Social tourism programmes for the senior market: a benefit segmentation analysis

The senior market has gained increasing interest from the tourism industry, mainly because of its considerable size and time flexibility. However, seniors are also a group facing many constraints to participating in tourism, which has led some countries to promote social tourism programmes for this market. However, little is known about the success of these programmes, while research showing the benefits derived by participants would be useful to continuously improve these initiatives. This paper presents a segmentation analysis of senior participants in a Portuguese social tourism programme, based on benefits derived. A questionnaire-based survey was undertaken, yielding a total of 848 valid responses, which were subjected to a hierarchical cluster analysis. Three clusters emerged: the least benefitted, the most benefitted and active and the highly benefitted and locally socializing seniors. The clusters were compared regarding socio-demographic profile, travel behaviour, satisfaction and loyalty. Several statistically significant differences among the clusters were observable, providing relevant inputs for managing social tourism programmes for this market.     

Impact of economic policy on international tourism demand: the case of Abenomics

Since the 2008 global financial crisis and resulting recession, many countries have been following unconventional monetary policies. Little information is known on how these policies may influence tourism demand. This study starts to fill this gap by investigating the impact of the Japanese economic policy known as Abenomics on South Koreans’ travel to Japan, the largest inbound market for Japan. Per capita gross domestic product, relative prices, and exchange rates are significant determinants of Japanese inbound tourism. As these variables have been influenced by Abenomics, one can infer that Abenomics is associated with a significant increase in tourist arrivals from South Korea. Findings highlight the importance of government economic policy in stimulating international tourism demand through its impact on the economy.     

Profiling Sport Tourists: The Case of Super 12 Rugby Union in the Australian Capital Territory,Australia

The concept of sport related tourism has become more prominent in the last few years as both an academic field of study and an increasingly popular tourism product (Gibson, 1998). Sport tourism includes travel to participate in a passive (e.g. sports events and museums) or active sport holiday (e.g. scuba diving and cycling), and it may involve instances where sport or tourism itself is the dominant activity or reason for travel. However, little research has been undertaken to examine the profile of sport tourist market segments in an attempt to understand these segments and their potential as tourism markets. This paper will examine one such attempt to profile sport tourist spectators through surveying sport tourists attending Super 12 Rugby Union matches at Bruce Stadium, Canberra in April/May 2000. The paper discusses the preliminary results of this exploratory study, and examines the sporting behaviour and travel behaviour of spectators. The paper will then discuss differences between spectator characteristics with an emphasis on examining high yield segments based on sport and travel behaviour, and will conclude with a discussion of future research possibilities.     

Characteristics of market segmentation for sustainable medical tourism

This study investigated the characteristics of markets segmented by the push–pull factors associated with medical tourists. The questionnaire sought information on attributes of medical tourism motivations and included eight push factor attributes, 10 pull factor attributes, and 13 demographic and medical tourism behavior variables, for a total of 31 items. The surveys were translated into Chinese, Japanese, and English. This paper proposes a market segmentation that consists of three significant segments, the quality seeker, the essential services seeker, and the rest seeker. The results indicate that these segments have strategic implications for reaching individual markets in the medical tourism industry.     

Testing a cultural tourism typology

This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit‐based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.     

Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach

This study explored the factors that determine the tourism attractiveness of a seniors-friendly destination drawing upon an expert panel. A list of 20 destination-specific attributes was generated through a literature review and was then classified, using the ‘4 As’ of tourism destination management practice: Attractions, Access, Amenities, and Ancillary Services. The results identified the essential components of a seniors-friendly tourism destination as barrier-free public transportation facilities, barrier-free accommodation facilities, variety of seniors-only accommodation options, barrier-free facilities along customized travel routes, and variety of public transport options. While accessibility and amenities constitute important and/or essential experiential components in a seniors-friendly destination, complementary services and tourism resources also contribute to tourism attractiveness. It is concluded that the ability of a destination to accommodate the special needs of senior travellers could be further enhanced by extending the availability and variety of both lodging- and transport-related barrier-free facilities and services. From a scholarly perspective, the study reinforces the need to address the desire amongst seniors in general for a sense of freedom and mobility, and the reality that a substantial subgroup have needs that merit special provision.     

Creative tourism and visitor motivation

Creative tourism has been explained as a new genre of tourism that offers the visitor an opportunity to develop their creative potential through an engaged experience in the destination visited. Despite a growing literature on the topic, little attention has been given to examining what motivates creative tourists to visit particular places and events. This paper aims to address this research gap by applying the push-pull framework to investigate the travel motivations of creative tourists. To do so, the responsive interviewing model was employed to survey 20 of such tourists who had visited creative spaces and spectacles in three of China's UNESCO-designated creative cities. Through a qualitative thematic analysis of the transcribed interviews, a new push-pull framework is introduced to conceptualise the travel motivations of creative tourists. Our paper concludes with practical considerations for destination managers seeking to design and market creative tourism experiences.     

The promotion of local agro-food products through tourism: a segmentation analysis

In order to analyse the role of inbound tourism in the promotion of future exports of agro-food products, this paper presents a segmentation study of the international tourism market of Portugal, based on visitors’ intentions to consume, and likelihood to recommend to friends and relatives, specific local products when they return to their home country. A questionnaire-based survey was conducted on a sample of inbound visitors and the responses were subjected to a hierarchical cluster analysis. From this analysis, three clusters were established and several statistical differences among them were identified concerning behavioural intentions regarding local food products, socio-demographic profile, consumption and purchase behaviour during and after the trip. The findings obtained have both theoretical and practical implications. On the one hand, this study analyses the importance of inbound tourism in the promotion of Portuguese exports of local food, an issue not previously explored. Additionally, this study applies as its basis of segmentation, variables that have so far been neglected in the literature: the visitors’ intentions to consume and to recommend to friends and relatives. On the other hand, the findings provide relevant inputs for the development of better marketing strategies to promote the local products to various target groups.     

An emerging Korean youth culture,Rail-ro: the application of cultural consensus analysis to domestic rail travel experiences

This study deals with an emerging domestic rail travel phenomenon among Korean youth, known as Rail-ro (Railo), which has influenced aspects of youth culture and domestic tourism in Korea since 2007. The purpose of this study is to determine whether Railo experiences exist as a coherent culture among Railers based on cultural consensus analysis. The result indicates Railers’ strong agreement about Railo experiences, which reinforces the view that a particular rail pass could be instrumental in forming a distinct youth travel subculture. This study demonstrates how travel culture driven by the seasonal rail pass supports domestic tourism and inbound tourism.     

Segmenting Cruise Passengers Visiting Uruguay: a Factor–Cluster Analysis

The study aims to provide a better understanding of cruise travel from passengers' characteristics and experience in two ports of call in Uruguay. A multivariate market segmentation analysis was used, on the basis of 5151 survey data collected during the 2008–2009 and 2009–2010 seasons. A correspondence analysis revealed the underlying latent factors in the set of variables. A hierarchical clustering from correspondence analysis segmented the sample into homogeneous groups. Finally, a decision tree highlighted the most predictive variables for each cluster. The study identifies distinct segments by country of residence, occupation, locations visited in Uruguay, satisfaction and previous visits to the country. Copyright © 2012 John Wiley & Sons, Ltd.     

Modelling inbound international tourism demand to Portugal

In this paper the Johansen cointegration analysis of time series is used to model the Portuguese inbound international tourism demand from five countries of origin—France, Germany, The Netherlands, Spain and UK. This approach examines the long‐run relationships between the demand for holiday visits and the variables that affect holiday travel such as income, destination prices and travel costs (airfares and road costs). Demand functions, for each country of origin, are estimated using annual data on tourism flows from 1975 to 1997. Copyright © 2002 John Wiley & Sons, Ltd.     

Examining and identifying the determinants of travel expenditure patterns

This study examined the effects of socio‐demographic, travel‐related and psychographic variables on travel expenditures. The travel expenditure categories examined include lodging, meals and restaurants, attractions and festivals, entertainment, shopping, transportation and total expenditures. The results of the study provide a more comprehensive and holistic picture in the search of travel expenditure patterns based on multiple independent variables. This study reveals that, among the three groups of variables examined, income and trip‐related characteristics were the most influential variables affecting tourism expenditures. Discussions and implications are also provided based on the study results. Copyright © 2006 John Wiley & Sons, Ltd.     

Paradoxical effects of tourism ethnocentrism on domestic tourism: The moderating effect of pandemic anxiety travel

This research findings to study the impact of socio-psychological, economic, and political antecedents on tourism and to study the relationship among tourism ethnocentrism (TE), civilized tourism behavioral intention, willingness to visit, and electronic-word of mouth. Also, it examines the moderating role of pandemic anxiety variables. The results show that American socio-psychological and political antecedents are factors that directly affect TE and have a significant effect on travelers who are insecure about traveling due to the pandemic. Travelers affected by socio-psychological and political antecedents were found to have higher TE and higher travel anxiety due to the pandemic. Therefore, this study suggests the need to strengthen people's patriotism and pride in their country to activate domestic tourism, which should be used as a tourism marketing material to promote domestic travel post-pandemic.     

A multilevel Gini decomposition approach to measuring the geographic concentration of tourism

This research highlights findings from an application of a multilevel Gini decomposition method to measure the degree of spatial concentration of tourism markets in Australia. The overall level of spatial concentration in Australia is decomposed into two levels: inbound country and travel purpose. While travel purpose is an important factor associated with the concentration patterns of tourism, the nature of its impact differs significantly by country of origin. Due to the variation in market share and the market’s underlying dispersal characteristics, an increase in the share of one market may require a more than proportionate increase in the shares of several markets in order to counterbalance the spatial concentration pressures. Findings show that considering only one factor in the decomposition process can hide important offsetting influences of market segments on concentration and dispersion.     

Use of the Urban Core Index to analyze residential mobility: the case of seniors in Canadian metropolitan regions

The present research intends to fill gaps identified in the current literature in the classification of the urban environment (i.e. city vs. suburbs), something that is important in urban and transportation planning, especially in the context of seniors. It does so first by proposing an urban/suburban classification that takes into account multiple census variables to provide a richer yet fine-grained and standardized classification of urban and suburban census tracts – the “Urban Core.” The Urban Core is then compared with the more common classification of the “Inner City,” that is based on age of housing. The proposed definition is then applied to examine if recent behavior of seniors has been consistent with the contention that they will increasingly move to the city – something that has been suggested in the media and grey literature. This is done by examining disaggregate data from four Canadian censuses on households moving to the Urban Core or suburbs, by age group. This is done initially graphically, and then logistic regressions are used to analyze how the effect of being a senior on moving to the Urban Core has evolved over the four censuses, while controlling for other socio-demographic variables. As such, using the proposed definition of the Urban Core, analysis suggests that seniors have been increasingly moving away from the Urban Core, behavior that is inconsistent with a hypothesis of a return to the city for seniors in the future.     

Does a Terroir Product Tell the Same Story to Tourists,Day‐trippers and Local Consumers? The Moderating Role of Variety‐seeking Tendency and Perceived Authenticity

The issue of segmentation of the culinary tourism market is central for local economic actors because many products and activities address several marketing targets, including tourists and residents. This research shows that the assessment of the attributes of a terroir cheese is not altered by the consumer's tourist status. In contrast, taking into account the underlying motivations behind culinary tourism, an individual variable (the variety‐seeking tendency) and a variable related to the product (its perceived authenticity) appear as relevant segmentation criteria for such a culinary tourism product. Copyright © 2015 John Wiley & Sons, Ltd.     

Representing protected areas: a critical discourse analysis of tourism destination building in a Greek travel magazine

The present paper examines the way protected areas are constructed as tourism destinations by the information sources (i.e. a Greek travel magazine) that are consumed by potential visitors to such areas. Specifically, it explores what form of tourism is proposed for virtual visitors, whether it is ecotourism (i.e. both tourism and environmentalism) or simply a nature‐based one (i.e. exclusively tourism). Examining the way a Greek travel magazine builds protected areas as tourism destinations, and consequently what expectations are created for readers and potential visitors to such areas, the focus of the present paper is on whether the media contribute to the failure on the part of visitors to protected areas, who are the majority of the people engaging in ecotourism activities, to incorporate environmentalist besides tourism pursuits in their travel experiences. The analysis suggests that the travel magazine cultivates the view that other protected areas (with a tradition in mass tourism) are suitable for nature‐based tourism, others (with great ecological interest) for environmentalism, but few for ecotourism. This means that visitors to protected areas will probably have a difficulty in combining tourism with environmentalist pursuits, rather than in developing environmentalist concerns in general. Copyright © 2006 John Wiley & Sons, Ltd.     

International price competitiveness of Australia's MICE industry

A special‐interest tourist market that holds out great promise for continued growth well into the next century is that of MICE (meetings, incentives, conventions, exhibitions). At the same time, changing prices in particular destinations relative to others are regarded as one of the most important economic influences on destination shares of total international tourism flows. The question arises as to the price competitiveness of major competing MICE destinations. Although earlier research has recognised that a destination's price competitiveness differs according to a visitor's country of origin there has been relatively little attention paid to tourism price competitiveness from the perspective of those having different motives for travel. This paper has four major aims: first, to provide a method by which price competitiveness of tourism by journey purpose can be estimated; second, to construct price competitiveness indices that measure, absolutely and relative to major competitors world‐wide, the price competitiveness of Australia's MICE tourism industry; third, to compare Australia's price competitiveness as a MICE destination with its price competitiveness for total inbound tourism; fourth, to discuss the implications of the results for travel and tourism decision‐makers in both the private and public sectors. Copyright © 2001 John Wiley & Sons, Ltd.     

Attitudes in the Danish tourism industry to the roles of business and government in sustainable tourism

The introduction of more sustainable forms of tourism in a country is likely to be the result of a combination of government regulations and other interventions and businesses making their own decisions in response to the market. This paper examines attitudes among senior managers in the Danish tourism industry to where prime responsibility lies for promoting sustainable tourism practices. The opinions of these senior industry managers are also reported on incentives and obstacles to the adoption of sustainable tourism practices, on external assistance that may encourage the introduction of these practices, and whether there should be more government regulations to encourage their adoption. Industry attitudes in Denmark to these issues are of particular interest because of the relative prominence of environmental issues in the country. Copyright © 2001 John Wiley & Sons, Ltd.