Rio 2016 and the sport participation legacies

The aim of this study was to investigate the perceptions held by physical education professionals of the sport participation legacy associated with the 2016 Olympic Games (Rio 2016). Semi-structured interviews were conducted with 24 professionals who resided in Rio de Janeiro at the time of the study. In general, apart from the tangible legacies, individuals were completely unaware of what is being proposed by the different levels of government and the organising committee to maximise the potential benefits of the event for the local community. According to participants, the local population was never consulted about, or properly informed of, what was involved in staging the event and its planned legacies. The perceptions of post-Games changes in sport participation, using the 2007 Rio de Janeiro Pan-American Games as a point of comparison, ranged from no impact to a short-term increase. The reason for this, according to participants, was the lack of long-term planning and policies to encourage and promote sport participation. In conclusion, in order for benefits of mega events to be leveraged, the different levels of government need to develop long-term actions and policies to encourage sports participation in conjunction with the employment of the infrastructural legacy towards this end.     

Unintended outcomes of the London 2012 Olympic Games: local voices of resistance and the challenge for sport participation leverage in England

This study was undertaken with five families before, during and after the London 2012 Olympics to examine and explore everyday reactions to the Games on families in the East Midlands region of England. The aim of the research was to build localised accounts of the multiple interpretations, potential impacts and reactions to the Olympics in everyday family household settings. The views, perceptions and interpretations of the Games were gathered through qualitative research methods, using video diaries and, pre- and post-event, group interviews. Findings from the study illustrated diverse reactions to the legacy messages, resistance to policy interpretations surrounding this mega event and a strong sense of regional and financial exclusion from the event. Lessons can be learnt for both policy-makers and event managers in the design of future events that encompass the localised perspectives of those communities and individuals who consume the event beyond direct physical participation. In particular, themes from the data included the importance of regional community involvement of national showcase events, limitations of existing media and web-based information sources, and the everyday resistance to policy messages assumed as taken for granted. It is also hoped that the study will provide lessons for the Rio 2016 Olympics from a local delivery perspective.     

Research note sport tourism versus event tourism: Considerations on a necessary distinction and integration

Abstract

Interest in sport-related tourism increased perceptibly around the millennium, however, a comprehensive conceptual framework for a classification of sport (event) tourism is still missing. The predominant focus of sport tourism encompasses event-related touristic endeavors, such as mega sport events; however, an holistic approach to sport tourism suggests the need for further integration of other sub-areas such as nonevent-related components. This research note, therefore, provides a sport tourism perspective and a methodological approach to establishing the sport tourism cube as a necessary tool for the further distinction and integration of sport and event tourism. The research aim is, therefore, to build a foundation for further scientific research in sport tourism.     

‘Intelligent investment’? Welsh sport policy and the (in)visibility of ‘race’

ABSTRACT

In this paper, we draw on research conducted in Wales to consider reasons for participation and non-participation in sport and physical activity among Black and minoritised ethnic (BME) groups. This study exposes the challenge at the heart of sports policy in relation to ‘race’ and ethnicity in Wales that, if not addressed, may lead to the marginalisation of attempts to increase BME participation in sport and physical activity despite good intent. It points to a disjuncture between supply and demand and leads us to question the extent to which such policies resonate with the interests, needs and lived experiences of people from different BME communities in Wales. We draw on testimonies of policy-makers and implementers, as well as individuals from various BME communities in five regions of Wales, to consider the extent to which national sports policy encourages strategies to increase participation among different ethnic groups. We suggest that increasing participation among BME communities and other ‘hard-to-reach’ groups must go beyond accounting for the supply aspects of sport and physical activity to consider more critically the plethora of barriers and exclusions facing many BME communities. We conclude by arguing that for racial inequalities to be reduced, and promises such as ‘sport for all’ to be realised, the analysis of policy needs to be related to broader relations of power in the culture of both sport and society.     

Changing policy priorities for sport in England: the emergence of elite sport development as a key policy concern

This paper reviews the emergence of ‘sport’ as a sector of public policy interest from the 1960s to 2002. Central to the paper is the manifestation of ‘elite sport development’ as a key policy concern from the mid‐1990s onwards. While the emergence of elite sport policy objectives is the focus, the increased activity around sport at regional and sub‐regional levels in England also requires attention. The paper's theoretical argument is that, in large part, the effect of policy is primarily discursive; it changes the possibilities we have for thinking ‘otherwise’. In this respect, the discursive construction of sport policy is problematized. Here, the literature addressing ‘policy as discourse’ and, more specifically, that which analyses the ‘discursive strategies’ shaping school sport and physical education policy is helpful in sensitizing us to the inherent power relations hidden within the contours of sport policy debates. This analysis leads to questions surrounding opportunities for ‘alternative voices’ within a context of discursive activity that privileges elite performance. In this regard, the study concludes by offering avenues of future research for the analysis of sport policy processes.     

Business models for active outdoor sport event tourism experiences

This paper aims to propose business models for different outdoor sport tourism experiences, based on insights from active sport event participants and sport event organisers. The proposed business models are integrated into a single framework suitable for future usage by academics and practitioners. To design the business models, empirical examination was conducted in three phases, followed by the integration and interpretation of the results. Results imply that active outdoor sport event tourists are not homogenous regarding their motivations and that ‘Moderate recreationists’, ‘Nature lovers’ and ‘Enthusiasts’ differ in terms of their preferences for distinct business model elements. Event organisers have identified several other business model elements as being important. The proposed framework, as an integration of the results gathered from the perspectives of active outdoor sport event participants and event organisers, provides a better understanding of the business model concept in general and sport event tourism in particular.     

The Impact of a Sport Mega-Event on Destination Image

Abstract

There is intense competition to host sports mega-events as cities and countries perceive that doing so will enhance their global image and make the destination more attractive to future tourists. Is there empirical evidence to prove that hosting a mega sport event really does stimulate international visitation and enhance the destination's image? In this paper we investigate this question in relation to the 2002 FIFA World Cup, co-hosted by South Korea and Japan. To this end, 412 foreign tourists were surveyed during the World Cup about their image of South Korea. Differences in demographics, motive and perceptions between tourists travelling specifically for the World Cup, and those coming to South Korea for non-World Cup-related reasons, are noted. The study provides a baseline dataset from which future research on megasports events can build.     

Assessing Recreational Activities’ Service Quality in Hotels: An Examination of Animation and Spa & Wellness Services

In this study, service quality perceptions of international tourists’ about the recreational activities in a five-star hotel located in Antalya, Turkey were examined by a measurement tool adapted from the ServQual model. Study 1 for animation and Study 2 for wellness & spa services, were carried out with the participation of 213 and 143 tourists, respectively. Analyses of the data show that both recreation activities’ service quality consists of three dimensions, which are: ‘Tangibility,’ ‘Competence & Courtesy,’ and ‘Credibility & Safety.’ Results show that all service dimensions of animation have almost the same effect on overall satisfaction from the hotel, while the ‘Tangibility’ dimension belong to spa & wellness have the highest.     

Men,sport, body performance and the maintenance of ‘exclusive masculinity’

Participation in sport remains an activity dominated by a particular form of masculinity based on competitiveness, aggression and elements of traditional understandings of the sporting male. At the same time, contemporary society continues to ascribe greater cultural capital to those who display evidence of this in their bodily practices. Those who approach sport have to negotiate these elements and it is their relationship to this particular understanding which influences their level of participation. Gender, sexuality, age and physical ability are foremost in creating bridges or barriers to achieving individual bodily expression through organized sport There is a need to assess the nature of sport participation in contemporary culture and highlight the task of academic research to become more active in confronting the wider social issues which invariably exclude a large number of the population from enjoying sport and their bodies. The arguments developed in this chapter have been drawn from research conducted among male participants of sports clubs (gay and straight) in the South East of England. Using oral accounts and observation, the nature of gender performance within the sports field is assessed in relation to the wider inequalities faced by various sections of society. Feminist research and the more recent branches of research found in Sociology and Cultural Studies have highlighted the disadvantages experienced by women in general, but at the same time prevalent forms of what I term ‘exclusive masculinity’ remain to an extent unchallenged and this is particularly evident within sport.     

‘Race’, sport and leisure: lessons from critical race theory

This paper presents and explores critical race theory (CRT) as an ontological starting point for the study of sport and leisure. CRT is based on five precepts outlined by Solorzano and Yosso that centre ‘race’ and racism, social justice, plurivocality, transdisciplinarity and challenge orthodoxies. There have been a number of recent criticisms and debates amongst leisure and sports studies writers that challenge their general focus of study as narrow and myopic. The five precepts have been fundamental to radical shifts in critical legal studies over the past fifteen years and have significance for the development of critical sport and leisure theory. CRT and ‘race’ critical perspectives are drawn out, clarified and their mutual agendas focussed. It is argued here that researchers and writers need urgently to centralize ‘race’ and racism as core factors in the study of social relations in sport if Birrell's optimism in the development of sport (and leisure) theory is to be realised.     

British Spectators’ Perceptions of the Values and Norms in Selected Professional Sports: a Comparative Ethical Survey

Abstract

In recent years the British media have made much of the apparent decline of standards in British sports. In order to interrogate the veracity of media assumptions regarding the standards of conduct in major British sports, a selection of British sports spectators were interviewed in order to examine: (i) their perceptions of the values and norms of sport; (ii) whether they thought that sporting conduct as currently demonstrated by UK sportsmen and women was positive and related to some ideal notion of the ‘ethos of sport’ and the ‘spirit of the game’; (iii) whether they thought that there had been an improvement, a decline or no change in the ethical standards of conduct in those sports; and (iv) views on the impact of new technologies on the values and norms of sport. At least 200 questionnaires were collected from spectators at each of the following major sporting events: (a) the English Nationwide Football League Divisions 2 and 3 play‐offs, Cardiff, May 2001; (b) the All England Tennis Championships, Wimbledon, July 2001; (c) the England vs Australia Cricket Test match, Edgbaston Birmingham, July 2001; and (iv) the British Open Golf Championships, Royal Lytham and St Annes, Lancashire, July 2001. Results showed that there were statistically significant differences in what sports spectators thought about British professional sportspersons acting in a fair and sporting way and also that standards of conduct had generally declined over the last 10 years. A general pattern of distribution emerged where the team sports (cricket and football) were less favourably perceived than the individual sports (golf and tennis).     

Motivation,Participation, and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market

Abstract

The purpose of this study was to develop a typology of nature travelers based on their motivations, activity participation, and destination preferences. A secondary analysis from the Pleasure Travel Market Survey for Australia (1994) was used. The results indicated that the proposed ‘motivation-participation-preference’ multi-segmentation bases could classify Australian nature travel market into six segments. They were ‘Physical Challenge Seekers,’ ‘Family Vacationers,’ ‘Culture & Entertainment Seekers,’ ‘Nature Tourists,’ ‘Escape & Relax Vacationers,’ and ‘Indifferent Travelers.’ Travelers among groups exhibited significant differences in terms of their so-ciodemographics, trip-related characteristics, and travel philosophies. Implications of the findings are discussed.     

A case study investigating the impact of the London 2012 Olympic and Paralympic Games on participation in two non-traditional English sports,Judo and Fencing

The hosting of the London 2012 Olympic and Paralympic Games (LOPG) brought with it detailed legacy plans aiming to ‘Inspire a Generation’. The idea that hosting a sports mega-event will encourage the host population to engage in more physical activity is commonly used by governments to justify the large investments they make. The aim of this research paper was to investigate the impact that hosting the 2012 Games had on grass-root sports participation within the host nation. This paper focuses on two non-traditional English sports, Fencing and Judo and investigated the changes in mass sports participation. The membership rate analysis of our sample highlighted an overall increase in participation between 2007 and 2013, in both Judo and Fencing. The data gathered from the interviews with the head office staff at the National Governing Bodies (NGBs) and local club coaches suggested that the grass-root participation programmes were the most effective way of increasing participation, rather than the reliance, solely on the inspiration effect from hosting the LOPG itself. The study highlighted the importance of strengthening communication between local voluntary clubs and the NGB, to ensure sports could promote themselves and capitalise on this global sporting phenomenon, which provided unprecedented media coverage and opportunities for these non-traditional sports. This case study provides initial results relating to the effect that a major international multi-sport event can have in the development of non-traditional sports in the host population, in terms of membership variations, participation programmes and organisational dynamics.     

Isn’t it good,Norwegian wood? Lifestyle and adventure sports participation among Norwegian youth

This paper explores Norwegian youngsters’ (and, to a lesser extent, adults’) engagement with conventional and lifestyle sports via an examination of recent trends. In the process, it explores the significance or otherwise of ‘nature-based settings’ and the developing character of lifestyle sports. In terms of changes in youth sport, young Norwegians are the quintessential sporting omnivores. However, the particular mix of conventional and lifestyle sports that Norwegian youngsters favour has shifted within a generation, with the latter more prominent in 2007 than they had been even a decade earlier. The changes appear emblematic of a shift among Norwegian youth towards sports activities that offer alternative forms and styles of participation to those traditionally associated with ‘the outdoors’ as a style of life. In theoretical terms, the findings suggest that, as a generic and popular collective noun, the term lifestyle sport is most useful when it draws attention to the ‘commonalities’ shared by many of the activities often corralled under it.     

Residents’ changed perceptions of sport event impacts: the case of the 2012 Tour de Taiwan

The study explores subgroups within host residents based on perceptions of the impacts of the 2012 Tour de Taiwan before and after the event. Theoretical perspectives of event impact studies considering Confucian traditions, social exchange theory and a sense of ‘feel-good’ or ‘communitas’ help to provide fresh insights. Data were collected from host residents in three competition stages, before and after the event. Twenty-two impact items divided into four factors generated subgroups of ‘neutral’ and ‘moderately positive’ (pre-event), and ‘neutral’ and ‘positive’ (post-event). The results show significant differences among the subgroups at the pre- and post-event stages in terms of gender, income, engagement in cycling exercises, levels of support and interest in the event, television watching, and event attendance. General benefits, negative impacts, the level of interest in the event and attendance were significant predictors of event support. The findings suggest that event feel-good can help the intangible characteristics of sporting events (do not entail construction and maintenance of permanent structures) to lever tangible and direct benefits for host communities.     

Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event

The consumption of sport events through direct participation can influence participants’ perception of happiness with that experiential purchase given the time and resources invested in that experience. The purpose of the study was to examine how sport event service quality aspects operationalized through the physical environment, interaction, and outcome factors influence overall satisfaction with the event and experiential happiness. Data were collected from 300 runners who participated in 5k and 10k races. Structural equation modeling analysis revealed the positive effect of outcome and physical environment factors on satisfaction with the event and the positive influence of event satisfaction and outcome quality on experiential happiness. The overall expectations on the quality of the event experience can be a focus for event managers aiming to achieve social marketing goals related to positive psychology from the event participation.     

Extraordinary body-self narratives: sport and physical activity in the lives of transgender people

Physical activity and sports can be regarded as particularly challenging social practices for transgender people, regarding the centrality of the body, gendered structures like changing rooms and competitions, and normative gender ideologies. In the emerging body of literature on transgender people and sport, the main focus has been on mainstream, competitive sports as non-inclusive. In this article, I present body-self narratives in physical activity and sports (PA/S) during different stages of their gender transition, based on interviews with 12 transgender people in the Netherlands. The results confirm that mainstream sports and physical activity spaces like swimming pools are often experienced as relatively unsafe by transgender people, both pre- and post-transition and especially during the ‘liminal’ transition phase. However, apart from places of shame for or control of the ‘wrong’ body-object and places of felt/enacted stigma, the body-self narratives also indicated that PA/S had been important enabling and empowering activities at different times in the lives of transgender people. For example, regarding gender (dis)identification or as coping strategy in de pre-transition phase and for ultimately gaining body-subject awareness, gender recognition and pride of the ‘right’ body-self.     

Digital Gaming,Sport and Gender

ABSTRACT

This paper has developed out of ongoing research into the associated patterns of sport and digital gaming interests and participation. Specifically, this paper presents the major findings of a questionnaire based survey distributed to undergraduate students at Sheffield's two universities, and a number of follow up interviews. Contrary to popular perceptions, this research finds no evidence to suggest that participating in digital gaming can have a negative effect on levels of sports participation. Moreover, the paper argues that, for some, digital gaming may increase their interest and knowledge of sport, and can prove for many a popular source of conversation that can cross‐cut and inform conversations on sport. However, contrary to many previous studies, this research indicates that there continues to be distinct gender differences in gaming patterns.