Source effects in communication and persuasion research: A meta-analysis of effect size

The effect of a message source on the persuasion of a target audience has been a topic of interest to scholars in psychology, consumer behavior, and communications for many years. Narrative reviews of this literature are available; the contribution of this study is that we present a quantitative review of studies of source effects on persuasion. One of our research goals is to determine how strong and consistent source manipulations tend to be. We find that, on average, source manipulations account for nine percent of explained variance among studies reporting significant findings. In particular, expertise tends to have the greatest effect on persuasion with an average of 16 percent of the explained variance being due to the expert versus non-expert manipulation. As well as gaining insight into the pattern of results across a body of literature, our findings may be used as benchmarks by researchers, as advocated by Sawyer and Ball (1981), to evaluate results of future persuasion studies employing a source manipulation. She received a Ph.D. in Business Administration from the Pennsylvania State University in 1989. Dr. Wilson’s research interests include persuasion processes, meta-analysis, and issues in business marketing. Her work has been published in theJournal of the Academy of Marketing Science, Journal of Marketing Research, Marketing Letters, and elsewhere. He received a Ph.D. in Business Administration from the University of South Carolina in 1980. Dr. Sherrell’s research interests include consumer behavior, retailing, and marketing management. His work has been published in theJournal of the Academy of Marketing Science, Journal of Consumer Research, Psychology and Marketing, and elsewhere.     

"司法和谐"的三个向度

司法和谐是和谐社会的应有之义,是法治建设的目标,是现代司法理念的创新。通过对和谐主义模式的构建、协同主义的推动、多元纠纷解决机制的确立等三方面的分析,阐释了司法和谐的向度。     

Substructural dimensions of interorganizational relations in marketing channels

Indicants of the four primary dimensions of interorganizational relations (i.e. degree of formalization, degree of intensity, degree of reciprocity, and degree of standardization) were classified as either substructural or superstructural elements of interorganizational networks. Marketing channels of distribution were described as interorganizational systems of sellers and resellers. Types of marketing channels were categorized according to their degree of formalization. Relationships between this element of interorganizational network substructure and the other three dimensions of substructure were hypothesized. In general, as the degree of formalization among marketing channel members increases, the degree of intensity, the degree of reciprocity, and the degree of standardization are also expected to increase.     

Behavioral dimensions of channels of distribution: Review and synthesis

This paper reviews and synthesizes the past research in the area of behavioral dimensions of channels of distribution. The authors explore the focal points of works on bargaining, conflict, cooperation, power, performance, member roles, member satisfaction and political economy. Suggestions for future research are supplied.     

品牌个性及其结构维度理论研究

10多年来,国内外品牌个性领域研究成果不少,主要包括品牌个性的内涵、基于顾客感知价值的表现形式、不同文化传统背景下品牌个性构成维度分析与测量模型、品牌个性与消费者个性之间的关系等,藉此回顾分析,可以揭示其未来的研究方向。     

Price and brand name as indicators of quality dimensions for consumer durables

Delivering quality products requires an understanding of the critical dimensions and cues that consumers use to judge quality. To that end, this article addresses two fundamental research issues. Using a qualitative study, the authors first develop a generalizable typology of quality dimensions for durable goods that includes ease of use, versatility, durability, serviceability, performance, and prestige. Second, the authors conduct a process-tracing laboratory experiment to examine how key marketing variables—price, brand name, and product attributes—affect consumers’ judgment processes and inferences about how products perform on the six quality dimensions. Results of the experiment indicate that consumers use price and brand name differently to judge the quality dimensions, searching for price and brand name much more frequently when evaluating prestige than when evaluating any other quality dimension. Results suggest that managers must determine the relevant quality dimensions for a product category and the cues that are salient for judging those dimensions. Merrie Brucks is a professor of marketing at the University of Arizona, where she also holds a joint appointment in the Department of Psychology. She received her Ph. D. in marketing from Carnegie Mellon University. Her research first received scholarly recognition in 1984, when she won the Robert Ferber Award for the best doctoral dissertation in the field of consumer behavior. Since that time, she has published extensively in consumer psychology, focusing on memory, information search, judgment, and decision-making processes. In other research she has examined a variety of public policy issues related to advertising. Valarie A. Zeithaml is a professor and area chair at the Kenan-Flagler Business School of the University of North Carolina, Chapel Hill. She is also a Sarah Graham Kenan Distinguished Scholar at that institution. She obtained an MBA and doctorate from the University of Maryland and has devoted the past 20 years to researching and teaching the topics of service quality and services management. She is the author ofDelivery Quality Service: Balancing Customer Perceptions and Expectations and ofServices Marketing, a textbook now in its second edition. She has won numerous teaching and research awards, including the Ferber Award from theJournal of Consumer Research, the Maynard Award from theJournal of Marketing, the Jagdish Sheth Award from theJournal of the Academy of Marketing Science, and the O’Dell Award from theJournal of Marketing Research. Gillian Naylor is an assistant professor of marketing at the University of Nevada Las Vegas. She obtained a doctorate from the University of Arizona in 1996. Her research interests are within the consumer judgment and decision-making domain, with specific interest in postpurchase processes and services marketing.     

新农村建设对农村金融支持的新需求

建设社会主义新农村离不开金融的支持。新农村建设使得农村的生产方式、生活方式、管理方式发生显著的变化,对金融的新需求主要表现为服务主体与服务内容两种重要的需求形式。重新认识新农村建设对金融支持的新需求,可以最大限度地聚集城乡闲散资金,构建一个成熟、高效的农村金融支持体系,充分发挥金融在新农村建设中的作用。     

新时期大学生爱国主义教育的新要求

新时期大学生爱国主义教育要坚持以社会主义核心价值观为指导,提高其理性表达爱国情感的行为能力,引导其将爱国热情转化为刻苦学习的实际行动,自觉维护国家利益和社会稳定,增强时代责任感和社会使感。     

新时期中国流通产业发展的新思路

在流通规模伴随国民经济自然成长、就业机会继续增加的基础上，流通产业需要从“小散差乱”的数量扩张阶段转向“三个提高”的新阶段，其战略思路和政策选择是：着眼于宏观经济目标，从战略高度重新定位流通产业，以大幅度降低流通成本，优化整合国民经济中各个领域的商品流程为核心，以“两个统筹兼顾”为重点，高度重视和发挥现代流通业的重要作用，为农产品，工业投资品和工业消费品低成本，竞争性，高效率也自由流动，创造统一开放竞争有序的现代市场体系，全面提升流通产业在加快经济节奏，优化经济结构方面的深层贡献率。     

新时代新意识

新时代的经济发展出现了许多新特点，作为传播经济发展信息的煤介之一的高校学报，必须及时、准确地传播当代发展信息，为经济发展服务。这就要求编辑具有与时代同步的新意识——法律意识、市场意识、信息意识、服务意识和效益意识。     

论新世纪中国大学的十大新形象

新世纪中国大学应当树立十大新形象:知识殿堂的形象、没有围墙的大学形象、科技中心的形象、精神文明建设基地的形象、环境整洁的形象、科学的形象、新人本的形象、多样化的形象、现代化的形象、国际化的形象。     

新经济时期我省企业管理面临的新变化

分析在知识经济已经开始向我们走来的大背景下,我国加入WTO后在实施振兴东北老工业基地战略进程中,我省企业管理所面临的诸如管理观念、决策思维、竞争手段、组织结构、生产方式、营销方式、企业文化等方面的新变化,阐述了我省企业应如何应时这些新变化。     

新增长理论的新发展及其存在的问题

经济增长一直是经济学研究的主题,20世纪80年代中期兴起的“新增长理论革命”把经济增长研究推上了前所未有的水平。本文在对增长理论的演变与发展进行简要阐述的基础上,侧重剖析90年代以来新增长理论各主要学派的新贡献及其近年来的最新发展。     

略论新时期社会主义思想道德体系的新内容

发展社会主义市场经济 ,必须建立与之相适应的社会主义思想道德体系。这个新的思想道德体系增加了正确反映社会主义市场经济的新内容。即社会主义的义利观 ,平等与效率相统一观 ,竞争与协作相统一观 ,独立自主的人格观 ,以及社会主义的平等自由观     

探析21世纪市场营销的新特点

信息时代和网络社会的21世纪,引发着市场营销继工业社会诞生以来最深刻的变革,市场营销形成了新特点,其主要表现为市场营销的虚拟虚拟化、市场营销的个性化、市场营销人员角色转变--推销员转变为咨询顾问、市场营销国际化、品牌趋向全球一致.     

把函数展开成幂级数的新的教学处理方法

本文探讨了《高等数学》教材中的一个重要教学内容：把函数展开成幂级数的新的教学处理方法。     

徐志摩在新诗中

作者把徐志摩放在整个新诗发展过程中进行分析，通过把他与同时代的其他新诗人进行比较，说明徐志摩与生俱来的诗人禀赋使他的诗成为中国新诗最初阶段的第一个高峰，进而深入分析其诗歌最明显的关学特征：轻柔感、音乐感、形式感。     

中国式新型农业现代化刍议

农业现代化是相对于传统农业而言的概念,其内涵是随着知识和技术的不断创新,时代的发展和经济形态的不断变化而不断丰富与深化的,中国式农业现代化有着自身的特点。信息时代的到来,为中国农业现代化带来了机遇和挑战,使中国农业实现跨越式的发展成为可能。     

新生态中的网络文学

从人们对网络文学的不同认识及发展现状入手,明确网络文学起源于技术的进步,这种技术进步向价值领域的渗透传导,形成了网络文学独特的文学样态和价值体系。它给创作自由和自由创作以彻底的心灵解放,应当获得历史的尊重。     

后疫情时代创新创业教育的新特征、新境遇与新作为

后疫情时代创新创业教育呈现出一些新特征:绿色科技创新成为社会新时尚,线上线下结合成为创新创业教育新常态,云创业平台成为创新创业教育新亮点,构建创新创业共同体成为国际新共识。在后疫情时代,创新创业教育将面临指导效度无法保证、融资难度日益增大、竞争程度日趋激烈、创业热度有所降低的新境遇,需要从教育主体、教育客体、教育介体和教育环体四方面入手,在危机中育新机,在变局中开新局。