Interdependencies, trust and information in relationships, alliances and networks

The last decade has been characterised by the increased development of cross-company relationships, alliances and more complex business networks. This paper examines fundamental concepts that relate to the needs for information, including accounting information, in these interactive structures. It considers, initially, some consequences for accounting when planning and control is to be exercised across organisational boundaries, but the main thrust of the paper is to focus on the fact that all relationships depend to some extent on trust. The interaction between trust and information in personal relationships is explored to serve as a template against which to consider whether the information needs of inter-organisational relationships are similar. Having examined information needs of business relationships in general, the analysis is developed to consider the needs of different forms of corporate alliances and then wider business networks. This paper is an attempt to create a debate on new questions that seem to be fundamental to the design of information and accounting systems. It is not claimed to have provided definitive answers, but it is proposed that the lack of a well-developed theory of the interaction between trust and information has been a fundamental gap in our knowledge.     

Relationships and the internet: The mediating role of a relationship banker

The role technology plays in building (or weakening) relationships with customers has become increasingly debated since the advent of the internet. Arguments, and some emerging empirical evidence, have shown that there is support for both sides of the argument; technology can both build and erode customer relationships. In this paper the authors seek to add further insight into this inquiry. The paper examines relationships that primarily exist within a technology context (in this case the internet) compared to those that primarily exist in a traditional face-to-face context (in this case the branch). The mediating role of a relationship banker is used to explore these dynamics further. Results show that the channel which the customer primarily adopts as the mode of interaction makes little difference to the strength of the relationship. What makes a difference, in terms of trust, is the existence of a ‘good’ or ‘excellent’ one-to-one relationship with an assigned banker. Intriguingly, the effects of the relationship banker are dependent on whether the customer uses primarily the branch versus the internet.     

Accounting for the dissolution of a nation state: Scotland and the Treaty of Union

Building upon the insights of socio-historical accounting research this paper attempts to show accounting’s centrality to major historical events. In this context, accounting is viewed as a technology which was employed in order to implement a particular political programme – the union of the Scottish and English parliaments in 1707. Accounting is presented as both a necessary and impossible technology in this context. Forging an economic compromise between Scottish and English Parliamentarians necessitated an economic calculation of the relative economic power of each country in the first instance, and some calculated reconciliation between the two in the second. However, such a calculation also proved to be impossible as competing political factions contested the figures, ostensibly on technical grounds, but substantively on an ideological basis. Furthermore, building upon the notion of impossibility, the paper shows that political programmes can sometimes be subservient to the technologies that they rely upon for their implementation. Faced with congenitally failing accounting practices the political programmes associated with union had to be modified into something that was deliverable through the constraints of the extant accountability.     

Management control in public sector Joint Ventures

Cooperation among public sector organizations (PSOs) is increasingly important in the management of resources in welfare systems. A Joint Venture (JV) is an organization form that enables PSOs to cooperate with each other in order to achieve economies of scale. However, JVs contain interrelated horizontal and vertical control relationships (between the owners and between the owners and the JV Company) that complicate their control. The first aim of this paper is to map the dynamics in vertical and horizontal control packages in municipal JVs and to describe the relational factors that affect them. Based on three case studies we conclude that vertical control packages are affected by: goodwill trust and competence trust; parent differences in management style and size in combination with control competence; parent diversification (low relatedness between the JV's activity and the parents’ other activities); and the horizontal control package (e.g., rules for parent interaction and distribution of work). Horizontal control packages are affected by: goodwill trust, system trust and calculative trust; parent differences in size; and efforts to achieve equality. The second aim of the paper is to contribute to the discussion on the relationship between trust and control. We observed that trust is potentially unaffected by the introduction of formal controls. We also found that trust has an inverted “crowding out” effect on control. A high ambition to maintain trust leads to underdeveloped formal controls. In addition, we found that the ambition to preserve trust may inhibit the realisation of economies of scale.     

The contract,accounting and trust: A case study of an international joint venture (IJV) in the United Arab Emirates (UAE)

This paper reports on the results of a case study that examines the effect of the contract and accounting on inter-organisational trust in an international joint venture (IJV). The empirical setting of the research was an IJV relation between a United Arab Emirates (UAE) firm and its western partner. Data were gathered from multiple sources, including documents, observations, interviews and discussions with managers. The paper aims to explore the process of trust development and the role of the contract and accounting in this. We find that trust developed differently for the partners. Moreover the trust concerns of the partners were not the same. Based on this we conclude that trust was not automatically reciprocated. Instead it needs relating to other items such as the contract, accounting and also the institutional environment. The open-book accounting we observed could only be termed ‘partial’ because the western partner had access to the local partner's books but not the vice versa. But this partial open-book accounting created conflicts between the partners. We argue that developing one kind of trust through one particular medium may help one party but may damage the relationship between the partners.     

The concept of an accounting regime

This paper develops and illustrates the concept of an accounting regime. The concept is mobilized in order to explore the nature and power of accounting in totality and to identify its dimensions. Drawing on the work of Anthony Giddens, we portray an accounting regime as a set of social practices constructed through the disembedding and reembedding of accounting as an abstract system that interrelates institutions of modernity and modern forms of reflexivity. The regime simultaneously generates trust and scepticism, and displays recursive cycles of dissolution and reconstruction. Its power—although temporary, partial and fragile—depends on its ability to provide guarantees of expertise in the face of risk. We conclude that the concept of an accounting regime offers a useful framework for the study accounting as a totality, and thus to detect its power in the modern world.     

Virtual Office Hours (VOH) in accounting coursework: Leveraging technology to enhance an integrative learning environment

For at least the past two decades, accounting educators have been faced with increasing demands to keep pace with imperatives from the profession and with changes in the practice environment. Rapid changes in information technology applications, both in accounting practice and in academe, have added to the complexity of accounting educator responsibilities. This paper reports on the development and use of a “Virtual Office Hours” (VOH) platform to enhance opportunities to engage students in their learning beyond the classroom environment. This approach has been developed as a result of instructor experience with adding technology applications in the accounting classroom to better reflect practice environment needs. VOH has been implemented in auditing and intermediate accounting courses to develop clear and assured lines of communication between the student and instructor, and to foster the use of information technologies as a normal and expected characteristic of the course learning environment. In so doing, the approach uses tools that students will likely apply in the practice setting to interact with clients and colleagues. This can be seen as an extension of the model conveyed by the AICPA in its Core Competency Framework to leverage technology for student skill building. Student feedback, insights from accounting course experiences with VOH, and suggestions on applicability to other accounting educators are considered in the paper.     

Trust for accounting and accounting for trust

This paper combines insights from the sociology of knowledge and the emerging practice-based literature on learning and knowing to extend the institutional framework of accounting change developed by Burns and Scapens [Burns, J., Scapens, R.W., 2000. Conceptualising management accounting change: an institutional framework. Manage. Acc. Res., 11, 3–25]. In particular, it explores how management accounting systems (MAS) can be implicated in processes of learning and culture change, and used to identify ‘trustworthy’ solutions in the face of organisational crises. A case study of an Italian company, which was subject to massive change following its acquisition by General Electric, is used to discuss how, when crises arise and organisation members find themselves under intense pressure for change, their rationales and routinised behaviour, which are driven by the existing knowledge and cultural assumptions, are challenged. The case illustrates how MAS can act as sources of trust for the processes of change – i.e., accounting for trust; while at the same time being socially constructed objects of trust – i.e., trust for accounting. Drawing on the concept of personal trust and the notion of roles as access points to organisational (expert) systems, the paper discusses how, in this case, finance experts facilitated the acceptance and progressive sharing of new rationales and routines. Clearly, this does not guarantee that change will occur or occur in some ‘desired’ direction in other cases, but it increases the possibility of replacing trust in the predictability of routines with feelings of trust for change.     

Walking the talk? Supply chain accounting and trust among UK supermarkets and suppliers

This paper examines the way in which calculative practices are implicated in the constitution of trust in the UK retail sector. In the sector, where trust receives much attention in declarations of intent, the notion of category management – a framework for orchestrating collaborative buyer–supplier relations based on dualistic modes of information exchange – has become widely adopted. Drawing on Giddens’ conceptualization of trust in abstract systems, it is argued that regimes of calculative practices embedded in the category management framework played an integral role in constituting system trust in category management and enabled its rapid diffusion across the sector. However, modes of supply chain accounting can also be deployed as a mechanism to further particular interests behind a veil of talk about trust. This paper presents a longitudinal field study where management accounting practices pursued under the banner of category management operated to dissemble a variety of self-interested actions and trust was deployed largely as a discursive resource which ultimately resulted in distrust and cynicism. This paper presents a framework for conceptualizing the relationship between accounting and inter-organizational trust and provides insights into the way that accounting techniques such as open booking accounting and joint performance management introduced amid ‘trust talk’ can act to undermine trust in buyer–supplier relations.     

Epistemic commitment and cognitive disunity toward fair-value accounting

This paper critically explores knowledge/professionalization relationships in a jurisdictional context characterized by shifting standards of practice. Focusing on the growing movement toward fair value within accounting standards, we examine practitioners' reactions to the growing compulsory application of fair-value accounting standards. To make sense of these reactions, we introduce the notion of epistemic commitment, that is to say one's degree of allegiance to a given knowledge template. Utilizing 27 interviews with Canadian experienced accountants, we rely on epistemic commitment to analyze the extent of variability in practitioners' reactions to the standardization movement toward fair-value accounting. Our analysis demonstrates an important level of variability in practitioners' epistemic commitment toward fair-value accounting, highlighting a lack of cognitive unity in the field. Our findings point to other important professionalization issues: practitioners' inclinations to refer to profitability issues when reflecting on the appropriateness of standards; practitioners' conception of accounting as an objective technology; practitioners' hesitations in voicing deep-level concerns over implementation ambiguities and lack of professional cognitive authority. Overall, our study raises doubts about the professional status of accountancy.     

How can firms repair their reputations when they discover information technology control material weaknesses?

We examine the effects of information technology material weaknesses on a firm’s reputation by examining how management’s actions before and after disclosure influence investors’ trust in management and perceptions of investment risk. Specifically, we look at the influence of: 1) management taking responsibility for an information technology material weakness, and 2) replacing the CFO with someone with technology expertise. We find that management taking responsibility for a material weakness does not lead to increased trust in management before or after remediation. However, investors perceive more favorable market reactions to remediation when management had previously taken responsibility for the control weakness. Further, we find that replacing the CFO with someone who has technology expertise results in increases in investor trust and improvements in perceptions of investment risk after control weakness remediation. This suggests the importance of sending clear signals to investors that the company is hiring managers with appropriate technology expertise.     

Why is research on management accounting change not explicitly evolutionary? Taking the next step in the conceptualisation of management accounting change

In this article we discuss the evolutionary foundation of the OIE-guided management accounting change research building on the framework of [Scapens R.W. 1994. Never mind the gap: towards an institutional perspective on management accounting practice. Management Accounting Research, 5, 301–321.] and [Burns, J. and Scapens, R.W., 2000. Conceptualizing management accounting change: an institutional framework. Management Accounting Research, 11, 3–25.]. We argue that research on management accounting change should be based on evolutionary theory, but that the full potential of evolutionary theory has not yet been described or used in management accounting research. The conceptualisation and understanding of management accounting change can be improved and expanded if the evolutionary approach is developed beyond the general belief that it describes only small and gradual, often slow, changes. In this article we show that an evolutionary perspective on management accounting change implies that management accounting’s development is explained as the interaction between the evolutionary sub processes of retention (inheritance), variation and selection. Thus, both continuity and change are seen as evolutionary outcomes. These processes follow the cumulative causality that Charles Darwin proposed and Thorstein Veblen applied to the social sciences. Such a comprehensive theory, here labelled Universal Darwinism, must, however, be given substance with supporting details.     

The office: The weakness of numbers and the production of non-authority

It often seems to be taken for granted that numbers produce effects and that practices of accounting enhance authority. This also goes for accounting and the environment. This paper shares this belief and argues that practices of accounting have been a crucial technology for taking nature or ‘the environment’ into account in the post-war era. Nevertheless, the ‘constitutive turn’ in the studies of accounting should not tempt us to leave unexplored the limitation of accounting practices and the inabilities to govern by numbers. With a point of departure in a pollution control agency, the paper explores the making of a non-authoritative office. It points to the emergence of what is labelled ‘accounting intimacy’ rather than the exertion of government at a distance. The paper also points to the ways in which the agency, rather than building a separate and distinct authority, came to reproduce the actor subjected to being governed, i.e., the polluting factory, within its own office. The author argues that this can be related to the investment in a shared ‘technical interest’ and the belief that the right (emission) number in itself would be sufficient to move the factory. The paper then explores the conditions for which numbers nevertheless came to have effects. The argument is that this should be seen as inextricably linked to the emergence of an ‘interesting object’, i.e., ‘the environment’ and an environmental interest, within the office. Thus, we need to pay attention to the formation of interests, and as accounting scholars turn to ‘the environment’, the latter should not be taken for granted.     

Online customer relationships in the European financial services sector: A cross-country investigation

Reportedly, over the past 30 years there has been a general sense of willingness, on behalf of suppliers and customers alike, to develop increasingly close ‘emotional’ relationships based on trust. While buyers reward suppliers with brand loyalty, suppliers in turn develop strategies continually to energise this ‘connective’ relationship. As customers and suppliers increasingly become physically connected to one another via computer networks an important emergent issue is whether the nature of their relationship is changing as a result of transactions taking place across these networks. This paper discusses part of an exploratory research project designed to question the extent to which computer-based technologies that previously enabled the building of emotionally connective relationships through the analysis of customer data are instead facilitating anonymous transactional relationships. The project focuses on organisations in three European countriescolon; France, Germany and the United Kingdom. The broad aims are to explore whether consumer segments are emerging, that actually prefer the minimal personal interaction afforded by sophisticated new computer technology, and to examine the extent to which financial service organisations are responding to the demands of such segments. The paper includes an outline of the contextual background, followed by the research methodology and a discussion of the findings. Conclusions are drawn about the implications of these findings for both industry practitioners and academic researchers.     

The process of measurement in managerial accounting: A psycho-technical systems perspective

This paper develops a formal framework of the act or process of measurement in managerial accounting. Although the traditional paradigm of measurement underlying accounting treats it as a technology designed to represent properties of events and transactions in numerical terms, this paper is based on the notion that managerial accounting measurement is intended to facilitate behavior, and thus requires an alternative view of measurement as a “psycho-technical system”. The paper presents the psycho-technical framework and examines its application in selected areas of managerial accounting: human resource accounting, social accounting, divisional performance evaluation, zero-based budgeting, standard costing, and evaluation of internal control systems.     

Reconciling conflict: The role of accounting in the American Indian Trust Fund debacle

In 1887, the United States Congress broke American Indian Tribal lands into allotments which it held and controlled “on behalf” of individual American Indians in trust funds. The following century has been marked by allegations of fraud, mismanagement and accounting failures prompting repeated calls for reform, none very successful. As a result, neither the federal government nor trust holders themselves are sure whether the account balances are $7 or $100 billion currently.In 1994, Congress passed yet another attempt to reconcile the American Indian Trusts. This time, legislation spelled out the responsibility of the Secretary of the Interior (the department in charge of the trust accounts) to provide a complete “historical” accounting including accurate reports of balances, and to ensure that future payments of principal and interest were accurate and timely. More than 10 years later, the Interior reported its progress in a 24-page brochure that defended the Interior's narrowed definition of “historical” and its decision to limit its reconciliation to accounts that were open on 1994 or later. In the brochure, the Interior argued that its limited definition of historical and any other shortcoming in the Interior's efforts were acceptable given the cost of a more complete accounting. Finally, the brochure argued that the Interior Department had fulfilled its role as trustee and, as such, is the good guy in the conflict over these accounts. It is the Interior's American Indian Trust holders who are unreasonable troublemakers.In this paper, we examine the Interior's brochure and locate it within the larger conflicted relations between American Indians and the federal government. We are interested in the Interior's narrow vision of historical accounting, and the role this narrowness might play in deepening or resolving centuries long conflicts. We argue that the brochure provides an example of how parties in dispute over economic resources may attempt to frame or control the accounting process itself as a way to control those conflicts and limit the possible meanings that could be accorded to accountability within a particular set of relations. This episode illustrates how the ability to frame accounting definitions, formulations, and boundaries becomes a powerful means of controlling the final allocation of both dollars and political privilege. We conclude by accentuating the limitations of accounting in restoring a sense of justice and “balance” to relationships that embody uneven access to power and long-standing conflicts over economic claims.     

Does trust in the bank build trust in its technology-based channels?

Trust appears as an important factor for the adoption of technology-based distribution channels. This paper investigates the construct of trust and its antecedents in the context of technology-based distribution channels, such as ATMs, the internet and phone banking. Specifically, it tests the role of trust in the bank in building trust in these channels. It reports findings from a retail bank customer survey, which revealed two dimensions of trust, affective and cognitive trust, and the significant role of three variables in forming trust in these channels: trust in the company, reputation of the company and disposition to trust. Implications of further research on understanding the antecedents of trust towards channels as well as managerial recommendations on how to build such trust are discussed.     

Accounting in organized anarchies: Understanding and designing accounting systems in ambiguous situations

This paper explores the relationship between organizations in ambiguous situations, the technology of choice and the uses of internal accounting systems (systems of cost accumulation, performance evaluation and budgetary control). Accounting systems are examined in terms of the two elements of March's technology of foolishness (Civilokonomen, May 1971, pp. 7–12). Relaxation of traditional prohibitions in choice behaviour against imitation, coercion and rationalization suggest that accounting systems might be understood both in terms of their impact on sustaining and influencing an organization's culture and language and in terms of their ideological and legitimizing influence in maintaining systems of power and control in organizations. Allowing playfulness in the choice process suggests that accounting systems might be designed to facilitate creativity and innovation in organizations, insofar as these characteristics are appropriate in contributing to organizational effectiveness.     

Trust in cross-cultural b2b financial service relationships: The role of shared values

Trust in business-to-business supplier–customer relationships in financial services is an area of considerable research interest. The bulk of prior empirical research in this field has concentrated on trust in business relationships within a Western cultural context. However, shared values are acknowledged to be an important antecedent to trust. The premise of this study is that in circumstances where there are substantial cultural differences between parties to a supplier–customer relationship, these differences will be reflected in shared values, which will in turn be reflected in differences in the nature of trust. A qualitative study was conducted among business bankers and their corporate clients in the context of the United Arab Emirates. In all 170 respondents were interviewed; of these, 160 were paired respondents, that is, where a client and banker from the same business relationship were interviewed (yielding 80 interview dyads). Substantial differences with respect to trust were found between relationships that involved only Emiratis, those that involved Emiratis and non-Emiratis, and those that involved only non-Emiratis. For Emiratis mutual trust is substantially based on family and clan ties and exhibits strongly affective characteristics. For non-Emiratis trust is largely based on business considerations, and exhibits strongly cognitive characteristics.     

基于Aglets的MAS信用研究的实验平台设计

本文在Aglet平台上开发出一个MAS可视化实验平台。该试验平台主要用于MAS系统（Multiagent Systems）用机制研究。用户在该平台上能够方便快捷地配置出一个多Agent系统，该系统不但具有Agent与Agent，Agent实体与平台的通信，Agent与用户的交互，Agent在内外网的移动等基本功能，而且可以在Agent之间建立信用关系，可以存储记录和直观的显示交互的历史及信用信息。该系统是一个开放的系统，用户可以方便的在该系统中加入自己的安全构架，信用策略和信用相关算法，以方便快速测试新的MAS信用模型。