The Effects of Integrating Cognitive Feedback and Multi-attribute Utility-Based Multicriteria Decision-Making Methods in GDSS

Cognitive conflicts arise within groups because the members of a group view a problem from different perspectives, even when they have similar interests in achieving a goal. Disagreement within a group may occur due to: (a) differing judgment policies among the members, (b) inconsistency by any member in using a judgment policy, (c) group process losses that prevent group members from understanding each other better, or (d) limited processing capability which may prevent group members from processing all information effectively. Disagreement is especially likely when policies, processes, or information are conflicting in nature.A level 2 GDSS to aid judging in cognitive conflict tasks is presented that combines cognitive feedback and Multi-attribute utility (MAU) theory based multicriteria decision-making techniques with the communication structure and activity-structuring capabilities of a level 1 GDSS. Though cognitive feedback and MAU methods have been used separately to help groups resolve cognitive conflicts, never before have the two decision aids been used together in a computer-based collaborative system.The contributory effects of the components of this GDSS design were empirically tested in a laboratory setting. Three treatments: an unaided face-to-face meeting, a level 1 GDSS supported meeting, and a level 2 GDSS supported meeting were compared in a repeated measures experimental design.Results largely supported the proposed research hypotheses. Some specific findings include: (1) the level 2 GDSS reduced disagreement between group members and improved consistency of judgments better than the other meeting environments did; (2) there was no significant difference in the reduction of disagreement between the level 1 GDSS and face-to-face meetings; and (3) while there was no difference in improvement of consistency of individual judgments between the face-to-face and level 1 GDSS supported meetings, group judgments made in face-to-face meetings were more consistent.     

How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences

Traditional word of mouth (WOM) involves personal communications among family, friends, and others. Today, social media sites like Facebook offer the possibility of electronic word of mouth (eWOM), a mediated form of WOM. Little is known about the best way for marketers to use social media. Even less is known about international differences in consumer usage of social media and how eWOM influences consumer decision-making. This study helps address that research gap and uses cultural dimensions to compare the use of social media and other information sources for consumer decision-making across 50 countries. The results indicate that the use of information sources that influence online purchase decisions strongly varies by culture. For example, relationship-oriented collectivists rely to a greater extent than individualists on social media, which are an alternative for interpersonal WOM communication. Interestingly culture affects the influence of social media on purchases differently than the influence of traditional WOM through family or friends. Furthermore, there are major differences in online complaint behavior by country, due to cultural variations.     

Paralanguage and social perception in computer‐mediated communication

It is widely held that computer‐mediated communication (CMC) filters out many of the social and affective cues associated with human interaction with consequent effects on communication outcomes and the medium's suitability for interpersonal tasks. The relationship between paralanguage and social perception in CMC in different social contexts is investigated in two experiments. In Study 1, it was hypothesized that there would be significant differences in subjects’ perceptions of anonymous communicators as a function of the paralinguistic content of the electronic mail messages they received. Subjects read three sets of messages containing different types of paralinguistic cues and a fourth set of control messages. They also completed a set of person‐perception rating scales in respect of each message sender. The hypothesis was supported for both novice electronic mail users and for experienced users drawn from a large telecommunications organization. In Study 2, subjects participated in group discussions over a CMCS under four conditions, manipulated in a 2 × 2 between‐subjects design. The salience of the task group was either high or low, and subjects were either de‐individuated (physically isolated and visually anonymous) or individuated (physically copresent and visually identifiable). From social identity theory, it was hypothesized that de‐individuated subjects for whom group identity had been made salient would evaluate users of paralanguage more positively than when group salience was low, in accordance with a social attraction response associated with perceptions of group identity. The hypothesis was supported. The results suggest that paralanguage is one means by which social information is communicated in CMC and that the meaning of paralinguistic marks is dependent on the group or individual context that is pre‐established for the communication. The studies, therefore, question earlier assumptions that the social context is dramatically reduced or eliminated in this medium. The implications of contextual effects for the use of CMC by work groups in organizations are discussed.     

Electronic Meetings and Intense Group Conflict: Effects of a Policy-Modeling Performance Support System and an Audio Communication Support System on Satisfaction and Agreement

Ad-hoc decision teams were used to examine the effects of an electronic meeting system (EMS) on group satisfaction and agreement. The decision task provoked intense conflict of values. The EMS had two core features - a policy-modeling group performance support system (incorporating structured decision methods and computer-supported cognitive feedback using Multi-Attribute Utility Analysis and Social Judgment Analysis), and an audio-based group communication support system (allowed dispersed members to communicate by voice). Policy groups reached higher agreement than conventional decision-making groups, apparently due primarily to the structure for cognitive-conflict tasks that was imposed on group discussion rather than computer-supported cognitive feedback displays. Audio groups were more satisfied with the conflict process than face-to-face groups. Decision agreement was equivalent across the two media. These audio effects for a highly equivocal task represent a further challenge to media richness theory.     

An Application of Focus Theory to Project Management Processes

This article presents the findings of an exploratory study of the degree to which Focus Theory, a general theory about group productivity, can be used to improve the productivity of project management activities. Guided by the theory and the principles of collaboration engineering, we developed a collaborative template for project progress status reporting. We evaluated the template in both face-to-face and distributed group interactions. The study indicated that a collaborative template helped structure status reporting activity and provided a permanent record of project status for future reference. As a result, it was efficient and effective for team leaders to prepare topics for project status meetings by using the template. The meetings became focused on topics outlined on the template and meeting participants commented that the meeting record helped them keep track of what had been either accomplished or decided. The major limitation observed for use of the template was that, when used in distributed and synchronous interactions, it needed to be augmented by voice communication because communication in text-only format, as provided by the template, was too time-consuming. We discuss implications of the research outcomes with respect to the usefulness and limitations of Focus Theory.     

Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Effective two‐way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid‐1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.     

A framework for communication support in group work with special reference to negotiation systems

Communication is central to all group interactions, including negotiations. Group interfaces can limit or enhance communication flows among participants. Hence, group interface design requires the identification of the communication flows among participants, which in turn requires an identification of the various dimensions of intragroup communication. This article outlines a framework to guide researchers in examining the communication needs of group members in computer-supported collaborative work (CSCW), highlighting its application to the context of negotiation. An analysis of communication flows is provided along four dimensions:concurrency, message, channel andparticipant characteristics. The framework is intended to encourage a detailed focus on key aspects of the group interface, to provide a scheme for categorizing the contributions of empirical work, and to identify factors worthy of empirical scrutiny.An earlier version of this article, A Communication-Based Framework for Group Interfaces in Computer-Supported Collaboration by F. Lim and I. Benbasat, appeared in theProceedings of the 24th Hawaii International Conference on Systems Sciences, pp. 610–620.     

The Communication Contract and Its Ten Ground Clauses

Global society issues are putting increasing pressure on both small and large organizations to communicate ethically at all levels. Achieving this requires social skills beyond the choice of language or vocabulary and relies above all on individual social responsibility. Arguments from social contract philosophy and speech act theory lead to consider a communication contract that identifies the necessary individual skills for ethical communication on the basis of a limited number of explicit clauses. These latter are pragmatically binding for all partners involved and help to ensure that the ground rules of cooperative communication are observed within a group or an organization. Beyond promoting ethical communication, the communication contract clarifies how individual discursive behaviour can be constructively and ethically monitored by group leaders in business meetings. A case study which shows what may happen when ground clauses of ethical communication are violated is presented. The conclusions of the study highlights why attempting to respect the communication contract is in the best interest of all partners at all levels within any group or organization.     

Corporate communication,sustainability, and social media: It's not easy (really) being green

This empirical research explores how 16 global corporations from four different industry sectors—retail, technology equipment, food/beverage/tobacco, and consumer goods—use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms’ corporate communication. The sample is divided into two subsamples (Green and Not Green firms) using Newsweek's Greenest Company 2012 rankings, and compared for differential use of social media and corporate reports. Results show that communication varies across firm and industry regarding types of sustainability initiatives reported, metrics employed, and communication media utilized, and that Green firms are more active than Not Green firms both in addressing sustainability and in general social media activity. Implications are discussed herein and recommendations are presented for companies seeking to better understand the effective use of social media and sustainability communication.     

How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships

In recent years, social media influencers (SMIs) have become part of the strategic communication of firms because the traditional form of mass media communication is losing its effectiveness. Thus, it is imperative to study the effects of communication through SMIs on marketing outcomes, such as purchase intentions. Based on the fairness dimensions, that is, information, distributive, interpersonal, and procedural, and dimensions of source credibility, that is, attractiveness, expertise, trustworthiness, and similarity, this research investigated how technology-oriented SMIs (T-SMIs) foster parasocial relationships (PSRs) with followers. Purposive sampling was employed to collect data from 506 active social media users. Data were analysed through IBM AMOS and SPSS 26. The results of the study suggested that attractiveness, expertise, trustworthiness, similarity, interpersonal, procedural, and information fairness are positively related to fostering PSR with followers. In contrast, distributive fairness does not strengthen PSR with followers; furthermore, the study findings suggested an indirect positive influence of attractiveness, expertise, trustworthiness, similarity, interpersonal, procedural, and information fairness on the purchase intentions of consumers via PSR. This study is useful for academia and industry since it fills important gaps in the literature and provides recommendations to brand managers of technology companies about selecting appropriate SMIs for the endorsement of their brands.     

Interactivity in Web Sites of Medical Support Organizations in Finland

Abstract

Traditionally, the activities of medical support organizations are largely based on face-to-face meetings and events as well as telephone services. The Internet has brought new possibilities for communicating both with members and between members. This study analyzes the web pages of seventeen support organizations and examines the views of the communicators of the organizations on the philosophy of constructing web sites. The web pages provide a wealth of information as well as many kinds of interactive services. There are two levels of interaction, one quasi-interactive and the other truly interactive. The communicators emphasize collaboration in the construction of web sites. They are aware of segmentation in their members (e.g., young and old) and of the challenges in using computer-based means of communication.     

Technology support for cooperative work: A framework for studying introduction and assimilation in organizations

This article draws on published research on the nature of the innovation process and exploratory field research in 10 companies to develop a framework for research on organizations’ introduction and assimilation of computer‐supported cooperative work technologies. The research reported in this article, part of a much larger study of the general process of innovation in organizations, focuses specifically on the transfer and assimilation of new technology innovations.

Technologies to support group process, communication, and coordination in face‐to‐face group meetings [electronic meeting support systems (EMSS)] were chosen to illustrate the use of the research framework. The article focuses on the transfer of these technologies from R“D units to target organizational units and the alignment of group, technology, and task during assimilation by end‐user groups. Research propositions are developed and discussed. Future articles will present the findings from current research that utilizes the frameworks presented in this article to study the introduction, transfer, and assimilation of EMSS in organizations.     

Industry and agency views of social media: Issues implementing dialogic communication

The technologies and culture of social media present issues for organisations implementing dialogic communication. The ubiquity of social media and the dialogic nature of communications in the digital age are raising awareness of the necessity of a total stakeholder approach to integrated communications. Yet, while the Marketing discipline argues that dialogic communication represent communication par excellence, this research finds that implementing a total stakeholder approach to dialogic communication is proving to be extremely elusive for many organisations exploring social media applications. The empirical findings of this research explore how marketing and communications professionals from a diverse range of industry and agency role contexts view social media, and presents issues that organisations face in implementing dialogic communication. It is suggested that these implementation issues inhibit the ability of organisations to move beyond ‘control’ and implement a total stakeholder approach to social media for dialogic communication that can engage with an organisation's stakeholders to gain their support.     

Influence of Computer-Based Meeting Support on Process and Outcomes for a Divisional Coordinating Group

This research examines the introduction of computer-based group decision support systems (GDSS) to members of a division level coordinating group. Participants performed authentic problem formulation tasks which varied naturally in degree of structuredness, in two non-GDSS meetings then were provided GDSS for four additional meetings. It was proposed that the introduction of the GDSS and task structuredness would influence (1) group process in terms of the amount of divergent and convergent thinking communicated during meetings and (2) perceived outcomes regarding quality, satisfaction, understanding, confidence, and commitment to group positions. Results suggest that GDSS use affected both the total amount and pattern of group communication but not perceived outcomes. Structuredness of the task affected perceived outcomes but neither amount nor patterns of communication. Additional qualitative data regarding perceived of costs and benefits in using GDSS provide richer explanation for study findings and suggest further lines of inquiry.     

An Experimental Analysis of Face to Face versus Computer Mediated Communication Channels

Experimental research on Group Decision Support Systems (GDSS) has generally focused on democratic groups whose members typically share the same objectives. In organizations, however, there are many situations where groups have a leader who has the power to override the group's recommendation, the objective of the leader may not be the same as the objective of each member, and not everyone may have the same information. This paper reports the results of an experiment in which the groups, having a designated leader, worked on a mixed-motive task. Within this context, we analyze group decision outcomes and processes for groups that use a face-to-face channel of cormnunication and those that utilize computer mediated communication. We compare performance of the leader and members with respect to an objective measure of performance, the efficient frontier. The results indicate that for this task groups using face-to-face channel outperform groups using computer mediated communication.     

Conceptualizing the brand in social media community: The five sources model

The emergence of social media is challenging the ways that marketing academics and practitioners conceptualize and manage brands. This research explores the consumers׳ specific motivations for the purpose and structure of the consumption of brands in social media community. Keeping the evolving economic relevance of social consumption in mind, the resulting conceptual model has been designed to give a better understanding of the unique branding opportunities and relationships that social media present to brand managers. The research employs a triangulated method that includes a social media-based Facebook focus group and face-to-face interviews. The findings suggest that consumers expect some very specific two-way interactions with brands and that social media may be the only way to effectively deliver these demands. This study identifies five core drivers of brand consumption in a social media community articulated in the Five Sources Model: functional, emotional, self-oriented, social and relational. These core drivers represent unique opportunities for brands to enhance their relationships with their customers and to increase the likelihood of an active and beneficial online community built around their brands. Future research implications are discussed.     

Virtual Teams and Multiple Media: Structuring Media Use to Attain Strategic Goals

Work environments have grown substantially more complex over the years. Teams are increasingly distributed, and presented with a variety of different communication technologies, e.g., e-mail, instant messaging, cellular phones, pagers, and intranet applications, for use in distributed collaborative activities. Further, individuals often belong to multiple teams concurrently. This study explores how virtual team members structure their use of multiple media to attain strategic goals in complex work environments. A grounded theory approach was used to analyze data gathered from forty interviews of information technology workers. Our results indicate that there are two primary structures individuals employ when making use of multiple media: sequential and concurrent. Sequential combinations are of three types: redundant, serial, or complementary, while concurrent combinations are of two types: independent or complementary. Further, individuals strategically use multiple media to accomplish specific communication goals beyond simply transmitting the message, such as message acknowledgement, enhancement of mutual understanding, and participation in multiple communication interactions. The implications of these findings for research and practice are discussed.Both authors contributed equally to this paper.     

Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study

Children's increasing obesity worldwide is creating negative health and socioeconomic drawbacks. To find the determinants of obesity, this research looked at the influence of (1) media usage; (2) advertising messages/brand recognition; and (3) communication or lack of communication between parents and their children on obesity and food-related Purchase Influence Attempts (PIAs) of tweens. A 3-year longitudinal follow-up study was conducted with 68 families whose children were either obese or at risk of becoming obese. The subjects were divided into the following four groups: (1) media amount was controlled; (2) brand recognition was controlled; (3) communication channel of family members was controlled; and (4) all three conditions were controlled. Our results showed significant weight-loss and reduction in PIAs in all groups except in group 2 (brand recognition controlled). This work shows the importance of changing habits using behavioural treatment and the importance of communication among family members on obesity prevention.