Ann Maree Rees Memorial Prize

Ann Maree Rees, the founding editor of the Journal of Consumer Studies and Home Economics, had a great interest in students of all ages, developing their research skills and fulfilling their academic potential. She believed strongly in encouraging a life-long learning culture and providing opportunities for people to develop an interest in the field of consumer studies and home economics. She was herself an accomplished author. The Editorial Board has decided to establish an essay competition in memory of Ann Maree Rees. The competition is open to people of all ages within the field of consumer studies and home economics. The paper should be a maximum of 2500 words. The paper can be on any aspect of consumer studies and home economics. The judges will be looking for the following points in the paper:relevance and interest to consumer studies and home economics professionals;potential to stimulate a lively debate;cogent argument and clarity of expression;written for presentation.The winning paper will be published in the December issue of the IJC. The author of the winning paper will receive £250 towards the cost of attending the XIX International Consumer Studies and Home Economics Research Conference being held from 2 to 4 September 1999 at the University of Ulster and will also receive a cash prize of £100. Entry forms for the Prize Paper competition are available from:     

How to create tools to empower the consumer – the challenges of home economics/FCS and home economics teacher education

The aim of this presentation is to introduce some new frameworks that have been under discussion in developing university studies in the field of home economics or family and consumer sciences in Finland. The empirical data is derived from students’ contributions during their university studies in the degree program for home economics teachers at the Master's level. The main data is based on students’ opinions and conceptions about strengths (S), weaknesses (W), opportunities (O) and threats (T) of their university discipline and field to meet the future challenges. All students are at the level of advanced studies (mainly 4th year), and the number of students is 34. All have some school experience as a home economics teacher and most also have some other work experience in the field of home economics, family and consumer sciences. The research questions were: (1) How do the students see their field according to the SWOT analysis? and (2) What type of developments do they pose for the future? There was also an implementation section. Students were asked to produce their own ‘action plan’ for the next few years. The preliminary data analysis reveals that inside the discipline and the field there are several empowerment elements, but also that they are not used as efficiently as they could be. In conclusion, most students have a very realistic view of their studies. They can analyse them in diverse ways, and reveal important qualifications. They are aware of the various challenges that face us in both the present and future societies. Students also see that home economics not only gives them tools that are relevant in present school situations, but the subject includes such future potentials that can be used in directing the school towards the more open learning environments. Home economics has its place inside the education system. Both the idea of ‘home economics teacher as a researcher’ and ‘home economics teacher as an educator’ were seen as important aims to maintain in the university degree.     

Critical Management Studies and Business Ethics: A Synthesis and Three Research Trajectories for the Coming Decade

We present the findings of a worldwide survey that was administered to business ethic scholars to better understand journal quality within the business ethics academic community. Based upon the data from the survey, we provide a ranking of the top 10 business ethics journals. We then provide a comparison of business ethics journals to other mainstream management journals in terms of journal quality. The results of the study suggest that, within the business ethics academic community, many scholars prefer to publish in the top business ethics academic journals over other mainstream management journals. Furthermore, the results of the study suggest that within the business ethics academic field there are two dominant academic communities: one in Europe and one in North America. Each of these academic communities has its own preferred publication outlets, suggesting a potentially problematic bifurcation of business ethics scholarship.     

Economic determinants of family development processes

Economic activities of families have important influences on processes of family development and family change over time. Knowledge of these special relations has expanded in recent years, as has the literature on the economics of family life as a general field. As a result, scholars and professionals in consumer studies and home economics need conceptual frameworks that organize areas of specific findings and identify specific issues for research. A conceptual framework which identifies four economic activities performed by families and six fundamental family development and family change processes is proposed. Then, a matrix of testable hypotheses is formulated, emphasizing economic activities as independent variables in family development and change. The matrix portrays the central roles economic influences play in contemporary family life, and suggests a complete, holistic understanding of these influences. The matrix also provides a conceptual guide to the design of empirical research and synthesis of findings on the economics–family development interface.     

How (not) to market socially responsible products: A critical research evaluation

Growing awareness of their obligations towards society leads an increasing number of companies to produce socially responsible products (SRPs). In order to develop suitable marketing and communication strategies, it is essential to have a realistic picture of consumer priorities, and in the light of these findings, of the viability of classical academic marketing approaches, such as Kotler's societal marketing concept. This study provides a qualitative evaluation of the contradictory research literature on consumer interest in SRP and an assessment of the usability of classical marketing approaches. It contributes essential insights to the ongoing academic debate about a conceptualisation of SRP marketing approaches. Also, it will allow practitioners more ease of access to this debate. Findings show that a majority of consumers prioritise conventional product features and demonstrate low interest in SRP. Consumer research which states otherwise is revealed as methodologically flawed. Most classical marketing approaches are shown to be unsuitable for SRP marketing and communication since they fail to take into account the widespread lack of consumer interest and/or focus on consumer features irrelevant to marketing SRP. Directions for future research on SRP marketing and communication strategies are outlined.     

Pre‐professionals’ perceptions of home economics in Finland

This article focuses on some new frameworks that have been under discussion in developing the university studies in the field of home economics or family and consumer sciences in Finland. The empirical data were derived from students’ contributions during their university studies in the degree programme for home economics teachers at the Master's level. The aim of this research is to find out students’ present understanding of home economics and its challenges to complete its different functions. All students are at the level of advanced studies (mainly fourth year), and the number of students is 34. The data were collected by essays using SWOT analysis as a method. Students produced a very rich and multisided data that can be analysed in diverse ways and for many purposes. In general, one can say that most students have a very realistic and positive view of their studies. They can analyse them in diverse ways and reveal important qualifications. They are aware of the various challenges which face us in both the present and future societies. Students’ views are critical and they posed several questions outside the course material. They introduced examples from their working experiences and from studies in other departments and education institutes. The empowerment elements were recognized but these should be used more efficiently in attaining further progress in the field. New frameworks and approaches developed in Finland seems to be relevant in the current situations society finds itself.     

Perceived consumer competence of college students: a qualitative exploratory study

Considering the large sums of money young people spend on goods and services and the huge importance marketers grant to them, it is easy to agree on the very important role they play in today's consumer society. Autonomous role enactment involves the attainment of a certain level of performance which implies certain socially desirable behaviours. However, studies about consumer skills are rather sparse. Consequently, we do not know if young people present the necessary abilities to make educated choices, protecting their own interests and exerting their responsibilities as citizens in the community and by this, contributing to balancing the market forces. The data presented are an extract from the qualitative part of a larger study about the consumer skills of French Canadian college students. Thirteen students, aged from 18 to 22 years old, were recruited in three colleges of the Quebec City area through personal contacts with academic members. They participated in semistructured interviews during the months of November and December 2001. During the discussions, they expressed their perceptions of the skills necessary for being an educated consumer, their own level of competence in this area, the general level of competence of people of their age and that of older adults. They identified the most significant agents in their consumer socialisation and detailed the nature and content of these influences. This information implements research in consumer behaviour from a non‐commercial perspective and has helped to plan the quantitative stage of the study which is presently under way. The study is financed by the Social Sciences and Humanities Research Council of Canada.     

Home economics programmes in Oyo state secondary schools: a survey

The purpose of this study was to identify the curricula emphases in home economics in Oyo state secondary schools and to describe selected aspects of teaching and the teacher. Sixty-two home economics teachers in Oyo state responded to a mailed survey indicating the degree of emphasis given to 50 topics in five subject-matter areas of home economics: (i) clothing and textiles, (ii) foods and nutrition, (iii) home management and family economics, (iv) housing, and (v) human development and the family. The most taught subject-matter areas (in order) are foods and nutrition, home management and family economics and clothing and textiles while human development and the family and housing were the least taught subject-matter areas. A similar response was given for teacher's reported level of competence and subject-matter preference. Scores on the topics within each subject-matter area, however, indicated that all the five subject-matter areas were moderately emphasized in the curriculum. These three philosophical views of home economics exist concurrently in Oyo state secondary schools: (i) home economics as home-making education, (ii) home economics as household management, and (iii) home economics as cooking and sewing. Suggestions for improving and strengthening the current home economics programmes are discussed. This research was conducted during 1987–1988 in the Faculty of Education, University of British Columbia, Vancouver, Canada.     

Developing a contemporary conceptualization for consumer sciences in higher education in the UK

Consumer sciences and consumer studies as a recent interdisciplinary degree area in higher education in the UK has had limited published research either on the subject heritage or its disciplinary identity. Since the major subject review was undertaken by the Council for National Academic Awards 17 years ago, the research investigation aimed to study how consumer studies and home economics had moved to consumer sciences and consumer studies. The research has therefore involved a survey over a 15‐year period of development and changes of institutions and degrees and a content analysis of programme outlines and national benchmarking to reveal changing trends in how the subject has been conceptualized. The comparison used data from 1992, 1999, 2003 and 2007 to map degree programme and institutional changes. External and internal political and economic factors influenced subject growth, decline and development. It was found that the number of degree programme titles had remained relatively stable, with still a balance between BA and BSc degrees but that this disguised many changes in institutions and degree titles. The content analysis of trends was undertaken, comparing 1992, 1999, 2003 and 2007. Subject benchmarking statements introduced in 2002, currently being revised in 2009, were compared with programme content themes in 2003 and 2007. The content analysis showed that the overall approach or principles, areas of study, context, perspectives and processes for degree programmes at the undergraduate level had developed noticeably over the last 15 years and had been clarified by benchmarking guidelines. Themes of behavioural change, consumer ethics, consumer services, skills and education, sustainability and well‐being had developed with applied contexts depending on programme orientation. A model has been proposed to illustrate the current conceptualization of the subject in the UK at degree level, and Chenoweth's definition of consumer sciences and consumer studies has been redefined for the UK. It is recommended that there should be more theoretical reflection on the interpretation and development of the subject.     

Consumer cynicism: Interdisciplinary hybrid review and research agenda

Over the years, consumers have been questioning the intentions and actions of firms, resulting in a cynical attitude and behaviour. Due to the severity of the outcomes that cynical consumers may display, reputed journals and prolific researchers have addressed the core issue in their own unique ways. However, no single study offers a uniform, comprehensive, and contemporary review of consumer cynicism literature. Thus, we use an interdisciplinary approach to study the literature spanning 47 years (1976–2022) on cynicism in consumer research, psychology, and organizational domains through a hybrid review involving bibliometric and systematic literature reviews. Following the SPAR-4-SLR protocol, this review shows the most cited and co-cited articles, researchers, and keywords in cynicism research. We infer that the consumer cynicism construct draws heavily from the organizational behaviour area, possessing the potential to be correlated with, and extended to interdisciplinary research. Also, we offer an all-inclusive model of the predictors and predictands of consumer cynicism based on the ADO-TCM framework. We close this study with its academic contributions, practical implications, and future research directions using the ADO-TCM framework.     

Consumer education: educational considerations and perspectives

This paper examines questions concerning consumer education in relation to consumption and household management. It is based partly on literature studies and partly on a current pilot study, also on studies carried out in the classroom and developmental work in schools and on teacher training courses. The pilot study on consumer education is being carried out in Denmark and is funded by the Danish Ministry of Business Affairs. Another part of the study concerns a qualitative investigation of pupils’ understandings of consumption and its meaning in their lives, but this is not reported here. The key research questions relate to the way in which the young consumer is educated, both formally and informally, and what the possibilities and perspectives are for consumer education. Introductory research is discussed, followed by a presentation and discussion of key issues for consumer education, such as household management, consumption, home economics and education. Finally, three examples are described and discussed which demonstrate how the advocated principles of consumer education and empowerment can be put into practice. These examples are based on developmental work carried out in lower secondary schools and teacher training courses.     

Research in information systems in China (1999–2005) and international comparisons1

The purpose of this study is to review the research activities in information systems (IS) in the mainland of China. We reviewed and analyzed a total of 859 research papers in information systems published in 18 leading academic journals in business and management in the mainland from 1999 to 2005. Applying the content analysis method, we first categorized the papers by their reference disciplines, research topics, research methods, and the units of analysis. The data were then compared with the results of similar Western studies. Results show that, among the published IS research papers in the mainland of China, IS research itself represents the primary theoretical reference discipline; organizational and system/software issues are the main topics of the focus; non-empirical studies were the dominant research method; and the majority of studies were conducted at the organizational and/or system level. Compared with the West, IS research in China demonstrates its own characteristics in theoretical foundations, research focuses, and research methods, and there are a number of areas that need to be improved.     

Developing the conceptual framework of consumer sciences in higher education in the UK

Recent subject benchmarking statements by the Quality Assurance Agency for Higher Education (2002) have included the subject of consumer sciences at bachelor's level. This is significant in that part of the aim of subject benchmark statements is to describe the nature and characteristics of specific degree level subject areas and to identify the ‘typical substantive core’. Consumer science/studies have therefore been defined as: ‘interdisciplinary subjects which seek to understand the relationships between the consumer and the economic, technical, social and environmental forces which influence the development and consumption of goods and services’ (QAA, 2002). If we are seeking, therefore, to encourage empowered consumers, we need to have an understanding of how the context of consumption and consumerism is positioned within current course structures. During the last five years developments and change in both the subject area and courses has made it increasingly necessary to explore the boundaries and development of degree level courses in the subject area in the United Kingdom. Research is therefore being undertaken to investigate the existence of a unique body of knowledge that currently defines the subject field, given its inter and multidisciplinary focus. This research has also aimed to track the changes and developments in courses and to map the forms of knowledge within the subject field between higher education institutions. This has been undertaken by comparing original studies of degree content areas, interviews and surveys of core academic staff and undertaking a recent follow up of this work. The results of this research will be available for presentation at the conference.     

A Decade in Perspective 1975–84: Focus and Trends in the Journal of Consumer Affairs

An analysis of research articles published in the Journal of Consumer Affairs for the issues published from 1975 (1) through 1984 (2) reveals a marked increase over time in the number of papers focusing on policy issues and a marked decrease over time on articles focusing on the consumer movement and consumer education. The largest number of authors during this period were from the University of California-Davis. Forty-four percent of all authors were from business and economics subject areas, and 26 percent were from home economics. Assistant Professors had the highest publishing rate. Papers were found to be equally divided between land grant and nonland grant institutions with the majority being of single or dual authorship. It is concluded that the Journal of Consumer Affairs is meeting its stated editorial policy.     

PERCEIVED RISK AND CONSUMER DECISION MAKING

The home economist has long been interested in effective family and consumer decision making and has tended to take a holistic or macro approach to decision theory. Recently, some applications of normative decision theory to consumer decision making—including the creation of rules for dealing with risk and uncertainty—have been advanced in home management textbooks. Since the early 1960s, consumer behaviour researchers in other disciplines have been developing a behavioural, micro-decision perspective centring upon the presence of perceived risk in the purchase decision of any customer. The empirical literature in home economics does not appear to have dealt with either of these perspectives. This paper identifies perceived risk as a useful analytical variable in the study of consumer product and store decisions and presents empirical data depicting the dual components of perceived risk and its four dimensions. The relationship of the normative and behavioural approaches to decision risk is discussed and implications for future research and application in home economics are identified.     

Exploring the use of content analysis methodology in consumer research

Content analysis is a viable way to thematise consumer experiences. The purpose of this review study is to examine the use of content analysis in consumer research (1977–2017). The authors explore how content analysis has been used. The reviewed studies address consumer experiences. The results show that qualitative content analysis is not used as a method in its own right; it is more often applied as a supplement to quantitative testing. There is also a lack of rigorous reporting of methodologies in many studies. The systematic review provides four propositions, content analysis studies: 1) vary in execution and reporting; 2) have a tendency towards methodological vagueness; 3) do not apply content analysis as a sole method; 4) are versatile. The study can also serve as point of departure for novice researchers wishing to engage with content analysis research. We suggest that further research is needed to explore the use of qualitative methodologies in consumer research.     

Good practice in multicultural integration work in Finland: collaborative learning in culturally sensitive projects

Finland is undergoing a rapid change from a homogenous culture to a heterogeneous culture. With immigrants from all over the world making Finland their home, a lot of multicultural integration work is needed. Collaborative learning in peer groups can work as a useful framework for enhancing tolerance toward differences, and consumer education and home economics education offer a fruitful setting for this kind of collaborative teaching of tolerance. In particular, the practical nature of consumer education and home economics makes it suitable to teach multiculturalism in a daily life setting. In this study, 10 integration projects in Finland were examined through a qualitative summary to reveal the key elements in successful multicultural integration work. The focus was on multicultural, collaborative interactions. The results show that problems are bound to arise when people from different cultures meet. Daily life situations, culturally unequal settings, poor participation and a lack of real interaction between different cultural groups can be problematic. These problems need to be overcome before the richness of different cultures can be revealed. People need to learn how to use the tools of multicultural and collaborative learning before the group can act successfully.