商品的视觉诉求和演绎方法

<正> 商品的构成、内涵的展示是通过顾客的视觉接受来实现的。商品的样式、品质、特征及店铺的分布风格等,都要快速、准确地传达给来店的顾客,引起他们视觉上的注意。 店铺的风格和商品内容由来自市场的信息决定,     

浅析数字化多媒体对于广告视觉传达形式的影响

数字化多媒体的出现不断地挑战并充实着传统的视觉传达方式,扩展了当代视觉传达设计外延,视觉传达由以往形态上的平面化、静态化,开始逐渐向动态化、综合化方向转变,从单一媒体跨越到多媒体,从二维平面延伸到三维立体和空间,从传统的印刷设计产品更多转化到虚拟信息形象的传达。     

导向信息的非视觉传达途径研究—导向标识

人们依靠生理感觉器官来接受外部信息,通过视觉途径接受导向信息已被人们普遍应用。但在某些特殊环境中或是针对视觉损伤人群对于导向系统的使用,往往会依赖于听觉、触觉、嗅觉等非视觉导向信息的传递途径进行信息传达。文章分析了导向信息传达的听觉途径、触觉途径和嗅觉途径中响度、节奏、形态、温度、质感、气味、浓度等因素对于导向信息传达的作用与影响,探寻了导向信息的非视觉传达方式的拓展。     

浅谈视觉语言

视觉语言是设计艺术实现视觉传达的设计语言．它既包含了基本视觉造型语汇．又包含了起类似语法和修辞作用的造型法则，以及由此产生的设计语义。注重视觉语汇的有机结合以及在不同语境下选择适合的视觉语言组合方式可以实现信息的准确传达。     

招贴语言的传承与发展

广告是一种视觉传达媒体,以视觉图形为主诠释信息意义,随着多媒体网络介入人们的生活,广告设计与图形造意和形式都在发生深刻的变化,作为信息传达主体的人,有着比过去更多的自由选择的空间,"沟通"一词成为所有广告人和设计师难解的题。     

分析品牌创新设计理念在视觉传达艺术设计中的具体实施

随着现代化的不断进步与发展,视觉传达艺术设计这一新型概念应运而生。主要指的是通过对利用视觉语言沟通的方式进行探究,通过在艺术设计中采用视觉符号进行信息的传递。一般我们经常会在包装设计、形象设计以及室内外设计中运用到视觉传达艺术设计这一方式。在现代化的发展中,视觉传达艺术设计具有非常重要的意义。本文主要对其视觉传达艺术设计进行简单概述,具体的阐述创新设计理念如何在视觉传达艺术设计中具体实施。     

同构联想在广告设计中的功能与应用

广告设计的主要功能是将产品或商业活动所承我的信息转化为视觉语言,进而引起信息传达者与受众之间产生互动的行为,完成商业运作及宣传的过程。如何使受众快速有效地接受广告画面所传达的信息,并产生主动的消费行为,使用准确、通用的交流方法非常重要。本文分析了同构联想的概念,阐述了同构联想在广告设计中的主要功能,并从图形设计的角度对同构联想在广告设计中的应用进行了初步探讨。     

视觉传达设计创新性思维模式初探

视觉传达设计是一门研究视觉形象及其运用的综合性学科。创新是视觉传达设计的本质要求。视觉传达实际上是信息传达者和受传者之间的纽带，视觉传达设计致力于如何有效、更快地将信息传递给受众，作为“为传达而设计”的视觉传达设计，在设计思维方面进行创新十分必要，同时也具有重要的现实意艾。     

音乐网页中版式设计的视觉表现

当今,互联网已经十分普及,随之而来的是网页成了和大家息息相关的信息传达平台。而网页在表现形式上不能脱离视觉传达,这就是这里要讨论的---音乐网页中版式设计的视觉表现,通过讨论这些内容,探讨网页视觉信息如何更有效、更为合理的表现与传达。全文以音乐为题材,从网页版式设计的背景、设计过程、审美需求及趋势三个方面来论述。设计过程中关键问题是如何把握空白和实体的对比,通过虚实相互呼应,突出版面所传达的主题信息。     

图形语言在招贴设计中的应用

图形作为一种语言,有着自己独特的语言特点。图形语言是区别于文字、语言、词语的视觉形式,它通过可视性的设计形态来表达意念,它能超越时空和语言的界限,成为传递信息和交流思想的重要载体。通过图形构建视觉语言,运用独特的视觉语言构建独特新颖的招贴作品,使招贴能够准确的传达信息,从而获得良好的商业效应以及文化效应。     

The Construction of Tourist Space by Public Administration and Institutional Communication: The Image of the Brand Andalucía as a Tourist Destination

The public administration in Spain is using service public advertising to promote the brand image of one destination: Andalucía. The purpose of campaigns to promote tourism is: to increase the gross domestic product; to devise, create, and execute law-abiding messages within the public space; and to create and reinforce the values being constructed around a certain location and around its brand as a distinctive sign of that location. In this article the goal is to analyze how the public administration creates the brand image of Andalucía through the campaigns “Andalucía te quiere” (Andalucía loves you) and “Smile! You are in Andalucía.”     

Exploring spatial vulnerability: inequality and agency formulations in social space

Abstract

The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological tension around the production and consumption of social space are explored through diverse examples within the contexts of spaces of consumption, public space as shared good and digital space. The authors offer a conceptualisation of spatial vulnerability and a framework to understand, critique and transform socio-spatial disadvantages. The spatial perspective offered in this article illuminates the ways in which marketplace vulnerability can be institutionalised and become pervasive through and within spaces of everyday life. Yet, the creative and radical potential of social space in managing spatial disadvantages is also explored along with theoretical, managerial, public policy and practical implications.     

Metaphorical communication,self-presentation,and consumer inference in service encounters

In service encounters, the meaning inferred by a customer is a result of verbal and visual communication. This research focuses on how visual metaphorical communication in a service encounter can evoke the concept of power. We show that when representation of the service provider is at the bottom (versus top) of an image, the consumer's perception of their own power is increased (Study 1). Study 2 demonstrates that power perceptions interact with self-presentational motives to influence intentions to use the service. Further, perceptions of power mediate the effect of visual representation on usage intentions. This occurs only when consumption is public and self-presentational concerns are high. In Study 3, we demonstrate that when the concept of power has little applicability, visual representation of perceived power does not affect intentions to use the service provider. Further, only individuals with a high need for status access the conceptual link between power and visual representation (Study 4). Together, the results further our understanding of the use of visual metaphorical communication in a service encounter.     

Information costs and home bias: an analysis of US holdings of foreign equities

We test extant hypotheses of the home bias in equity holdings using high quality cross-border holdings data and quantitative measures of barriers to international investment. The effects of direct barriers to international investment, when statistically significant, are not economically meaningful. More important are information asymmetries that owe to the poor quality and low credibility of financial information in many countries. While a direct measure of information costs is not available, some foreign firms have reduced these costs by publicly listing their securities in the United States, where investor protection regulations elicit standardized, credible financial information. A proxy for the reduction in information asymmetries—the portion of a country’s market that has a public US listing—is a major determinant of a country’s weight in US investors’ portfolios. Foreign countries whose firms do not alleviate information costs by opting into the US regulatory environment are more severely underweighted in US equity portfolios.     

构建现代企业营销场研究

在企业营销的发展过程中,营销变量作为企业的重要组成部分,存在着物质维、能量维和信息维三个维度的虚拟空间。营销管理状况决定着营销变量在虚拟空间的变化,从而形成现代营销场。企业能力是现代营销场的场源,对企业营销起着非常重要的作用,营销场的传播是通过现代企业营销势和营销力来传播的。     

输变电工程电磁辐射环境影响评价中公众参与存在的问题及改进措施

输变电工程电磁辐射环境影响评价中公众参与已成为工作的热点问题之一,文章从100多个输变电工程环境影响评价项目中,总结分析了公众参与存在的主要问题,并针对上述存在的问题,提出了输变电工程环境影响评价中公众参与工作的完善措施。     

Is There Any Change in the Public Service Values of Different Generations of Public Administrators? The Case of Turkish Governors and District Governors

In recent public administration literature, much attention is paid to changes in public service values, including ethical values, that guide public service. This paper reports on the results of an empirical survey conducted among a group of Turkish governors and district governors (including those in service and retired) who are from different generations. By focusing on the transformation of value preferences of Turkish governors and district governors, this study tries to identify variations in values, particularly about public service ethics, in accordance with the age and the length of tenure in public service. The findings of the research show a traditional and more or less consistent value pattern for Turkish governors and district governors. The most important public service values expressed by the respondents are consistent with often-mentioned crucial public service values in the literature. New or emerging values have not been present enough among the most important public service values. In brief, the results do not lend support to the often-assumed hypothesis that traditional public service values are devaluated or degraded by the emergence of businesslike values. In other words, new emerging values could not sneak into the public service culture in any convincing manner in spite of many years of NPM rhetoric and recipes.     

Impact of mortgage soft information in loan pricing on default prediction using machine learning

We analyze the impact of soft information on US mortgages for default prediction and provide a new measure for lender soft information that is based on the interest rates offered to borrowers and incremental to public hard information. Hard and soft information provide for a variation in annual default probabilities of approximately 3%. Soft information has a lesser impact over time and time since origination. Lenders rely more on soft information for high-risk borrowers. Our study evidences the importance of soft information collected at loan origination.     

A machine learning approach for comparing the largest firm effect

Market capitalization of firms provides valuable information for analyzing stock markets and the size factor is widely used in factor-based investing. Some markets, such as the Korean market, are especially interesting in this respect because they contain extremely large public firms. This study analyzes the effect of the largest firm on factor investing through machine learning models that are effective for variable selection. We demonstrate how machine learning can be used for identifying important factors. Our comparison between US and Korean markets shows the significance of separating the largest firm in analyzing how factors impact performance in the Korean market.