The Power of Tourism: A Metamorphosis of Community Culture

The commodification of culture for tourism can result in fundamentally changing a community's structure. Focusing on one rural Atlantic Canadian community, this article examines the transformation of longstanding stable forms of human and social capital that have bonded a local community over two centuries, and in so doing helped to ensure sustainability. Transformations induced by tourism development may dramatically transform such cultures. To avoid corrosive transformation of local culture, careful management plans that protect community values must become the focal point of the plan. This paper discusses the commodification of the culture process as it has unfolded and transformed local culture in a case study rural community. Results of the study show that while local culture may be a community's most valuable asset, the commodification of local culture for tourism may, in reality, impede a community's efforts to achieve sustainability. Cultural-based tourism development invokes transformation, whereas the traditional community culture dies away while attempting to simultaneously create a new culture based on the icons of the traditional one. This may be described, metaphorically, as a death–rebirth-like process. This research suggests that conventional notions of cultural tourism as a means of community sustainability without regard for traditional practices and values may not be appropriate.     

Developing sustainable rural tourism evaluation indicators

This study is to develop indicators that measure sustainable rural tourism development within a sustainable framework. It was conducted via a Delphi technique and the analytical hierarchy process method. After three rounds of discussions, the panel members reached consensus on a set of 33 indicators with four dimensions. This set of community‐based rural tourism development indicators can serve as a starting point for devising a set of indicators at the local and regional level in order to be useful rural tourism sector manager and administrators. The selected indicators are measureable, demand driven and practical to show the real performance in rural destination. Copyright © 2010 John Wiley & Sons, Ltd.     

Understanding tourists' itineraries in emerging rural tourism regions: the application of paper-based itinerary mapping methodology to a wine tourism region in Michigan

In recent years, many rural areas have turned to tourism as a way of reviving their communities. One challenge to such efforts is that community leaders in these areas often have limited experience with tourism and consequently lack the knowledge and resources to best facilitate sustainable tourism initiatives. Moreover, an influx of tourists to an area puts new demands on infrastructure. Information about tourists' itineraries can help communities to address new challenges that result from tourism, however using emerging technologies such as GPS and Internet-based map surveys can be expensive and require expertise many rural tourism planners do not have. Paper-based itinerary mapping methodology can be a cost effective way of providing local officials, tourism planners, and businesses with important information to inform decisions about how to invest limited resources. This study applies paper-based itinerary mapping to an emerging wine tourism area in a rural county in the US state of Michigan. Because it involves tourists travelling from place to place within a region, wine tourism is particularly well-suited for itinerary mapping. Results provide specific recommendations to local officials, tourism planners, and businesses. Moreover, the study offers an example to researchers interested in conducting studies that use paper-based itinerary mapping methodology.     

Rural Residents' Perceptions Toward Tourism Development: a Study from Iran

This paper focuses on the identification and explanation of rural residents' perceptions toward the impacts of tourism development and their grouping with respect to these attitudes. Data from 262 households are used in the empirical analysis. Because of emerging stages of tourism development in the study area, most residents expressed a quite strong support for tourism development, although some social and environmental concern was expressed. The results revealed that respondents most value economic objectives, but the community was not homogeneous in its views. Education, gender, age, income, employment and a high degree of community attachment were found to be the major factors affecting the attitudes of residents. Findings of this study indicate that local people value the tourism in ways consistent with the social exchange theory. Copyright © 2012 John Wiley & Sons, Ltd.     

Sustainable leisure life modes and rural welfare economy. The case of the Randers Fjord area,Denmark

As increasing attention has been paid to rural tourism as a specific form of tourism development, so too has the scope of research into tourism in rural areas become more diverse. Typically, studies focus primarily upon the economic developmental contribution of rural tourism, although a significant amount of work has been undertaken on the consequences of rural tourism development and attitudes/motivations on the part of visitors and/or local communities. However, no attempt has yet been made to integrate studies of both visitors and local communities within the framework of rural tourism development policy. The purpose of this paper is to address this gap in the literature. Drawing on a study of tourism in the Randers Fjord, a relatively underdeveloped area of rural Denmark, it identifies and analyses three groups of tourists characterised by life modes: (i) traditionalists, (ii) peace seekers and (iii) adventurers. In each case, expectations, behaviour and future needs are revealed through qualitative interviews. The predominant (traditionalist) life mode of tourists, it is argued, closely matches that of the area's residents. This, the paper suggests, presents significant barriers to the development and enhancement of tourism, as do the prevailing economic structures and employment patterns. Thus, tourism development policy should take into account both tourists' and locals' life modes in order to progress towards sustainable rural tourism development. Copyright © 2004 John Wiley & Sons, Ltd.     

Examining transformative processes in volunteer tourism

This study adopts a multidisciplinary perspective on the process of transformational change in volunteer tourism. Transformational change is understood as an individualized process which can lead to a critical awareness of the self, leading to a new self-definition. It involves four specific elements, a reflection upon the content of their knowledge, the process of knowing, the premise of what they know and the relational elements of their knowledge. Adopting a qualitative semi-structured interview approach, volunteer tourists provide an account of their volunteer tourism experiences in relation to these four transformational process elements. The results indicate that transformational change does occur through tourism, but that this is an individualized process, not an end outcome. Transformation may be strong at an internal level but it may or may not manifest in behaviour that the individual tourist him or herself is even aware of, let alone observable behaviour that researchers can quantify. It is therefore best understood as a process with distinct steps, of which a change in behaviour is just one element. Facilitators of change can be identified but only partially explain why transformation does and does not occur.     

Rural tourism development in southeastern Europe: transition and the search for sustainability

This paper evaluates current issues surrounding the role and development of rural tourism in southeastern Europe (SEE) (Romania, Bulgaria, Albania and much of former Yugoslavia), setting this within the wider context of change in post‐communist central and eastern Europe (CEE). It examines local and global factors of development and change, particularly within the context of aspirations towards sustainability. The paper concludes that the impacts of EU membership — both of the 2004 enlargement, and later potentially for the countries of southeastern Europe themselves — is likely to be crucial in market and product development for rural tourism. Copyright © 2004 John Wiley & Sons, Ltd.     

Rural tourism development in the USA

Rural tourism has been a subject of study since the early days of tourism scholarship. Most of tourism's deleterious impacts were identified from studies conducted in rural settings. It is only recently, however, that rural tourism has become a special focus of study, dissimilar enough from urban tourism, to be a study subject unto itself. This paper reviews some of the history of rural tourism development in North America with most of the attention paid to the USA's experience, with some examples from Canada. The reason for this is the huge economic difference between the two countries with respect to tourism flows and impacts. In reviewing the history of rural development in the USA, the argument is made that most developments are unplanned and result from market and economic forces that have greatly transformed the American rural landscape. A review of these transformational forces is provided. It is also shown that rural destinations are used, primarily, by local tourists and do not, with few exceptions, cater to an international clientele. After the historical perspective is presented an argument is made that current rural tourism development practices rely on an old paradigm, which is to use local attributes as the primary basis for development and marketing strategies. This has led, in recent years, to a great deal of development attention being paid to the cultural/heritage attributes of a place. Using research conducted in the state of Minnesota on highway travellers and tourists to rural destinations, a new way to look at actual and potential visitors is offered. Instead of an attribute‐specific development approach, a benefits‐based model is suggested as a different way to position rural tourism destinations. Copyright © 2004 John Wiley & Sons, Ltd.     

Industry convergence in rural tourism development: a China-featured term or a new initiative?

ABSTRACT

Industry convergence is a popular term that has been widely referenced in the context of rural tourism development in China. All levels of government (local, regional, national) in China have repeatedly addressed the significance of industry convergence in their tourism plans and related policies. Despite its popularity, limited studies at present have explored this concept in-depth. Using Huai’an as a case, this study applied a path analysis and reported the industry convergence process in a destination. The findings of this study can provide both theoretical and practical implications that are useful for tourism planners and policy makers.     

Voices from Costa Rica: exploring youth perceptions of tourism and the influence of tourism on identity formation and cultural change

Tourism has become a rapidly growing phenomenon in Costa Rica over the past two decades, with a rate of foreign tourists per capita of 0.46 (one of the highest rates in the Caribbean basin). As tourism increases, it is clear that the impacts will continue to be a major change-agent, especially for small communities in Costa Rica. To explore youth perceptions of the impacts of tourism on their culture and community and to better understand the ways in which tourism influences the formation of cultural identity, this qualitative Photovoice study focuses on youth ages 10–16 living in a Costa Rican community. Through the participants’ photographs and discussion, four themes emerged, including economic impacts resulting from tourism, the preservation and loss of culture and history, the importance of respecting the land, and injustice resulting from tourism development. The youth demonstrated the ways in which their experiences and personal histories related to tourism are intertwined with their sense of identity and pride for their community and culture. The results emphasize the relevance of exploring cultural identity within youth populations and support the assertion that tourism generates significant cultural change, which in turn influences youths' past, present, and future perceptions of their community and culture.     

Tourism development and behavioural changes: evidences from Ratanakiri province,Kingdom of Cambodia

This research paper presents the findings of a research undertaken in Ratanakiri province, Kingdom of Cambodia (Under the RETA 6190 ADB TA project on ‘Preventing the Trafficking of Women and Children and Promoting Safe Migration in the GMS’), with the aim to evaluate the impact of an airport rehabilitation project. It highlights the role that infrastructure development, with a focus on tourism-related projects, can play in a remote rural area and its consequences on local population, especially ethnic minorities. For remote areas, tourism is considered as an accelerating influence on globalisation and in-migration, which, in turn, are seen as the main factors affecting remote local communities to modify behaviours changing from valuing utility to valuing exchange. The rapidity of these cultural changes increase rural depopulation and the vulnerability of human beings to a range of negative situational factors, including loss of land, erosion of community structures and coping mechanisms, and as well as exploitative practices such as debt bondage, prostitution and human trafficking.     

Social Capital,Tourism and Regional Development: SPCC as a Basis for Innovation and Sustainability

Traditional views of regional development have focused on economic factors and potential innovation in technical and resource exploitation processes. Similarly, regional tourism development is usually couched in economic terms, such as number of jobs and increasing land values. This approach usually ignores the social and community aspects of tourism development; thus an alternative view argues that the community needs to be factored into our planning and development strategies to balance the traditional economic view. It is argued in this paper that fostering innovation in regional development is much more than a process of community consultation. Rather, what needs to be factored in is SPCC – social, political and cultural capital. This works in both directions; tourism development depends on a level of social, political and cultural capital in order to be a successful regional development tool (even in economic terms) while at the same time tourism development can be undertaken in a way that contributes to SPCC in the region. The paper outlines the key concepts of social capital, political capital and cultural capital. It does so within the context of regional tourism development and the concepts of systems of innovation and sustainable development.     

Contradictions of Rural Tourism Initiatives in Rural Development Contexts: Finnish Rural Tourism Strategy Case Study

In Western countries rural areas have faced major changes and challenges in the past decades. The role of traditional economies has decreased rapidly and the economic transition of rural areas has turned increasingly towards tourism production. By using a Finnish national scale rural tourism strategy and development programme as a case example, this paper argues that, while tourism can provide development for rural areas, the unrealistic expectations and goals may cause problems for rural communities. Unfeasible development goals of rural tourism are seen as the results of insufficient understanding of tourism dynamics and the lack of research-based or otherwise valid knowledge in development plans. In addition the connection between the ideas of rural tourism and sustainability is challenged in high tourism development goals and the related processes.     

Beyond sustainability: optimising island tourism development

This paper aims to identify the current challenges facing the sustainable development of island tourism and to develop a new conceptual approach to sustainable development based upon optimisation. The optimisation process for island tourism will be discussed through the development of a new life cycle model — the multifunctional interactive process cycle that is calibrated using a set of 15 island tourism status indicators. The paper also seeks to explain how a complex and dynamic tourism system can be developed that takes a destination towards an optimal sustainable state to satisfy both visitors and the local community. Copyright © 2008 John Wiley & Sons, Ltd.     

An integrated methodological framework: engaging local communities in Arctic tourism development and community-based adaptation

The Arctic region is experiencing transformation due to climate change, generating both threats and opportunities to local communities. In addition to warming, the signs of climate change are expected to materialise through an increase in the frequency and intensity of weather extremes. Climate-change adaptation (CCA) and disaster risk reduction (DRR) have so far operated fairly independently, but there is an emerging need to examine their synergies due to their similarities. Tourism in the Arctic is also increasingly being encouraged by the different levels of government and seen as an important tool for economic development. The special features of Arctic tourism include a high dependency on natural resources, making it vulnerable to the effects of climate change. This article introduces a methodological framework merging elements from DRR, CCA and tourism development with a focus on community-based data-acquiring technique. Its practicality is emphasised through the focus on current and past community responses to weather anomalies and consequent adaptation measures. It additionally explores the relationship between the environment, community and tourism and aims to understand the characteristics of a community. Two case-study communities in Finnish Lapland demonstrate its relevance and contribution to CCA and to wider sustainable Arctic tourism development.     

Conflict,Power and Tourism on Lombok

This paper analyses how different power relationships between tourism developers and operators and the local Sasak community affected tourism development on the island of Lombok, Indonesia. This study is set against the background of local and national tensions, and how these also have impacted on tourism. Two case studies are presented. The first example describes how tourism developers, operating under a system of privilege in the Soeharto era, attempted to force land acquisition at Rowok, in the south of Lombok. The subsequent protracted legal case has delayed any tourism development in this area. The second example describes a model of co-operative power relationships between the management of the Holiday Inn Resort and the local Sasak community at Mangsit, north of the main Senggigi Beach resort area. Local people are employed in a range of permanent positions, and there is clear evidence of a harmonious relationship between the hotel and the community. During three days of rioting in January 2000, the local community was unwavering in its support of this hotel. It is suggested that the way in which tourism developers and operators link with the local community is an essential indicator for tourism within the context of sustainable development.     

Rural tourism in Spain

The paper describes the rapid recent growth in rural tourism facilities in Spain and attempts to account for the regional variations that exist. The range of activities involved in rural tourism is described and a significant trend towards the development of ‘active’ leisure pursuits in rural areas is identified. This clearly implies a major change in the use of the countryside, albeit in specific locations, but therefore calls into question the assertion of some scholars that rural restructuring is not a feature of contemporary Spain. In assessing the wider impact of rural tourism policies as part of overall rural development, however, it is clear that the main beneficiaries are not necessarily local residents. Copyright © 2004 John Wiley & Sons, Ltd.     

A tale of two parks: Tibetan youths’ preferences for tourism community futures

This study explores young hosts’ identification of tourism resources and their perceptions of different tourism site management styles in a suburban village in Lhasa, Tibet. Two tourism parks with different management styles co-exist in the same village. One is collectively owned and managed by the community and the other is developed and managed by an outside company. Compared with previous tourism community research, this empirical study has four notable features: it focuses on a non-Western, emerging tourism community; compares responses to two different development approaches within a community; targets the emic views of the young local citizens; and connects the present with the future. A combination of research methods, including key informant interviews, photo-elicitation interviews, and a questionnaire-based survey were used in sequence. The study suggests that the Tibetan young hosts have clear views about tourism, the future, and their local resources. They strongly preferred the community-based style for the future, and their preferences extended to the kinds of tourists who visited the community-based property. The study adds empirical weight to the voices of those researchers who call for strong community control over local tourism resources as well as suggesting the benefits this approach may deliver.     

Enclave tourism versus agritourism: the economic debate

The approaches to tourism development vary in different settings. The purpose of this paper is to contribute to the conversation on the relative economic advantages of enclave and agritourism in a small island context. This study explicitly discusses these two forms of tourism in the island of Mauritius where tourism is a key pillar of the local economy. This study uses a novel format where stakeholder perspectives are reviewed based on a simulated debate between two sets of advocates. The debate arguments rely on a grounded methodology where in-depth interviews were conducted to gather the opinions of three substantial groups of stakeholders: notably, government officials, business interests and local community members. The multi-faceted arguments are built on the identified local concerns and perspectives and provide a forum for the voices of diverse participants from the tourism world of Mauritius. The format offers a rich, realistic set of arguments exploring the economic merits of both forms of tourism in a specific setting. Five main themes influence the economic support for tourism development: certainty of tourism income, scale of tourism development, employment, regional disparity and the challenge of change.     

Community resilience to long-term tourism decline and rejuvenation: a literature review and conceptual model

Studied for decades in disciplines such as ecology, psychology, engineering and sociology ‘resilience’ can be defined as a system's ability to withstand and respond to change. The tourism literature has embraced the concept of community resilience by harnessing concepts of adaptive capacity and vulnerability. Many of these studies have focused on the tourism system's ability to respond to short-term disasters and hazards. With the growth of resilience studies in tourism, it is timely to take stock of the core premise of resilience as it is applied to tourism and to identify key gaps in current research. Consequently, this research aims to identify the core concepts of community resilience, with a focus on its application within tourism. The findings reveal that many studies have been conceptual, although there are an increasing number of empirical studies underpinned by resilience theory. Therefore, a conceptual model is presented to broaden existing resilience research and to guide future research into community resilience to tourism decline and rejuvenation.