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1.
游客满意度是衡量城市旅游发展的重要指标之一,掌握和控制游客满意度的影响因素对城市旅游发展和管理越来越关键。国内外研究综述表明,城市旅游的游客满意度影响因素及其关系的定量研究尚不多见,尤其对城市特征因素的研究。城市特征是城市旅游的必要组成,作为客观因素对游客满意度的影响不言而喻。文章运用文献分析法、问卷调查法和二元Probit离散选择模型计量法,以长沙市477名游客的现场调查数据为基础,对城市特征、个人特征和旅游动机三大变量下10个影响因素与游客满意度之间的假设关系进行检验。研究结果显示,修正后的游客满意度影响因素Probit模型具有统计学意义,6个研究假设得到验证;研究结论表明,城市社会发展水平、城市绿化水平、环境保护水平、旅游资源丰富程度、游客月收入、游客是否主动到访等因素对城市旅游的游客满意度产生显著的正面影响,其中,游客主动到访因素对游客满意度的影响作用最大,城市社会发展水平影响作用最小。研究结论一定程度上有利于促使城市管理者更多关注城市发展与旅游质量,最后,从满意度改善系统、城市要素建设、城市旅游资源开发和游客营销引导等方面提出政策建议。  相似文献   

2.
In light of increasing global competition amongst international cruise destinations; growing demand for cruise tourism; and the lack of empirical studies on the “real” destination experience, satisfaction, and intentions to return and recommend (i.e., cruise destination loyalty), the current study investigates cruise visitor satisfaction, cruise destination experience, and the resulting behavioral intention as it relates to the cruise destination of Aruba, Dutch Caribbean. Because of increased reliance of small island economies on cruise tourism receipts and visitor expenditures, cruise ports throughout the Caribbean are seeking ways to improve the quality of destination services and experiences. Results indicate that cruise visitors are satisfied with their visit to Aruba and that overall destination experience in addition to satisfaction, were found to be significant predictors of cruise visitor loyalty.  相似文献   

3.
The present study aims to determine the underlying factors critical to the overall satisfaction (Templestay satisfaction) of local and foreign participants in South Korean Buddhist temple stay programs (hereafter, Templestay). A two-step multivariate procedure was performed where the data were first subjected to a factor analysis followed by structural equation model. The findings are congruent with three out of five research hypotheses. Moreover, the empirical evidence showed that there are no differences in reporting of Templestay satisfaction between Korean and international participants. Nevertheless, being with nature, self-growth, and relaxation are underlying factors that define satisfaction for Koreans. For international participants, being with nature and relaxation are significant. The study reveals that learning experience is a poor predictor of Templestay satisfaction. The practical implication of this research is that Templestay managers should focus on the factors that have the highest importance for obtaining Templestay satisfaction for both Korean and international visitors.  相似文献   

4.
黎巎 《旅游学刊》2014,29(11):62-72
我国旅游景区内部客流管理一直以来都没有得到应有的重视。通过对颐和园景区"五一"小长假和"十一"黄金周客流持续2年的实际观测,采用基于Agent的仿真建模方法,构建了游客到达、游客移动、游客停留等景区游客基本行为模型及其仿真运行环境——基于Agent的景区游客行为仿真系统。系统的正确性验证表明,仿真系统的输出数据能够反映景区各停留点游客数量的真实情况;系统的灵敏性验证表明,入口游客数、游客在景点的停留时间以及流向景点方向的客流量3个参数能够引起仿真系统各景点游客数量的灵敏变化。所建系统能够预测景区客流的时空分布,能够通过变换仿真参数值进行各种客流调控措施的仿真实验,并给出具体调控参数以支持景区管理者的客流管理实践。  相似文献   

5.
饮食旅游动机对游客满意度和行为意向的影响研究   总被引:5,自引:0,他引:5  
张涛 《旅游学刊》2012,27(10):78-84
饮食旅游是近年来发展最快的旅游类型之一,但有关游客动机和行为的研究却很少.文章构建结构方程模型,剖析饮食旅游的推动和拉动动机要素,明确旅游动机对游客满意度和行为意向的作用机制.在澳门进行问卷调查获得368个有效样本后,检验假设模型,发现饮食旅游的推动动机为休闲放松、饮食猎奇和文化探索,拉动动机包括饮食产品和配套服务;休闲放松、文化探索和饮食产品对满意度有正向影响,饮食猎奇要素对行为意向有正向影响.文章从供求两方面明确了饮食旅游的参与原因及其后续效应,为发展饮食旅游、提升游客满意度和忠诚度提供了指导.  相似文献   

6.
Human crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human crowding as a situation in which the festival is full of people. Spatial crowding, on the other hand, is perceived as restricting movement. We hypothesized that human crowding affects visitor satisfaction in a positive way (by increasing positive affect and decreasing negative affect), whereas spatial crowding affects visitor satisfaction in a negative way (by decreasing positive affect and increasing negative affect). We tested these hypotheses using data collected through an on-site survey at the 2012 Seoul Lantern Festival in South Korea: 423 visitors attending the festival completed the survey. The survey results supported the hypotheses. Managerial implications of the findings are also discussed.  相似文献   

7.
This paper problematizes the terms “sustainable tourism and satisfaction”. It conceptualizes sustainable tourism as a future trend in tourism and argues that although sustainable tourism and satisfaction frequently function as a means of tourist evaluation and experience for attractions, their social significance extends far beyond current tourism planning. This paper uses empirical material from 642 tourists who had sustainable tourism experiences and gathers samples from several natural resource conservation zones in Taiwan. If tourists feel a sense of novelty about a tourist destination, they may increase their sustainable experience and further enhance their willingness and satisfaction toward sustainable tourism. In addition, sustainable tourism studies suggest that novelty enhances emotional excitement, which in turn leads to more overall valuable evaluations and higher satisfaction. This paper tests both direct and indirect mechanisms simultaneously using structural equation modeling methods. The results support the predictions.  相似文献   

8.
This study reports on a pilot project examining the effect of distance on the profile and trip characteristics of vacation visitors to Hong Kong. Secondary data are used. The study reveals a clear long haul/short haul dichotomy in visitor profile and resultant behaviors in Hong Kong. Long haul tourists tend to be older, more affluent and view Hong Kong as a stop-over destination, whereas short haul visitors are younger, less affluent and see it as their main and only destination. The resultant socio-demographic and destination role differences translate into substantially different in-destination behavior patterns. The authors argue that these differences are, at least in part, a function of the discriminating effect that distance has on the ability of some people to travel to long haul destinations.  相似文献   

9.
To study the tourist consumption process, the present work suggests a new conceptual framework of tourist motivation. This framework for tourist motivation proposes causal relationships for important constructs in the consumption process: between motivations to travel, tourists' satisfaction, and intentions to communicate with others by word-of-mouth (WOM). A review of current tourism and marketing literature suggests two body-related dimensions (i.e., sun and warmth, fitness and health) and two mind-related dimensions (i.e., culture and nature, escapism). The study tests an instrument to measure the dimensions of tourist motivation. A research model investigates the relevant relationships among the constructs and uses a structural equation modeling (SEM) approach. Analysis of 1,222 outbound charter tourists from Norway tests the model. The results confirm that body and mind are useful as a framework to assess tourist motivations. People have many motives for visiting sun and sand destinations. Satisfaction was, as expected, found to impact WOM. However, only mind-related motives affect satisfaction with the destination, and tourists prefer to talk about culture and nature motivations, in particular, to others. These findings are of great importance due to the great influence of WOM in tourism marketing. The findings point to the importance of recognizing the differences in tourist motivation for traveling and what tourists are inclined to tell others when arriving back home.  相似文献   

10.
Abstract

This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews (n = 395). The data were analyzed using structural equation modeling. The findings suggest that service quality is an antecedent of satisfaction and satisfaction plays a mediating role between service quality and behavioral intention. Further, service quality has a direct effect on behavioral loyalty, implying that the effect of service quality on behavioral intention is as important as that of satisfaction. The results of the study provide important theoretical implications to nature-based tourism managers.  相似文献   

11.
Abstract

This paper develops a conceptual model of the relationship between different cultural values and how they influence consumer satisfaction in the tourism industry. It is hypothesized that cultural differences manifest themselves in different levels of importance being placed upon different aspects of service, and the differences between the levels of importance and the actual service received cause differences in the levels of satisfaction. These hypotheses are tested using 269 independent samples of levels of importance and 411 independent samples of satisfaction of tourists from four cultural groups (Australian, USA/Canadian, Japanese, Mandarin speakers) who visited Melbourne, Australia in the period May-September, 1996. The analysis develops dimensions of importance and satisfaction separately for each cultural grouping, and uses structural equation modeling (Amos 3.6) to develop the causal model measuring the way in which importance of service dimensions cause dimensions of satisfaction. Conclusions from the analysis show little evidence of a causal relationship between importance of service quality attributes and satisfaction. However, significant differences are found between cultures for different levels of satisfaction resulting indirectly from differences in the importance and actual levels of service received.

The implications for cultural differences affecting tourism satisfaction are discussed.  相似文献   

12.
Koh Phi Phi, Thailand, and Gili Trawangan, Indonesia, are two islands in Southeast Asia that face several developmental challenges associated with the rapid growth of tourism. Both islands are part of a marine park, are small in size and have several natural resources that need protection. They both face burgeoning tourist numbers that have increased tourism infrastructure development and are leading to environmental degradation. These islands have discussed ways to incorporate sustainability into their management and marketing practices, and they have looked to tourists as a support for change. This study examines the motivations, profiles and perceptions of tourists in island destinations, their level of awareness of environmental issues there, the extent to which they feel responsible about preserving or protecting their natural resources and the role they may be willing to take in their management, including their willingness to pay for environmental protection. The findings showed that the majority of the tourists to both islands were young, had relatively high levels of income and were from English-speaking nations. Tourists in both islands stated that they were willing to pay for sustainability practices, but there were differences around who they felt should be primarily responsible for implementing sustainability measures.  相似文献   

13.
This study investigates the relationships between travel motivation, destination image and overall satisfaction of international tourists visiting Sichuan province after the great Wenchuan earthquake of 2008. Did the earthquake influence tourist’ motivations for visiting Sichuan either positively or negatively, and did the earthquake affect their image of the province as desirable travel destination? Survey data collected from 346 international tourists in Chengdu, the provincial capital, revealed that respondents were primarily motivated by Sichuan's traditional attractions – its scenery and the giant pandas native to the area rather than by the earthquake. Structural equation modelling revealed a statistically significant relationship between travel motivation and overall visitor satisfaction, as well as relationships between travel motivation and types of destination image. Furthermore, both positive and negative destination images seem to have an effect on overall satisfaction. This study implies that international tourists to Sichuan tend to visit for its scenery and wildlife; the 2008 earthquake has had little effect on their travel motivations and destination images; and these visitors hold positive images of the province.  相似文献   

14.
As one of the key stakeholders in tourism development, residents' satisfaction with tourism development (RSTD) has an important effect on the alleviation of poverty. Despite its great significance, only limited research had been conducted by researchers to explore factors influencing RSTD in poor regions. To fill the void, this study built the proposed model of RSTD in poverty-stricken areas by structural equation modeling technique. The results indicated that (1) six key influencing factors, namely, perceived benefits of tourism development, perceived costs of tourism development, residents' participation in tourism development, distribution of personal benefits from tourism, residents' expectations for tourism development, and community attachment, were proved to be the antecedents of RSTD in poverty-stricken areas. (2) According to path coefficients between constructs, “distribution of personal benefits from tourism” was the most significant antecedent of RSTD in poverty-stricken regions. Furthermore, “residents’ participation in tourism development” also need to be paid more attention.  相似文献   

15.
Many high quality landscapes can be found in the North West region of England, including those of international significance such as the Lake District National Park. These natural assets are recognised by the regional tourism strategy as particularly important, as they are a major determinant for visitors within, and to, the region. However, with the strategy geared towards increasing visitor numbers, there is a substantial challenge to be faced in the future: how to maintain the quality of an environment that is under combined pressure from both visitor numbers and climate change? Focusing on two landscape types considered to be the most vulnerable to a changing climate, the coastal zone and the uplands, this paper presents ‘downscaled’ climate change scenarios, and provides an assessment of how a combination of climate and non-climate factors are likely to impact these vulnerable landscapes in the future. The case study analysis is largely drawn from a series of ‘risk’ workshops held with key regional stakeholders.  相似文献   

16.
Paradoxically, part of the appeal of Vietnam as an emerging destination lies in the commodification of images, artifacts, and battlefield sites of the Vietnam War. While studied from the supply-side, little research has been undertaken yet in terms of the patterns of demand for battlefield tourism. Based on a survey of 481 visitors to the former Demilitarized Zone (DMZ), this article uses factor analysis and cluster analysis to segment then profile battlefield visitors based on their motivations. Three groups of visitors to the DMZ were identified: the Battlefield Tourism Enthusiast, the Opportunist, and Passive Tourists. Significant differences were found between the three segments with regard to various sociodemographics and trip characteristics. However, results from the study also emphasize that analyses of demand based on site visits should be contextualized in terms of visits to the country as a whole and that care must be taken in distinguishing specialist visitors from generalists.  相似文献   

17.
Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri Pumpkin Festival, a typical Australian festival which uses the natural environment, traditions and local produce to provide 21 events during the festival. The study focused on establishing the relationship between health and wellness values and festival attendees' motivation. Qualitative research with random sampling was selected to collect the data. The results revealed high levels of health and wellness values among the participants as well as social interaction, family togetherness, cultural exploration, novelty, natural environment, relaxation, previous food festival experience and food as motivations. Findings of this paper can contribute to festival tourism marketing especially to demonstrate that health-related interests can be significant catalysts for attracting festival attendees.  相似文献   

18.
本文以旅游专业本科实习生(简称“旅本实习生”)为研究对象,探讨他们毕业前在旅游用人单位的工作满意感,与其毕业后在旅游业的择业意向之间的关系。331名来自我国绝大多数大陆省份旅游用人单位的“旅本实习生”有效填写了调查问卷。数据分析结果表明,从总的情况来看,“旅本实习生”的工作满意感对其在旅游业的择业意向有显著性的影响。按其影响力从大到小排列,具体的工作满意感因子依次为旅游业工作本身、薪酬和晋升。该研究及其发现对旅游人力资源管理和开发具有理论和实践意义。  相似文献   

19.
To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.  相似文献   

20.
This paper investigates the relationship between four groups of trip activities and the daily expenditures of a sample of visitors at two nature-based attractions in Northern Norway. The paper also examines some other potential factors by adopting a widely utilised twofold segmentation approach: light versus heavy spenders. The results of the logistic regression analysis indicate that there is a significant relationship between the importance attached to travel activities by nature-based tourists and their daily expenditure on a current trip. More specifically, the more individuals consider visiting historic/cultural sites as an important activity on their journey, the more likely they are to be light spenders, whereas the more they consider ‘challenging nature-based activities’ as important, the more likely that they will be classified as heavy spenders. The investigation additionally finds that travel motives, though to a lesser degree, when taken in tandem with variables such as trip length, trip purpose, age and household income, influence nature tourists’ daily expenditure.  相似文献   

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