高端数码产品奢侈性群体感知研究

为了研究不同同龄群体对高端数码产品奢侈性感知的差异,本文搜集了283个关于消费者对高端数码产品的奢侈性感知等级,以及价格弹性与购买动机的数据样本,结果表明,不同的同龄群体对高端数码产品的奢侈感知存在显著差异;被认为是必需品的高端数码产品相对缺乏价格弹性,而被认为是奢侈品的高端数码产品在产品涨价后更容易被放弃消费;不同的同龄群体购买高端数码产品的动机各不相同,购买行为会降低消费者对高端数码产品的奢侈性感知。     

Customers' cognitive patterns of assurance: a dual approach

Assurance has been identified as a key service quality dimension but has not attracted theoretical and empirical attention on a distinct basis. The present pilot study adopts both qualitative and quantitative methods to look at how distinct customer groups (internal and external) perceive assurance in particular when they evaluate service quality. Evidence comes from 83 individuals of the medical staff and 79 patients at an outpatient unit. The novelty of the present study lies in the combination of means–end analysis with a probabilistic model to ground the conceptually appealing composite structure of assurance on a more concrete attribute foundation. Findings suggest that while the groups under investigation realize different benefits in achieving assurance, they share a common guide when prioritizing service-related attributes, namely the professional capacity of personnel. Overall, assurance proves itself to be critical, at least for the healthcare sector.     

In Dirty Chains? Purchasing and Greener Manufacturing

Against the backdrop of an increasing importance of the purchasing function in manufacturing companies, this paper introduces the notion of a "green multiplier effect" and suggests that purchasing could become an important agent for change regarding environmental initiatives in the supply chain. The literature offers some support for this concept. However, a study into purchasing in Scottish manufacturing companies produces a less optimistic picture, as environmental initiatives involving the supply chain are rare. Where they occur, they are mostly undertaken in a passive fashion, with the main motivation being compliance with legislation. Above-average environmental initiatives are reported from three industries: paper making, chemicals and electronics. Explanations of the discrepancy between anticipated and actual results point to the reactive nature of purchasing and to performance measurement systems that focus on economic criteria.     

Organizational buying effectiveness in supply chain environment: A conceptual framework

The idea of effectiveness measurement in supply chain context stresses the importance of value development process for the forthcoming member of the chain. The main purpose of this paper is to develop a conceptual model of organizational buying effectiveness in the supply chain context, emphasizing the importance of marketing orientation in the purchasing process. Literature has revealed that there are many focal interaction points between relationship marketing, supply chain management, and organizational buying. The effectiveness framework was developed regarding the value perception, organizational buying involvement, and decentralization of decision making     

Why buy organic rice? genetic algorithm‐based fuzzy association mining rules for means‐end chain data

While empirical studies of organic food consumption have centred primarily on European and North American countries, the amount of research occurring in Asian countries is increasing. This article describes the attributes, consequences, and values influencing consumer perceptions and adoption of organic rice in Taiwan, where rice is the major food. Based on a means‐end chain (MEC) rationale, regulatory focus theory and self‐construal theory, this article describes the attributes, consequences and values influencing Taiwanese consumer perceptions and adoption of organic rice. Using a questionnaire and a sample of 300 organic food shoppers in Taiwan, we applied the MEC technique in a different fashion via the proposed genetic algorithm‐based fuzzy association mining rules (GFAMR) algorithm to depict the attribute‐consequence‐value links to purchasing organic rice. This study has at least two merits: (a) it is among the first integrating regulatory focus theory, self‐construal theory and MEC to explore the reason why Taiwanese consumers purchase organic rice and (b) it introduces a new method to quantitatively deal with MEC analysis. The results show that the most important ultimate values are fun and enjoyment in life and security, which are in line with the promotion focus and prevention focus, respectively, of regulatory focus theory. Furthermore, we found three consumer segments related to organic rice: prevention focused housekeepers, promotion‐focused egoists, and promotion‐focused (meta‐personal self) altruists. The different paths found in the results can also provide green companies and policy makers with more information about organic rice consumers, allowing them to craft better marketing and communication strategies by which to promote organic food.     

购买水产品决策外部影响因素研究

研究城市居民购买水产品决策过程中的外部影响因素对市场经营者、消费者和政府部门都具有一定的指导意义。在对淮安市182位购买者调查的基础上,运用因子分析方法从11个可能影响购买者决策的维度中提取了4个影响因子,实证表明这4个影响因子解释了水产品购买决策外部影响因素的大部分。     

‘Out With the Old’—An Evaluation of the Relevance of Traditional Chinese Cultural Beliefs in Today's China

This study evaluated the views of a range of 20- to 35-year-old Chinese respondents regarding the applicability and relevance—in today's modern China—of various traditional Chinese values such as trust, respect and guanxi, in regard to personal, social, business and consumer behavior contexts. It found that respondents felt that traditional values were still important at home and in social contexts but had perhaps become replaced in business by more Westernized and sharp-edged values. However, they also feel that it is still sometimes possible to form deeper and more traditionally conceptualized business networks and relationships and it is here that people still preferred to conduct more complex—and serious (and indeed often more lucrative)—business activities. In regard to the use of traditional values in Chinese consumer behavior, the situation is once again quite complex. When it comes to initially thinking about a consumer behavior issue, respondents feel that traditional values played no real part—but when it comes to actually deciding on a particular product or service to purchase, particularly in regard to a product (or service) which has a high level of brand equity/image, the situation is very different. Now respondents tend to make judgments about the product or service in a most traditional manner and way, thinking about issues of face, respect, trust and even guanxi, where it is almost possible for them to feel that they have formed a kind of relationship with some brands that will, in turn, guarantee them a certain level of face, image, status and respect.     

基于因子分析的农产品供应链绩效评价实证

采用因子分析法评价农产品供应链的绩效水平,主要是将供应链的绩效水平体现在各个因子上,将多种评价指标化繁为简,使评价结果更加客观、合理。建立完整、科学和规范化的评价指标体系,应遵循相关性、动态性、全面性、实时性、针对性、可操作性、层次性和发展性原则,主要评价内容包括成本、运作、服务三个方面,具体指标则包含供应链成本、供应链收入、供应链利润、产品柔性、响应速度、交货柔性、数量柔性、准时交货率、顾客抱怨率、退货比率、顾客抱怨解决时间、信息化利用增长率、农产品新鲜度等26项。