经济危机中的西部媒体博弈与广告机会

2008年经济危机没有减缓重庆卫视不断扩张实力的步伐,相反,经过多年的积极探索,这一年成为其突飞猛进的一年。重庆卫视给自己的目标是做西部媒体翘楚。要达到这一目标,重庆卫视要做得还很多,而接下来的经济低谷期对它来说或者更是应当好好把握的机会……     

春运，火了列车电视

“我现在坐在火车上,通过7、8个小时对列车电视的收看,感觉确实不错,很舒心!”“我是一名大一的学生,寒假回家坐火车需要两宿一天,在出发前的两三天里,我一直发愁怎么度过这难熬的时光。但上车后发现车上有电视,并且播放挺好看的春节节目,一下就吸引了我的注意……”     

Take two aspirins and e-mail me in the morning

E-mailing your doctor has potential benefits. But there are pitfalls.     

Role portrayal in advertising and editorial content,and eating disorders: an Asian perspective

Researchers have postulated that exposure to images of thin ‘ideal body’ women portrayed in advertising and editorial content on television and in magazines contributes to eating disorders among female college students in Western countries. The central aim of this study is to examine the relationship between such advertising and editorial, and self- reports of eating disorder and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction subscale in the Eating Disorder Inventory are employed in a survey of females in Hong Kong. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction. Several policy recommendations and suggestions for future research are made.     

电视媒体的质与值

媒体是时代的产物,媒体评估也应随媒体环境的变化与时俱进,但无论环境如何变迁,媒体评估体系所追求的,应当始终是媒体效应的真实呈现。     

媒介消费的排他性与传媒经营制度

是否确立内容市场上消费行为的排他性,主导了传媒经营制度的变迁。早先的经营者确立了这种排他性而在“一元市场”上经营。尔后经营者人为地部分放弃或完全放弃了这种排他性,在“二元市场”上进行“二次销售”。完全放弃内容市场上消费行为的排他性可能导致经济上的无效,重新确立部分内容产品的排他性可以克服这种无效。这一过程将形成更加成熟的传媒经营制度:经营者既在“一元市场”上经营,迫使消费者为需求强度付费,也在“二元市场”上经营,迫使广告主为受众规模付费。     

有线电视光缆线路的设计和施工探讨

光纤有线电视具有频带宽、抗干扰、传输距离远、运行稳定可靠等突出优点.随着光纤传输技术的迅速发展和光缆及相应光设备价格的不断下降,建设有线电视光纤传输网络具有很高的性价比.近几年,全国各地有线电视网络公司都在加紧对有线电视网络进行改造,其中涉及到大量的光缆网的建设,因此,在光缆施工中会遇到各种各样的疑难故障和问题,这对接触光缆施工不多、经验不足的有线电视技术人员来说,有时难免感到束手无策.     

观众忠实与2008电视广告发展趋势预测

电视的二次售卖经济属性决定了观众收视研究的重要性,收视率成为电视传媒经济的"通用货币"。在收视率研究中,基于多频道竞争的观众忠实研究更为重要,因为这与收视份额格局变化密切相关。电视广告运营基于收视份额格局形成相对均衡的利益分配关系,同时媒体资源和品牌也参     

地方广电融媒体经营手段及策略

随着国内广告市场环境的变化,传统媒体尤其是地方广电媒体的广告经营状况急转直下,广电系统的融媒体改革也在这样的背景下被迫向前推进。但地方广电媒体的困境绝不可能是一融解千愁,融改的成功与否,最终还是要看它的社会效益和经营业绩。基于此,本文对地方广电融媒体经营的手段及策略作了探讨分析。     

透明质酸的生理功能及其在化妆品和美容保健食品中的应用

<正> 透明质酸(hyaluronan,简称HA)是由N-乙酰氨基葡糖和葡糖醛酸的双糖重复单元构成的黏多糖类物质,作为广泛存在于动物结缔组织内的天然成分,它具有保水润滑等重要的生理功能。商品HA主要是从鸡冠中提取和通过微生物发酵制得。利用其保水润滑等生理功能,近年国内外研制和开发了许多富含HA的化妆品和口服美容保健食品。1 人体中的HA及其生理功能HA的生理功能主要是维持组织细胞的胞外空间,加速离子、溶质和营养成分的流动以及保持组织的水化作用。     

传立媒体成都地区电视媒介选择投放策略及与成都电视台的广告合作

传立在了解客户的市场目标和策略后，按照效果与效率相结合原则（包括总收视率、到达率及有效频次、收视点成本等）来考虑市场中各电视台频道的投放组合，以达到用最少的预算创造最大的效益为最终目的，从而制定最有效的广告投放计划。     

媒介融合时代长三角地区广播电视媒体人才需求研究

目前,媒介融合已日益成为当下传统媒体产业发展的一种战略思路。基于长三角地区广播电视人才岗位需求、专业需求、综合素质整体状况的研究分析显示,媒介融合背景下,播音主持等一些广电系统传统优势岗位需求趋于饱和;而节目采编类、企划类、管理类人才则需求较大,工程技术类职位人才需求也逐年递增。知识结构多元化人才,人才创新性、团队协作性,精深的媒体技能已成为人才需求的形特点,经营管理人才将成为未来广电行业人才需求的重要构。     

''05IFA划分新旧电视时代

IFA——国际电子消费品展览会(INTERNATIONALFUNKAUSSTELLUNG),2005年9月2～7日在德国柏林举行,再次吸引了全世界消费电子业内人士以及爱好者目光。IFA是始于1924年,德国娱乐和通讯电子工业协会(German Association for EntertainmentCommunications Electronics 简称 GFU)和柏林展览有限公司(Mess Berlin Gmbh)联合主办。经过80年的发展,IFA 已经成为了全     

降低油炸食品吸油率的有效方法

介绍了油炸食品吸油率的影响因素、降低方法及其分析。     

Raising and Rising Voices in Social Media

Emerging cyber-collective social movements (CSMs) have frequently made headlines in the news. Despite their popularity, there is a lack of systematic methodologies to empirically study such movements in complex online environments. Using the Al-Huwaider online campaign as a case to illustrate our methodology, this contribution attempts to establish a rigorous and fundamental analysis that explains CSMs. We collected 150 blogs from 17 countries ranging between April 2003 and July 2010 with a special focus on Al-Huwaider’s campaigns capturing multi-cultural aspects for our analysis. Bearing the analysis upon three central tenets of individual, community, and transnational perspectives, we develop novel algorithms modeling CSMs by utilizing existing collective action theories and computational social network analysis. This article contributes a methodology to study the diffusion of issues in social networks and examines roles of influential community members. The proposed methodology provides a rigorous tool to understand the complexity and dynamics of CSMs. Such methodology also assists us in observing the transcending nature of CSMs with future possibilities for modeling transnational outreach. Our study addresses the lack of fundamental research on the formation of CSMs. This research contributes novel methodologies that can be applied to many settings including business, marketing and many others, beyond the exemplary setting chosen here for illustrative purposes.     

新媒体与广告未来发展——2011年西方广告研究热点评析

本文以西方目前主导性广告学术类六大刊物在2010-2011年间所刊登的188篇学术论文为主要考察对象,整理出比较突出的广告研究热点:社交媒体与广告的研究热潮、互动媒体环境要求新的社会营销模式、植入式广告在新媒体环境中的效果、少数群体的广告也成为了"热点"、广告道德规范、当广告遭遇"回避"、广告效果认知的误区、市场调查的未来发展等八个方面,希望由此勾画出西方广告学术研究发展的最新脉络。     

Broadcasts for a billion: the growth of commercial television in China

At present, Chinese television reaches 35% of the population (80-90% in urban areas) and is used by the government as a source of education and information. In recognition of the potential market represented by 1.1 billions consumers, Western advertisers have commissioned elaborate market research studies. Drama, sports, news, and movies are consistently identified as the favorite type of programming among Chinese television viewers. About 75% of Beijing adults watch television daily, making the medium both an important target for advertising campaigns and a way for Westerners to influence Chinese business and government leaders. Western advertisers have tended to concentrate their investments in the more urban, affluent regions where products have the greatest likelihood of being sold. There has been a recent trend, however, toward industrial commercials, with British and French companies buying television time to promote their image as partners in China's modernization. Key to the future of commercial advertising on Chinese Television. In many provinces, local television stations have developed a unique character and portray different sociocultural values than the national channel. Outside advertisers have sometimes experienced problems with local networks that substitute local advertising without informing the network. To correct this situation, the government is enacting pro-sponsor regulations that forbid the preemption of the national channel and its advertisements. At the same time, efforts are being made to improve relationships with local television stations by either paying them a fee or airing local commercials on the national network.     

Height, fun and safety in the design of children's playground equipment

The study reported in this paper adopted a holistic design approach to investigate issues associated with height related playground injuries from a users' perspective. The main objective was to gain an understanding of the relationship between height and fun so as to establish practical guidelines for addressing the causes of height related injuries whilst maintaining the attributes of playground equipment that children find fun and challenging. Results show that, on the one hand, the risk of injury increases when height is coupled with the use of upper body strength and, on the other hand, that coordination is a greater source of fun and challenge than height for children. Accordingly, it is suggested that the level of risk of injury attached to children's playground equipment can be reduced when the use of lower body strength and coordination are combined with lower free fall heights.     

乡村专业广播，广告业的新契机

目前，中国已出现十多家省级乡村专业广播，预示着中国市场发生的一系列变化让广播在农村重新崛起具备了可能。新农村建设的提出、中国企业已经进入品牌传播时代、媒体专业化程度不断提高，种种因素都为广播在农村扩展提供了条件，中国广告搭乘乡村广播将在农村市场有效渗透。     

伪劣广告与媒体责任

在我国，伪劣广告已演变成十分严重的社会问题，不仅损害消费者的利益，破坏企业间的公平竞争，而且有损媒体的信誉，扰乱了正常的社会经济秩序，并阻碍整个社会信用体系的建立。