Impressions of Liusanjie: a study of motivation,theatrical performance evaluation,and satisfaction

This paper examines the relationships between motivation to visit, performance evaluation, satisfaction, and behavioural intentions for tourists experiencing ‘Impressions of Liusanjie’, an iconic, outdoor, theatrical performance in Guilin, China. The study finds that motivation does not affect satisfaction directly but that performance evaluation is an intervening variable between motivation and satisfaction. It also finds that experiential evaluation of the theatrical performance has more effect on satisfaction than evaluation of technical and functional attributes. Tourists were surveyed after the performance and the results analysed using cluster, correlation analysis and structural equation modelling (SEM). The first two techniques were used to identify existing relationships amongst the study variables. SEM was applied to determine if a causal relationship existed and, if so, their strength. This research provides a contribution to the understanding of tourist motivation, theatrical performance evaluation, satisfaction, and behavioural intentions.     

Motivational determinates of creative tourism: a case study of Albergue art space in Macau

ABSTRACT

Creative tourism is a new genre of tourism eliciting active tourist participation in learning and experiences. This study explores tourists’ motivations for participating in creative activities, as well as their perceptions of authenticity following a visit to the Albergue Art Space located in Macau, SAR, China. Empirical results indicate that vernacular heritage, service quality and participatory experience are key determinates for developing creative tourism. Sightseeing, social contact, self-improvement and escape emerge as primary motivations for participating in creative activities. In addition, tourist perceptions of authenticity in the context of creative tourism encompass objective and existential components. This study proposes to incorporate aspects of participatory experience into creative tourism products.     

An exploration of the effects of past experience and tourist involvement on destination loyalty formation

Gaining the loyalty of visitors is one of the main challenges of destinations. Previous studies generally agree that satisfaction is the key driver of tourist loyalty. However, it is necessary to conduct a more thorough study of destination loyalty formation by exploring the role of other variables as direct antecedents of loyalty and as moderators of the satisfaction–loyalty relationship. With this in mind, this study examines the influences of two variables that are especially relevant in the study of consumer behaviour in tourism: past experience and involvement. The results obtained from a sample of 807 tourists visiting a destination in Spain suggest that (1) satisfaction and past experience have a significant influence on loyalty; (2) it is necessary to separately consider the two dimensions of loyalty (i.e. the intention to return to a destination and the intention to recommend it) to understand loyalty formation; and (3) past experience is a quasi-moderator variable as it directly influences tourist loyalty and moderates the satisfaction–loyalty relationship. The findings of this research may help managers make decisions about market segmentation and guide the marketing efforts to gain loyal tourists.     

Cruise visitors' experience in a Mediterranean port of call

This study aims to provide a better understanding on cruise travel experience by studying cruise ship passengers motivation, satisfaction and likelihood of return to the port of Heraklion (Crete, Greece). From the findings, it is evident that ‘exploration’ and ‘escape’ were among the main motivations of visitors, and ‘product and services’ as well as ‘tour pace’ were significant dimensions in shaping overall satisfaction levels. Nevertheless, onshore activities were restricted to sightseeing and shopping, because of the limited available time. Based on these findings, relevant proposals are made in order to provide positive port experiences. Copyright © 2010 John Wiley & Sons, Ltd.     

Tourist Identities in Narratives of Unexpected Adventure in Madeira

This paper examines the shift that occurs in role identity, from a tourist to an adventurer, as travel bloggers construct an adventure narrative from their experiences of Madeira's ‘levada walk’. Travel blogs, as a naturally occurring data source, offer insight into both tourism experiences and tourists themselves. The research finds that, while bloggers have touristic motivations for visiting Madeira, they cast themselves in a heroic role as they construct an adventure narrative from their experience. The paper concludes that tourism has the potential to become an ‘adventure’ in which tourists overcome challenges and discover themselves in the process. Copyright © 2014 John Wiley & Sons, Ltd.     

Tourism and identity‐related motivations: why am I here (and not there)?

This paper examines past and present literature relating to identity development and identity‐related tourism motivation. It presents a theoretical model of identity‐related tourism motivation that is based on multidimensional rather than unidimensional theories of identity as well as acknowledging both individual and social influences on identity development. It is argued that identity‐related motivations are fundamental to all tourist experiences and vital to understanding not only why individuals engage in tourism but what benefits they derive from the experience, suggesting that tourism is often used by individuals as a means to explore, maintain and even disengage from particular aspects of identity. Copyright © 2012 John Wiley & Sons, Ltd.     

Historic Landscapes,Cultural Capital and Sustainability: Interpreting Ancient Woodlands

This paper is concerned with some aspects of the cultural capital embodied in historic landscapes and how this may be mobilised in the pursuit of sustainable patterns of development through tourist encounters with those landscapes. The principal concern is not with the sustainability of any particular landscape used as a tourist resource, but rather with the role that suitably interpreted landscapes can play in the general establishment of a sustainable relationship with nature by increasing environmental awareness and building motivations for policy and lifestyle changes. Although these general sustainability issues provide the main focus of this paper, they are discussed through the vehicle of a particular set of landscapes and their interpretation: ancient woodlands constituted as leisure and tourism venues. The perspective from which this paper is written is that of the designer of interpretative materials; in particular, materials delivered via the ‘new media’ – web sites, computer-based kiosks, etc – with their characteristics of high information volume, small physical footprint and high engagement. However, since realising the potential of such communication strategies is not a matter of the blind accumulation of computer-based materials, this paper is concerned solely with the cultural milieu of, and the strategic environmental context of, the interpretation of historic landscapes for tourists – squarely with the ‘what’ rather than the ‘how’ of communication.     

Planning Host and Guest Interactions: Moving Beyond the Empty Meeting Ground in African Encounters

In many senses viewing the ‘other’ has always been a part of the tourist activity of dominant cultures. The ‘other’ has been seen as a source of difference and excitement with possibilities for exotic pleasure while at the same time dominant cultures have reinforced their own sense of superiority through viewing the ‘other’. The view from the ‘other’ is now becoming a part of tourism research and enabling mechanisms for this view are being developed in tourism planning. This paper seeks to examine how we can move beyond MacCannell’s view of the contact between tourists and hosts as an ‘empty meeting ground’. Just as postcolonial theorists have been critical of the exclusion of the ‘other’ in tourism theory, we argue for the voice of the ‘other’ to be heard in tourism planning practices. In this paper we examine the extent this is able to bring benefits to the process of community-based tourist development in developing countries such as Tanzania and Kenya. The paper theoretically scrutinises the relation between and the fluidity of the concepts of tourism, communities and power and the actuality of approaches to tourism planning that do not involve a submissive, subservient, exoticised and inferiorised view of the ‘other’. The particulars of inclusion of the voice of the ‘other’ bring some fresh insights to Western notions of community-based tourism planning.     

Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK

Millennials are one of the largest groups to be targeted by tourism companies. This paper compares the travel motivations of Millennials from both the United States and the United Kingdom by ratings, rankings and perceptual structures of both push and pull factors. This exploratory study used a questionnaire to examine the inner motivations (e.g. push factors) and preferred destination activities (e.g. pull factors) of American and British Millennials (n?=?322). Data analysis included the non-parametric Mann–Whitney U test, Kendall’s coefficient of concordance, an alternating least-squares algorithm (ALSCAL) model and ordinal regression. The results reveal that American and British Millennials are quite homogeneous in their push travel motivations and destination activity preferences. The most important motivational factors for both are ‘to relax’ and ‘to escape from the ordinary’. Both nationalities also agree that the most attractive destination activities are ‘to try local food’ and ‘to go sightseeing’. The findings indicate that the US and UK samples are similar and that there is room for segmentation according to demographics.     

Tourist satisfaction and beyond: tourist migrants in Mallorca

This exploratory study analyses the role of tourist experience, especially tourist satisfaction, in subsequent migration from the UK to the municipality of Calviá, Mallorca, Spain. An overview and commentary is provided of theory relating to both tourist satisfaction and migration. Through a series of elite interviews, in‐depth micro‐studies and a questionnaire, which provides a small quantitative component, it is established that the motivation given by tourist satisfaction can be recognised as a key catalyst for migration. Classic migration motivations cannot be entirely discounted, and the migration decisions are multi‐stage through time. But tourist satisfaction—and particularly the two satisfaction components of performance and emotion—is especially relevant in the micro‐perspective of migration decision‐making. Copyright © 2008 John Wiley & Sons, Ltd.     

‘A holiday is a holiday’: practicing sustainability,home and away

‘Behaviour change’ is one of the major concerns for academics and practitioners concerned with tackling climate change. Research amongst tourism geographers has conventionally focussed on the various choices that individuals can make, both before and during their holidays, to reduce environmental footprints, specifically through the use of sustainability criteria. However, whilst there is a developing understanding of the motivations for sustainable tourism practices, there is less appreciation of the relationship tourist practices have to everyday environmental activities in and around the home. This latter issue has been researched extensively by social psychologists and environmental sociologists. Accordingly, the paper will draw upon these two existing bodies of research to argue that a holistic understanding of ‘sustainable lifestyles’ is needed if effective behavioural change strategies for climate change are to be developed, revealing the complexities of contemporary environmental practices. Using data from a recent British Academy research project, the paper will explore the changing nature of sustainable lifestyles and will demonstrate the relationships between home- and tourism-based environmental practices. The paper will argue that whilst individuals are relatively comfortable with participating in a range of environmental behaviours in and around the home, the transference of these practices to tourism contexts can be problematic. This is particularly the case for high-consumption activities such as low-cost air travel. The paper concludes by arguing that both academics and policy makers need to re-frame their notions of ‘sustainable lifestyles’, transcending a series of practices and contexts.     

Forays into the backstage: volunteer tourism and the pursuit of object authenticity

Volunteer tourism is a form of travel that combines traditional leisure pursuits with opportunities to volunteer in an organized fashion. The popularity of volunteer tourism stems from many factors, but the one motivation that appears in virtually every study is a desire for object authenticity, defined as the authenticity of toured objects, people, and settings. The purpose of this paper is to explore the role played by object authenticity in the motivations and experiences of volunteer tourists in the province of Chiang Mai in northern Thailand. Based on interviews with 62 volunteers and 15 directors, managers, and staff members from volunteer tourism organizations based in Chiang Mai, this paper argues that volunteer tourists conceive of object authenticity both as a package of cultural stereotypes focused on authentic people, and as authentic backstage settings where ‘real’ Thai reside. Aside from demonstrating that the desire for object authenticity is the central motivation for international volunteers in northern Thailand, this study indicates that the pursuit of object authenticity is complicated by language barriers, the potential staging of authenticity on the part of locals, and the need to balance familiarity with alterity in the carefully selected ‘voluntourscapes’ in which volunteer tourism takes place.     

Understanding visitor's motivation at sites of death and disaster: the case of former transit camp Westerbork,the Netherlands

This study begins to fill the gap in research of people's motivations to visit sites of death and suffering and to contribute to a deeper understanding of dark tourism consumption within dark conflict sites. The article aims to examine the motivations of visitors to former transit camp Westerbork as an iconic dark site in the Netherlands. The research process involved a self-administered survey questionnaire filled by 238, randomly selected Dutch visitors. Data are analysed by means of exploratory factor analysis to decide upon the relevant factors for representing the motivations of visitors to Westerbork. The findings show that people visit Westerbork mainly for ‘self-understanding’, ‘curiosity’, ‘conscience’, a ‘must see’ this place and ‘exclusiveness’. This is the first study to examine visitors’ motivations to Westerbork as a dark site. Most research on visitor motivations is not based on empirical data, but on theoretical research.     

The inner struggle of visiting ‘dark tourism’ sites: examining the relationship between perceived constraints and motivations

Numerous conflicting factors impact the tourism decision process especially as it relates to dark tourism, that is, tourism that focuses on mortality. This research examines the relationships among constraints and motivational factors that affect tourists’ decision to visit the Memorial of the Victims of the Nanjing Massacre in China. Seven dimensions of constraints were revealed with the most important factor being an interest in other leisure activities. Of the three motivational factors discovered, the obligation the respondents feel to visit the site was discovered to be the most important. The major contribution of this research is its analysis of the relationship between motivations and constraints and the discovery that there are both positive and negative relationships between constraint and motivation factors. The most important finding may be that an increase in curiosity motivation may result in a decrease in disinterest constraints but an increase in the strength of the constraint of Chinese cultural perspectives on death and taboos. The findings suggest that the most effective marketing might not focus too much on the development of curiosity but on other motives, such as obligation and education.     

Tourism: a sacred journey? The case of ashram tourism,India

Religious tourism — tourism that is motivated by faith or religious reasons — has been in evidence for centuries. In more recent times, however, it has been suggested that modern tourism has become the functional and symbolic equivalent of more traditional religious practices, such as festivals and pilgrimages. In other words, it is claimed by some that tourism is a sacred journey. To date, however, little work has been undertaken to explore this position; the purpose of this paper, therefore, is to contribute to this debate. Based on an exploratory study, it considers the motivations and experiences of Western tourists visiting the Sri Aurobindo Ashram and the nearby utopian township of Auroville in Pondicherry, south east India. It identifies two principal groups of visitors, namely ‘permanent tourists’ who have immersed themselves indefinitely in a spiritual ‘Other’, and temporary visitors. The latter are categorised into sub‐groups which point to a variety of spiritual and non‐spiritual motives. The paper concludes that there is a continuum of spirituality inherent in tourism, though this is related to tourists' experience rather than initial motivation. Copyright © 2005 John Wiley & Sons, Ltd.     

Motivation and personality traits for choosing religious tourism. A research on the case of Medjugorje

Religion has long been a primary motivation for journeys and it is considered the oldest non-economic reason for travelling. The purpose of this paper is to investigate the reasons tourists choose to travel to sacred sites, with the specific aim of discovering relationships between personality traits and motivations for religious travel. Participating in the research were 679 Italian travellers to Medjugorje sanctuary, who completed the travel motivation scale and big five questionnaire. The results show that motivation is focused prevalently on the need for discovery in men and socialisation in women. Multiple regression analyses demonstrated that personality traits are predictive of motivation factors differently for males and females.     

The tourists of developmentourism – representations ‘from below’

Tourism has become part of the ‘development’ agenda. As an agent of post-modernity, tourism helps increase the commodification of what were previously regarded as uncommodified matters of social life. Accordingly, ‘development’ is now a tourist commodity in many localities in the so-called ‘South’, where the tourists in turn assume a moral consumer style. This paper is primarily about (strategic) representations of the tourist-other as a protagonist of assistance in the realm of what I call developmentourism. My argument is to a large degree empirical, based on two villages in Mozambique. In particular, the two cases studied indicate the interlaced relationship between tourism and ‘development’, and its repercussion on the discursive activity and representations of the members of the two villages. Moreover, both cases analysed in this paper inform the broader non-governmental economic and moral order in which they are situated.     

Assessing mainland Chinese tourists' satisfaction with Hong Kong using tourist satisfaction index

The purpose of this study is to test a two‐step tourist satisfaction index framework empirically. The first step estimates sectoral‐level satisfaction indexes based on a structural equation model, and the second obtains an overall tourist satisfaction index by conducting second‐order confirmatory factor analysis. This study is a pilot test of the theoretical framework based on three tourism‐related service sectors in Hong Kong. The results indicate that mainland Chinese tourists are most satisfied with the hotel sector in Hong Kong, followed by the retail sector, and least satisfied with local tour operators. The aggregate tourist satisfaction index is 74.04 out of 100. The results of this study have important practical implications for long‐term destination management. Copyright © 2010 John Wiley & Sons, Ltd.