Global marketing effectiveness via alliances and electronic commerce in business-to-business markets

Numerous changes in the global business climate have intensified global competition through new forms of competition as well as the addition of new competitors. As a result, domestic and international firms have to develop and implement marketing strategies that are aligned with the current global competitive realities. This study explores the influence of three overarching developments that stand out as having a dominating role in the shifting international competitive landscape: (1) the rapid growth of global business activities by existing firms and new entrants, for example, through increased international outsourcing (i.e., the intensification of importing activities); (2) the transition to managing supply chain systems through greater coordination of entire distribution channels, alliances, and relational exchanges; and (3) the emergence and increased strategic deployment of electronic forms of exchange, particularly with respect to information access, storage, and retrieval, as means of more efficient management of domestic and global network of operations and market intelligence. Managerial and research implications of these trends are discussed.     

International competition policy and telecommunications. Lessons from the EU and prospects for the WTO

The changes in the international telecommunications market are rapidly outgrowing the existing structure of regulation. Moreover the trends in the sector indicate that if the Most Favoured Nation (MFN) rule is to be viable some form of international competition policy is needed. This must tackle the difficult problems of market access, joint ventures and anticompetitive behaviour and most importantly prevent the different approaches to these problems leading to trade frictions, especially in the USA. Such rules have proved difficult, but not necessarily impossible, to develop as the stalled talks within the World Trade Organisation (WTO) have shown. The paper considers the possible relevance of developments within EU telecommunications regulation where a competition policy-led regime is emerging.     

石化企业核心竞争力的分析

研究石化企业的核心竞争力的特征和结构，提出企业发展核心竞争力的战略。中国石化企业面临着国际资源市场资金竞争日益激烈、跨国公司影响力剧增、环保要求越来越高的新形势。要重视研究与开发(R&D)，加强核心竞争力战略研究，在国际竞争中培养成长能力、提升价值能力、发展独有技术，在战略重组和竞争合作中，转变发展方式、发挥优势、调整结构，走上可持续发展和绿色发展之路。     

Information networks for international team research

The authors begin their discussion by outlining concepts, reviewing trends, analyzing advantages and problems, and suggesting solutions with regard to team research, international scientific cooperation, and their overlap, international team research (ITR). They then discuss alternative methods for ITR and take the first steps towards a cost-benefit analysis for that field.     

Globalization and Uncertainty: Earnings Volatility in Sweden, 1985–2003

Earnings volatility has been linked to economic integration only through contradictory conjectures. We assess globalization’s role by examining volatility trends in manufacturing, private services, and public services. If trade increases uncertainty, volatility trends should differ markedly across industries since manufacturing, in contrast to especially public services, is exposed to international competition. We analyze earnings trajectories in Sweden 1985–2003, a country and period evincing accelerating trade, finding no indications of greater volatility increases in manufacturing.     

International aspects of computer communications

The current and predictable trends in international computer communications are outlined. The opportunities that arise through the use of these services are then discussed. The opportunities will not be grasped unless the problems connected with international communications are solved. The author discusses the need for the development of international standards, the development of payment systems for multifaceted international systems, the need for security and privacy of information, the tendency for companies to slow down innovation as a result of their sunk investments in present systems, and the barriers to the free flow of information imposed by national interests.     

人民币升值背景下中国企业发展国际市场策略研究

随着我国改革开放的深入,中国企业在国际市场上地位越来越重要,面临问题也越来越多,人民币升值是其中最重要也是影响最大的问题之一。文章回顾了人民币汇率改革的历程,分析了人民币升值对我国企业的影响,在此基础上,从国际市场进入策略、国际营销策略、成本管理和财务管理等四个方面研究了我国企业如何开拓和发展国际市场,并提出了建议。     

中国服务贸易推动经济增长效应研究——基于两阶段时间序列数据的实证分析

服务贸易的日益快速增长是我国入世后服务贸易的特点之一。本文通过引入贸易竞争指数,对入世前后两个阶段的服务贸易与经济增长关系进行实证的比较分析,以寻求对入世前后两个不同阶段的经济增长效应分析。分析结果说明入世以来我国对外服务贸易受到的冲击较大。对此,文章将发挥静态比较优势和培育动态比较优势相结合,就服务贸易对经济增长的推动作用提出了可行的政策建议。     

微生物絮凝剂在废水处理中的应用

总结了传统絮凝剂在废水处理中存在的问题以及微生物絮凝剂在废水处理中的优越性,结合实例分析了微生物絮凝剂在现代废水处理中的具体应用,探讨了目前微生物絮凝剂研究的几个发展方向。     

国际市场产品来源地形象及其规避策略

产品来源地形象影响国际市场上消费者的产品评价和选择，这种来源地效应会因消费者产品的信息处理模式的差异，消费者所处的不同社会文化背景，产品类型等因素而产生不同作用，来自不同国家地区的企业要在国际市场上竞争，就必须理解产品来源地效应，并掌握规避来源地负面形象的战略。     

国际炼油业务并购分析与启示

本轮国际金融危机之后,国际炼油业务并购再度活跃,呈现西方综合性石油公司出售炼油业务、独立炼油商和新兴国家的石油公司购买,以及世界范围内炼油业务由西向东转移的趋势.这些调整背后的根本动机在于实施专业化经营、国际化运营和战略转移.对于中国的石油公司而言,应审慎开展海外炼油业务并购,突出发展国内业务、积极搞好亚太中东地区的合资合作；重新认识综合性石油公司的特点,突出专业化优势；鼓励独立炼油商的发展,推动成品油资源的市场化.     

Requiem for a lightweight: The Northrop f-20 strategic initiative

This study focuses upon the recently discontinued F-20 program of the Northrop Corporation. Northrop's strategic initiative is analyzed historically and comparatively, and the implications of the program failure are discussed with respect to government procurement policy, defense contracting, international trade and arms transfer, and global competition in aerospace.     

中国品牌建设现状分析及对策

随着经济全球化的不断发展,中国本土品牌在与国际品牌的竞争与对接中获得了长足的发展,并在与企业文化互动中展示了中国特色的品牌发展优势。但在当今具有国际影响力的中国品牌廖廖无几,中国品牌建设和管理仍存在许多薄弱环节。打造本土强势品牌,提升品牌凝聚力和价值核心力,突出企业文化与品牌建设的互动式发展,走国际化品牌的发展之路,成为中国品牌未来建设的必然要求。     

我国知识密集型服务业国际竞争力研究

近年来我国知识密集型服务业的蓬勃发展使人们开始关注其在国际贸易中的竞争力。文章采用RNX和RCA指数定量考察我国知识密集型服务业历年来的国际竞争力变动趋势、知识密集型服务业各个行业的国际竞争力水平,以及与世界其他国家的国际对比情况。     

Nationwide information services using data broadcasting

Data broadcasting offers significant advantages over conventional computer and communications networks, as a nationwide, low cost, high speed system of data distribution. Focusing on the UK, this article highlights these advantages, with particular reference to the BBC's Datacast service. Future developments in data broadcasting, such as the introduction of satellite-compatible systems, are discussed. Finally, the article analyses policy considerations on a national and international scale.     

实施名牌战略创“东方”名牌

名牌是一个企业经济实力和市场信誉的集中体现，实施名牌战略则是提高企业竞争力，实现可持续发展的重要举措。在经济全球化的今天，特别是在日益激烈的市场竞争背景下，实施名牌战略已成为企业获得竞争优势和主导地位的必然选择。任何一家企业要想在激烈的市场竞争中生存和发展，就必须创立名牌，特别是创出一批具有国际竞争力的名牌。阐述了名牌战略的内涵，分析了实施名牌战略对石油物探企业的重要意义，并结合企业实践，探讨了如何创建石油物探企业自己的名牌。     

可再生能源的现状和前景（上）

论述了可再生能源的定义、分类和特性。分析了促进可再生能源发展的驱动力有油价上涨、减排温室气体的压力、市场推动、高技术产业的国际竞争、政府的激励政策等。综述了中国和世界开发利用生物质能、水能、风能、太阳能和地热的现状和发展前景,认为我国在未来15年内可再生能源建设将空前增加。     

中国能源企业“走出去”市场营销策略分析

“走出去”发展战略对中国能源企业具有重要的意义。文章在分析了中国能源企业面临的国际政治法律、经济、社会文化和技术环境的基础上,提出中国能源企业可以采取低成本或差异化市场竞争战略,进而详细论述了中国能源企业“走出去”的产品、价格渠道、促销与关系营销策略,并强调中国能源企业要加强社会责任意识。     

可再生能源的现状和前景(下)

论述了可再生能源的定义、分类和特性。分析了促进可再生能源发展的驱动力有油价上涨、减排温室气体的压力、市场推动、高技术产业的国际竞争、政府的激励政策等。综述了中国和世界开发利用生物质能、水能、风能、太阳能和地热的现状和发展前景,认为我国在未来15年内可再生能源建设将空前增加。     

我国工程项目管理的发展趋势与最新走向

将我国工程项目管理的发展趋势与最新走向概括为两个竞争、三个提升和四个走向。即技术领先、管理创新的竞争,市场准入趋向于管理人员职业化水平与自主品牌能力的竞争;提升项目团队建设,提升项目综合效率,提升劳务管理;由传统项目管理转向运用信息技术实现现代项目管理优化升级,从以现场为主的施工阶段管理转向项目全寿命（过程）管理,由不同主体的施工总承包转向工程总承包管理,从“三位一体”的文明工地管理转向项目文化建设。