster and ANOVA analyses, three distinct classifications of frontline logistics managers are disclosed and compared with respect to their perceived levels of internal customer orientation toward their subordinates, common performance indicators, and other demographic and organizational‐type variables. Important differences exist among the groups; however, logistics managers in all three clusters score relatively well in most areas explored.     

Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics

A sample of adult men and women was exposed to both comparison and individual brand advertisements under controlled conditions. Recall measurements were made for the brands being advertised on an immediate basis and twenty-four hours after exposure to the advertisements. Since different product classifications were promoted in the study, several implications are possible concerning the recall effectiveness of each type of advertisement and product brand.     

How much does KIBS contribute to the generation and diffusion of innovation?

This article aims to estimate the contribution of KIBS to the innovation system. Data on innovation gathered from national and European databases are analyzed using a methodology based on an input–output framework to estimate the drive for innovation in the Spanish economy and the contribution of KIBS. KIBS are found to be crucial to both the creation and diffusion of innovation. From among the four classifications of sectors analyzed herein, KIBS is found to be the only significant net generator of innovation.     

Are Consumers Disadvantaged or Vulnerable? An Examination of Consumer Complaints to the Better Business Bureau

Questions have emerged recently about the appropriateness of defining disadvantaged consumers based on their membership in certain demographic categories, such as income, age, education, and race. This study assessed whether these traditional classifications are useful for understanding consumer complaining behavior with the Better Business Bureau. Results of analysis of more than 24,000 consumer complaints filed with a local BBB office during a 13-year period do not provide consistent support for this disadvantaged consumer perspective. Instead, the emerging vulnerable consumer perspective may provide a more promising basis for future research.     

The Impact of Bilateral Free Trade Agreements on Bilateral Foreign Direct Investment among Developed Countries

Previous studies find that a trade treaty positively impacts foreign direct investment (FDI). But does a trade treaty always have positive effects on FDI? What is the effect of bilateral free trade agreement (FTA) on bilateral FDI among developed countries? Based on the Knowledge‐Capital model, I hypothesize that bilateral FTA has negative effects on bilateral FDI in developed–developed country pairs, but positive effects in developed–developing country pairs. To test this hypothesis empirically, I conduct the within estimator, the Difference‐in‐Difference estimator and the Arellano–Bond estimator with panel data of bilateral FTA and outward FDI in 30 OECD countries and 32 non‐OECD countries between 1982 and 2005. The result supports the hypothesis. The existence of bilateral FTA decreases bilateral FDI in the OECD–OECD country pairs but increases bilateral outward FDI in the OECD–non‐OECD country pairs. The finding of negative effects of bilateral FTA on FDI is robust to different country classifications by gross national income (GNI) per capita and secondary school enrolment. Hence, the results are consistent with what Carr et al. (2001) predicts about the effects of trade cost on FDI in developed–developed country pairs and in developed–developing country pairs.     

长三角地区优势产业界定及关联性分析

本文对优势产业的评价是针对长三角地区的工业产业大类进行的。首先通过构建优势产业评价指标体系来对该区域各产业大类进行评估,确定十大优势产业及排序;接着对长三角地区优势产业按主要指标进行逐项分析;最后对长三角地区优势产业之间的关联性进行定量分析,得出相应的研究结论。