Travel motivations and destination choice: A study of British outbound market

Abstract

Knowledge of people's travel motivations and its association with destination selection plays a critical role in predicting future travel patterns. The objectives of this study were to uncover the underlying push and pull factors of motivation associated with British outbound pleasure travelers as well as to identify key motivational factors that have significant effects on destination choice. Six push factors and five pull factors were found. “Knowledge seeking” and “cleanliness & safety” were perceived as the most important push and pull factors respectively. The results of logistic regression analyses snowed that the British tend to visit the U.S. for “fun & excitement” and “outdoor activities,” Oceania for “family & friend togetherness,” and Asia to seek a “novel experience.” The findings of differential motivational factors across seven destinations suggest that a destination can capitalize on its strengths with an optimal combination of push and pull factors to attract and retain the British travelers.     

Push or pull? Identifying rock climbing tourists' motivations

The aims of this research are to clarify the motivations of rock climbing tourists by using a push and pull framework and to investigate the relationship between tourist motivation and overall satisfaction. In a survey of 473 rock climbing tourists in the Geyikbayırı region in Antalya, Turkey, the most important push motivations were identified as ‘physical setting’ and ‘challenge’, while ‘climbing novelty seeking’ and ‘climbing tourism infrastructure’ were the most important pull motivations. Furthermore, the findings of this study indicated that overall satisfaction of rock climbers can be determined by their push and pull motivations. The results also showed that motivations of rock climbers differ according to their experience levels. The paper ends with theoretical contributions of the study and its managerial implications.     

The effects of push and pull travel motivations,personal values,and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba

This study examined Chinese cigar tourists’ motivations for visiting Cuba. Six push factors and five pull factors were identified using a push–pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of 348 Chinese cigar tourists. Hierarchical regression analysis revealed that unique experience seeking (a push factor) and destination-specific attractions and socialistic nostalgia (pull factors) predicted revisit intention; socialistic nostalgia also predicted willingness to recommend. Destination familiarity was found to influence revisit intention but not willingness to recommend. Personal values appeared unrelated to tourist loyalty.     

Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket,Thailand

This research aimed specifically to (1) determine the socio-demographic characteristics and travel patterns of British tourists visiting Phuket; (2) identify the main “push” and “pull” travel motivations of British tourists visiting Phuket; and (3) examine the relationship between British tourists’ main “push/pull” motivations and future travel intention to Phuket. Findings revealed that British tourists’ main push motivations were: “to have fun,” “to rest and relax,” and “to escape from daily routine and environment”; while the main pull motivations were: “natural sceneries and landscapes,” “beaches,” and “hospitality and friendliness of the people.” There was also a relationship found between “push/pull” motivations and future travel intention to Phuket.     

Why Do They Keep Coming Back? The Effect of Push Motives vs. Pull Motives,and Attribute Satisfaction on Repeat Visitation of Tourist Destinations

We conjecture that attribute satisfaction, push motives and pull motives will be positively related to return visitation of tourist destinations. We also hypothesize that push factors will be stronger related to return visitation of tourist destinations than pull factors, both directly and indirectly as mediators of the relationship between attribute satisfaction and return visitation. In addition, we predict that age and gender will moderate the effect of push and pull factors on repeat visitation. Finally, we argue that push factors and pull factors will be mutually reinforcing. To test these hypotheses, we conducted an online survey of repeat tourists’ motives, and received 986 complete responses. Survey participants were randomly chosen from a group that met a series or qualifying questions. PLS-SEM analysis of the data showed that, as we hypothesized, attribute satisfaction and push motives were positively related to repeat visitation. In contrast, pull motives were not related to repeat visitation, either directly or indirectly, but did reinforce the effect of push motives; gender did not moderate either push or pull motives and age moderated only pull motives. We discuss the theoretical and practical implications of these findings.     

Senior Travelers’ Motivations and Future Behavioral Intentions: THE CASE OF NICE

The push and pull framework was used to understand the motives of senior travelers and their future behavioral intentions to the city of Nice, France. The results, based on a convenience sample of 200 senior travelers, indicated that rest and relaxation, spend time with family, and being together as a family were the three most important motives for visiting the city. Pull attributes such as weather and climate, beaches and watersports, and beautiful scenery and attractions were the three most important pull factors. Significant correlations were found between some of the push and pull factors. Revisit intentions were predicted by the motive of escape and relaxation while recommendation intentions were predicted by the pull factor of cultural attractions and accommodation. Managerial implications for product development and marketing to the senior market are suggested.     

An Analysis of Push and Pull Motivational Factors of International Tourists to Penang,Malaysia

This study identifies the travel motivations of international tourists to Penang, Malaysia, using the theory of push and pull motivations as a conceptual framework. The methodology was comprised of quantitative research based on 400 self-completed questionnaires. A principal component factor analysis was used to identify the underlying dimensions of push and pull motivational items. The results revealed three push and three pull factor dimensions. Among the identified motivation factors, Novelty and Knowledge-Seeking and Cultural and Historical Attractions were regarded as the most important push and pull factors, respectively. Based on the study’s findings, practical implications for tourism marketers are suggested and future research recommendations are provided.     

Migrant labor in hospitality: The Cyprus experience

The hospitality industry depends to a great extent on migrant employees for its day-to-day operations. Cyprus’ accession to the European Union (EU) in 2004 saw an influx of migrant employees, mainly from ‘New Europe’, a development which posed and continues to pose, numerous organizational challenges. Adopting a qualitative methodology, the study set out to investigate migrants’ employment experiences in Cyprus, via the views of three different groups of employees; managers, local and migrant employees. Findings, can inform both industry stakeholders and academic scholars, while enhancing our collective knowledge regarding migrants’ contributions to the industry, ‘push’ and ‘pull’ factors of migrant employment, their intercultural relationships with the host population, and the impacts that migrant employment can have on the service delivery process.     

Factors affecting seniors’ decision to relocate to senior living communities

This study aimed to investigate the influence of push and pull factors and perceived barriers on seniors’ intention to relocate to senior living communities (SLC). The mediating role of perceived barriers on the proposed relationships were also examined. The data was collected from 363 seniors. Structural equation modeling analysis was conducted to test the study hypotheses. The results indicated that health-related, social and family/friend related, housing and property related push factors, and facility related pull factor positively; and family related, economic, socio-psychological, and knowledge and information barriers negatively influenced seniors’ relocation intention. The study results further indicated that the relationship between health-related push factors and intention to relocate was mediated by family related and socio-psychological barriers, and the relationship between facility related pull factors and intention to relocate was mediated by socio-psychological and economic barriers. The findings provide valuable implications for academicians, SLC operators, health care facilitators and government agencies.     

饮食旅游动机对游客满意度和行为意向的影响研究

饮食旅游是近年来发展最快的旅游类型之一,但有关游客动机和行为的研究却很少.文章构建结构方程模型,剖析饮食旅游的推动和拉动动机要素,明确旅游动机对游客满意度和行为意向的作用机制.在澳门进行问卷调查获得368个有效样本后,检验假设模型,发现饮食旅游的推动动机为休闲放松、饮食猎奇和文化探索,拉动动机包括饮食产品和配套服务;休闲放松、文化探索和饮食产品对满意度有正向影响,饮食猎奇要素对行为意向有正向影响.文章从供求两方面明确了饮食旅游的参与原因及其后续效应,为发展饮食旅游、提升游客满意度和忠诚度提供了指导.     

Dependency on Tour Operators

Abstract

Tour operators have increasingly emerged as the most powerful and influential factor of international flows from the main generating countries to various destinations, since they are able to interpret and manipulate the “push” and “pull” factors of the tourism process to a commercial end. As a result, many tourist-receiving destinations have to face the intervention of foreign tour operators in their tourism industry. Despite the crucial role played by tour operators for the development of insular regions' tourism, little empirical evidence is available on the relationship between tour operators and the destination tourism suppliers. This paper presents the findings of a study undertaken during the summer of 1997 on the Greek island of Crete. From the findings, it is evident that the Cretan tourism industry is heavily dependent on tour operators, and that various actions should be undertaken by the island's public and private sector to overcome this problem.     

Sexual behavior in women's tourist experiences: Motivations,behaviors, and meanings

The research literature has traditionally focused on commercial sex tourism between tourists and locals but virtually ignored sexual behavior among tourists themselves. This exploratory study aspires to fill this gap by creating a taxonomy of non-commercial sex for women who engage in various forms of tourism. The analysis of in-depth interviews with Israeli self-defined heterosexual women reveals that different forms of tourism involve various types of sexual behavior as follows: (1) ‘Practicing Sex’ referring to sex on rest and relaxation vacations; (2) ‘Must Have Sex’ relating to sex on city break vacations; (3) ‘Sexual Adventure’ describing casual sex on backpacking trips; (4) ‘Controlled Sexual Desire’ referring to work related trips and vacations with children. The study findings are discussed in terms of their contribution to the research area of sex in tourism.     

Research note: work to leave,leave to work: motivations of the Jobbymoon takers: evidence from focus group interviews

ABSTRACT

This research note examines the factors driving the phenomenon of the ‘jobbymoon’, the practice of undertaking travel between jobs, which has become increasingly popular in recent years. Spawned by the growing transience of job stability, particularly among the millennium generation, the jobbymoon pertinently embodies the blurred if not entangled lines between work and leisure, and therefore is rich in its research implications. Focus group interviews were conducted to identify and evaluate the factors motivating peoples to take jobbymoons. Interviews from focus groups yielded six main categories of motivators, thereby preliminarily revealing the unique relationship between work and leisure as embodied in the jobbymoon. This note claims its research significance in identifying and investigating a special emerging byproduct of work-leisure interactions in the contemporary society, and its findings of the key motivators of the jobbymoon can serve as practical references for product development and marketing efforts for this niche leisure segment.     

Capital City Tourism

Abstract

This paper examines the concept of capital city tourism with reference to Wellington, the world's southernmost capital. Drawing on visitor survey data, interviews with providers, the analysis of marketing strategies and secondary statistics, the paper seeks to distinguish the ‘capital’ dimension from other aspects of tourism in the city and to consider this from the perspective of the visitors, providers and the destination marketing organization. Reflecting a range of functions-political, economic and symbolic-the ‘capital’ dimensions are shown to be multiple and often indirect. The capital city effect on the overall growth and nature of tourism in Wellington should not be overstated but scope exists to develop this unique selling point further.     

Showcasing Scotland? A Case Study of the MTV Europe Music Awards Edinburgh03

Abstract

This paper critically reviews the public policy framework underpinning the MTV Europe Music Awards Edinburgh03. It argues that, because local organisers did not advocate local cultural participation as a key policy, preferring an economic rationale of marketing and tourism, such involvement was limited. The organisers’ global and economic rationale led to the official view that MTV’s status within global youth culture re‐imaged Edinburgh as a dynamic and cosmopolitan city in the international tourist market, while providing a turning point in Scotland’s ability to host world class events. To them, the £750k subsidy to MTV facilitated significant local economic benefits and enhanced the city’s profile in the creative industries. However, the narrow policy framework meant local inclusion took place within MTV’s overriding emphasis on promoting celebrities and producing a spectacular television show. The Awards therefore had a largely superficial engagement with local youngsters and the Scottish pop industry, with the main beneficiaries being MTV and its sponsors, Edinburgh tourism, global pop stars, and major hotels and retailers. Protests over this were encouraged by MTV’s tight control of information, the event’s politicisation by a local newspaper, and a local actor’s ‘anti‐MTV Awards’ campaign.     

Disorganised host community touristic-event spaces: revealing Rio’s fault lines at the 2016 Olympic Games

ABSTRACT

We investigate the live staging spatial-organisational requirements of the Rio 2016 Olympic Games, exploring the extent to which the project sequestrated, territorialised and commodified public space. Relatedly, we examine the role of new legal, regulatory and securitised event conditions in affording an effective and efficient ‘Olympic takeover’. We do this by drawing on i) official Rio 2016 planning documents, ii) observations of the live Olympic-city spatial effects, and iii) interviews with key informants. Findings reveal that Rio’s specially created Olympic event zones sought to transform visitor flows and circulations across the city, appropriating and regulating public space in-line with a desired tourist aesthetic. Rio’s public civic space became reimagined and controlled for commercial exploitation by Olympic sponsors, supporters and suppliers– facilitated by the creation of areas of exclusivity. And yet, we also reveal how the Rio Olympic city simultaneously emerged disorganised, open and fluid in places– a (temporary) break in the (neoliberal) economic logic we have come to expect. We argue that localised conditions affecting Rio afforded closer connectivity between event visitor economies and host communities. While these gains remain marginal and largely symbolic, they demonstrate that with effective planning, the Olympic host city need not only serve corporate interests.     

The heritage of Chinese cities as seen through the gaze of zhonghua wenhua – ‘Chinese common knowledge’: Guilin as an exemplar

ABSTRACT

The pursuit of modernization in cities all over China has at one level resulted in the disappearance of much built heritage; yet at another level, millennia-old elements of urban traditions are as visibly present in contemporary cities as they were centuries ago. This visibility, however, is not always apparent to non-Chinese observers. To reach an understanding of this phenomenon, it is suggested that the normative ‘western’ approach to heritage with its focus on physical materialities, an orientation that explores in great detail the built fabric of monuments, buildings and sites and which embeds a definition of authenticity in how close to the original the current, existing manifestations are, needs to be put to one side. In Chinese history, the fundamental importance of incorporating cosmology into the entire being of towns and cities to ensure harmony between Heaven and Earth, as defined in the selection of their location in the landscape, cardinal orientation, spatial layout and the disposition of principal buildings – has been recorded in a template known as the ‘Zhou li’ or Rites of Zhou (circa 1035 BC). It was compiled by the Duke of Zhou, who is credited with transforming an abstract concept, the doctrine of the Mandate of Heaven (through which emperors ruled as ‘Sons of Heaven’ by divine right), into physical city planning and design. However, he was preceded by the ‘Three Sovereigns’ and ‘Five Sage Emperors’, including Huang-di (the Yellow Emperor, eulogized as ‘the Father of the Yellow Race’) who in Chinese historico-mythology received divine instructions that laid the basis for feng shui and Daoism and provided a context for the compilation of the Zhou li. While this template evolved over centuries, its four key tenets based around cosmology remained much the same and throughout imperial China it continued as the master guide for planning towns and cities. Despite attempts during the Cultural Revolution (1966–1976) to destroy the ‘Four Olds’ (Old Customs, Old Culture, Old Habits and Old Ideas), the essence of seeking harmony (integral to the belief system underpinning the Zhou li ) remains a predominant ideal in contemporary China, and some elements of the ancient template continue to be actively applied to the present day. Thus even though many Chinese cities may have ‘lost’ their built heritage as defined by western ‘authorities’ such as ICOMOS (International Council on Monuments and Sites, the technical body that advises United Nations Educational, Scientific and Cultural Organization on applications for World Heritage Site listing), their cosmological foundations remain and will often be as evident to Chinese observers today as when those cities were originally founded hundreds of years ago. The concept of ‘Chinese common knowledge’ is crucial to this comprehension. These varied historical and cultural traditions provide the setting to examine the origins of Guilin, a 2200-year-old city in Guangxi Province, which exhibits original aspects of its traditional heritage that are eminently visible in the twenty-first-century city to the Chinese gaze but are often out of sight from western observers who fail to recognize the Chinese tangibles and intangibles all around them.     

世界遗产地旅游推力-引力因素研究--以西递和宏村为例

旅游推力-引力因素是研究旅游动机的有效方法。以世界遗产地西递-宏村为案例区,运用因子分析法（Factoranalysis）推力因素和引力因素两个不同的领域分析古村落旅游者旅游行为的潜在特征,确立5个推力因子和4个引力因子,并在此基础上利用方差分析法（one-way ANOVA）进一步检验了推力和引力因素在不同人口统计学特征群体间存在的显著差异,以期为世界文化遗产地的开发、保护和旅游市场拓展提供有益参考。     

The role of voluntary sport organisations in leveraging the London 2012 sport participation legacy

ABSTRACT

This study aimed to understand the perceptions of national Voluntary Sport Organisations (VSOs) managers towards a mega sports event and identify the components they felt enhanced or inhibited their organisations capacity to implement a sport participation legacy. London 2012 was the first Olympic Games to explicitly attempt to deliver this type of legacy, and an exploratory, online mixed-method survey examined the perceptions of 105 senior managers from 37 VSOs, post-event. Principal Component Analysis identified four distinct factors: ‘objectives, standards & resources’, ‘event capitalisation & opportunities’, ‘monitoring & evaluation’ and ‘club engagement & implementation’, explaining 51.5% of the variance. Also, relevant organisational characteristics such as sport type, funding and sport size were examined to investigate the influence this had on their capacity. From these findings, the main recommendations are that future mega sport event hosts should: 1) Engage and consult with multiple stakeholders to engender sustained sport participation. 2) Set clear and monitorable objectives. 3) Establish funding and support mechanisms relevant to each sport. 4) Engage non-competing sports in the leveraging process. 5) Finally, event organisers should try to ensure personnel consistency.     

Walking through World Heritage Forest in Japan: the Kumano pilgrimage

The purpose of this study is to analyse visitors' experience and likelihood of return to the Italian Museum for Modern and Contemporary Art (MART) based in Rovereto. The empirical data were obtained from a survey undertaken in the months from September to November 2009. A motivation–satisfaction theoretical model is used to analyse the attractiveness factors of the museum based on internal forces (push motivations) and external forces (pull motivation) and the causal relationship to satisfaction and loyalty. A structural equation model is used as a confirmatory tool of the hypothetical model. The findings reveal that tourists visiting the MART are mainly motivated by push factors, such as relaxation, looking for a new experience and learning new things. Loyalty also positively influences the probability of returning to the MART and the likelihood of recommending it to friends and family. Visiting the city or the surrounding region of Trentino had no impact on visitors' satisfaction and loyalty to the MART. Also, loyalty to MART also did not mean that visitors would recommend a visit to the city of Rovereto.